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Conference vmszoo::rc

Title:Welcome To The Radio Control Conference
Notice:dir's in 11, who's who in 4, sales in 6, auctions 19
Moderator:VMSSG::FRIEDRICHS
Created:Tue Jan 13 1987
Last Modified:Thu Jun 05 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1706
Total number of notes:27193

1265.0. "Improving Aeromodelling Image" by GIDDAY::CHADD () Tue Nov 13 1990 20:52

After direction off line from Herr Moderator I offer the following topic for
consideration and comment. (just kidding Al) 

We are continually as a group being targeted by the community for such things
as noise reduction, using open space, and simply being big kids with toy
aeroplanes. This is extensively our fault as we have not created an image that
can be easily defended or related to. I think we could help ourselves if we
were seen as a group to be seen as part of the community and a valuable asset
to encourage and support.

The following is three examples of ways the community has been helped here 
in Oz.

Have you heard about an organisation called Camp Quality. They set up camps for
terminally ill children with cancer. They take the kids to places they may not
otherwise see, also it gives the parents time to R & R as it is very stressful
for them raising these children.

We in RCAS (Radio Controlled Aircraft Society of NSW, it's like one of the AMA
districts) were invited by the RAAF to participate in an open day at the local
Base and provide all the flying activity for the day. We had almost 200 models
and 4 hours of co-ordinated flying displays during the day. As a result of this
certain moneys were raised including money from raffling a fully built Trainer
equipped with engine and radio. The money was originally to be used to offset
expenses but the participants decided we should donate the money to Camp
Quality and they would cover there own expenses. 

This last weekend I was invited and attended a club flying display a couple of
hundred miles north of Sydney. The object was to raise funds for the local
Surf Life Saving Helicopter Rescue service. The local Rotary Club assisted
the club as did the Air League (Scouts type group). 

The aeromodelling on both occasions received very positive press because of
these acts, not only from the Airforce internal PR but also the local and state
wide media. May be we as modellers should make charity fund raising a goal to
improve our image and give us more positive exposure and influence in the
community. I am not suggesting we become a service organisation like Apex or
Rotary just appreciate the lobby potential from these acts in field acquisition.

Every year another club in Melbourne assists the Red Cross on there collection 
day. The members go around the community wearing club T shirts collecting money 
for the Red Cross and subtly publicising the club. The community sees the club 
in a positive way.

From off line communication with Al there seem to be two sticky points to be 
solved:

    1)	Finding an activity that people will pay/contribute for so that we
    	can leverage the money beyond our own personal contributions.

    	Airshow, are a good example, but a significant effort is required to 
	present a professional show.

    2)	Having an activity that reaches to a wide audience, preferably
    	to those who are not already supportive.  (Yes, the press coverage
    	reaches everybody, but those that attend an airshow and those that
    	read about it are apt to be amongst our current supporters.)


An obvious concept but not one widely canvassed, at least in Oz. Just consider 
as a possibility, build a model, possibly sponsored by a local manufacturer 
and hold a display at a shopping center raffling of the completed model at $1 
per ticket. How many kids (big and small) are potential customers. 

Any other ideas/comments please add to the note.

John
T.RTitleUserPersonal
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1265.1THE GREAT TRANS-CONTINENTAL RELAY RACE....UPWARD::CASEYATHE DESERT RAT (I-RC-AV8) 551-5572Wed Nov 14 1990 09:4134
    John,
    
    Similar things have done here in the U.S. but with no great regularity. 
    A few years ago, a cross-country race was organized wherein teams from
    each geographic area were formed, each of which flew a 2-300 mile leg
    of the route which extended from east coast to west coast.  Much hoopla
    was made of it and donations invited via the individual teams drumming
    up pledges similar to the way they do for charity bicycle runs,
    marathons and walk-a-thons.  All proceeds were turned over to Jerry
    Lewis's annual telethon for Muscular Dystrophy.
    
