Conference 7.286::digital

    I think if you're doing a color ad, the logo has to be burgundy.  But
    for ads in media that are B&W or greyscale, eg. newspapers, it
    obviously doesn't have to be burgundy.  Since those TV ads are
    greyscale monochrome (to grab attention in a sea of color ads), they
    can get away with the non-burgundy logo.  At least that's my
    understanding and two cents-worth.
    
    	Steve

    My problem with the NBR promo spots is the lame motto were using, the
    only positive thing I can say about it is that it is less stupid than
    the previous one.

    At least their set doesn't have a bunch of obsolete Pros and/or
    Rainbows sitting there doing nothing anymore.

    The Digital logo treatment in our Nightly Business Report
    corporate underwriter credit was intended to be consistent
    with the Corporate Brand Advertising launched last Thanksgiving.
    
    Digital plans to evolve the look and messaging of the Brand
    TV commercials. Again, we will want our NBR credit to reflect
    this same approach.
    
    However, the corporate proprietary color for the Digital logo
    is burgundy and should be used in all communications worldwide
    whenever possible. This advertising logo approach was an
    exception.
    
    Hope this is helpful.
    
    Dave Simler
    Corporate Advertising

    >...the corporate proprietary color for the Digital logo is 
    >burgundy andshould be used in all communications worldwide 
    >whenever possible.
    
    Do you know what color our corporate proprietary color for the Digital
    logo is when it's broadcast on television?  It's red. Not burgundy,
    definitely not Digital proprietary -- it's red.  And if  you happen to
    see the logo in a bank of TVs (like in a department store) you'll see
    that it's lots of different shades of red -- not the official corporate
    proprietary color.
    
    The "geniuses" who spent vast amounts of time and money on creating
    our "new" logo clearly did not understand the pitfalls of electronic
    information transmission.
    		      			andrew

NTSC == "Never The Same Color" :<)

(NTSC is the video standard used by US Televisions)

    Thanks Dave, for adding to this note.
    
    Seems to me that we should get away from any effort that is tied to a
    transient effort like advertising campaigns. To continually push the
    one Digital ID - such as the burgundy logo - would helps us in the long
    run.
    
    Some of the basics of follow-through on the corporate ID change have
    not, in my opinion, been done to full effect. Examples:
    
    1. Digital employment ad in the Boston Globe ~ one month ago with the
       old style (square dots) logo
    
    2. Non-descript building lobbies - I was at DDB Needham recently and
       they have a very cost-effective technique for signage in their lobby 
       - lets take some foam-core boards and run out the burgundy logo and 
       mount them in every lobby - add recent ads too - and keep that portion 
       updated. This effort would only stay in place till we can afford
       proper signs.
    
    3. I was at a seminar at Babson College (Digital is one of the
       sponsors) - my name tag had DEC on it
    
    
    We need to complete the basics of this ID change - the effort requires
    focus and leadership.
    
    
    JR
    

  Actually, based on the vast audience acceptance of "Digital"
  as our name (NOT!), I think we'd do better to build a slightly
  different identity.

  To me, the ideal identity:

    o Would be short and memorable, preferrably one syllable
      and would roll off your tongue instead of getting stuck
      on the roof of your mouth all the time

    o WOULDN'T BE A VERY COMMON ADJECTIVE

    o Wouldn't be shared with at least a dozen other vendors,
      all of them trying to build mindshare at the same time

    o Would already be in common usage among our customers,
      reviewers, and other interested parties (not to mention
      employees)

    o Would be easy and inexpensive to integrate into our
      product names.
                                   Atlant

Did you, pperhaps, have something specific in mind?

    
    	Like Computers 'R Us ?
    
    
    		the Greyhawk

re Note 3904.7 by STOWOA::RYAN_J:

>     3. I was at a seminar at Babson College (Digital is one of the
>        sponsors) - my name tag had DEC on it
  
        Why run away from a name by which you are long and well
        known?

        Bob

    I didn't mean to bring up Digital vs DEC. We need one identity -
    whatever it is - and push the hell out of it!
    
    My note was from the POV of having the decision made on the name and
    the lack of follow-through. If we changed it (the name) we would
    probably still have the lack of commitment on letting everyone know.
    
    JR

> I didn't mean to bring up Digital vs DEC. We need one identity -
> whatever it is - and push the hell out of it!
    
  But my point, made tongue-in-cheek (or somewhere) though it was,
  is that WE HAVE "pushed the hell" out of Digital, but it's a
  foolish name to begin with (for all the reasons I cited), so
  people logically refuse to use it.

  Years after we decided to call ourselves "Digital", we're *STILL*
  "DEC" to everyone who knows us and loves us. We ought to go with
  the flow and accept that that's the name we'll forever be known
  by, at least until we invent a non-adjective like "Agrimark" or
  "Navistar" or "Nike" or "Reebok" or "Dell" or "Coke" or "Apple"
  or "Xerox"... (By the way, read all of those aloud. Then say
  "Digital". In three sylables, you'll know why we're still "DEC".)

                                   Atlant

�      at least until we invent a non-adjective like "Agrimark" or
�  "Navistar" or "Nike" or "Reebok" or "Dell" or "Coke" or "Apple"
�  or "Xerox"... (By the way, read all of those aloud. Then say
�  "Digital". In three sylables, you'll know why we're still "DEC".)

Well ... some of your other examples have three syllables as well, and "IBM" is
also spelt, not read, resulting in three (phonetic) syllables again.

More of a reason probably is that we don't sell DigitalSystems, DigitalServers,
or DigitalWindows software - DEC is still part of lot of our product names. So
it is particularly difficult to get rid of being called DEC.

Hans.

PS: Note that I won't go down the DEC - Digital rathole...

    Our ticker symbol (DEC) doesn't help either.
    
    Occidental Petroleum will always be referred to as "OXY", whether
    they like it or not.

My name is Stephen...pronounced 'Steven'...I get called 'steve' by a lot
of people, which I don't mind but my fiance hates...but people who know
me really well always seem to call me Stephen...but they will introduce
me to new people as 'steve'...it is an interesting phenomonon...I think it
has a lot to do with trying to be informal...

I kind of view the Digital/DEC names the same way...and I think a lot of
customers do....I think DEC is to a lot of people an informal nick name...
the burgundy Digital logo is more former and 'proper', and I think this
is getting through the customers...IMHO.  Therefore either name is used
depending on the setting.

When people ask me where I work...I often have to say both Digital and DEC
before they recognize the company as the computer maker...which is fine with
me...being known by two names doubles the possibility of association.

> me...being known by two names doubles the possibility of association.

No, it halves the possibility.

For example, if a business-news article mentions "Digital", one might
not associate it with the company one knows as "DEC".  And vice-versa.

    To take this rathole a bit more down the hole... if Digital is going to
    stick with the "Digital" name - then there is some work to do.  I
    continue to hear things described as "digital" this and that, not 
    associated with our company.  Digital communication, digital recording, 
    digital TV, etc.  There are also a few companies that also use Digital as 
    their first name, such as Digital Analysis Corp.  If the public could be 
    conditioned to thing of "Digital Equipment Corp" everytime they heard the 
    word Digital, then we'd be getting some where.  Without that association, 
    our own use of Digital gets fuzzed in the many meanings of the word.
    DEC would be better because it is unique.  
    
    bill

>    DEC would be better because it is unique.  

Over 15 years ago, when I was a young programmer working on DECsystem-10's,
a headhunter called me.  He began spewing all kinds of IBM terms.  I told
him I worked on DEC equipment.  He asked, "Is that D-E-C-K?"

    Not to go too far down a rathole, but I just hung up with Investor
    Services. I got the usual recording of "welcome to investor services
    DECvoice system....." I then went through the menu, and heard "the
    price of DEC stock is....."
    
    Are we trying to be Digital Equipment Corporation only to the outside
    world?
    
    

  "Digital" is also a poor choice because, as an adjective, it's
  ambiguous in a headline. Consider:

    "DIGITAL SYSTEM KILLS RESEARCHER"

    "NEW DIGITAL COMPRESSION ALGORITHM ANNOUNCED"


  Which one is about us? Both? Neither?

  Using "DEC" would make this unambiguous.

                                   Atlant

    DEC is our NYSE name for Digital Equipment Corporation so calling it
    DEC stock is correct.

    
    	Besides DEC has always had a real nice ring to it.
    
    	I can easily envision a corporate ad campaign on Digital and DEC
    	with witty punsterisms interlaced with product names and the
    	interesting DECies that conceived and produced these products.
    
    	But then I'm just a sales guy who has to explain to people
    	who and what we are every damn day....
    
    		the Greyhawk

    Do people refer to the Nippon Electric Company as 'nec' or 'en ee see'
    
    I think we did it to ourselves by naming products as DECmumble
    
    Dave

    re: the DEC vrs Digital rathole
    
    First, the ticker symbol.  Not relevant.  Unless you think that
    two of our major competitors are "HWP" and "SUNW".
    
    Second, three sylables.  *MI*CRO*SOFT*.  And easily integrated into
    product names - "Microsoft Windows" "Microsoft Word" "Microsoft Office"
    "Microsoft Encarta" "Microsoft Network".  See how easy it is?
    
    (It's got to be a Mass thing.  Here, we drive down "Mass Ave".
    In New York, they drive down "Fifth Avenue" and "Avenue of the
    Americas", and near the Capitol, they drive down "Pennsylvania
    Avenue."   Say "Penn Ave" five times fast to hear how rediculous
    it sounds.)
    
    Third, our customers know us by "DEC" (pronounced "DECK").
    Nonsense.  Even at DECUS (pronounced DEE*CUS, *not DECK*US),
    half the customers said "nice to see Digital has turned around"
    and the other half said "nice to see DEC has turned around."
    
    The biggest difference was the latter were more likely to
    know the year, month, day that Jupiter was cancelled.
    
    
    Finally, we are Digital.  We have been for a long long time, so get
    used to it already.  And we are finally spending some of the money
    needed to do our name right.  Applause.
    
    								-mr. bill

  The folks who've latched onto the three-syllables versus one
  rathole have missed my point. Let me try again.

  "Digital" is hard to pronounce clearly, especially up against
  other words. Maybe it's just me, but try it. Right out loud,
  say "Digital". Do you want to slur the end away?

  "DEC" (pronounce "DECK", BTW) is easy.

  "NEC" (pronounced "Enn-Eee-See") is easy.

  "Nike" (pronounced "Nie-Key") is easy.

  "Coke" is easy. Little kids in Guang Dong province would probably
     know how to say this one!

  "IBM" (pronounced "Eye-Bee-Em") is easy.

  "Xerox" is pretty easy, but the trailing glottal stop (did I
     get that right?) is a bit rough.

  "Dell" is really easy.

  "Gateway" is too.

  Now say "Digital" again.

                                   Atlant

>    In New York, they drive down "Fifth Avenue" and "Avenue of the
>    Americas"

Don't you mean "Fifth Ave" and "Sixth Ave?"

    In a world where everything, like voice, image, video, audio, photos,
    pagers, mobile phones, TV, CD's, satellite transmissions, phone signals, 
    as well as data, text, ad nauseum either *are* or  *are going*  "digital",
    try sitting through a meeting sometime, with a customer or a partner, 
    where EVERYONE ELSE in the room says 
    
    	"digital" to mean the information encoding,
    and  
         DEC to mean the company I work for.
    
    I worked for digital for a few years, until these experiences got too
    confusing, in meetings with Kodak, Sony, Bell, and customers.  Now I
    work for DEC.
    
    On the other hand, if we could create the public perception that the
    company digital, created and owns the market for digital the encoding
    format and all the consumer thru infrastructure products, then we might
    have something.   But it's too late for that.  
    

    
    	What-a-minute...
    
    	We got lawyers. Sue 'em. 
    
    	If you use the word Digital without our permission, it's off to
    	court for you. Think of the publicity, *WOW*.
    
    	This boggles the mind. I like it...
    
    
    		the Greyhawk

    Think I might purchase some analog watch stock now... :^]

Before I started with the Company eons ago, I called the main number in
Maynard and was shocked that the receptionist answered the phone by
mispronouncing the name of the Company: "Digitale". 

I said to myself, pass the digitalis, I'm interviewing with a company whose
name the employees can't pronounce. Of course, we didn't have brochures on how
to answer the phone in those days.

	Digit-Ale or Digi-Tale? :) (no, this is just rhetorical, really)

							mike

    DigiUp and DigiDown
    On the DigiHighway
    DigiMe and DigiYou
    Lots of DigiDoggaroo

    RE: .a few...
    
    I remember about a year ago that there was a big hoo-hah in this
    conference about getting the word "Digital" trademarked or something.
    In order to convince whatever body allows such things, we were asked by
    some high-up to solicit our customers for letters describing how when
    they heard the word "digital", they thought of DEC, er Digital, er, us.
    There was a large negative and sceptical reaction to it. I remember
    predicting at the time that we'd hear nothing, and that's exactly what
    we heard. I'd provide a pointer if I could only remember the note
    number.
    
    Laurie.

>> >    In New York, they drive down "Fifth Avenue" and "Avenue of the
>> >    Americas"
>> 
>> Don't you mean "Fifth Ave" and "Sixth Ave?"

Started as "Fifth Ave" and "Sixth Ave"; 6th was renamed to "Avenue of the
Americas," but everybody still called it 6th Avenue; a few years ago it was
renamed back to 6th Avenue with a "nickname" of "Avenue of the Americas," like
7th Avenue is called "Fashion Avenue" and Avenue C is called "Loisaida Avenue."
(Two points if you can decipher that last one.)

						Brian

    First off, I apologize for furthering this rat hole, but I think it is
    important to get the facts on the table wrt the digression on Digital
    vs DEC.

    Second, let me put my cards face up on the table. I'm one of _those_
    people in the "Brand Group" that some members of this conference have
    suggested are of little or no value to Digital. In fact, I'm the person
    who is responsible for attempting to make our product names make some
    sense -- from a customer perspective. As such I'm working with each of
    the business units to migrate away from  DEC-prefixed product names,
    trying to get Investor Services to stop making up phone numbers with
    DEC in them, getting rid of AXP, etc.

    So I appreciate all the pointers to places within the company that
    still use DEC. Feel free to send examples to me -- SDTPMM::SMICK or 
    VAN SMICK @ZKO.

    However, the never-ending discussion about why Digital vs DEC is real
    old. I recently wrote an article on this for all product management and
    marketing -- so in an attempt to provide some insight and perhaps
    stop/slow the rehashing, here are the facts:

    1. Surveys have been done of customers and not-yet customers and there
       is lots of confusion about Digital being a different company than
       DEC. In fact 33% of the market and 25% of our customers thought they
       were two different companies in 1993. Similar customer confusion has
       shown-up in more recent customer surveys.

    2. Senior management realized that having a dual personality was not
       beneficial -- among other things it meant that any ad for Digital
       or a DEC-prefixed product was lost on 33% of the market place.
       Likewise a positive comment by an analysts would be lost on 33% of
       the market.

    3. Focus groups were held in major countries in 1993 (I think 6 but am
       not sure) to determine which name, DEC or Digital, had the better
       connotation.

    4. Across all the countries the consensus was the name Digital connoted
       a larger company, a more global company, and a more impressive
       company.

    5. We can not trademark Digital because, as you have pointed out, it is
       a generic term used widely in the industry. This is clearly a
       negative aspect to the decision. The logo is registered and from a
       product naming perspective that is sufficient. 

    So senior management made a decision to go with Digital and -- to the
    best of my knowledge -- there is no support for revisiting it. 

    Given that, I'm working to eliminate all the DEC-prefixed names that we
    can -- realizing that some name changes would be too costly, or do not
    make sense due to product status (maintenance, retiring, selling off).

    I hope this sheds some light on this subject. Rather than continuing
    the digression in this note, feel free to send me mail. But please note
    that I will not spend time rehashing the decision. It was made and
    until/unless it is changed I'm working to implement it.
    

    What's this "Ave" business?  If I say "I was driving down 5th the other
    night" everyone in NYC know what I mean.
    
    \dave

Van:

  You're right -- the discussion is "real old". But it won't
  stop so long as everyone except you and I call us "DEC".

  I don't know who the focus groups interviewed; it certainly
  wasn't the people I've overheard discussing us.

  And we certainly didn't study how we're referred to in the trade
  press. (By the way, their business is CLEAR CONCISE COMMUNICATION.)

  Management made a mistake. Management won't admit it. So we all
  struggle on with this rebranding campaign, a campaign that is
  doomed to failure for the perfectly sensible reason that
  "Digital" is confusing while "DEC" isn't.

  All the rebranding efforts in the world won't clothe this emperor.

                                   Atlant

re: .36

>    1. Surveys have been done of customers and not-yet customers and there
>       is lots of confusion about Digital being a different company than
>       DEC. In fact 33% of the market and 25% of our customers thought they
>       were two different companies in 1993. Similar customer confusion has
>       shown-up in more recent customer surveys.

	Is there any wonder why the customer is confused?  Were they confused
	prior to the decision to change the brand name from DEC to Digital?

	DEC also did a survey of our customer's preferences back before Digital 
	Educational Services moved from Bedford, MA (the old BUO) to Maynard, 
	MA (PKO3) about whether near-by hotels/motels were important to their
	training needs and whether it would enter into the decision to get 
	their training there... the survey showed it would not.  So much for 
	surveys!  It appears in DEC that whoever requests the survey gets 
	exactly the results they wanna hear.  Ain't nobody gonna buck city hall!

>    2. Senior management realized that having a dual personality was not
>       beneficial -- among other things it meant that any ad for Digital
>       or a DEC-prefixed product was lost on 33% of the market place.
>       Likewise a positive comment by an analysts would be lost on 33% of
>       the market.

	Management CAUSED the dual personality.  Everyone, quite literally 
	EVERYONE, who knew us, knew us as DEC, and most still do... Management
	decided to change that and sell us as Digital instead.  But, just making
	the decision does NOT implement the decision... and they have failed to
	convince practically anyone to change. 

>    3. Focus groups were held in major countries in 1993 (I think 6 but am
>       not sure) to determine which name, DEC or Digital, had the better
>       connotation.

	So?  Did any customers (here or in six major countries (what's a 
	"major" country, anyway?) actually come to DEC and suggest the change?
	Or did DEC go to the customers and say "this is what we want to do..."
	Is or was the name change a RESPONSE to market pressures?  Or was it
	the brain-child of some marketeer?

>    4. Across all the countries the consensus was the name Digital connoted
>       a larger company, a more global company, and a more impressive
>       company.

	Of course it does.  And maybe the right thing to do is to change the
	name... but, did you ask if those same customers would be more or less
	inclined to buy our products based on what our name was?  Did anyone
	consider that changing from DEC to Digital could be (and did become)
	confusing... leaving many with the thought that DEC (with whom many 
	dealt) was gone, and not hearing about Digital?  Sure, we are putting
	advertisements in news print and on the air NOW, but, DEC became Digital
	over two years ago!

>    5. We can not trademark Digital because, as you have pointed out, it is
>       a generic term used widely in the industry. This is clearly a
>       negative aspect to the decision. The logo is registered and from a
>       product naming perspective that is sufficient. 

