Conference 7.286::digital

    Well, the old analog cars were somewhat dated, so we... :^]

  We have been using cars as promotional devices at conventions for several 
months now. The idea is that fast cars make people think of fast computers. 
This is the first I have heard of people driving them; until now they were only
on static display.

The cars involved were the "first" in their class and the best in their 
class.  ('53 Corvette, 427 Cobra, etc)  There's a theme connecting these 
vehicles with the advertising message Digital's trying to get across.

The problem is, however, the message is falling on deaf ears, much the same 
as the Bobby Orr advert during the Super Bowl years ago.  Nobody 
(a vast majority, anyways) appreciates the significance of these particular 
vehicles just as nobody outside of the Boston area knew who Bobby Orr was 
(unless they were a hockey fan)

There's a write-up in one of the car conferences, I believe.  (CARBUFFS or 
MUSCLECARS, maybe)

see note 3528.404

    Of course, another intimate relationship with Digital Sports Cars
    and Digital is that they too may end up in 64 bits...

> Of course, another intimate relationship with Digital Sports Cars
> and Digital is that they too may end up in 64 bits...

  But in that context, is 64 bits still better than 32?

                                   Atlant

    
    The person in the news program from Digital was Bob Carty not Carry.
    one of my Mrg's, he is our Business Events Mgr. If you stop by the
    AKO1 facility you can see the cars in the lobby.  
    
    But, they are off to PC Expo at this time.
    
    Lkp

    As I remember, the '53 Corvette was a loser......under powered,
    no traction on wet roads and it shattered on impact.
    
    fm

    
    <<<  As I remember, the '53 Corvette was a loser
    
    So what. I would like to own one now. As I am sure are you. The classic
    cars image is great. You all are thinking *way* to deep on this.
    
    What is/was your first impression when you saw a '53 Corvette, today?
    I bet you don't say "Well it overheats unless it's moving faster than
    25 MPH."
    
    I'll be you say "Nice car, wish I had one."
    
    I personally cannot afford one, insurance wise. So mine sits in a
    garage in my own mind.
    
    -Mike Z.

    re.9 
    ...way too deep.. 
    
    Exactly right. What Digital needs is to get the name out. Stick it on
    cars; fast ones, slow ones but let the public see the name and ask the
    person with them about us.
    
    Short of funding the O.J. defense fund, I think anything we do to get
    "in the publics face" is going to help.
    
    r
    
    [Wouldn't that be a kick ..."OJ's defense is brought to you in part
    by...Digital Equipment Corp."]
    
    

    When I see a fancy, almost-antique sports car, I wouldn't normally
    think of "fast, modern computer".  I'd probably think of "over-priced,
    over-powered, macho-driver's car".  I guess this ad campaign isn't
    targeted at folks like me, though!
    
    /Charlotte

    OK, how about we sponsor some military equipment?  We could show a
    picture of a Serbian tank commander looking up just in time to see the
    missile hit.  Kawhooooom!
    
    "Digital...delivering when and where the customer orders"
    
    Does that "target" you, Charlotte? :^]

    Might cut into our sales to Serbia...

    I can't help noticing that there's an awful lot of empty
    white (advertising) space on those shuttle help booster rockets...

I think they like to keep it that way, as unnecessary coatings of paint
add a hell of a lot to the weight of the thing, affecting terminal
velocity, stability, etc...

Chris.

    
    	I have a feeling this company wouldn't want much to do with the
    	OJ trial.  Nor the bombing of Serbia.
    
    	I would hope not, anyways.
    

    Wait!  That's it!  OJ's defense team in "Whatever It Takes" T-Shirts! 
    Obviously, Charlotte has brought up a point that we must satisfy
    *everyone's* needs and viewpoints *at the same time*!
    
    Hold it.  Maybe toilet paper?  That's something everyone (hopefully)
    uses.  Co-marketing with Charmin, print each roll with "End User
    Solutions...Digital"?
    
    								Tex

>>    Hold it.  Maybe toilet paper?  That's something everyone (hopefully)
>>    uses.  Co-marketing with Charmin, print each roll with "End User
>>    Solutions...Digital"?

No, Sun's already got that one.  They print toilet paper that says "SPARC" if
you hold it up to the light frontwards, and if you look through the paper the
other way...