    This was a great public image booster but it only survived 3-years due
    to the obvious safety considerations of using public highways along
    which to sit in the back of a pickup truck and fly an RC model. 
    Takeoffs and landings, especially emergencies, created the most obvious
    hazaed to modelers and motorists alike so the race was discontinued.
    
    But a precedent had been established for some original thinker to
    devise similar but safe events on the same (and smaller) scale(s) to
    continue contributing to the communities and bolstering our public
    image.  Unfortunately, that hasn't happened and whatever ground was
    gained has surely been lost.
    
    If each club in every community across the country/world selected one 
    charity and put on just one annual event to benefit this charity, I 
    have to believe our credibility would take a giant leap upward and we'd
    very likely get new, even young people involved in our hobby/sport as a
    byproduct.  It's a win-win proposition!
						 __
				|      |        / |\	   	       
      	         \|/		|______|__(o/--/  | \	   	       
      | |        00	       <|  ~~~  ____ 04 ---- | --------------------
    |_|_|        (O>o		|\)____/___|\_____|_/	   Adios amigos, Al
      |     \__(O_\_	        |	  |___/	 o	   (The Desert Rat)
1265.2It's not FootballUSRCV1::BLUMJMon Nov 19 1990 17:0927
    I think that this "image" problem might exist more in the modeling
    community's eyes than in true public perception.  I grant you that the
    public, myself included, does not enjoy extended exposure to loud
    engines, be they motorcycle, chainsaw, model airplane, etc.  Hence
    most model airplane fields in my area (Western NY) are located in
    sparesly populated sections  to accomodate the noise problem.  I 
    doubt I would be anymore receptive to a model field in my neighbor-
    hood just because they supported charities, or I had seen their
    organiztion at the local mall.  No, in fact when I have seen the
    local toy train clubs and go-kart clubs set up displays in the mall,
    I really did not think any more or any less of them because frankly I
    am just not interested!  This is how I think the public perceives us.
    They really don't care one way or the other, unless we do something
    to make them mad, most usually noise.  What I am trying to say is the
    public generally has a neutral attitude when it comes to RC aircraft.
    I guess we all wish others were interested in the same things we are,
    particularly if we are good at it.  I do not have a problem with this
    because I realize that you can't make people interested in things.  I
    became interested in motorcycles as a teenager for reasons I do not
    understand.  It didn't require a local motorcycle club's participation
    in community events to spark this interest or any other public
    relations gesture- I just liked them.  Watching bids fly got me
    interested in airplanes- I don't know why.  The public does not under-
    stand rc modeling and probably won't until for some inexplicable reason
    it catches their fancy.  Until then let's be glad we have found it's
    joys and not let public indifference diminish our confidence in our
    chosen pastime!
1265.3A Different ViewSELL3::MARRONETue Nov 20 1990 12:3430
    Re: -.1
    
    At the risk of offending the last noter or others who share his view,
    let me offer a diametrically opposed viewpoint.  
    
    The issue is not whether the public (whatever that is) is interested in
    our hobby or not.  The issue as I see it is whether or not when push
    comes to shove, that people outside our hobby have a positive
    perception of us.  If we are viewed as good citizens who participate in
    projects that benefit the community and who make a concerted effort to
    "add-value" by doing things that are public service oriented, then I
    say we build up a cushion of insulation that will come in real handy
    when something nasty happens.  By befriending our local communities, we
    are building relationships that can go a long way towards easing the
    bad publicity that easily gets out of hand when the going gets tough.
    
    I've been in sales for over 20 years, and we have a saying that has a
    bearing here.  The saying goes like this:  "All things being equal,
    customers buy from people they are friendly with;  all things being NOT
    equal, they are still likely to buy from their friends."  The point
    here is that if we are on friendly terms with our communities, it will
    be easier for there to be a "forgiveness factor" in their attitude when
    and if there is a bad incident which is caused by one of us.  My
    attitude therefore has always been to be in community service in some
    way so that this positive perception is firmly built.  I believe it's
    one of the best insurance policies we can have.
    
    My .02 FWIW.
    
    -Joe