	But, DEC was (and is, I believe) trademarked.

>    So senior management made a decision to go with Digital and -- to the
>    best of my knowledge -- there is no support for revisiting it. 

	What senior management?  Are they/he/she still with us?  Senior manage-
	ment also once dictated that we in the U.S. would be paid bi-weekly.

>    Given that, I'm working to eliminate all the DEC-prefixed names that we
>    can -- realizing that some name changes would be too costly, or do not
>    make sense due to product status (maintenance, retiring, selling off).

	Pogo once said "we have met the enemy, and he is we".

>    I hope this sheds some light on this subject. Rather than continuing
>    the digression in this note, feel free to send me mail. But please note
>    that I will not spend time rehashing the decision. It was made and
>    until/unless it is changed I'm working to implement it.
 
	Thanks for listening....  I for one use Digital more than DEC in my
	dealings with John Q. Public... but, I'd rather not, and obviously
	many others feel the same.

Tony   

RE: .36 "Van C. Smick - Branding & Naming Mgr"

First off, let me say "Welcome".  There are lots of discussions which go on
in this notes file which do not include the decision makers, so anytime we
can find out the real facts and the logic used in the decision making from
people who were actually involved, the better for the discussion.

I read through the results of the survey you took in 1993, and kept saying,
"Yes, that matches what I know of my customers, yes, yes, *HUH* DEAD WRONG!".
I cannot understand what focus group got point 4, as follows:

>    4. Across all the countries the consensus was the name Digital connoted
>       a larger company, a more global company, and a more impressive
>       company.

People who don't know us at all are confused by the generic attributes of the
word "Digital".  People who do know us are still confused by the generic
attributes, and therefore use DEC as an unambiguous reference.  So I cannot
comprehend those results.

I understand and applaud your plea to move on.  I have never referred to us
as DEC since I began interacting with customers, except in the following cases:

1) When I say Digital and get a blank look back, so then I say DEC and the
   customer now understands.  I then use the word Digital from that point on.

2) When I refer to DECpcs, DECstations, DEChubs, DECrouters, etc.

As a good corporate citizen I will and do follow the corporate guidelines that 
you setup, and always use Digital except as listed above.  But as a good
corporate citizen I also must make you aware of life in the field as I see it,
which is that in my experience, **NO** customer refers to us as Digital, except
as a concession to people like myself who insist on calling us Digital.  And
then they only do it about half the time when talking to people like myself
(ie, they say "DEC, uh, Digital").  And when I refer to us as Digital, the
customer usually gives me a slightly amused smile as they recognize that I am
following the corporate party line in the face of market/customer reality.

FYI, FWIW, and IMHO.

-- Ken Moreau

Tony:

> Management CAUSED the dual personality.  Everyone, quite literally 
> EVERYONE, who knew us, knew us as DEC, and most still do...

  This is not quite true. I actually met ONE customer, a long
  long time ago, who was confused about "DEC" versus "Digital"
  and whether or not we were two companies. I simply explained
  the "DEC" = "D.E.C." = "Digital Equipment Corporation" = "Digital".
  And then he said something like "Right. So that's what DEC means!
  But I always wondered who 'Digital' was."

  So all along, he knew us as, uhh, ummm, Nevermind!

  You're right. EVERYONE knows us as "DEC".

                                   Atlant

|    DEC is our NYSE name for Digital Equipment Corporation so calling it
|    DEC stock is correct.

So we would then refer to our competitor's stock as SUNW stock, HWP
stock and MSFT stock as opposed to SUN, HP and Microsoft stock? People
rarely talk about a stock using the ticker symbol name, except in maybe
tables and stuff. I think our ticker symbol name is largely irrelevant to
our identity crisis.

>Per

    RE: .46
    
    Thanks for the insight, and for participating.
    
    I remain unconvinced, and .38/.39 and .42 say it for me. I'll add that
    although you state that the DEC/Digital discussion is "real[sic] old",
    the fact that it still rages says it all. One only has to look in the
    press to see that, to most of the world, we're still DEC. In fact, I
    have a copy of the UK mag "DEC Computing" before me right now, and it
    consistently calls us DEC: with the notable exception of a half-page
    "spotlight" editorial entitled, unfortunately, "Digital Watch".
    
    Regards, Laurie.

Computer store ads in German PC magazines started to mention our disks in their
pricelists about a year ago. Beside the fact that only the 540 (ca.) MB model
(DSPxxxxx) is mentioned ever, the ads always call it a 'DEC disk'.

Hans.

     A couple of points of clarification based on the last few replies:

    re: .38

    I do not agree that management made a mistake, nor that they will not
    admit mistakes. Their decision was based on valid external data. Errors
    have been made in the implementation of the name change, but I do not
    see any real data that says the decision was a mistake.

    re: .39

    The name of the company has always been Digital Equipment Corporation.
    The surveys mention in .36 were done PRIOR to any attempt to change our
    DEC-prefixed product naming or our street name of DEC. At that time
    there was confusion over who we were and it was NOT caused by any
    rebranding efforts. 

    The survey did not have a predetermined answer, so there was no attempt
    to make the answer come out Digital. If the answer had come out DEC
    that would have been the input to senior management. The survey data
    said that Digital was a better name than DEC.

    The senior management referenced in .36 is Bob Palmer and his staff,
    most of whom are still here, and based on the funding they have devoted
    to the advertising of the Digital brand, they still believe this is
    the correct decision. 

    re: 42

    As an earlier reply mentioned, there are many customers who refer to us
    as Digital. I believe the phasing out of the use of DEC by Digital --
    through product name changes and all other forms of communication --
    will increase the number of customers and publications who know us as
    Digital. In addition, publications are reminded not to use DEC on a
    regular basis. Obviously as long as most of the Digital employees call
    the company DEC, and dozens of products are DECmuble, customers will
    call us DEC most of the time.

    It takes time and advertising to change perceptions.

    
    Ay chance of quelling the DEC-sayers by posting the results of the
    aforementioned surveys?
    

    Isn't this like the problem a major overnight carrier had?  Their name
    was Federal Express, but everyone called them Fed Ex.  So they said, if
    that's what their customers want to call us, fine - we'll go with
    the flow.  They put on an advertising campaign to educate the public
    of their decision and repainted all the trucks to say "Fed Ex" in large
    letters AND "Federal Express" in smaller, but adjacent, font.

    re: .49 and others...
    "that's what their customers want..." 
    
    The impression I get is that our customers want to call us DEC.  Until
    and unless we make them change their minds (like, perhaps, giving them
    a REASON, and selling them rather than FORCING it on them) they will
    continue to call us DEC or not call us at all.
    
    On one hand we say "respond to the customer" but our actions (regarding
    this topic, at least) seems to be saying to them "in your face"...
    
    tony

    re .-1
     I tried to make a similar point long ago with the concept of 
    
    	[D]igital
        [E]quipment     = |d|i|g|i|t|a|l| 
    	[C]orporation
    
    with the [x] being the same format as the |d|i|g|i|t|a|l| logo of
    whatever color and dot shape.
    
    .mike.

    sounds like a good idea, but we need a suitable logo.  I have never
    seen a graphic DEC that I liked.  may be time for a contest...
    
    mark

��<<< Note 3904.36 by VORTEX::SDTPMM::SMICK "Van C. Smick - Branding & Naming Mgr (381-0781)" >>>
��                       -< Please sir, "Just the facts" >-

��    1. Surveys have been done of customers and not-yet customers and there
��       is lots of confusion about Digital being a different company than
��       DEC. In fact 33% of the market and 25% of our customers thought they
��       were two different companies in 1993. Similar customer confusion has
��       shown-up in more recent customer surveys.

    Something like 8% of the population believes they've been
    'abducted' by aliens.  (and presumably returned, to be
    surveyed)   Keep the name; change the name; it doesn't
    matter.

    On the other hand, I was browsing at the news stand, and
    there was a 120pt headline on some rag:

    	DIGITAL VIDEO LATE TO MARKET

    I thought: just like every other digital product.  Of course,
    the magazine wasn't referring to Digital Equipment Corp.

Mike:

> [D]igital
> [E]quipment     = |d|i|g|i|t|a|l| 
> [C]orporation

  I know you've heard me say this before, but I like to remind
  people that this has been done.

  As I write this, I have before me one of the very first laboratory
  modules, you know the series in the snazzy beige-speckle-painted
  extruded aluminum case? On each side, it says:

    +-|-+   (The logo is rendered as a reversal, with the letters
    | d |    unpainted, allowing the beige to show through, and
    | e |    the "background" done in brown. The "d" extends outside
    | c |    the box and that portion of the d is done in brown.)
    +---+

  On the back panel, where it plugs into the banana-plug board
  that supplied power, it says:

    digital equipment corporation
       MAYNARD, MASSACHUSETTS


  with the "Maynard..." part set in small caps.

                                   Atlant

Van:

  In all seriousness, and without any animosity on my part, let me
  ask you, "how many of our customers do you routinely talk to?"


  Many of us making our feelings known here talk to customers
  all the time, and have for years. I call us "Digital" ALL THE
  TIME in front of the customers. And they call us "DEC" right
  back at me.
                                   Atlant

    
    re: .53
    
    		AMEN
    
    
    	the Greyhawk

    RE: -1
    
    GREAT EXAMPLE!  Exactly the reason we should NOT be called Digital. 
    It's generic, it's unidentifiable, it's misused... already!  All we are
    doing is stirring up the silt.  
    
    Nearly EVERYBODY's computers are digital!
    
    I once worked for Burroughs Corporation (aka Unisys).  I was installing
    a new mainframe in San Antonio, when a customer came up and said "Oh,
    so _that's_ our new Burroughs I.B.M."
    Point is, IBM is (was) everyone's association with computers.  If it
    was a computer, it had to be IBM... they were then the same thing (ok,
    so I'm dating myself, this all occured before anybody even heard of
    digital watches, and was in the days of core memory and nixie tubes). 
    Today, everyone knows there are many manufactures of computers and
    other digital products... so if we are gonna BRAND ours as digital -er
    I mean Digital, then we gotta figure out how to get everyone else to
    stop calling EVERYTHING digital, digital... maybe we can convince the
    world to call them VonNeuman's or Binaries (but, then our astronomer
    friends would complain), or some other generic name, but not DIGITAL.  
    
    So, what do you give for odds of that happening?
    
    tony

    re: recognition in the marketplace.
    
    Quite simply, we just aren't "IN YOUR FACE" enough. Never have been
    (although we have more TV/magazine coverage in a month now than we
    probably had for all of 1990).
    
    Studies and surveys are bound to be "unclear" about "DEC" vs "digital"
    until we have 5 TV ads each night between 7PM and 11PM on each of the 3
    major networks (2� in Canada - sorry Euorpe/elsewhere, no personal
    experience to go on).
    
    Besides the fact that it would probably cost several giglebucks, the
    question is "Does our business/corporate identity require that we
    generate brand recognition at the same level as a snack food?" [I think
    so]
    
    
    As for picking either DEC or digital - why not both?
    
    If I say...Chevy, Buick, Oldsmobile, Cadillac, GMC, Pontiac you think
    General Motors.
    
    If I say Kimberly-Clark you say "Oh. They make Kleanex." (not a "facial
    tissue")
    
    End the TV spots with...
    
    
    			    D E C
    			     i s
    			d i g i t a l
    
    ...to associate the two together.
    
    hmmmm
    TV screen. 23 second product spot. last 7 sec for an expanding DEC that
    grows to fill the screen (with accompanying crecendo (sp), relaxes back
    to top 1/3 screen. same for "is" to middle third, then same for
    digital...longer sustain on the sound. Maybe something like a hammer on
    anvil sound at the peak of the video size.
    
            
    Rob Wall
    

re: .47 "Van C. Smick"

I think you have identified the entire problem:

>    As an earlier reply mentioned, there are many customers who refer to us
>    as Digital. I believe the phasing out of the use of DEC by Digital --
                                              ^^^^^^^^^^^^^^^^^^^^^^^^^
and

>    Obviously as long as most of the Digital employees call the company DEC, 

Is it your contention that if Digital employees stopped using the word "DEC"
that customers would then cease to use the word "DEC"?

With all respect, that is totally false.

I work in the field, and I see customers literally every day.  I work with
Sales people, Sales Support people, MCS people (aka Field Service), Admin
people, etc, all of whom see customers literally every day.

99+% of those people are zealous about using the word Digital, and avoiding
the word DEC.  We understand that we are the front line troops of this
company, and if we don't get it right, then no one will.

And in 99+% of the time, our customers hear us say Digital, and say DEC 
right back to us.  Do we correct them?  No, because we are not interested
in angering the people who are giving us multi-million dollar/pound/yen/xxx
orders.  But I can tell you from personal, repeated, and constant experience,
that no customer that I know of speaks of us as Digital, and everytime I
read about us in any periodical it is always DEC. 

Bottom line is, the vote is:

	Digital:     65,000 (ie, all Digital employees)
	    DEC: 15,000,000 (ie, all Digital customers)

-- Ken Moreau

    I tried for several months asking customers for their Digital reference
    number and I got "my what??"  Then I said DEC Number and they said "Oh
    Okay".  If I tell people I work at Digital even those that have our
    products ask what is Digital and then I say DEC and they understand.
    I have to agree with everyone else...you say Digital and they say "do
    you make watches??"  
    
    Melody   

>    I tried for several months asking customers for their Digital reference
>    number 

aren't all numbers digital?

    Let's solve this and move on.  We should be focusing on beating the
    competition, winning business, and being close to the customer (i.e.,
    listening).

    I think Federal Express - as has been pointed out - did it right.  Let's
    acknowledge the two camps (DEC and Digital) and combine them.  Let's
    ask the new advertising agency we're paying the big bucks to come up
    with a campaign/tag line to equate the two.
    
    I also don't believe we can change 35+ years of human habit.  And, like
    others in the field, no matter how much I insist on "Digital," my 
    customers insist on "DEC."  It's an unspoken, polite battle.  Let's
    face it, we lost.  
    
    But let's use it to our advantage.
    
    
    

Lets get this straight.

I work for  "Digital Equipment Corporation" not Digital or DEC

    I really can't understand why our branding campaign doesn't try
    to leverage off both names. The problem has been stated that
    many people don't associate the two names to the same company.
    Clearly since _both_ names have advantages the most natural (and
    most obvious) course of action is to set out a branding
    campaign associating the two names. 
    
    I personally haven't got a clue why we haven't been putting out
    the following type of branding...
    
    		Some of our customers call us Digital,
    		Some of our customers call us DEC,
    		We don't mind what they call us..
    		...as long as they call us.
    
    		Whether you call us Digital or DEC
    		You'll get the best price/performance in the
    		industry blah blah blah..
    
    		We're Digital, we're DEC and
    		we're here to help you solve your blah blah blah
     
    
    re roelof

    Not to necessarily add fuel to the fire, but I have to agree that
    Digital is way too generic. I can say that I now consistently
    use it, and am now getting more acknowledgement from our customers. 
    However, wether I work for Professional Software Services,
    Digital Consulting, or Systems Integration is another story.
    
    Just to take another example from the market place, the company that 
    used to be known as American Telephone & Telegraph is now just AT&T! 
    
    It is obvious that any company must create and maintain a strong, unique
    corporate identity to compete in today's marketplace. It should be
    apparent that Digital has not been as sucessful in that past as they
    should have been. At least there is acknowledgement that it now should
    occur. 
    
    Given the attempt to generate a sucessful identity. It is equally
    important to be prepared to constantly update, enhance, or change that
    identity to reflect changes in both the world marketplace and with
    the company's focus. Have any of you recently used the telgraph?
    
    Scot.
    
    
    
    

    For what it's worth:
    --------------------

    Pay for nice color ads of a splashy burgundy or other-colored logo

        | d | i | g | i | t | a | l |

    and/or a large (24-36 point) easy-to-read "Digital" in light blue.

    and/or a DEC logo of some sort

    All would appeal to me when I go to buy the new personal AlphaStation
    Ferraris that I think will appear any day now.

    Maybe Digital is the consumer market name, and DEC is the enterprise
    vendor market one.

    
    	Even better yet...
    
    	In the May 15, 1995 issue of VARBusiness Magazine (a mini-bible of
    the reseller community) there is a series of ads in the Emerging
    Technology Leaders section. We are nicely represented by the Storage
    SBU, Hall Mark (with a nice pix of the Alpha Server family) and to my
    wonderful surprise, the Merisel ad is sponsored by Hewlett-Packard and
    has a beautiful multi-color picture of a "Hewlett-Packard Workstation"
    which upon closer examination is a Digital Celebris PC with the DIGITAL
    logo quite prominantely displayed on the monitor.
    
    	Is this a great country, or what???
    
    			the Greyhawk

 Based on the number of replies to my note, I may not be able keep up with
 this but I do appreciate your input. Here's a response to some of the
 questions asked or issues raised:

   a. I agree that most of the world calls us DEC. 

   b. I agree that life would be simpler if the decision to solve the
      confusion problem (of DEC vs Digital) had come down on the DEC side.

   c. I agree that we did not make a big splash about "DEC is now Digital" as
      Federal Express did when it became FedEX. I think we should have, and
      will raise the possibility of doing something now.

   The one thing I think is being overlooked in this conversation is that the
   word DEC had _negative_ connotations when compared to Digital. I was not
   in this group when the customer/non-customer feedback was collected and so
   I can not give any quotes, but Digital was thought of as a bigger company
   than DEC, a more global company than DEC, a more impressive company than
   DEC.

   Given that data, the company had several options:
   - select the identities that has the better connotation and attempt
     to expand the number of people who know it with that name, or
   - select the identity with the negative connotation and attempt to change
     those connotations, or
   - use both identities but differentiate them in some way.
   In our case, senior management elected to take Digital and expand it's
   awareness because it had better connotations.

   Remember, I wasn't in this role when all of this happened, so I am simply
   sharing with you what I have read, heard, or seen of the process that got
   us to this point.

   The plan now is to advertise the Digital name and messages, get rid of the
   DEC-prefixed products, usage, etc. and gradually expand the number of
   people who think of us as Digital or -- as several of you have suggested
   -- at least know that DEC is Digital  :-) 

   Specific responses:

   .48 posting results of the surveys:

       I chose the wrong word when I said survey. The data was from customer
       focus groups or one-on-one interviews. I was not here at the time, but
       I will check on what the exact format was. The typical approach is to
       show the two names without any preamble and ask for reactions, then
       give some additional background and ask for reaction, and then to tell
       them we're trying to decide between the two and ask for reaction. The
       goal in this type of testing is to determine what customer/potential
       customers think unaided, and then find out what would happen if there
       was copy or explanatory text.

       NOTE: I do NOT know if that was the methodology used here but I will 
   	     check and let you know.

   .49 FedEX comparison:

       Yes it is a similar issue but I have no idea whether their customers
       are confused by Federal Express and Fed Ex, nor whether there is any
       negative connotation to FedEX.

       I'd guess that FedEx did a similar study and found that there were no
       significant negative connotations to changing their name.

   .55 how many customers do I talk to:

       I do not routinely talk with customers, in this job. I have sat thru
       countless focus groups and listened to how customers refer to us --
       and yes it is primarily as DEC. In previous jobs I worked with
       customers regularly. 