						Brian

    let's send one o' those Lands End items to Johnny Cochran...
    
    :-)
    
    Mark

Digital's "image" problem is that too many of our marketing folks can't see 
beyond the openings of their cubes.

The skier wants to advertise at Mount Wachusett, the bicycler wants to 
advertise at a bike race, the.....  you get the point.

Just look at the IBM personal computer ads vs. the Digital personal 
computer ads.  I'll bet most folks don't even know what our ads were all 
about but hoards of folks remember the Charlie Chaplin take-offs that IBM 
splashed all over prime time for months.

We need to attract the first time buyer like IBM does.  Glitzy car shows 
for computer nerds aren't going to sell anything.  Look at the audience.  
It's PC users, not PC buyers.  These folks are in the upgrade/peripheral 
equipment search mode, not first time buyers.

First time buyers don't go to national computer shows.  They go to places 
like Sams and Lechmere.  ...or they LOOK IN THE YELLOW PAGES where we're 
CONSPICUOUSLY ABSENT.

>Digital's "image" problem is that too many of our marketing folks can't see 
>beyond the openings of their cubes.
    
>We need to attract the first time buyer like IBM does.  Glitzy car shows 
>for computer nerds aren't going to sell anything.  Look at the audience.  
    
    Well!  No IMHO on the above, as apparently that would be false
    advertising!  Please, don't hold back... :^]
    
    								Tex
    
    >It's PC users, not PC buyers.  These folks are in the upgrade/peripheral 
>equipment search mode, not first time buyers.
    
    Um, not to whizz on your Wheaties there, companero, but ... (whispered)
    ...we sell more than PCs...!  You, um...might wish to look beyond your
    cube. :^]
    
    								Tex

    
    'whizz' ? 
    
    Is that a technical term? Possibly from Whizz-E-Whig? :-)
    
    jc
    

Careful about your regional terminology... it could sound a bit
like `wazz'!  :)

Chris.

    "Whizz on your Wheaties" is a regional version of "Rain on Your
    Parade", only the mental imagery evoked more closely correlates to the
    translation "...Spoil Your Day".
    
    We're heavily into symbolism. :^]

	Tex - just a SWAG but I think .20 was specifically referring to
	PC Expo next week in NYC...

	but I laughed anyway ;-)

	_kelley

    RE: .25

    Geeze, the mental image I think many people associate with the term
    "Whizz on your Wheaties" would be one of a person recycling their
    favorite after-hours beverage into a form of fluid used on ones morning
    breakfast cereal :)

    Prozac on Your Cornflakes: For When the World's Whizzing on Your
    Wheaties.

re last few,

	Fraid your regionalism is showing through as i havent a clue what your
symbolism is! unless the phrase "to whizz" has some kind of lavatorial
conatation that is not at all clear to those of us who are not steeped in US
culture. 

Gerald

I was at the Le Mans 24 hour sports car race this weekend. The two Marcos 
entries carried Digital logos. One of them made it to the finish, albeit way 
down the running order.

It made me feel quite proud...

Edward.

>	Fraid your regionalism is showing through as i havent a clue what your
>symbolism is! unless the phrase "to whizz" has some kind of lavatorial
>conatation that is not at all clear to those of us who are not steeped in US
>culture. 

I guess it's the same as the UK phrase `wazz', which means either urinate
or masturbate, depending on which region you're from.

Chris.

>              -< What the hell has *this* to do with sportscars >-

absolutely nothing to do with Schumacher crashing into Hill at the
Australian Grand Prix.  :)

Chris.

    Just crossposting.
    
              <<< KAOSWS::$1$DUA3:[NOTES$LIBRARY]CANADA.NOTE;1 >>>
                         -< True North Strong & Free >-
================================================================================
Note 926.3                          INDY RACE                             3 of 3
CGOOA::OWONG "SKIWI in Canada (VAO)"                104 lines  30-JUL-1995 20:51
                        -< Indy Vancouver Sponsorship >-
--------------------------------------------------------------------------------
    Crossposted KAOSWS::CANADA, OASS::RACERS, LJSRV2::INTERNET_TOOLS
    
    Digital Canada is one of the sponsors of the Molson Indy in Vancouver
    1-3 September, 1995.
    
    WWW pages mentioning Digital are in place:
    
    	http://indy-vcr.molson.com/guide11.html
    	http://indy-vcr.molson.com/press-releases/digital.html
    
    	Owen.
    
    The text of the press release follows:
    
       
    
      Digital Equipment of Canada Limited is partnering with EDS
      Motorsports to provide the official EDS Timing and Scoring
      System at this year's Molson Indy Vancouver during the
      Labour Day Weekend. Earlier this summer in Toronto's Molson
      Indy, and for the first time at any IndyCar event, the
      attendees were able to access real-time race statistics in
      the Executive Pit Suite. Up until this event, access to the
      real-time Timing and Scoring data had only been available to
      race officials, the media, and the race teams in the pits.
    
      Through use of Digital Equipment's Venturis 575 PCs on a
      Fibre Optical and Ethernet network connected to a feed
      provided by EDS to their race server, Digital is able to
      provide access to access to the EDS Timing and Scoring
      real-time data to attendees in all Pit Suites throughout
      the weekend event in Vancouver. Executive Pit Suite attendees
      will be able to view up-to-the minute information, which
      adds to the involvement and enjoyment of the race activities.
      It also demonstrates a working partnership between EDS and
      Digital to deliver this solution in an environment hostile
      to electronic equipment.
    
      The timing and scoring system developed by EDS provides
      immediate access to nearly every aspect of the operation of
      of an IndyCar while functioning in one of the world's most
      hostile testing environments for technology. The EDS system
      system allows the viewer real-time access and details to
      driver position, lap and speed, number of pit stops and laps,
      time and distance between drivers, and the distance a driver
      is from the leader. The system which operates by placing a
      a transmitter in each car, also provides historical data and
      general information on each driver and team, as accurate as
      .0001/second.
    
      The network receives data that is transmitted from the cars
      to seven time lines embedded in the track, then it processes
      the information and immediately delivers it to race officials,
      teams, media and fans in real time. The recipients can then
      view and/or configure data in a variety of ways to suit their
      individual purposes. The EDS system uses wireless technology
      for the distribution of data and the information can be
      accessed by use of a laptop PC.
    
      "The decision to partner with Digital to provide the EDS
      Timing and Scoring System to the Executive Pit Suites was
      simple. We knew we could rely on Digital to do the job right,"
      said Susan M. DiCosmo, project manager for Motorsports at EDS.
      "This involvement by Digital to provide EDS data in an easy-
      to-view format to Pit Suite attendees greatly assists in
      enabling the viewer with the knowledge how competitive
      IndyCar is, and keeps those attendees, who may be potential
      sponsors or future business partners, directly involved with
      the fast moving activities trackside."
    
      "This business partnership between Digital Equipment of
      Canada and EDS Motorsports to provide their Timing and
      Scoring System data to the Pit Suites gives me the opportunity
      to invite guests that are not avid IndyCar fans and within
      minutes increase their knowledge and enjoyment of the sport
      exponentially. By providing this service to all the Pit
      Suites, Digital is able to show our customers and future
      business partners that we are able to work successfully in
      a hostile environment, and can provide the products and
      technical expertise to maintain such projects." said Ron
      Catcheside, Canadian communication manger, Digital Equipment
      of Canada. "This on-going partnership with EDS to provide
      this service has proven to be successful."
    
      EDS is a leader in the global information services industry.
      The company's 80,000 employees specialize in applying a
      range of ideas and technologies to help business and
      government customers improve their economics, products,
      services and customer relationships. EDS, which operates in
      40 countries, reported revenues of $10.5 billion in 1994.
      EDS Motorsports, a division of EDS is the Official Information
      Technology Provider to IndyCar.
    
      Digital Equipment of Canada Limited, a wholly subsidary of
      Digital Equipment Corporation with a revenue of $14 billion,
      and its Partners provide industry leading client/server
      solutions to business across Canada. Digital's Alpha
      platforms, personal computers, networking products and
      services, together with industry-focused solutions from
      business partners, help organizations compete and win in
      today's global marketplace. In addition to facilities across
      Canada, the company has a major manufacturing and R&D
      facility in Kanata, Ontario and a major service and support
      centre in Hull, Quebec.
    

    .35>   ... the Executive Pit Suite ...
    
    Is this -- perhaps -- where our superfluous, TFSOed middle/upper mgmt went?
    
    :-)