       I do appreciate your input because you do work with customers all the
       time.


   .60 on employees' use of DEC vs Digital:

       I did not mean to imply that the problem is _caused_ by employees
       using DEC, and I appreciate learning that the so many people who deal
       with customers are using Digital. That is not universally true, as
       yet. In addition, some of the Digital organizations have created new
       DEC-based phone numbers, programs, or as someone mentioned earlier,
       voice mail systems. While getting our own house in order will not, by
       itself, change the habits of customers or potential customers, it will
       help.


   .65 why not both DEC & Digital:

       It is one of the possible ways of dealing with confusion over two
       names. The downside is that you can not build the same level of
       brand equity if there are two names, two logos, two identities -- plus
       building the association between the two names takes time and money. 
       The upside is that you're not trying to change the behavior of
       customers or potential customers, and, with luck, your ads are
       understood by both camps (DEC and Digital).

       The idea of a DEC is Digital theme may have been discussed in the
       past, but needs to be re-addressed.

    
    This color discussion is all for naught.
    
    Currently in progress is the repainting of the doors of MSO2
    to the corporate burgundy. 
    
    ( Should this reply go in the 'You know were doing better when ..' 
      note? ) 
      
    jc
     

    Joe,

    What is the wording above the doors?

    Is it by any chance "Abandon hope all ye who enter here!"  That would
    go really well with the color scheme; great marketing!    :-)

    Tom

    
    Tom, 
    
    I didn't see any wording above the doors but then again I have 
    been known to miss the handwriting on the wall. :-)
    jc
    
    p.s. Great ( but not satisfying in terms of 'fat' and 'sugar' ) article
         on EVIL in the New York Times magazine of Sunday, 6/4/95. 

    Joe,

    Care to summarize for those of us without access to the New York Times?

    Thanks,
    your friend Tom

  "Coca-Cola"

  "Coke"

  Works for me!

                                   Atlant

><<< Note 3904.69 by SDTPMM::SMICK "Van C. Smick - Branding & Naming Mgr >>>
>                -< Input appreciated. Responses to your ideas >-

>   The one thing I think is being overlooked in this conversation is that the
>   word DEC had _negative_ connotations when compared to Digital. I was not
>   in this group when the customer/non-customer feedback was collected and so
>   I can not give any quotes, BUT DIGITAL WAS THOUGHT OF AS A BIGGER COMPANY
>   THAN DEC, A MORE GLOBAL COMPANY THAN DEC, A MORE IMPRESSIVE COMPANY THAN
>   DEC.  [Emphasis added]
>...

This is a subjective reaction on my part, but statements like this just
SCREAM "biased questioning" or some sort of statistically invalid response.
Can someone suggest a phrasing of a question that would lead to a response
like this that is not leading or self-suggesting?

The only alternative to that hypothesis that makes sense to me is that 
the strength of the word "Digital" as a name derives exactly from its
generic nature.  
This argues that the name "Digital" will make us well-thought-of,
but CANNOT make us distinct in the marketplace.

Had this company been founded in 1957 as "Electronic Equipment Company"
or "Automatic Equipment Company," would there be any expectation that
the company could gain unique market recognition with the street name 
"Electronic" or "Automatic?"
I think not, though that too is a subjective observation.
Furthermore, I believe that the name "Digital" is an even WORSE choice than
these, because the word "digital" is still experiencing its ascendancy
in so many areas that any attempt to monopolize it (which is the goal of 
branding) will be continually subverted by every one of its other new contexts.

The |d|i|g|i|t|a|l| logo is a wonderful asset, visually arresting
and distinct in its context, but the WORD digital doesn't and can't
carry the same distinction.

Van, there must be ongoing analysis of the branding campaign's effectiveness.
Does it bear out any of the problems reported in this stream?

- tom]

    Digital and DEC reinforce each other if used together.  Both are symbols
    of our company, and if both appear in one ad, people who know either one
    will recognize our company.

    Tom

    Does anyone believe that HP has this problem.  Take a look at the HP
    logo.   It has both HP and Hewlett Packard in it. Seems to be the best 
    of both worlds. 
    
    Dan

From:	NETCAD::DENAULT "Adrienne DTN 226-6025  05-Jun-1995 1259 -0400"  5-JUN-1995 13:57:10.30
To:	@IPCINTEREST.DIS
CC:	DENAULT
Subj:	Don't call the "DECpcs" any more - "Digital PCs" please 

From:	DELNI::NUSBAUM "Equipment is our middle name  05-Jun-1995 0915"  5-JUN-1995 09:21:41.64
Subj:	Don't call them "DECpc"s any more - "Digital PCs", please

Author:	PCBU Marketing                
Date:	23-May-1995
Posted-date: 23-May-1995
Subject: #25


  PC NAMING
  >>>>>>>>>
  
  Last fall, in an effort to build better brand awareness, Digital 
  started changing the names of our personal computers.  The strategy 
  is to move away from DEC and emphasize the usage of the Digital 
  name.  For example:  Digital Celebris, Digital Venturis, etc.  That 
  naming strategy was completed early this year with the release of 
  the last product in the line to be renamed -- Digital Celebris XL.  
  
  The term DECpc should no longer be used in any communications.  For 
  help purposes, please use Digital PC or Digital PCs.
  
  It is important that we all strive for a consistent branding effort. It 
  will only help to strengthen the name of Digital in the marketplace. If 
  you have any questions about this naming convention, please contact 
  Christine Blood @AKO.
  

The name DECpc is fine.  It is the name AlphaPC that is misleading.  That
should be called an AlphaStation instead.   - Tom

I think that keeping the name PC is important, even if it isn't as
accurate as it might be.  The computing world at large is in love
with PCs, so if we want to sell that's what it should be called (IMO
at least...)

Talking of which, there's still something amiss somewhere.  We don't
seem to have won the hearts of the computer press with the Alpha (at
least in Britain anyway), I rarely see a mention of it in computer
magazines over here, even when the article is quite pertinent to
Alpha systems.  For example, in this month's PCW, there was a couple
of articles on why NT will be so great because it will break the mould
of the Intel architecture, but no mention of the Alpha chip as far as
I could see (maybe I need to go and read it again...)  Plenty of
comments about the PowerPC though... :(

Chris.

RE:                     <<< Note 3904.77 by REGENT::POWERS >>>

� ><<< Note 3904.69 by SDTPMM::SMICK "Van C. Smick - Branding & Naming Mgr >>>
� >                -< Input appreciated. Responses to your ideas >-
� 
� >   The one thing I think is being overlooked in this conversation is that the
� >   word DEC had _negative_ connotations when compared to Digital. I was not
� >   in this group when the customer/non-customer feedback was collected and so
� >   I can not give any quotes, BUT DIGITAL WAS THOUGHT OF AS A BIGGER COMPANY
� >   THAN DEC, A MORE GLOBAL COMPANY THAN DEC, A MORE IMPRESSIVE COMPANY THAN
� >   DEC.  [Emphasis added]
� >...
� 
� This is a subjective reaction on my part, but statements like this just
� SCREAM "biased questioning" or some sort of statistically invalid response.
� Can someone suggest a phrasing of a question that would lead to a response
� like this that is not leading or self-suggesting?

    To me it smacks much more of "We only asked this question in the GMA".
    
    It think it boils down to this: We are called "Digital Equipment
    Corporation", and "Digital" is part of our name. Using it as a
    Corporate identity or brand is therefore valid but unfortunate given
    the facts that "digital" is an adjective not a noun, and half the
    industry is either named "Digital <mumble> or produces products which
    are digital, and so-named.. For 35 years or so we have been known
    across the world as DEC, and as such DEC *is* our corporate identity.
    
    Where we are going wrong is in trying to obliterate DEC in favour of
    the weaker, and too-generic, Digital. I have yet to see a single
    argument rebutting the suggestions of potential damage caused by the
    likes of "Digital video fails in the marketplace". I still think that
    trying to "forget" DEC and replace it with Digital is a costly mistake,
    and should much prefer to see a Coke/Coca-Cola scenario.
    
    Laurie.

    re: .77 & .85
    
    These two replies appear to assume that the results from the customer
    focus groups could not possibly be valid (because they do not match
    personal experience) 
    
    and therefore the people requesting the research must have done
    something wrong i.e.: used leading questions or focused only on the
                          greater Maynard area.
    
    Why the presumption of wrong-doing?
    
    I can fully understand the arguement that your daily experience with
    customers do not bear out the results, but why assume that other
    Digital employees are being dishonest or mioptic?  
    
    I've noticed a lot more bashing of other employees of late -- some
    directed at the Branding group some at other groups and I wondered why.
    
    BTW: The customer focus groups were not done in the GMA, nor were they
         done with a bias or biased questioning. They were done by a
         research firm that is completely independent to determine customer
         reactions to two possible names. I am still searching for the
         actual questions and countries and will report when I find the
         info.

>                    -< Why the assumption of wrong-doing? >-
>
>    re: .77 & .85
>    
>    These two replies appear to assume that the results from the customer
>    focus groups could not possibly be valid (because they do not match
>    personal experience) 

No offense was intended.
However, though my experience in customer surveys is limited, I am aware that 
the tenor of the questions and the expectations of the questioner
are significant elements in collecting and evaluating information.
Of course I expect that a professional interviewer, whether an employee
or a contractor, would be aware of this, but the questions don't always come
from professionals, and the results are distilled, not reported one-for-one.

I would consider it a leading question, for example, to ask
"Which name, DEC or Digital, do you find connotes a more powerful, 
competent, international, or stable company?"
On the other hand, if the question was one of more free association,
such as "Give me some words that describe the thoughts you would have 
about two companies named DEC and Digital," I could have more credence
in the results.
But even at that, did anyone ask the customers (and others in the industry),
"Which company name do you find more distinctive, identifiable, and 
recognizable, DEC or Digital?"
THAT'S the question a branding campaign needs to ask first.

Coca Cola has been shown to have the most recognizable corporate logo
in the WORLD.  Coca Cola NEVER wanted to be called "Coke," and they fought
long and hard to get the world to call them by the full name.
They eventually acceded to reality, and prominently display the Coke
and Coca Cola logs on every beverage container and in lots of advertising.

Couple the |d|i|g|i|t|a|l| logo and the word DEC (perhaps with a new 
DEC logo and certainly including DEC in product names) and the synergy
will carry the name Digital as the master brand.

- tom]

When you find the data, it would be interesting, and perhaps helpful, to know
what the "negative" connotations were around "DEC".  Perhaps our actions over
the last few years have changed some of them.

Did we consider other names, like "VAX", "PDP", and "Alpha"?  At various
times, I've heard people express surprise that these products were made by
the company called "DEC" or "Digital"...

    RE: .86
    
    I too intended no offence.
    
    However, what exactly is wrong with this from .87?
    
� Couple the |d|i|g|i|t|a|l| logo and the word DEC (perhaps with a new 
� DEC logo and certainly including DEC in product names) and the synergy
� will carry the name Digital as the master brand.

    Laurie.

Van:

  It seems to me that the trouble with the focus group data is
  that NOT EVEN ONE OF US has cited anecdotal evidence that
  agrees with conclusions reached by the people that evaluated
  the focus groups.

  We could understand if there were some difference of opinion;
  ...if the anecdotal evidence were spread across the spectrum.
  But it isn't. The anecdotal evidence all seems to suggest that
  we ought to market under both names in a well-coordinated fashion.

  It's unfortunate if some of us sound strident, but it's very
  difficult to understand how the evaluators of the focus groups
  could have reached a conclusion which is diametrically opposed
  to everyone's everyday experience.

                                   Atlant

  > c. I agree that we did not make a big splash about "DEC is now Digital" as
  >    Federal Express did when it became FedEX. I think we should have, and
  >    will raise the possibility of doing something now.
  >
    Van, you missed a very important point here -- Federal Express modified
    its name to better reflect what its customers were already calling
    them.  
    
    Digital Equipment Corporation, by attempting to change from what its
    customers call it ("DEC") to what they WANT its customers to call it,
    is going against human nature's tendency to choose the easiest path.
    
    What we're trying to do seems to be equivalant to Coca-Cola trying to
    force all its customers to refer to its product as "Cola."
    
    					andrew

> Digital Equipment Corporation, by attempting to change from what its
> customers call it ("DEC") to what they WANT its customers to call it,
> is going against human nature's tendency to choose the easiest path.

  In fact, this EXEMPLIFIED many of the negative connotations
  people have about us. "Just DEC telling us how to think again."

                                   Atlant


P.S. You'll recall the satirical "We're Digital and you're not"
     slogan, along with the "See Figure 1" "VMS SPR Response".
     Satire only works when it's rooted in truth.

Re: Names that begin with common adjectives

It hasn't hurt General Tire, General Moters, General Mills, Allied Industries,
Analog Devices, Federal Express, Blockbuster Video, American Airlines, United
Airlines, etc.

Which brings up the question:

Why can't we use the first TWO names of the company?  Most if not all of the
companies above are more commonly known by a two-word name; how about us?  Then
the ambiguity between "Digital Computers" and "Digital Equipment Computers"
will be gone.

Just a thought...

						Brian

RE:            <<< Note 3904.93 by PERFOM::WIBECAN "Acquire a choir" >>>

� Re: Names that begin with common adjectives
� 
� It hasn't hurt General Tire, General Moters, General Mills, Allied Industries,
� Analog Devices, Federal Express, Blockbuster Video, American Airlines, United
� Airlines, etc.
    
    This is a poor example. As I pointed out earlier, half the industry is
    called "Digital <mumble>" and/or selling "digital" equipment. Take any
    one of those names above and try to create a situation that parallels
    that caused by the headline "Digital video cards fail again" and you'll
    see what we're getting at.

� Which brings up the question:
� 
� Why can't we use the first TWO names of the company?  Most if not all of the
� companies above are more commonly known by a two-word name; how about us?  Then
� the ambiguity between "Digital Computers" and "Digital Equipment Computers"
� will be gone.
    
    Too waffley, and besides, it's swimming against the tide again.
    
    Laurie.

  Your example isn't strictly valid, because:

    o In several cases, "context" sneaks in to provide the
      missing information.

        - "I'm flying on American."
        - "I'm flying on United."
        - "I'm going down to Blockbuster to rent a movie"

      This doesn't work as well in our case because there are
      many different companies in our market segment whose
      names begin with "Digital".    


    o In other cases, your companies commonly are referred to by
      other names:

        - GM or GMC
        - FedEx


    o In other cases, it's a trademark held by the company that
      we all recognize, not the company name itself.

        - General Mills? Oh, they make "Wheaties", "Cheerios",
          and "Lucky Charms"!

        - General Motors? They make "Chevrolet", "Oldsmobile",
          "Pontiac", "Cadillac", "Buick", and "'vettes"!
          (Who is it again that makes "Saturn"? :-) )


  "Digital Equipment" WOULD be an improvement; I often use it myself
  as a compromise between the desired "DEC" and the mandated "Digital".
  But now we're up to *SIX* hard-to-ennunciate syllables!

                                   Atlant

This past weekend I was at a wedding reception sitting next to a woman who
ran a graphics arts business using PCs.  She asked where I worked and I said
"Digital Equipment Corporation".  She looked puzzled and asked if we were a
software house (since I said I was a software engineer).  I replied that we
made PCs and larger computers, and offered systems and services and were a
$14-billion corporation.  She said "Digital Corp.?", still looked puzzled, 
turned to her husband and asked "Have you ever heard of Digital Equipment
Corporation"?   He replied, "Sure, DEC."  She could reel off the names of
many top makers of PCs, but didn't even know we were in the business.  Sigh.

					Steve

	Several people have suggested the solution to the DEC vs. Digital
identity crisis is to use both.  I think this is an excellent suggestion.
I have an HP book on my shelf.... oh wait, the HP salesman just burst into
my office and informed me that their company is no longer known as HP, but
as Hewlett Packard [NOT!]. :-)

Anyway as I glance upon my shelf, I see:

      ------
      |    | HEWLETT
      |	hp | PACKARD
      ------

(Sorry, you have to use your imagination somewhat since I am character
 cell impaired)

So why don't we do the same sort of thing like:

      ______  _____________________________
      |     | |   |   |   |   |   |   |   |
      | DEC | | d | i | g | i | t | a | l |
      |     | |   |   |   |   |   |   |   |
      ------  -----------------------------
	      Equipment Corporation

I am sure that someone wise in the way of graphic art could come up with
something really nice along these lines.  Maybe we could even have a Company
wide competition.  The point that I am trying to make with my example is
that it has all of the important elements:

	1) Retention of the familiar block Digital logo (blue or burgundy,
	   you choose).

	2) Incorporation of the common customer usage, DEC.  This also
	   would preserve our tradition product lines of DECxxxx.  Now
	   anything that is a DECxxxx is by definition obsolete. 

	3) The full Company name is included, so that there is no confusion
	   concerning the DEC acronym.

	4) Digital will not be confused with Digital Technologies, Digital
	   Devices, and all of the other Digital xxxxxx companies.

	5) Everyone will know that DEC is (emphasis)Digital
	   (less emphasis)Equipment Corporation.
    

Commence firing....


Paul

Re: .98

To me, it seems like too many elements. But still we're making progress, I
think.

Here's what I get as the basic truths. We have two very valuable (recognized
and powerful) symbols: 

			     DEC 
and 
		_____________________________
		|   |   |   |   |   |   |   |
		| d | i | g | i | t | a | l |
		|   |   |   |   |   |   |   |
		-----------------------------

The first, DEC, is already established with the legions who know and love (we
hope) us. We probably do not have the power, nor does it seem wise, to try to
erase it from the mindset of those who know it. Trying seems counterproductive,
especially with what must be admitted is a generic replacement. 

The second is a great asset, a unique, creative work of art, very recognizable,
and totally appropriate to our business. Nobody suggests giving it up (did
they?).

FWIW, I too believe that the market research on DEC/Digital can be safely
ignored. As it's been pointed out in this thread, you get the results you want.
Look at the Republican vs. Democratic pollsters' results. Was this research
done under double blind conditions?  We must lend more credence to the
experience of those in the field, and we all personally know the difficulty in
getting some nonblank reaction when we tell someone the name of the company we
work for when we use the long name.

At one time it was considered or at least rumored that we were considering
changing the name of the Company to DEC. Could it be that from inside the
Company the sound of "DEC" (as opposed to D.E.C., and unlike I.B.M., A.T.&T.,
etc.) is just too informal and not serious enough for important and dynamic
folks like ourselves? Do we hear it with different ears from inside the
Company?

Now the hard part we've all been grappling with. What do to. I don't know. If
we can't change the Company name to simply "DEC", how about changing it to 
"DEC Equipment Corporation" or "DEC Corporation"? Silly? Maybe. We then still
have the name DEC, and we still have a longer name, which perhaps we want 
because "DEC" alone, to the ear, doesn't feel like "name enough" to satisy.

But then what does |d|i|g|i|t|a|l|  mean? It's well documented in this thread,
largely by Atlant, why the word "digital" is hopeless to use as, or in, our
name. His arguments appear incontrovertible.

But as a logo, a symbol, it's still just as usable and seems not to lose any
validity just because we no longer have the word "digital" in our name. 

-- Steve

    
      ______  _____________________________
      |     | |   |   |   |   |   |   |   |
      | DEC | | d | i | g | i | t | a | l |
      |     | |   |   |   |   |   |   |   |
      ------  -----------------------------
	      Equipment Corporation

    
    
    	You know, a couple lines and brush strokes here and there and
    	this has the makings of a "train" sketch ... quite similar to
    	a locomotive, IMO.
    
    	Is this good, or bad?  "Full steam ahead into the 21st century!!".
    
    	8^)
    

Digital & Analog Design Corp,, Vandalia, OH 45377                  513-898-9660
Digital & Analog Design Corp,11325 Reed Hartman Hwy, Cincinnati, O 513-489-7660
Digital & Analog Design Corp,6770 Miller Rd, Cleveland, OH 44141-3 216-526-2500
Digital & Analog Designs,14300 Ewing Ave S, Burnsville, MN 55306-4 612-890-9083
Digital & Electric Resource,6723 Bellaire Dr, New Orleans, LA 7012 504-486-6541
Digital Access Comm8nications,701 Industry Dr, Tukwila, WA 98188-3 206-575-0260
Digital Access Communications,4000 Se International Way, Portland, 503-653-8553
Digital Access Control Inc,9105 Owens Dr, Chantilly, VA 22021      703-631-9077
Digital Access Control Inc,9105 Owens Dr, Manassas, VA 22111-4802  703-335-1370
Digital Access Corporation,1807 Wintrwy Lane, Herndon, VA 22070    703-471-4848
Digital Access Industries,39 Ny Av Ne, Washington, DC 20001        202-842-2268
Digital Access,1515 Rollins Ave, Capital Heights, MD 20743-4334    301-842-1780
Digital Accessories,18 Elizabeth St, Conshohocken, PA 19428-2935   610-828-6090
Digital Accounting Services,, Sonoma, CA 95476                     707-996-7024
Digital Accounting Services,20475 Farnsleigh Rd, Cleveland, OH 441 216-752-0404
Digital Accounting Solutions,Old Avon Village, Farmington, CT 0603 203-676-9223
Digital Activewear,1079 Rutland Rd, Brooklyn, NY 11212-3503        718-467-0474
Digital Advanced Systems,1101 Tyvola Rd, Charlotte, NC 28217-3500  704-522-1887
Digital Advertising,1 Park Ave, New York, NY 10016-5802            212-503-5110
Digital Age Recording,7541 Lillian Ave, Omaha, NE 68128-3931       402-331-3323
Digital Alarm Syst,9009 Westheimer Rd, Houston, TX 77063-3603      713-784-4426
Digital Alarm Systems Inc,2 Bluebell Ct, Garden City, NY 11530-171 516-294-0150
Digital Alarm Systems,1001 Benham Ave, Elkhart, IN 46516-3343      219-293-4100
Digital Alarm Systems,9009 Westheimer Rd, Houston, TX 77063-3603   713-488-0919
Digital Alarm Systems,Manalapantownshiparea, Englishtown, NJ 07726 908-446-0803
Digital Alternatives,37 N Blossom St, East Providence, RI 02914-27 401-438-0662
Digital Analog Research Co,8500 Oak St, New Orleans, LA 70118-1201 504-866-0760
Digital Analog Research Engine,105-18th Av, San Francisco, CA 9411 415-386-4039
Digital Analog,530 Broadway, New York, NY 10012-3920               212-966-0410
Digital Analogics Inc,4116 55th Ave Sw, Seattle, WA 98116-3917     206-932-1239
Digital Analogue Communication,4705 Park Rd, Charlotte, NC 28209-3 704-527-2921
Digital Analysis Corp,1889 Preston White Dr, Reston, VA 22091-4326 703-476-5900
Digital Analysis Corp,705d Lakeview Plz, Columbus, OH 43085        614-847-0616
Digital Analysis,2533 Cherry Valley Tpke, Marcellus, NY 13108-9625 315-673-4935
Digital Animations Corp,24445 Northwestern Hwy, Southfield, MI 480 810-354-0890
Digital Antenna Inc,1551 Nw 65th Ave, Plantation, FL 33313-4542    305-581-7007
Digital Applications & Systems,9244 E Hampton Dr, Capital Heights, 301-350-5200
Digital Applications And Syste,9244 E Hampton Dr, Capital Heights, 301-350-5200
Digital Applications Inc,, Newport News, VA 23602                  804-874-5522
Digital Applications,2101 Executive Dr, Hampton, VA 23666-2404     804-827-1250
Digital Applications,2973 Harbor Blvd, Costa Mesa, CA 92626-3934   714-832-6636
Digital Applications,777 S State St, Orem, UT 84058-6307           801-225-6006
Digital Architecture,60 Warren St, New York, NY 10007-1065         212-587-4148
Digital Archive Services,4601 Six Forks Rd, Raleigh, NC 27609-5210 919-781-8489
Digital Area Networks Inc,749 S Lemay Ave 65 3a165, Fort Collins,  303-484-2400
Digital Art Solutions,, Vanceboro, NC 28586                        919-633-6004
Digital Art,11251 Coloma Rd, Sacramento, CA 95841                  916-638-0479
Digital Art,3166 E Palmdale Blvd, Palmdale, CA 93550-5037          310-836-7631
Digital Artform Inc,406 N Main St, Midland, TX 79701-4710          915-683-9379
Digital Arts & Tech Inc,12 Dogleg Ln, Roslyn Heights, NY 11577-270 516-625-0811
Digital Arts Group,9 Bedford St, Burlington, MA 01803-3702         617-273-2780
Digital Arts Inc,, Miami, FL 33134                                 305-442-9887
Digital Arts,122 W 6th St, Bloomington, IN 47404-3910              812-330-0124
Digital Arts,239 S Pattie, Wichita, KS 67200                       316-265-5828
Digital Arts,4531 W Empire Ave, Burbank, CA 91505-1100             818-972-2112
Digital Arts,7300 Blanco Rd, San Antonio, TX 78216-4936            210-349-7300
Digital Arts,9755 Bennison Ter, Colorado Springs, CO 80908-4423    719-495-8626
Digital Arts,Po Box 323, Julian, CA 92036-0323                     619-765-2463
Digital Artworks,, Burbank, CA 91500                               818-558-7742
Digital Artworks,, North Hollywood, CA 91601                       818-752-9771
Digital Artworks,1631 Sw Columbia St, Portland, OR 97201-6025      503-227-7202
Digital Artworks,2295 Coburg Rd, Eugene, OR 97401-7482             503-344-6541
Digital Associates-nashville,1708 Grand Ave, Nashville, TN 37212-2 615-322-9560
Digital Assurance Labs Inc,15455 N Greenway Hayden Loop, Scottsdal 602-443-9730
Digital Audio Corp,5121 Holly Ridge Dr, Raleigh, NC 27612-3111     919-782-6767
Digital Audio Disc Corp-dadc,1800 N Fruitridge Ave, Terre Haute, I 812-462-8100
Digital Audio Disc Jockey Serv,, Atlanta, GA 30305                 404-683-3952
Digital Audio Engr,2824 Longhorn St, Ontario, CA 91761-5000        909-923-9060
Digital Audio Lab,14505 21st Ave N, Plymouth, MN 55447-5600        612-473-7626
Digital Audio Labs Ltd,1135 El Centro St, South Pasadena, CA 91030 213-261-1126
Digital Audio Productions,, Granby, CT 06035                       203-653-0010
Digital Audio Productions,4441 Avocado Ave, Yorba Linda, CA 92686- 714-693-7064
Digital Audio Services,, La Crescenta, CA 91214                    818-249-1545
Digital Audio Tech,S1200 Brickyard Way, Richmond, CA 94801-4136    510-236-1446
Digital Audio Technology,186 W 4th St, New York, NY 10014-6856     212-206-8417
Digital Audio Video,College Park Square Shopping, Norfolk, VA 2350 804-366-0940
Digital Audio,3105 Nw 30th St, Oklahoma City, OK 73112-6701        405-946-1981
Digital Automated Security,9225 Kaufman Pl, Brooklyn, NY 11236-520 718-444-4209
Digital Automation Corp,65 Walnut St, Peabody, MA 01960-5625       508-531-9433
Digital Automation Technical S,10701 93rd Ave N, Osseo, MN 55369-4 612-424-9559
Digital Automation,1906 Jefferson S, Tacoma, WA 98402              206-572-0940
Digital Automation,65 Walnut St, Peabody, MA 01960-5625            508-532-6934
Digital Automotive,, Saint Petersburg, FL 33701                    813-823-1369
Digital Automotive,770 N Monterey St, Gilbert, AZ 85233-3821       602-497-8488
Digital Ave,9715 Truckers Ln, Knoxville, TN 37922-2204             615-693-6822
Digital Barber Shop,118 Ne 54th St, Miami, FL 33137-2416           305-754-1514
Digital Barber Shop,5093 Nw 2nd Ave, Miami, FL 33127-2124          305-754-9867
Digital Barcode Systems,1070 Ortega Way, Placentia, CA 92670-7125  714-632-1111
Digital Basics Inc,689 Canterbury Rd, Shakopee, MN 55379-1807      612-496-2550
Digital Beepers,, Atlanta, GA 30309                                404-872-6300
Digital Beepers,1775 Cobb Pky S, Marietta, GA 30062-8203           404-988-0900
Digital Billing Systems Inc,7625 Seneca St, East Aurora, NY 14052- 716-655-4406
Digital Biometracs,1420 Sprnghll Rd, Mc Lean, VA 22101             703-790-9867
Digital Biometrics,5600 Rowland Rd, Minnetonka, MN 55343-4315      612-932-0888
Digital Blueprint Services,15910 Spencer Rd, Houston, TX 77095-256 713-855-7893
Digital Bniometrics Inc,1250 N Lakeview Ave, Anaheim, CA 92807-180 714-777-1278
Digital Broadcast Corp,, Campbell, CA 95009                        408-369-1600
Digital Brokers,5952 Peachtree Industrial Blvd, Norcross, GA 30071 404-449-8000
Digital Brothers,, Newport Beach, CA 92663                         714-645-9702
Digital Business Center,1057 E Golf Rd, Schaumburg, IL 60173-4505  708-843-7857
Digital Business Center,500 Civic Center Dr, Augusta, ME 04330-943 207-623-6900
Digital Business Center,8085 S Chester St, Englewood, CO 80112-353 303-649-3100
Digital Business Center,8200 Ih 10 W, San Antonio, TX 78216        210-524-2800
Digital Business Computers,4845 Newcomb Dr, Baton Rouge, LA 70808- 504-383-3826
Digital Business Ctr,200 Fairforest Way, Greenville, SC 29607-4609 803-297-7700
Digital Business Indiana,5895 E Thompson Rd, Indianapolis, IN 4623 317-786-4324
Digital Business Machines Inc,Plainfieldarea, Plainfield, NJ 07061 908-561-3323
Digital Business Serv Inc,3815 S Harvard Ave, Tulsa, OK 74135-4653 918-745-2327
Digital Business Serv,4506 W 12th St, Erie, PA 16505-3006          814-833-2425
Digital Business Systemns Inc,2 Gourmetla, Metuchen, NJ 08840      908-548-6600
Digital Business Systems Inc C,7034 Nw 50th St, Miami, FL 33166-56 305-592-6325
Digital Business Systems Inc,1200 Ushwyno22, Somerville, NJ 08877  908-253-3595
Digital Business Systems Inc,1500 E Market St, York, PA 17403-1255 717-845-1349
Digital Business Systems,3655 W Desert Inn Rd, Las Vegas, NV 89102 702-368-2222
Digital Business Systems,7301 W Boston St, Chandler, AZ 85226-3224 602-940-1952
Digital Business Systems,Center District Rd, Franconia, NH 03580   603-823-7008
Digital Buy-sell,, Anaheim, CA 92800                               714-535-8138
Digital Buy-sell,, La Jolla, CA 92037                              619-535-8138
Digital Buy-sell,, Poway, CA 92074                                 619-486-9202
Digital By Design,, Chicago, IL 60607                              312-243-1859
Digital By Designs,1340 El Camino Real, Menlo Park, CA 94025-4211  415-462-1636
Digital Cable Radio,, Jacksonville, FL 32256                       904-448-3738
Digital Cable Radio,12233 W Olympic Blvd, Los Angeles, CA 90064-10 310-820-2032
Digital Cable Radio,6429 1st Ave S, Birmingham, AL 35212-1705      205-591-6880
Digital Cabling Co Div Of Quantum Leap Inc,, Provo, UT 84604       801-224-0211
Digital Cafe Multi-media Studi,2310 W Co Rd D, Saint Paul, MN 5511 612-633-8778
Digital Cafe,2310 W Co Rd D, Saint Paul, MN 55113                  612-633-8778
Digital Camera Sales,10999 Reed Hartman Hwy, New Albany, IN 47151  812-984-3666
Digital Canvas,, Olney, MD 20832                                   301-570-4620
Digital Catalog Solutions Inc,5372 Sterling Center Dr, Westlake Vi 818-597-1002
Digital Cellular Partners,, Van Nuys, CA 91405                     818-779-7980
Digital Cellular,2316 Cotner Ave, Los Angeles, CA 90064-1804       310-444-0555
Digital Center,2003 N Henderson Ave, Dallas, TX 75206-7321         214-826-8700
Digital Center,2003 N Henderson Ave, Dallas, TX 75206-7321         214-826-8701
Digital Center,2003 N Henderson Ave, Dallas, TX 75206-7321         214-826-8753
Digital Choreographics,1763 Orange Ave, Costa Mesa, CA 92627-3152  714-548-1969
Digital Claims Couriers,Po Box 123350, Fort Worth, TX 76121-3350   817-377-3333
Digital Classified,1 Park Ave, New York, NY 10016-5802             212-503-5115
Digital Cnsltnts,14141 Southwest Fwy, Sugar Land, TX 77478-3435    713-242-9181
Digital Cockpits,3440 Motor Ave, Los Angeles, CA 90034-4710        310-204-0439
Digital Coin Tech,1215 7th, Rockford, IL 61104                     815-964-2628
Digital Color & Prod,1609 S Main St, Milpitas, CA 95035-6261       408-942-7738
Digital Color Concepts Inc,75 Varick St, New York, NY 10013-1917   212-274-8690
Digital Color Graphic,4158 Library Rd, Pittsburgh, PA 15234-1310   412-343-3331
Digital Color Image Inc,702 Kingav, Merchantville, NJ 08109        609-662-5532
Digital Color Imaging,50 Stutson St, Rochester, NY 14612-4753      716-663-6450
Digital Color Inc,N83 W 13266 Leon Rd, Menomonee Falls, WI 53051   414-251-9021
Digital Color Labs,8131 Ih 10 W, San Antonio, TX 78216             210-366-2256
Digital Color Link,424 W 33rd St, New York, NY 10001-2604          212-967-7579
Digital Color Productions,, Silver Spring, MD 20901                301-681-3398
Digital Color Systems,2121-5th Av, San Diego, CA 92100             619-687-6600
Digital Color Technologies,42235 E Ann Arbor Rd, Plymouth, MI 4817 313-416-8220
Digital Color,2212 S West Temple, Salt Lake City, UT 84115-2642    801-467-1666
Digital Colorkraft Inc,5315 Turquoise Dr, Colorado Springs, CO 809 719-590-9595
Digital Colorlab & Stuio,17038 Ventura Blvd, Encino, CA 91316-4129 818-986-0096
Digital Comm Assoc,23 Walkers Brook Dr, Reading, MA 01867-3213     617-942-9943
Digital Communication & Svcs I,80 5th Ave, New York, NY 10011-8002 212-627-5398
Digital Communication Associat,7926 Jones Branch Dr, Mc Lean, VA 2 703-893-1800
Digital Communication Associates Inc,10850 N 24th Ave, Phoenix, AZ 602-861-0202
Digital Communication Associates Inc,8777 E Via De Ventura, Scotts 602-951-4340
Digital Communication Sciences,276 Spring Oaks Dr, Ballwin, MO 630 314-394-0007
Digital Communication Serv,75 Main St, Toms River, NJ 08753-7435   908-349-1270
Digital Communication Services Inc,91 Esomerset, Somerville, NJ 08 908-231-6633
Digital Communication Technology,, Scottsdale, AZ 85251            602-994-4000
Digital Communication,6365 Nw 6th Way, Fort Lauderdale, FL 33309-6 305-772-4074
Digital Communication,Micro Products Penncenterw, Pittsburgh, PA 1 412-787-3370
Digital Communications Asso,1000 Northchase Dr, Goodlettsville, TN 615-859-4686
Digital Communications Asso,1699 Wall St, Mount Prospect, IL 60056 708-228-3440
Digital Communications Asso,20 Burlington Mall Rd, Burlington, MA  617-263-9929
Digital Communications Assoc I,3030 B J Frwy, Dallas, TX 75234     214-484-5651
Digital Communications Associa,, Miami, FL 33176                   305-595-1428
Digital Communications Associa,1 Pennsylvania Plz, New York, NY 10 212-629-3460
Digital Communications Associa,1422 Dillon Wy, Boulder, CO 80303   303-499-7032
Digital Communications Associa,191 Post Rd W, Westport, CT 06880-4 203-221-2656
Digital Communications Associa,7000 Peachtree Dunwoody Rd Ne, Atla 404-393-4221
Digital Communications Associa,8400 Normandale Lake Blvd, Minneapo 612-921-8445
Digital Communications Associated,2010 Fortune Dr, San Jose, CA 95 408-432-9111
Digital Communications Associates Inc,247 W Fayette St, Syracuse,  315-474-4499
Digital Communications Corpora,3070 Sw Mapp Rd, Palm City, FL 3499 407-286-7500
Digital Communications Fax Line,, Sacramento, CA 95815             916-368-6271
Digital Communications Inc,2200 E University Ave, Urbana, IL 61801 217-352-0971
Digital Communications Inc,244 Eastgt Dr, Danville, IL 61832       217-442-3800
Digital Communications Ltd,1355 Peachtree St Ne, Atlanta, GA 30309 404-607-0053
Digital Communications Of Denv,4155 E Jewell Ave, Denver, CO 80222 303-691-0275
Digital Communications Service,3 Flanders Rd, Bethlehem, CT 06751- 203-266-7505
Digital Communications Service,49 Tillotson Rd, Needham, MA 02194- 617-449-3519
Digital Communications Svcs,Rr 3 Box 227, Clintwood, VA 24228-9517 703-926-8051
Digital Communications Systems,17654 Newhope St, Fountain Valley,  714-435-0500
Digital Communications Usa,6704 Nw 72nd Ave, Miami, FL 33166-3032  305-888-8545
Digital Communications,, Clackamas, OR 97015                       503-786-1890
Digital Communications,, Sacramento, CA 95815                      916-368-6335
Digital Communications,, Springfield, MO 65806                     417-864-4500
Digital Communications,11990 Sn Vicente Bl, Santa Monica, CA 90401 310-571-7120
Digital Communications,217 N Madison Ave, Los Angeles, CA 90004-48 213-388-9598
Digital Communications,32 S Hillside Ave, Elmsford, NY 10523-3619  914-347-3939
Digital Communictions Associates,7755 Center Ave, Huntington Beach 714-891-9232
Digital Composistion,213 W Inst Pl, Chicago, IL 60611              312-337-4500
Digital Compu Systems,199 Under Mountain Rd, Salisbury, CT 06068-1 203-435-3036
Digital Comput&control Sys,2245 Maple Dr, Jackson, MI 49203-3622   517-784-8414
Digital Computer Assocs,Bernard Ct, Lebanon, NJ 08833-4300         908-236-2122
Digital Computer Buy And Sell,18261 Enterprise Ln, Huntington Beac 714-848-1148
Digital Computer Integraption,625 Digital Dr, Plano, TX 75075-7841 214-964-1975
Digital Computer Integration C,625 Digital Dr, Plano, TX 75075-784 214-964-1975
Digital Computer Resale,600 Kenrick Dr, Houston, TX 77060-3630     713-445-0082
Digital Computer Service,624 Krona Dr, Plano, TX 75074-8300        214-422-1864
Digital Computer Services Inc,308 Oakwood Ave Ne, Huntsville, AL 3 205-536-4585
Digital Computer Services,2051 Killebrew Dr, Minneapolis, MN 55425 612-851-2244
Digital Computer Services,721 Emerson Rd, Saint Louis, MO 63141-67 314-991-6259
Digital Computer Sftwr,5919 Medicine Lake Rd, Crystal, MN 55422-33 612-546-0044
Digital Computer Systems In,1903 N Main St, Muskogee, OK 74401-413 918-687-3161
Digital Computer Systems Inc,6414 Nw 82nd Ave, Miami, FL 33166-273 305-477-1083
Digital Computer Systems,7094 Miramar Rd, San Diego, CA 92121-2311 619-695-8228
Digital Computer Systems,72-26 Broadway, Flushing, NY 11372-6331   718-424-5417
Digital Computer Systems,Hwy 164 W, Natalbany, LA 70451            504-542-1479
Digital Computer Traders Co,19 Rector St, New York, NY 10006-2402  212-809-1910
Digital Computing & Consulting Inc,423 N Country Club Dr, Mesa, AZ 602-964-1316
Digital Computing Systems,3608 E 29th St, Bryan, TX 77802-3814     409-260-9702
Digital Concepts Electronic Re,165 Morningstar Rd, Staten Island,  718-876-9561
Digital Concepts Of Mo Inc,13789 Rider Trail N, Bridgeton, MO 6304 314-770-1636
Digital Concepts,, San Jose, CA 95138                              408-225-2118
Digital Concepts,1516 W 10th Ave, Stillwater, OK 74074-5474        405-624-3787
Digital Concepts,184 Florence St, Holland, MI 49424-1958           616-396-3325
Digital Concepts,18881 Von Karman Ave, Irvine, CA 92715-1566       714-553-3599
Digital Concepts,2875 Presidential Dr 100, Dayton, OH 45432        513-429-7171
Digital Concepts,4232 Northernpke, Monroeville, PA 15146           412-856-1919
Digital Conference Television,555 California, San Francisco, CA 94 415-705-6020
Digital Connect Corp,4710 E Falcon Dr, Mesa, AZ 85215-2500         602-830-1444
Digital Connection The,, Thousand Oaks, CA 91360                   805-493-1767
Digital Connections Inc,115 Hazel Path, Hendersonville, TN 37075-3 615-264-0264
Digital Connections Inc,5081 Corbin Dr, Cleveland, OH 44128-5413   216-662-7513
Digital Connectivity Inc,250 Williams St Nw, Atlanta, GA 30303-103 404-522-0220
Digital Constructs,130 E Main St, Norristown, PA 19401-4917        610-279-5632
Digital Consultants,2363 Teller Rd, Newbury Park, CA 91320-2228    805-498-4577
Digital Consulting And Softwar,3850 N Causeway Blvd, Metairie, LA  504-830-7900
Digital Consulting And Software Services,11861 Westline Industrial 314-991-9522
Digital Consulting Inc,950 S Bascom Ave, San Jose, CA 95128-3536   408-280-6778
Digital Consulting Inc,Dundee Park Dr, Andover, MA 01810           508-475-6990
Digital Consulting,, Garden Grove, CA 92640                        714-740-1015
Digital Control Contracting Co,101 N Lotus Beach Dr, Portland, OR  503-286-2205
Digital Control Corp The,326 Grand Ave, Thiensville, WI 53092-1306 414-242-4117
Digital Control Corp,6229 72nd Av N, Saint Petersburg, FL 33709    813-547-1622
Digital Control System,7925 Sw 11th Ave, Portland, OR 97219-4305   503-246-8110
Digital Control Systems Inc,4 Cabot Pl, Stoughton, MA 02072-4613   617-344-8100
Digital Control Systems,638 Lawrenceville Rd, Trenton, NJ 08648-42 609-530-9600
Digital Control Systems,65 Firerd, Pleasantville, NJ 08233         609-645-3535
Digital Control Systems,724 Laurel Dr, Walnut Creek, CA 94596-6119 510-934-3643
Digital Controls Corp,305 Pioneer Blvd, Springboro, OH 45066-1182  513-746-8118
Digital Controls Corp,5060 Shoreham Pl, La Jolla, CA 92037         619-458-5870
Digital Controls Inc,Rr 4, Rolla, MO 65401-9804                    314-364-5000
Digital Copytech Inc,, Hollywood, FL 33020                         305-923-9000
Digital Copytech Inc,2230 Sw 70th Ave, Davie, FL 33317-7131        305-370-6699
Digital Corp Marlboro Libr,200 Forest St, Marlborough, MA 01752-30 508-481-9511
Digital Creations B B S,Po Box 97, Folsom, CA 95763-0097           916-983-3288
Digital Creations Cor,10 Reuten Dr, Closter, NJ 07624-2115         201-767-4343
Digital Creations Inc,1100 Arizona St, Boulder City, NV 89005-2610 702-294-2224
Digital Creations,160 Blue Ravine Rd, Folsom, CA 95630-4718        916-344-4825
Digital Creations,3660 Waialae Ave Ste 301, Honolulu, HI 96816-325 808-737-4338
Digital Credit Union,8301 Profsnl Pl, Lanham, MD 20706             301-459-1692
Digital Currency Services Inc,2409 Daly St, Los Angeles, CA 90031- 213-225-6285
Digital Currency Systems,4009 W North Ave, Chicago, IL 60639-5203  312-772-0948
Digital Currency Systems,4009 W North Ave, Chicago, IL 60639-5203  312-772-6100
Digital Currency,510 W-6th, Los Angeles, CA 90014                  213-623-8040
Digital Cutting Systems Inc,1029 Transit Blvd, Bethel Park, PA 151 412-835-0366
Digital D J Inc,2880 Zanker Rd, San Jose, CA 95134-2117            408-452-5111
Digital D J Music On The Move,2962 Shadow Creek Dr, Boulder, CO 80 303-442-0302
Digital D J Service,Lenexa Kasas, Shawnee Mission, KS 66216        913-268-7340
Digital D J Services Inc,, Ormond Beach, FL 32174                  904-677-9134
Digital D J,256 Wellman Ave, North Chelmsford, MA 01863-1362       508-251-2883
Digital D J,Po Box 78-0416, San Antonio, TX 78278-0361             210-493-0263
Digital Darkroom The,, San Jose, CA 95120                          408-268-3311
Digital Data Communicatons,31 Chestnut St, Richmond, ME 04357-1131 207-737-4447
Digital Data Consultant,, Fort Worth, TX 76107                     817-732-8563
Digital Data Dosimetry Inc,5577 S Lewis Ave, Tulsa, OK 74105-7176  918-742-8840
Digital Data Express,13636 Western Ave, Blue Island, IL 60406-3277 708-389-7744
Digital Data Inc,16081 Comprint Cir, Gaithersburg, MD 20877-1321   301-948-0501
Digital Data Inc,7171 Sw 24th St, Miami, FL 33155-1684             305-264-7787
Digital Data Library Inc,12379 Sunrise Valley Dr, Reston, VA 22091 703-758-7500
Digital Data Management Inc,79 W Monroe St, Chicago, IL 60603-4901 312-984-1070
Digital Data Service,3400 W Macarthur Blvd, Santa Ana, CA 92704-68 714-545-0250
Digital Data Services,32 Corporate Cir, Albany, NY 12203-5121      518-452-3444
Digital Data Solutions Inc,24200 Chagrin Blvd, Cleveland, OH 44122 216-464-9040
Digital Data Solutions Inc,622 S Range Line Rd, Carmel, IN 46032-2 317-848-8891
Digital Data Solutions Inc,7670 Mcewen Rd, Dayton, OH 45459-3908   513-435-4503
Digital Data Solutions,, Grand Rapids, MI 49503                    616-235-3011
Digital Data Solutions,, Pittsburgh, PA 15236                      412-655-3220
Digital Data Solutions,3040 Charlevoix Dr Se, Grand Rapids, MI 495 616-285-2721
Digital Data Solutions,622 S Range Line Rd, Carmel, IN 46032-2152  317-848-1089
Digital Data Solutions,622 S Range Line Rd, Carmel, IN 46032-2152  317-848-1092
Digital Data Solutions,872 S Grove St, Ypsilanti, MI 48198-6306    313-487-4300
Digital Data Systems Inc,1551 Nw 65th Ave, Plantation, FL 33313-45 305-792-3290
Digital Data Systems Inc,Bldg 1377, Honolulu, HI 96818             808-422-1177
Digital Data Systems Of Pensac,314 Interbay Ave, Pensacola, FL 325 904-455-0141
Digital Data Systems,, Las Vegas, NV 89101                         702-384-2221
Digital Data Systems,2330 Beacon St, Fort Wayne, IN 46805-3852     219-484-1646
Digital Data Systems,5299 Bethlehem Rd, Richmond, VA 23230-2117    804-285-1404
Digital Daze,1897 Brittain Rd, Akron, OH 44310-1843                216-733-1255
Digital Dealers Assn,107 S Main St, Chelsea, MI 48118-1265         313-475-8333
Digital Dealers Assn,16 S Main St, Mechanicsburg, OH 43044-1111    513-834-2511
Digital Decisions Inc,195 Hackensack Ave, Harrington Park, NJ 0764 201-767-1213
Digital Decisions Inc,8 Dundas Cir, Greensboro, NC 27407-1646      919-852-2969
Digital Decisions,3815 N Us 1, Cocoa, FL 32922                     407-635-8888
Digital Decisions,4 Brighton Rd, Clifton, NJ 07012-1646            201-472-4200
Digital Delivery Inc,38 Miriam, Lexington, MA 02173                617-863-8807
Digital Delivery Inc,54 Middlesex Tpke, Bedford, MA 01730-1417     617-275-3830
Digital Delivery Inc,54 Middlesex Tpke, Bedford, MA 01730-1417     617-275-3883
Digital Den,302 Woodfield Mall, Schaumburg, IL 60195               708-884-8520
Digital Dene,, Westminster, CA 92684                               714-379-0887
Digital Depot Inc,4382 Alamo St, Simi Valley, CA 93063-2336        805-527-7545
Digital Design & Development,24 Agawam Rd, Sharon, MA 02067-2902   617-784-2070
Digital Design & Engineering I,4849 Hillside Ave, Indianapolis, IN 317-251-8588
Digital Design Company The,, San Antonio, TX 78209                 210-805-8117
Digital Design Consultants,2040 N Aurelius, Holt, MI 48842         517-699-2200
Digital Design Data Service,37 Park Ave, Meadville, PA 16335-1273  814-333-2212
Digital Design Desktop Publish,, Virginia Beach, VA 23452          804-430-1576
Digital Design Group,1045 Lincoln St, Denver, CO 80203-2734        303-860-0600
Digital Design Group,1781 Peachtred St Ne, Atlanta, GA 30309       404-876-1775
Digital Design Inc,10921 Reed Hartman Hwy, New Albany, IN 47151    812-984-3590
Digital Design Inc,10921 Reed Hartman Hwy, New Albany, IN 47151    812-984-8600
Digital Design Inc,2279 Starr Ct, Rochester, MI 48309-3625         810-853-2777
Digital Design Inc,2348 Post Rd, Warwick, RI 02886-2271            401-739-4790
Digital Design Inc,2730 Sand Hill Rd, Menlo Park, CA 94025-7020    415-233-0112
Digital Design Inc,67 Sand Park Rd, Verona, NJ 07044               201-857-9500
Digital Design Inc,8400 Baymeadows Way, Jacksonville, FL 32256-824 904-737-0908
Digital Design Inc,862 W 3rd Ave, Columbus, OH 43212-3105          614-297-7333
Digital Design Medical Systems,6001 Live Oak Pky, Norcross, GA 300 404-840-1028
Digital Design Multimedia Inc,1625 Metropolitan Cir, Tallahassee,  904-385-7915
Digital Design Netword Inc,1707 Summer St, Stamford, CT 06905-5115 203-323-3110
Digital Design Recording Inc,1084 W 42nd St, Norfolk, VA 23508-252 804-489-2121
Digital Design Simulations,Po Box 565, Bonita, CA 91908-0565       619-421-2107
Digital Design Studio,159 Green St, Kingston, NY 12401-3736        914-339-9079
Digital Design Systems,4284 Park Paloma, Calabasas, CA 91302-1795  818-591-0400
Digital Design,1100 W Cambridge Dr, Kansas City, KS 66103-1356     913-371-4333
Digital Design,14600 Lindy Dr, Granger, IN 46530-8823              219-271-7444
Digital Design,2643 Fairfax Ave, Culver City, CA 90232-7332        310-202-0912
Digital Design,6883 N Hillpark Ave, Parker, CO 80134-6313          303-841-8979
Digital Designs Computer Co,, Houston, TX 77079                    713-556-0558
Digital Designs Computer Co,, Houston, TX 77099                    713-879-1681
Digital Designs Computer Co,, Houston, TX 77099                    713-879-4443
Digital Designs Inc,18 A Reynolds Av, Elkview, WV 25071            304-965-0252
Digital Designs Inc,2212 W Roosevelt Blvd, Monroe, NC 28110-2762   704-289-4696
Digital Designs Solutions Inc,1280 Scottsvll Rd, Rochester, NY 146 716-235-7040
Digital Designs,, Oakland, CA 94607                                510-452-5611
Digital Designs,10420 Bubb Rd, Cupertino, CA 95014-4150            408-252-1217
Digital Designs,12121 S Choctaw Dr, Baton Rouge, LA 70815-2118     504-273-2337
Digital Designs,1420 Winterfield Rd, Midlothian, VA 23113-4130     804-794-3495
Digital Designs,3194 Sunnywood Dr, Ann Arbor, MI 48103-2063        313-741-8282
Digital Designs,8102 W Townsend St, Milwaukee, WI 53222-3835       414-442-4630
Digital Designs,Macarthur Cir S, Portland, ME 04101                207-871-0312
Digital Designs,Po Box 995, Placitas, NM 87043-0995                505-867-4770
Digital Desk,, Sacramento, CA 95815                                916-939-0552
Digital Destiny,2525 Cedar, Levittown, NY 11756                    516-731-1576
Digital Development Co,, Otisville, NY 10963                       914-386-8930
Digital Development Corp,, Phoenix, AZ 85012                       602-274-4751
Digital Development Corp,13025 Cerise Ave, Hawthorne, CA 90250-552 310-973-1741
Digital Development Corp,322 S Patterson Blvd, Dayton, OH 45402-28 513-223-0712
Digital Development Corp,Bellvale Rd, Chester, NY 10918            914-469-7755
Digital Developments Inc,200 Lowdermilk St, Greensboro, NC 27401-4 919-274-7231
Digital Devices Inc,25 Cold Spring Hills Rd, Huntington, NY 11743- 516-692-6106
Digital Devices Inc,46 Hilltown Pike, Line Lexington, PA 18932-950 215-822-8101
Digital Devices Inc,Riverview Mill, Wilton, NH 03086               603-654-6240
Digital Diagnostic Center,5329 Dijon Dr, Baton Rouge, LA 70808-437 504-766-0508
Digital Diagnostic Corp Fax Number,1020 Sherman Ave, Hamden, CT 06 203-287-8765
Digital Diagnostic Corp,1020 Sherman Ave, Hamden, CT 06514-1337    203-288-9444
Digital Diagnostic Corp,1177 Mccarter Hwy, Newark, NJ 07104-3709   201-481-6474
Digital Diagnostics Inc,100 Valley Rd, Newport, RI 02842-5237      401-849-8880
Digital Dial Communications Order Dept,, Arlington, TX 76010       817-695-4747
Digital Dial Communications Order Dept,1201 N Watson Rd, Arlington 817-695-4700
Digital Dial Communications,624 Six Flags Dr, Arlington, TX 76011- 817-633-1004
Digital Dial Long Distnace Customer Service,624 Six Flags Dr, Arli 817-640-0035
Digital Dicing Inc,67 Mechanic St, Attleboro, MA 02703-2036        508-761-5225
Digital Dictation Inc,8230 Old Courthouse Rd, Vienna, VA 22182-385 703-848-2830
Digital Dictation Inc,8230 Oldcourthouserd, Pittsburgh, PA 15216   412-344-3350
Digital Difference,18218 Mc Durmott East, Irvine, CA 92619         714-263-0224
Digital Dimension,1880 N Center St, Hickory, NC 28601-1853         704-324-6742
Digital Dimension,275 7th Ave, New York, NY 10001-6708             212-727-3290
Digital Dimensions Cd's & Lase,9546 Allisonville Rd, Indianapolis, 317-842-9491
Digital Dimensions Inc,3934 Murphy Canyon Rd, San Diego, CA 92123- 619-279-2557
Digital Dimensions Inc,4314 Belair Frontage Rd, Martinez, GA 30909 706-869-9993
Digital Dimensions,1001 Navaho Dr, Raleigh, NC 27609-7318          919-878-4581
Digital Dimensions,1406 W Av W, Plano, TX 75074                    214-578-0490
Digital Dimensions,376 North St, Boston, MA 02113-2103             617-227-2275
Digital Dining Systems,, Burke, VA 22015                           703-323-0276
Digital Dinosaurs,3326 W Laskey Rd, Toledo, OH 43623-4030          419-471-9944
Digital Direct Of Chicago,Prudential Plaza, Chicago, IL 60601      312-616-9824
Digital Direct Of Dallas Inc,400 S Record St, Dallas, TX 75202-484 214-741-5108
Digital Direct Of Dallas,400 S Record St, Dallas, TX 75202-4841    214-744-0190
Digital Direction,, Grand Rapids, MI 49509                         616-531-7260
Digital Directions Co Inc The,4201 Cathedral Ave Nw, Washington, D 202-686-1243
Digital Directions Inc,14520 Wunderlich Dr, Houston, TX 77069-2836 713-440-6800
Digital Directory Assistance,30 Doak's Ln, Marblehead, MA 01945    617-639-2900
Digital Directory Assistance,5161 River Rd, Bethesda, MD 20816-150 301-657-8548
Digital Dirigible,417 Canal St, New York, NY 10013-1902            212-431-1925
Digital Disc,1125 Route 112, Port Jefferson, NY 11776-3000         516-474-0167
Digital Discount Computer,3705 Kipling St, Wheat Ridge, CO 80033-5 303-425-8928
Digital Dispatch Systems Inc,8341 Melrose Dr, Shawnee Mission, KS  913-599-0419
Digital Dispatch,, Burbank, CA 91505                               818-846-8811
Digital Dispatch,, La Canada Flintridge, CA 91011                  818-952-3278
Digital Dispatch,, Los Angeles, CA 90027                           213-664-3278
Digital Dispatch,, Santa Ana, CA 92707                             714-662-3278
Digital Display Systems,2128 Anthony Dr, Tyler, TX 75701-8403      903-534-1550
Digital Display Systems,556 E Weddell Dr, Sunnyvale, CA 94089-2107 408-734-9871
Digital Distributing Inc,207 Quaker Ln, West Warwick, RI 02893-215 401-821-0400
Digital Distributors Inc,3186 Buford Hwy Ne, Atlanta, GA 30329-170 404-634-0030
Digital Diversified Ind,321 Konemac St, Menasha, WI 54952-2929     414-730-9718
Digital Diversions Software In,3349 Ridgelake Dr, Metairie, LA 700 504-838-0190
Digital Dj Mc Dve Caston,1286 Po Box, Gorham, ME 04038             207-839-8434
Digital Dj Richie G,Bloomingdale Area, Butler, NJ 07405            201-492-8836
Digital Doctor Computer,180 S Robertson Blvd, Los Angeles, CA 9004 310-559-6433
Digital Document Systems-a Xerox Athzd Agent,3100 Nw Bucklin Hill  206-479-0252
Digital Document Systems-a Xerox Athzd Agent,3421 Nw Byron St, Sil 206-698-4732
Digital Documents Inc,1347 Broadway, El Cajon, CA 92021-5811       619-444-6868
Digital Domain Audio,249 Mountain Rd, North Granby, CT 06060-1415  203-653-0010
Digital Domain The,206-1/2 E State, Jefferson, IA 50129            515-386-9174
Digital Domain,309 E 90th St, New York, NY 10128-5244              212-369-2932
Digital Domain,320 Hampton Dr, Venice, CA 90291-2624               310-314-2800
Digital Domain,444 N 3rd St, Philadelphia, PA 19123-4107           215-829-1001
Digital Domain,Princeton Area, Princeton, NJ 08540                 609-497-0328
Digital Domain,Princeton Area, Princeton, NJ 08540                 609-497-0329
Digital Doohickeys Inc,1735 W Broadway St, Idaho Falls, ID 83402-3 208-529-5830
Digital Dot,2440 N Glassell St, Orange, CA 92665-2753              714-637-6004
Digital Dquipemnt Corporation Servicenter,10101 Alliance Rd, New A 812-984-7777
Digital Drafting Systems,200 San Lorenzo Ave, Coral Gables, FL 331 305-445-6480
Digital Dreams,, Emeryville, CA 94608                              510-547-6899
Digital Dreamworks,, Sterling, VA 22170                            703-406-2653
Digital Dungeon,Windham Mall, Windham, ME 04062                    207-892-8273
Digital Dynamic Systems,565 Colonial Park Dr, Roswell, GA 30075-37 404-552-7006
Digital Dynamics Corp,1136 Commercial Ave, Charlotte, NC 28205-140 704-374-1527
Digital Dynamics Corp,2211 Alabama Ave, Fort Wayne, IN 46805-4448  219-483-7467
Digital Dynamics Inc,108 Water St, Watertown, MA 02172-4604        617-923-4315
Digital Dynamics Inc,275 Technology Cir, Santa Cruz, CA 95066-3525 408-438-6823
Digital Dynamics Inc,3055 Plymouth Rd, Ann Arbor, MI 48105-3208    313-995-2400
Digital Dynamics,3151 29th Ave S, Minneapolis, MN 55406-1960       612-721-3487
Digital Dynamics,3383-f Indstrlblvd, Bethel Park, PA 15102         412-854-2003
Digital Dynamics,739 Navy St, Santa Monica, CA 90405-5636          310-396-9771
Digital Ear,13011 Newport Ave, Tustin, CA 92680-3524               714-544-7903
Digital Eclipse Software,, Oakland, CA 94609                       510-450-1740
Digital Eclipse Software,5515 Doyle St, Emeryville, CA 94608-2510  510-547-6101
Digital Edge Recording Studio,1715 Defoor Ave Nw, Atlanta, GA 3031 404-355-1617
Digital Editions,3921 S Wabash, Englewood, CO 80111                303-220-5548
Digital Elec Group Inc,Hwy 7 N, Harrison, AR 72601                 501-741-6544
Digital Elec Systems In,565 Paul Morris Dr, Englewood, FL 34223-39 813-474-9518
Digital Electric,8413 Bellchase Dr, Fort Worth, TX 76120-4928      817-861-6239
Digital Electronic Automation,, Rocky River, OH 44116              216-331-0080
Digital Electronic Automation,14709 Alsong Ct, Carmel, IN 46032-51 317-844-6530
Digital Electronic Automation,200 Metro Center Blvd, Warwick, RI 0 401-732-3730
Digital Electronic Automtn Inc,37100 Plymouth Rd, Livonia, MI 4815 313-591-3800
Digital Electronic Automtn,37100 Plymouth Rd, Livonia, MI 48150-11 313-591-3800
Digital Electronic Machine Inc,, Shawnee Mission, KS 66203         913-631-3636
Digital Electronic Machines Inc,5300 Martway St, Shawnee Mission,  913-262-3636
Digital Electronic Serv Inc,1075 Executive Park Ave, Baton Rouge,  504-928-9742
Digital Electronic Serv Inc,5202 Keele St, Jackson, MS 39206-4303  601-366-3599
Digital Electronic Services,100 Bus Park Dr, Ridgeland, MS 39157   601-956-0104
Digital Electronic Services,100 Business Park Dr, Jackson, MS 3921 601-956-0104
Digital Electronic Svcs,4315 E Lowell St, Ontario, CA 91761-2219   909-391-1806
Digital Electronic Systems,2000 Av G, Plano, TX 75074              214-423-6056
Digital Electronics Automation,84 E Santa Anita Ave, Burbank, CA 9 818-843-0511
Digital Electronics Corp,26142 Eden Landing Rd, Hayward, CA 94545- 510-786-0520
Digital Electronics Service,1143 Pennav, Reading, PA 19600         610-376-6440
Digital Electronics Service,12232a Industriplex Blvd, Baton Rouge, 504-292-9925
Digital Electronics,12280 Houze Rd, Alpharetta, GA 30201-4092      404-664-5805
Digital Electronics,1559 Rockvl Pke, Rockville, MD 20852           301-230-0704
Digital Electronics,2302 Artesia Blvd, Hermosa Beach, CA 90278-311 310-379-0991
Digital Embroidery Designs,1917 Grand Teton Dr, Milpitas, CA 95035 408-945-6577
Digital Energy,650 Hampshire Rd, Westlake Village, CA 91361-2510   805-374-1777
Digital Engineering & Surve,1500 N Arlington Heights Rd, Arlington 708-398-0160
Digital Engineering Co,12427 Penn St, Whittier, CA 90602-1107      310-698-3242
Digital Engineering Corp,, Pompano Beach, FL 33065                 305-344-8440
Digital Engineering Corp,5800 Corporate Dr, Houston, TX 77036-2317 713-271-5200
Digital Engineering Inc/united,658 Discovery Dr Nw, Huntsville, AL 205-922-0700
Digital Engineering Systems,2396 Walsh Ave, Santa Clara, CA 95051- 408-970-8551
Digital Engineering,9615 Cozycroft Ave, Chatsworth, CA 91311-5122  818-700-8601
Digital Engrg&surveying Ltd,1845 E Rand Rd, Arlington Heights, IL  708-398-1060
Digital Enhancements,17740 Sw 109th Pl, Miami, FL 33157-5049       305-252-2274
Digital Enterprise Company Inc,8601 Dunwoody Pl, Dunwoody, GA 3035 404-993-7333
Digital Enterprise,1901 Ladnier Rd, Gautier, MS 39553-7305         601-497-9331
Digital Enterprises Inc,, Independence, MO 64051                   816-254-9152
Digital Enterprises Inc,, Roxbury, KS 67476                        913-254-9152
Digital Enterprises,818 W Diamond Ave, Gaithersburg, MD 20878-1417 301-926-6937
Digital Enviromental Soluti,6060 N Central Expy, Dallas, TX 75206- 214-739-8513
Digital Environmental Systems,10701 Pennyback Park Dr Ne, Albuquer 505-292-1022

Digital Equipment Corp (and variants) 367 listings

Digital Event Squencing,15800 Boones Ferry Rd, Lake Oswego, OR 970 503-635-6232
Digital Exchange Inc,1 W 20th St, New York, NY 10011-3701          212-929-0566
Digital Exchange Inc,9101 Davenport St Ne, Blaine, MN 55449-4312   612-785-2680
Digital Exchange,6651 Backlick Rd, Springfield, VA 22150-2702      703-455-2472
Digital Exchange,6651 Backlick Rd, Springfield, VA 22150-2702      703-455-7610
Digital Express Group,792-b Hamilton, New Brunswick, NJ 08901      908-937-9481
Digital Express Inc,1765 Scott Blvd, Santa Clara, CA 95050-4138    408-244-9863
Digital Express,, Greenbelt, MD 20770                              301-220-2020
Digital Express,9724 Hoch Ave, Saint Louis, MO 63119-1305          314-961-3307
Digital Eye Inc,1625 Heitman Ct, Reno, NV 89509-3167               702-322-1201
Digital F X,300 Winston Dr, Cliffside Park, NJ 07010-3236          201-224-6888
Digital F-x Milcrotime,, Santa Ana, CA 92707                       714-545-8960
Digital F/x Inc,7 Live Oak Ln, Lake Dallas, TX 75065-2921          214-497-3720
Digital F/x Inc,7 Live Oak Ln, Lake Dallas, TX 75065-2921          214-497-3726
Digital F/x,7 Live Oak Ln, Lake Dallas, TX 75065-2921              214-497-3722
Digital Facades,, Los Angeles, CA 90024                            310-208-0776
Digital Facilities Inc,2415 Valley View Ln, Dallas, TX 75234-5773  214-241-7600
Digital Facilities Inc,6206 Benjamin Rd, Tampa, FL 33634-5169      813-886-8861
Digital Facilities Inland F,1485 N Whitney Ave, Fresno, CA 93703-4 209-453-8512
Digital Fantasies Unlimited,Po Box 3991, La Mesa, CA 91944-3991    619-668-9141
Digital Fantasy Corp,415 S Flower St, Burbank, CA 91502-2134       818-840-1060
Digital Film Corp,2150 N Lincoln St, Burbank, CA 91504-3337        818-845-3456
Digital Film Corp,2150 N Lincoln, Los Angeles, CA 90046            213-849-2016
Digital Financial Services,88 Dow Rd, Hollis, NH 03049-6505        603-465-3934
Digital Finesse Inc,, San Francisco, CA 94110                      415-826-3340
Digital Froniers,, Burbank, CA 91505                               818-563-4844
Digital Fuel Injection,29387 Lorie Ln, Wixom, MI 48393-3684        810-380-1322
Digital Fusion Graphic Design,4580 J St Sw, Cedar Rapids, IA 52404 319-363-7478
Digital Fx Audio Group,555 Riverdale Dr, Glendale, CA 91204-1458   818-502-4810
Digital Fx Inc,755 Ravendale Dr, Mountain View, CA 94043-5219      415-961-2800
Digital Fx Microtime,, Richardson, TX 75081                        214-644-0232
Digital Generation Systems Inc,150 Spear St, San Francisco, CA 941 415-546-6600
Digital Generation Systems Inc,1901 Avenue Of The Stars, Los Angel 310-552-9477
Digital Generation Systems,300 High Rise Dr, Louisville, KY 40213- 502-962-8676
Digital Generation,190 El Cerrito Plz, El Cerrito, CA 94530-4002   510-236-0429
Digital Geographic Services,2448 Po Box, Oakhurst, CA 93644        209-683-4611
Digital Glove Company,200 Ellisville Plz, Ellisville, MS 39437     601-477-2000
Digital Grafix Center,801 Commerce St, Sinking Sprin, PA 19608-135 610-678-2640
Digital Graphic Design,5005 W 81st Pl, Westminster, CO 80030-4380  303-427-7920
Digital Graphic Productions,790 Farmington Ave, Farmington, CT 060 203-677-6406
Digital Graphic Systems,3330 Bering Dr, Houston, TX 77057-6704     713-780-2515
Digital Graphica,590 N 96th St, Mesa, AZ 85207-7006                602-380-4311
Digital Graphics Custom Printing,412 N Main St, New Carlisle, OH 4 513-845-3410
Digital Graphics Fax Line,3401 Denali St, Anchorage, AK 99503-4001 907-561-1543
Digital Graphics Group,1102 Neil Ave, Columbus, OH 43201-3118      614-291-8407
Digital Graphics Group,4625 Hollywood Blvd 1, Hollywood, FL 33021  305-967-9801
Digital Graphics Inc,11810 Parklawn Dr, Jewell Ridge, VA 24622     703-881-8770
Digital Graphics Inc,11810 Parklawn Dr, Rockville, MD 20852-2528   301-881-8770
Digital Graphics Inc,202 M A C, East Lansing, MI 48823             517-337-7751
Digital Graphics Inc,3924 Chesapeake Dr, Charlotte, NC 28216-3404  704-391-8075
Digital Graphics Inc.,3522 Skyline Dr, Bethlehem, PA 18017-2083    610-868-9075
Digital Graphics Lab Inc,1300 E Lafayette St, Detroit, MI 48207-29 313-259-5591
Digital Graphics Library,170 E 77th St, New York, NY 10021-1912    212-794-4000
Digital Graphics Service,1278 Hendersonville Rd, Asheville, NC 288 704-274-2569
Digital Graphics,, Virginia Beach, VA 23462                        804-671-9182
Digital Graphics,1260 Clearmont St Ne, Palm Bay, FL 32905-4044     407-984-0301
Digital Graphics,172 N Perkins Rd, Memphis, TN 38117-2430          901-761-1471
Digital Graphics,3401 Denali St, Anchorage, AK 99503-4001          907-563-1313
Digital Graphics,3511 Haven Ave, Menlo Park, CA 94025-1009         415-306-0770
Digital Graphics,424 S Newark Way, Aurora, CO 80012-2236           303-360-9747
Digital Graphics,59 Stiles Rd, Salem, NH 03079-2885                603-893-7721
Digital Graphs,5637 Princess Anne Rd, Virginia Beach, VA 23462-610 804-490-3216
Digital Group Computers,1855 S Pearl St, Denver, CO 80210-3159     303-777-2366
Digital Group Inc,425 Leitchfield Rd, Owensboro, KY 42303-0344     502-683-6287
Digital Hair,2102 Berwick Dr, Valparaiso, IN 46383-3202            219-464-3420
Digital Hardware Intermational,10 Technology Dr, East Setauket, NY 516-246-5300
Digital Harris Telephone Corp,200 S Mich Av, Chicago, IL 60604     312-939-4704
Digital Heroes,13 Boyer, Walla Walla, WA 99362                     509-525-0380
Digital Hi-fi,544 Main St, Harwich Port, MA 02646-1842             508-432-8722
Digital Hold Systems,2221 Camino Del Rio S, San Diego, CA 92108-36 619-299-6981
Digital Horizons Inc,80-60 226 Flrl Pk, Jamaica, NY 11426          718-343-8650
Digital Horizons,80-60 266 Floral Park, Jamaica, NY 11426          718-343-8650
Digital Hospital,211 Northern Pacifc Ave, Fargo, ND 58102          701-280-0067
Digital House Ltd,330 W 58th St, New York, NY 10019-1827           212-333-5950
Digital I Tape Duplctrs,660 Douglas Ave, Altamonte Springs, FL 327 407-682-7790
Digital I/o Associates Inc,1000 E Atlantic Blvd, Pompano Beach, FL 305-785-1255
Digital Iceworks Inc,Amethyst Hill Rd, North Conway, NH 03860      603-356-8700
Digital Id Systems,319 S Cumberland Ave, Park Ridge, IL 60068-4011 708-825-4536
Digital Illusions,1400 Kansas Ave, Kansas City, MO 64127-2135      816-483-4446
Digital Image & Design,11940 Alpharetta Hwy, Alpharetta, GA 30201- 404-410-1962
Digital Image & Sound Corp,3495 Winton Pl, Rochester, NY 14623-280 716-475-1390
Digital Image Design Inc,170 Claremont Ave, New York, NY 10027-464 212-222-5236
Digital Image Duplication,, San Jose, CA 95113                     408-683-0291
Digital Image Group Inc,6 Granger Ln, Plainville, CT 06062-1166    203-747-6099
Digital Image Group Inc,790 Farmington Ave, Farmington, CT 06032-2 203-674-9094
Digital Image Group Inc,9 Granger Ln, Plainville, CT 06062-1135    203-747-6099
Digital Image Inc,1758 Tully Cir Ne, Atlanta, GA 30329             404-325-6955
Digital Image Inc,31700 Middlebelt Rd, Farmington, MI 48334-2373   810-737-3226
Digital Image Magic,8190 Nieman Rd, Shawnee Mission, KS 66214-1506 913-492-0797
Digital Image Plus,401 E Ill, Chicago, IL 60654                    312-464-0416
Digital Image Prntng,11620 Sorento Valley Rd, Del Mar, CA 92014    619-792-2800
Digital Image Solutions Inc,3600 29th St Se Kentwd, Grand Rapids,  616-940-4611
Digital Image Syst Corp,3033 Kellway Dr Ste 110, Carrollton, TX 75 214-323-0908
Digital Image Syst,3033 Kellway Dr, Carrollton, TX 75006-2505      214-323-0908
Digital Image Systems Inc,7182 Nparkdr, Cherry Hill, NJ 08002      609-486-9766
Digital Image Systems Inc,8400 Baymeadows Way, Jacksonville, FL 32 904-737-1650
Digital Image Systems,4343 Sw Corbett Ave, Portland, OR 97201-4204 503-228-0483
Digital Image Technologies Cor,1747-10 Veterans Memorial Hwy, Cent 516-348-0221
Digital Image The,6205 Abercorn St, Savannah, GA 31405-5527        912-353-8295
Digital Image,10526 W Cermak Rd, Maywood, IL 60154-5249            708-531-1331
Digital Image,78 Northeastern Blvd, Nashua, NH 03062-3179          603-595-4259
Digital Imagery Of N Y,40 W 25th St, New York, NY 10010-2707       212-627-8282
Digital Imagery,621 Lynnhaven Pky, Virginia Beach, VA 23452-7300   804-498-7420
Digital Images Inc,1616 Glenarm Pl, Denver, CO 80202-4304          303-825-1618
Digital Images Productions,6410 Middle Ridge Ln, Hixson, TN 37343- 615-842-8098
Digital Images,1501 Guest St, Greensboro, NC 27405-3707            919-375-4747
Digital Images,32 E Queen Way, Hampton, VA 23681                   804-723-7677
Digital Images,32 E Queens Way, Hampton, VA 23669-4002             804-625-7675
Digital Images,3223 Industrial Rd, Las Vegas, NV 89109-1140        702-731-1332
Digital Images,651 Beacon St, Boston, MA 02215-3200                617-267-6400
Digital Imageworks,301 Oak St, Quincy, IL 62301-2500               217-223-7583
Digital Imaging & Design,7346 Ohms Ln, Edina, MN 55439-2330        612-832-9433
Digital Imaging & Technologies Inc,1151 N Magnolia Ave, Anaheim, C 714-229-9311
Digital Imaging & Technologies,2425 N Central Expy, Richardson, TX 214-918-9108
Digital Imaging Center,19 Corporate Park, Irvine, CA 92714-5112    714-261-7506
Digital Imaging Group,4710 Lillian St, Houston, TX 77007-5546      713-521-9582
Digital Imaging Inc,3076 S Calhoun Rd, New Berlin, WI 53151-3549   414-784-1010
Digital Imaging Inc,527 W Esplanade Ave, Kenner, LA 70065-2529     504-468-6129
Digital Imaging Of So Calif-di,6701 Eton Ave, Canoga Park, CA 9130 818-780-3456
Digital Imaging Service,204 Spring Hill Rd, Trumbull, CT 06611-135 203-452-1901
Digital Imaging Solutions,12108 W 73, Shawnee Mission, KS 66216    913-962-0079
Digital Imaging Solutions,900 Broadway, New York, NY 10003-1210    212-388-9200
Digital Imaging,, Florissant, MO 63032                             314-830-1200
Digital Impact,, Barnard, KS 67418                                 913-792-2951
Digital Impressions Inc,324 S Abbott Ave, Milpitas, CA 95035-5250  408-957-7444
Digital Impressions,, Fort Lauderdale, FL 33334                    305-563-0941
Digital Impressions,, Olathe, KS 66061                             913-764-4607
Digital Imprint Services Corp,3031 E Coronado St, Anaheim, CA 9280 714-632-1785
Digital Inc,516 N W St, Pensacola, FL 32505-7640                   904-432-6297
Digital Info Group,51 Bank St, Stamford, CT 06901-3011             203-348-2751
Digital Info Sys Consultants T,13675 Forest Grove Rd, Brookfield,  414-782-1763
Digital Info Sys Consultants,13675 Forest Grove Rd, Brookfield, WI 414-782-1763
Digital Information & Sales,4931 S Mingo Rd, Tulsa, OK 74146-4917  918-663-6730
Digital Information Services Co,, Asheville, NC 28801              704-254-9270
Digital Information Systems Co,1620-2th Sm, Santa Monica, CA 90401 310-582-2299
Digital Information Systems Corp,745 Fort Street Mall, Honolulu, H 808-533-0069
Digital Information Systems,, Indianapolis, IN 46268               317-879-8246
Digital Information Systems,416 E State St, Redlands, CA 92373-523 909-798-0033
Digital Information Systems,703 Market St, San Francisco, CA 94103 415-882-9747
Digital Information,2639 N Monroe, Tallahassee, FL 32303           904-386-5513
Digital Informations Systems Corp,11070 White Rock Rd, Sacramento, 916-635-7300
Digital Ink,10085 Carroll Canyon Rd, San Diego, CA 92131-1107      619-549-6299
Digital Ink,4361 1/2 Tujunga Ave, Studio City, CA 91604-2752       818-766-0852
Digital Innovations,, Louisville, KY 40242                         502-423-9317
Digital Innovators Inc,1658 Mentor Ave, Painesville, OH 44077-1707 216-352-6684
Digital Inquiry & Transaction,45 Tudor City Palce, New York, NY 10 212-777-3333
Digital Inquiry & Transactions,45 Tudor City Pl, New York, NY 1001 212-529-0202
Digital Inquiry And Transactio,65 Bleecker St, New York, NY 10012- 212-529-0404
Digital Inquiry Transaction Sy,45 Tudor City Pl, New York, NY 1001 212-777-1976
Digital Inquiry Transaction Sy,45 Tudor City Pl, New York, NY 1001 212-986-3727
Digital Insight Inc,6660 Doubletree Ave, Columbus, OH 43229-1128   614-431-1333
Digital Insight,117 Dayna Dr, Carencro, LA 70520-9735              318-896-7092
Digital Insight,3618 Clarington Ave, Los Angeles, CA 90034-5026    310-837-7070
Digital Inspections,1325 Nw 9th St, Corvallis, OR 97330-4508       503-752-7233
Digital Instruments Inc,636 Sheridan Dr, Buffalo, NY 14223         716-874-5848
Digital Instruments Inc,797 Sheridan Dr, Tonawanda, NY 14150-7871  716-874-5848
Digital Insurance Systems C,1560 Fishinger Rd, Columbus, OH 43221- 614-457-8336
Digital Integrated Systems Cor,12245 Nations Ford Rd, Pineville, N 704-588-4936
Digital Integration,3530 Forest Ln, Dallas, TX 75234-7910          214-350-2230
Digital Integration,3530 Forest Ln, Dallas, TX 75234-7910          214-350-6344
Digital Intercept Electroni,4964 N Grand Ave, Covina, CA 91724-103 818-332-5344
Digital Interface Systems Inc,4675 Cornell Rd, Cincinnati, OH 4524 513-489-9253
Digital Interior & Audio Fx,9007 Wilshire Blvd, Beverly Hills, CA  310-275-4444
Digital Interior & Audio Fx,9008 Wilshire Blvd, Beverly Hills, CA  310-271-8724
Digital International Graphics,, San Francisco, CA 94108           415-397-5035
Digital Internatl Records,4343 Crenshaw Blvd, Los Angeles, CA 9000 213-291-1423
Digital Io,, Los Angeles, CA 90066                                 310-398-3993
Digital Jam,, Mesa, AZ 85240                                       602-461-1424
Digital Kinetics,2012 Hillandale Rd, Durham, NC 27705-2654         919-477-7784
Digital Knowledge,8100 Wayzata Blvd, Saint Paul, MN 55114          612-595-0801
Digital Lab,321 Hampton Dr, Venice, CA 90291-2656                  310-399-5670
Digital Laser Graphics,54 W 21st St, New York, NY 10010-6908       212-337-3110
Digital Laser Systems Inc,8400 Baymeadows Way, Jacksonville, FL 32 904-737-1523
Digital Lazar Graphics,54 W 21st St, New York, NY 10010-6908       212-463-9133
Digital Learning Systems Inc,155 Hempstead Tpke, West Hempstead, N 516-538-7265
Digital Leasing & Remarketing,150 Royall St, Canton, MA 02021-1031 617-821-5239
Digital Leasing,79 W Monroe St, Chicago, IL 60603-4901             312-984-1072
Digital Library Systems Inc,5161 River Rd, Bethesda, MD 20816-1507 301-657-2997
Digital Light And Color,Jfk, Cambridge, MA 02142                   617-374-6060
Digital Light,500 S 6th St, Minneapolis, MN 55415-1562             612-334-5902
Digital Lightning Ltd,2950 Madison Ave, Roslyn, PA 19001-4012      215-884-4311
Digital Lightware Inv,1811 Centinela Ave, Santa Monica, CA 90404-4 310-453-7959
Digital Link Corp,217 Humboldt Ct, Sunnyvale, CA 94089-1300        408-745-6200
Digital Link Corp,4741 Lake Forrest Dr Nw, Atlanta, GA 30342-2539  404-257-1060
Digital Link Corp,6638 W Ottawa Ave, Littleton, CO 80123-4551      303-932-0668
Digital Link Corporation,6045 Atlantic Blvd, Norcross, GA 30071-13 404-662-1588
Digital Link,205 Northampton Ave, Mount Holly, NJ 08060-2963       609-261-0090
Digital Lmaging Systems,191 Lathrop Way, Sacramento, CA 95815-4216 916-923-1337
Digital Logging Inc,9832 E 58th St, Tulsa, OK 74146-6409           918-252-5416
Digital Logic Products Inc,8200 N Classen Blvd, Oklahoma City, OK  405-231-6314
Digital Logic Systems,7931 S Broadway, Littleton, CO 80122-2710    303-347-2917
Digital Machine Service & Repa,838 W Willow St, Louisville, CO 800 303-673-9764
Digital Machine Shop,1055 Louis Dr, Warminster, PA 18974-2868      215-672-6454
Digital Magic Inc,10800 Lyndale Ave S, Minneapolis, MN 55420-5614  612-884-2414
Digital Magic Music Production,2106 Pioneer Pkwy W, Arlington, TX  817-460-3969
Digital Magic,3000 Olypmc Bl, Santa Monica, CA 90404               310-315-4720
Digital Magnetic Systems In,1701 Nw 5th St, Oklahoma City, OK 7310 405-235-1138
Digital Magnetics Inc,801 Jupiter Rd, Plano, TX 75074-7462         214-578-7664
Digital Magnetics Inc,840 Ave F, Plano, TX 75074                   214-881-2860
Digital Magnetics,801 Jupiter Rd, Plano, TX 75074-7462             214-578-7664
Digital Management,, Rancho Cucamonga, CA 91739                    909-899-0571
Digital Managemtn Systems,16519 Vilter, Victorville, CA 92392      619-245-1902
Digital Mangetics International Inc,7002 E 1st Ave, Scottsdale, AZ 602-946-7002
Digital Mapping And Graphics,Rr 20 Box 2075, Springfield, MO 65803 417-833-0927
Digital Mapping Assoc,Rr 2 Box 51a, Walker, WV 26180-9767          304-679-3970
Digital Mapping Inc,10331 Linn Station Rd, Louisville, KY 40223-38 502-425-5601
Digital Marketing,1 Robert Rd, Glen Cove, NY 11542-4015            516-759-3581
Digital Mask,Stevens Rd, Lebanon, NH 03766-1966                    603-448-6241
Digital Masters Music Cente,8645 S 85th Ct, Oak Lawn, IL 60457-101 708-967-2113
Digital Matrix Inc,2097 S Hamilton Rd, Columbus, OH 43232-4143     614-861-6252
Digital Matrix Services,3191 Coral Way, Miami, FL 33145-3213       305-445-6100
Digital Matrix Systems Inc,1761 International Pky, Richardson, TX  214-997-0000
Digital Matrix,1881 9 Boulder, Boulder, CO 80302                   303-449-1113
Digital Matrix,7777 Exchange Rd, Cleveland, OH 44125-3337          216-573-0977
Digital Mbl Cmmctn,2940 Valley View Ln, Dallas, TX 75234-4929      214-243-4616
Digital Mbl Cmmnc,611 N Collins St, Arlington, TX 76011-6931       817-860-9786
Digital Mbl Cmnctn,4619 Fort Crockett Blvd, Galveston, TX 77551-59 409-765-9233
Digital Measurement Systems,8 Ray Ave, Burlington, MA 01803-4721   617-229-8800
Digital Mechanics Inc,129 S Chase Ave, Lombard, IL 60148-2903      708-629-3541
Digital Mechanics Inc,5347 W Arlington Dr, Bartlett, IL 60103-5552 708-837-8086
Digital Media Co,11000 W Mcnichols Rd, Detroit, MI 48221-2357      313-864-7020
Digital Media Coporation,, Atlanta, GA 30328                       404-257-9220
Digital Media Editing,1776 Mentor Ave, Cincinnati, OH 45212-3570   513-531-3680
Digital Media Group,111 4th Ave, New York, NY 10003-5236           212-388-0122
Digital Media Inc Fax,1227 Arch Ter, Saint Louis, MO 63117-1401    314-644-7191
Digital Media Inc Office,1227 Arch Ter, Saint Louis, MO 63117-1401 314-644-6727
Digital Media Inc,1803 Hampton St, Columbia, SC 29201-3533         803-771-8909
Digital Media Inc,3431 Carlin Springs Rd, Falls Church, VA 22041-2 703-820-7907
Digital Media Inc,3608 Roycect, Belle Mead, NJ 08502               908-874-4368
Digital Media Labs,538 Oakmead Pky, Sunnyvale, CA 94086-4022       408-524-9181
Digital Media Labs,538 Oakmead Pky, Sunnyvale, CA 94086-4022       408-524-9182
Digital Media Labs,631 2nd Ave S, Nashville, TN 37210-2025         615-256-2609
Digital Media Reality Labs,, San Francisco, CA 94110               415-641-7092
Digital Media Research,636 Palm Ave, Los Altos, CA 94022-3952      415-948-1541
Digital Media,, Los Angeles, CA 90028                              213-962-6800
Digital Media,1708 Hamilton Rd, Bloomington, IL 61704-9607         309-663-9888
Digital Media,444 De Haro St, San Francisco, CA 94107-2347         415-575-3775
Digital Media,700 Angelus Pl Venice, Los Angeles, CA 90028         213-962-5555
Digital Mediarts,150 5th Ave, New York, NY 10011-4311              212-691-1787
Digital Medicine Inc,, Hanover, NH 03755                           603-643-3686
Digital Memories,3401 S Downtain, Wichita, KS 67216                316-522-0663
Digital Messae Systems Corpora,2502 Rocky Point Dr N, Tampa, FL 33 813-289-4014
Digital Message Systems,37 Frankie Ln, Old Bethpage, NY 11804-1709 516-454-6935
Digital Meter Service,3310 Esther Pl, Baltimore, MD 21224-1433     410-276-7177
Digital Metrics Inc,200 Cobb Pkwy Ne, Marietta, GA 30007           404-919-2450
Digital Metrix Co,V Ave, Inglewood, CA 90302                       310-412-2663
Digital Mgt Management,12201 Merit Dr, Dallas, TX 75251-2213       214-233-3914
Digital Micro Computer Concept,109 E Broad St, Falls Church, VA 22 703-237-3180
Digital Micro Enterprises,2440 14th, Dorr, MI 49323                616-681-9466
Digital Microsystems Inc,9000 Reseda Blvd, Northridge, CA 91324-39 818-701-7911
Digital Microsystems Inc,9000 Reseda Blvd, Northridge, CA 91324-39 818-885-7211
Digital Microwave Corp,14 Fairway Dr, Eureka Springs, AR 72632-450 501-253-9060
Digital Microwave Corp,2082 Business Center Dr, Irvine, CA 92715-1 714-660-1366
Digital Microwave Corp,5050 Quorum Dr, Dallas, TX 75240-7564       214-392-3501
Digital Microwave Corporati,2101 4th Ave, Seattle, WA 98121-2317   206-448-0820
Digital Microwave Corporation,1770 Indian Trail Nw, Lilburn, GA 30 404-925-8763
Digital Microwave Inc,7927 Jones Branch Dr, Mc Lean, VA 22102-3305 703-749-1415
Digital Microwave,170 Rose Orchard Way, San Jose, CA 95134-1358    408-943-0777
Digital Mind,, Las Vegas, NV 89109                                 702-792-7188
Digital Mobbile Communications,3931 Davie Blvd, Fort Lauderdale, F 305-791-7002
Digital Mobil Communications,, Lakeland, FL 33801                  813-688-8850
Digital Mobil Communications,611 N Collins St, Arlington, TX 76011 817-261-4234
Digital Mobil Communications,7469 S Westmoreland Rd, Dallas, TX 75 214-780-8061
Digital Mobil Communications,Old Town Plaza, Fort Worth, TX 76180  817-498-9704
Digital Mobile Commun,, Camden, NJ 08103                           609-757-0519
Digital Mobile Commun,2311 Statehwy, Merchantville, NJ 08109       609-488-8884
Digital Mobile Commun,501 Mansfldav, Homestead, PA 15120           412-462-3000
Digital Mobile Commun,501 Mansfldav, Pittsburgh, PA 15212          412-322-3120
Digital Mobile Communication,108 E Centerville Rd, Garland, TX 750 214-271-7771
Digital Mobile Communication,1420 N Story Rd, Irving, TX 75061-430 214-514-0032
Digital Mobile Communications Billing&cstmr Sr,, Sacramento, CA 95 916-641-0332
Digital Mobile Communications Sales,, Sacramento, CA 95815         916-923-2337
Digital Mobile Communications,, Melbourne, FL 32901                407-724-8040
Digital Mobile Communications,1433 Hancock St, Quincy, MA 02169-52 617-773-0030
Digital Mobile Communications,163 W Ohio St, Chicago, IL 60610-421 312-222-1433
Digital Mobile Communications,1983 W-190th Torrance, Los Angeles,  213-687-4362
Digital Mobile Communications,2900 W Cypress Creek Rd Ft Lauder, P 305-975-7557
Digital Mobile Communications,348 W Rayen Ave, Youngstown, OH 4450 216-746-2337
Digital Mobile Communications,4061 Powder Mill Rd, Beltsville, MD  301-937-4008
Digital Mobile Communications,411 S Sheldon Rd, Canton, MI 48188-1 313-397-7243
Digital Mobile Communications,4345 S University Blvd, Jacksonville 904-731-9311
Digital Mobile Communications,5817 W Capitol Dr, Milwaukee, WI 532 414-445-1322
Digital Mobile Communications,853 Sw 8th St, Miami, FL 33130-3703  305-858-2687
Digital Mobile Communications,8750 S Telegraph, Taylor, MI 48180   313-291-4850
Digital Mobile Communications,915 University Dr, Fort Worth, TX 76 817-335-2337
Digital Mobile Communications,9533 Sw 40th St, Miami, FL 33165-403 305-227-6482
Digital Mobite Communications,6913 Nw 77th Ave, Miami, FL 33166-28 305-888-1175
Digital Monitoring Products,2841 E Industrial Dr, Springfield, MO  417-831-9362
Digital Motion Systems Inc,27280 Haggerty Rd, Farmington, MI 48331 810-489-1200
Digital Motor Inc,16851 Nw Cornell Rd, Beaverton, OR 97006-4862    503-629-9692
Digital Multimedia Conrol,355 California Dr, Burlingame, CA 94010- 415-342-5904
Digital Multimedia Productions,5040 Nw 7th St, Miami, FL 33126-342 305-529-0303
Digital Musci Express-business,172 Charlotte St, Asheville, NC 288 704-252-1651
Digital Music Co,1800 M St Nw, Washington, DC 20036-5802           202-822-9130
Digital Music Corp,, Agoura Hills, CA 91301                        818-991-3881
Digital Music Ctr,636 Broadway, New York, NY 10012-2607            212-529-0723
Digital Music Express Of Tci,, Miami, FL 33169                     305-653-5541
Digital Music Express,11400 W Olympic Blvd, Los Angeles, CA 90064- 310-444-1744
Digital Music Express,1215 4th Ave, Seattle, WA 98161-1001         206-382-9490
Digital Music Express,1270 Weatherstone Dr Ne, Atlanta, GA 30324-4 404-329-2025
Digital Music Express,1500 Wall St, Omaha, NE 68107                402-292-4044
Digital Music Express,234 E Gish Rd, San Jose, CA 95112-4703       408-452-3370
Digital Music Express,275 Centennial Ave, Piscataway, NJ 08854-390 908-885-6319
Digital Music Express,3000 N 29th Ct, Hollywood, FL 33020-1317     305-920-6011
Digital Music Express,3000 N 29th Ct, Hollywood, FL 33020-1317     305-922-4601
Digital Music Express,3000 N 29th Ct, Hollywood, FL 33020-1317     305-922-4602
Digital Music Express,3034 Silver Springs Ln, Richardson, TX 75082 214-231-8863
Digital Music Express,342 Madison Ave, New York, NY 10173-0002     212-983-3300
Digital Music Express,4350 Pell Dr, Sacramento, CA 95838-2531      916-641-4300
Digital Music Express,5723 Tokay Blvd, Madison, WI 53719-1219      608-274-3511
Digital Music Express,633 Jackson St, Anderson, IN 46016-1156      317-649-0407
Digital Music Express,7033 Airport Blvd, Houston, TX 77061-3912    713-645-0000
Digital Music Express,91 Shield St, W Hartford, CT 06110-1969      203-548-2041
Digital Music Express,955 Century Ave Sw, Grand Rapids, MI 49503-5 616-247-0575
Digital Music Products,94 Southfield Ave 130, Stamford, CT 06902   203-327-3800
Digital Music Service,216 Pico Blvd, Santa Monica, CA 90405-1023   310-399-6181
Digital Music Services,2117 S Birch St, Denver, CO 80222-5017      303-782-9302
Digital Music Systems,, Beaverton, OR 97006                        503-645-7830
Digital Music Systems,835 N Central, Kent, WA 98035                206-852-9692
Digital Music Transfer,273 W Alameda Ave, Burbank, CA 91502-2559   818-559-2272
Digital Network Assocs Inc,110 Wall St, New York, NY 10005-3801    212-425-8000
Digital Network Corp,7050 W 120th Ave, Broomfield, CO 80020-7604   303-469-4113
Digital Network Development Co,2051 Ogden Ave, Aurora, IL 60504-93 708-820-9200
Digital Network Inc,2323 Bryan St, Dallas, TX 75201-2628           214-871-9593
Digital Network Systems,9428 Baymeadows Rd, Jacksonville, FL 32256 904-739-1568
Digital Network,10935 Estate Ln, Dallas, TX 75238-2316             214-349-4466
Digital Networking Solutions,14401 Hardee Chambliss Ct, Centrevill 703-802-8639
Digital Networks Services Inc,1209 S Casino Center Blvd Bldg, Las  702-385-5855
Digital Networks/texas,5615 Richmond Ave, Houston, TX 77057-6320   713-974-0070
Digital News & Review,2001 N Adams St, Arlington, VA 22201-3751    703-527-7202
Digital Newtwork Services Inc,1318 S Main St, Duncanville, TX 7513 214-283-1111
Digital Objectives,1661 Ushwyno22, Bound Brook, NJ 08805           908-302-9600
Digital Ocean Inc Office,11206 Thompson Ave, Shawnee Mission, KS 6 913-888-3380
Digital Ocean Inc Techncial Support,11206 Thompson Ave, Shawnee Mi 913-599-3331
Digital Ocean Inc,9101 W 110th St, Shawnee Mission, KS 66210-1449  913-338-1595
Digital Office Systems,475 Gate 5 Rd Th 5th, Sausalito, CA 94965-1 415-332-7474
Digital One,2020 Sw 4th Ave, Portland, OR 97201-4953               503-226-7223
Digital One,7601 Mentor Ave, Mentor, OH 44060-5421                 216-951-8088
Digital Onsite Services,, Atlanta, GA 30303                        404-222-0825
Digital Optic Inc,, San Jose, CA 95134                             408-946-8905
Digital Optical Analog,Po Box 58413, Houston, TX 77258-8413        713-488-2134
Digital Optics Corp,8701 Mallard Creek Rd, Charlotte, NC 28262-970 704-549-5556
Digital Out Put Corp,2121-5th Av, San Diego, CA 92100              619-685-5800
Digital Paging Of Columbus,150 E Broad St, Columbus, OH 43215-3610 614-221-4414
Digital Paging Systems Of Atlantic City,2715 Asburyav, Ocean City, 609-398-8566
Digital Paging Systems Of Atlantic City,2715 Asburyav, Ocean City, 609-398-9770
Digital Paging Systems Of F In,8380 Baymeadows Rd, Jacksonville, F 904-733-1130
Digital Paging Systems Of Phil,3392 Progress Dr, Bensalem, PA 1902 215-244-1800
Digital Paging Systems,, Madison, WI 53703                         608-257-7191
Digital Paging Systems,100 Tower Office Park, Woburn, MA 01801-212 617-938-9468
Digital Paging Systems,501 Mansfldav, Pittsburgh, PA 15212         412-322-3120
Digital Paging Systs,348 W Rayen Ave, Youngstown, OH 44502-1151    216-746-2337
Digital Paging,400 S Georgia St, Amarillo, TX 79106-8811           806-355-6032
Digital Paging,4345 S University Blvd, Jacksonville, FL 32217      904-731-9333
Digital Paging,625 Cassat Ave, Jacksonville, FL 32205-4416         904-389-7733
Digital Paging,Rr 4, Saint Augustine, FL 32086-9804                904-824-3770
Digital Palette,1155 N Central Ave, Glendale, CA 91202-2562        818-243-5769
Digital Patch,1956 N Cahuenga Blvd, Los Angeles, CA 90068-3881     213-728-2487
Digital Patch,226 E 54th St, New York, NY 10022-4854               212-826-0118
Digital Pathways Inc,, Cincinnati, OH 45200                        513-731-9104
Digital Pathways Inc,, Vienna, VA 22180                            703-255-4600
Digital Pathways Inc,, Westminster, CA 92684                       714-893-2701
Digital Pathways Inc,201 Ravendale Dr, Mountain View, CA 94043-521 415-964-0707
Digital Pathways Inc,210 Interstate Pkwy Nw, Smyrna, GA 30080      404-980-6648
Digital Pathways Inc,2500 Citywest Blvd, Houston, TX 77042-3020    713-977-1767
Digital Pathways Inc,9051 Baltimore National Pike, Ellicott City,  410-461-5707
Digital Pathways Incorporat,2001 Midwest Rd 10 310, Hinsdale, IL 6 708-932-4848
Digital Pathways,221 W Grand Ave, Montvale, NJ 07645-1729          201-391-5100
Digital Pating Systems Of Atlantic City,2715 Asburyav, Ocean City, 609-398-9770
Digital Pc Inc,38401 Apollo Pky, Willoughby, OH 44094-7757         216-946-6050
Digital Pen & Inc,, La Jolla, CA 92092                             619-454-3150
Digital Performance,5 Triad Ctr, Salt Lake City, UT 84180-1102     801-355-2880
Digital Perspectives Corp,2924 S Calhoun St, Fort Wayne, IN 46807- 219-484-0379
Digital Perspectives Corp,3209 N Anthony Blvd, Fort Wayne, IN 4680 219-483-2107
Digital Petrophysics Inc,2313 W Sam Houston Pky N, Houston, TX 770 713-461-6676
Digital Phone Systems Inc,200 Cobb Pkwy Ne, Marietta, GA 30007     404-422-3525
Digital Phone Systems Inc,200 Cobb Pkwy Ne, Marietta, GA 30007     404-429-7400
Digital Photo Imaging,808 N 5th St, Springfield, OR 97477-3958     503-741-8302
Digital Photo Inc,2104 S 110th St, Omaha, NE 68144-3115            402-393-1744
Digital Photo Lab Inc,94 Commercial St, Portland, ME 04101-4738    207-772-5700
Digital Photo Services Inc,7039 W Broward Blvd, Plantation, FL 333 305-792-5008
Digital Photo Works,2815 W New Haven Ave, Melbourne, FL 32904-3646 407-952-2589
Digital Photo-graphics,, Albuquerque, NM 87108                     505-256-0050
Digital Photographic Imaging,6 Industrialwy, Eatontown, NJ 07724   908-389-5513
Digital Photographic Imaging,6085 Barfield Rd Ne, Atlanta, GA 3032 404-843-2050
Digital Pianos Of San Antonio,709 S Saint Marys St, San Antonio, T 210-224-8121
Digital Pictures,200 Page Mill Rd, Palo Alto, CA 94306-2022        415-323-3300
Digital Pictures,212 N 2nd St, Minneapolis, MN 55401-1433          612-371-4515
Digital Pioneering,4491 Stirling Rd, Fort Lauderdale, FL 33314-753 305-584-9460
Digital Pond The,50 Minna St, San Francisco, CA 94105-3004         415-495-7663
Digital Post & Graphic,1921 Minor Ave, Seattle, WA 98101-1415      206-623-3444
Digital Post-kfmb Tv,7677 Engineer Rd, San Diego, CA 92111-1515    619-495-9374
Digital Pre Press,11900 Biscayne Blvd, Miami, FL 33181-2726        305-892-6644
Digital Pre-press Inc,134 W 26th St, New York, NY 10001-6803       212-924-7661
Digital Pre-press Internationa,150 Spear St, San Francisco, CA 941 415-882-9961
Digital Pre-press,12372 River Ridge Blvd, Burnsville, MN 55337-166 612-890-1230
Digital Precision Flowmeter Inc,7411 114th Ave, Largo, FL 34643-51 813-544-1178
Digital Precision Imagery,2953 Bunker Hill Ln, Santa Clara, CA 950 408-980-3500
Digital Precision Imagery,400 Capitol Mall, Sacramento, CA 95814-4 916-446-0110
Digital Prepress Center,4800 Payne Ave, Cleveland, OH 44103-2443   216-881-5030
Digital Prepress Consulting Gr,, Northridge, CA 91324              818-886-9161
Digital Prepress Inc,2650 Metro Blvd, Bridgeton, MO 63043-2412     314-298-0540
Digital Prepress Integration,6221 N O Connor Blvd, Irving, TX 7503 214-869-9927
Digital Presentation Incorporation,50 University Ave, Los Gatos, C 408-395-2123
Digital Press Inc,4120-d Directors Row, Houston, TX 77092          713-683-0993
Digital Press,22611 Markey Ct, Sterling, VA 20166-6903             703-450-5874
Digital Press,2782 Towervw Rd, Herndon, VA 22070                   703-709-0990
Digital Print Inc,3417 Wellington Rd, Fort Worth, TX 76116-7235    817-377-2460
Digital Printing Inc,2513 S Robertson St, New Orleans, LA 70113-30 504-895-9655
Digital Printing,4339 Hugh Howell Rd, Tucker, GA 30084-4707        404-493-4011
Digital Prism,, Alexandria, VA 22314                               703-739-9511
Digital Procesg Systems,11 Spiral Dr, Florence, KY 41042-1394      606-371-5533
Digital Processing Corporation,180 Newport Center Dr, Newport Beac 714-759-9244
Digital Processing Sub-systs,419 Wayside Dr, Dayton, OH 45440-3351 513-429-1648
Digital Production Service,, Seattle, WA 98115                     206-525-1233
Digital Productions Inc,6120 Industrial Heights Dr, Knoxville, TN  615-588-7999
Digital Productions,Po Box 1924, Glendale, CA 91209-1924           818-507-1176
Digital Productivity Group,5705 Calorie Ct, Raleigh, NC 27612-6501 919-676-1322
Digital Products Company,, Folsom, CA 95763                        916-985-7219
Digital Products Corp,800 Nw 33rd St, Pompano Beach, FL 33064-2052 305-783-9600
Digital Products Div Of Comspe,2313 W Sam Houston Pky N, Houston,  713-461-4487
Digital Products Inc,411 Waverley Oaks Rd, Waltham, MA 02154-8414  617-647-1234
Digital Products,2420 Misty La, Waukesha, WI 53186                 414-542-6680
Digital Programming Services Inc,50 Prospect St, Waltham, MA 02154 617-893-3600
Digital Promotions Inc,400 Sw Boca Raton Blvd, Boca Raton, FL 3343 407-391-3131
Digital Proof,180 S 300 W, Salt Lake City, UT 84101-1218           801-364-0498
Digital Prototype Ser,, Cherry Hill, NJ 08034                      609-427-2487
Digital Prototype Systems,264 N Palm Ave, Fresno, CA 93701-1436    209-485-5884
Digital Publications,6325 Arapahoe Rd, Boulder, CO 80303-1436      303-541-0965
Digital Publihing Press Inc,4081 E La Palma Ave, Anaheim, CA 92807 714-630-2800
Digital Publishing Co The,8100 Wayzata Blvd, Saint Paul, MN 55114  612-595-0801
Digital Publishing Technology,644 Ne 78th St, Miami, FL 33138-4702 305-756-0446
Digital Quest,223 Univ Blvd, Silver Spring, MD 20901               301-587-2200
Digital Quickolor Inc,30 Mauchly, Irvine, CA 92718-2337            714-753-9360
Digital Radio Corp,601 S Pacific Coast Hwy, Redondo Beach, CA 9027 310-316-4114
Digital Radio Corp,8901 S La Cienega Blvd, Inglewood, CA 90301-445 310-670-8611
Digital Radio Network Inc,35 Broadway, Brooklyn, NY 11211-5947     718-486-8484
Digital Radio Network Inc,35 Broadway, Brooklyn, NY 11211-5947     718-486-8788
Digital Radio Systems Inc,2065 Range Rd, Clearwater, FL 34625-2124 813-461-0204
Digital Radiogrpahy Assocs,1111 W 34th St, Austin, TX 78705-1916   512-458-2291
Digital Rainstorm,, Tempe, AZ 85281                                602-967-6802
Digital Readout Systems,6802 Westmnstr Bl, Westminster, CA 92684   714-898-8111
Digital Record's Systems Corp,215 Sw 17th Ave, Miami, FL 33135-362 305-643-2362
Digital Recorders Inc,4900 Prospectus Dr, Durham, NC 27713-4451    919-361-2155
Digital Records,1245 Flatbush Ave, Brooklyn, NY 11226-7607         718-469-6373
Digital Repair And Design,1501 Decker Ave, Stuart, FL 34994-3964   407-288-2881
Digital Repair Corp,5018 Service Center Dr, San Antonio, TX 78218- 210-662-0700
Digital Repair,600 Kenrick Dr, Houston, TX 77060-3630              713-445-0082
Digital Repairs,804 S Oakwood Ave, Geneseo, IL 61254-1838          309-944-5003
Digital Reprograpics Inc,Westav&wlincolnav, Atlantic Highlands, NJ 908-872-0800
Digital Research Inc,, South Windsor, CT 06074                     203-648-9497
Digital Research Inc,150 N Martingale Rd, Schaumburg, IL 60173-240 708-490-0880
Digital Research Inc,6033 W Century Blvd, Los Angeles, CA 90045-64 310-410-0410
Digital Resource Group,17325 Mack Ave, Detroit, MI 48224-2250      313-886-8810
Digital Resource Inc,175 Patrick Blvd, Brookfield, WI 53045-5857   414-792-3660
Digital Resource Training Center,, Santa Ana, CA 92705             714-573-2120
Digital Resource,9555 James Ave S, Minneapolis, MN 55431-2543      612-885-0116
Digital Resources Inc,12618 S Kroll Dr, Chicago, IL 60658-3222     708-385-8600
Digital Resources Inc,1857 Wind Willow Rd, Orlando, FL 32809-6859  407-855-2032
Digital Resources Inc,45 4th Ave, Brooklyn, NY 11217-1903          718-230-5000
Digital Resources Inc,66 Cannonball Rd, Wanaque, NJ 07465-1044     201-839-0045
Digital Resources Inc,8400 Baymeadows Way, Jacksonville, FL 32256- 904-737-5615
Digital Resources Inc,9498 Sw Barbur Blvd, Portland, OR 97219-5410 503-246-0202
Digital Resources Internationa,10626 Russett Dr, Houston, TX 77042 713-688-8300
Digital Resources Internationa,10626 Russett Dr, Houston, TX 77042 713-975-8881
Digital Resources,1 N Western Ave, Chicago, IL 60612-2200          312-258-4200
Digital Resources,14545 Friar St, Van Nuys, CA 91411-2357          818-901-4848
Digital Resources,6218 Quartz St, Alta Loma, CA 91701-3438         909-980-9473
Digital Retina,, Burbank, CA 91505                                 818-955-9513
Digital Retouch Solutions,, Medford, MA 02155                      617-391-4114
Digital Retouch Solutions,11 Brighton St, Belmont, MA 02178-4007   617-484-0006
Digital Review,1 Park Ave, New York, NY 10016-5802                 212-503-5110
Digital Review,150 N Wacker Dr, Chicago, IL 60606-1611             312-346-2608
Digital Review,275 Washington St, Newton, MA 02158-1611            617-964-3030
Digital Rework Depot,163 Gore St, Cambridge, MA 02141-1131         617-494-1400
Digital Sales Associates,464 Lincoln St, Marlborough, MA 01752-208 508-480-0516
Digital Sales,, Snellville, GA 30278                               404-979-5556
Digital Satellite Paging Syste,2233 Broadhollow Rd, Farmingdale, N 516-752-2200
Digital Scales Inc,132 Van Liew Ave, Milltown, NJ 08850-1000       908-214-8282
Digital Scales Inc,703 Wood Ave, North Brunswick, NJ 08902-2551    908-297-5757
Digital Scales Inc,Milltown Area, North Brunswick, NJ 08902        908-297-5757
Digital Scanning Service Inc,500 Cascade West Pky Se Prkwy Se, Gra 616-956-5560
Digital Scanning Services,12760 W 87 Pkwy, Shawnee Mission, KS 662 913-894-6993
Digital Scanning Systems,2345 Circadian Way, Santa Rosa, CA 95407- 707-575-4100
Digital Science Inc,2855 Se Indian St, Stuart, FL 34997-5166       407-286-3134
Digital Sciences Corp,, Del Mar, CA 92014                          619-792-8833
Digital Sciences Corp,3056 Oakcliff Rd, Doraville, GA 30340-2639   404-457-5554
Digital Sciences Inc,Edison Area, Metuchen, NJ 08840               908-549-1700
Digital Scientific Corp,, Longmeadow, MA 01106                     413-567-1568
Digital Scintigraphics,224 Calvary St, Waltham, MA 02154-8366      617-647-0777
Digital Screen,7830 Westglen Dr, Houston, TX 77063-6408            713-977-2241
Digital Security & Electronics,12449 Chandler Blvd, Valley Village 818-760-1296
Digital Security & Sound,, Chatsworth, CA 91311                    818-341-2308
Digital Security & Sounds,, Granada Hills, CA 91344                818-360-7261
Digital Security And Electronics Incorporated,4807 Calle Alto, Cam 805-987-4246
Digital Security Concepts,1230 N Simon Cir, Anaheim, CA 92806-1814 714-632-7072
Digital Security Control,, Sacramento, CA 95814                    916-447-3637
Digital Security Inc,892 Ashburn St, Herndon, VA 22070-3301        703-742-6060
Digital Security Serv,, Runnemede, NJ 08078                        609-939-4404
Digital Security Syst,4100 Butler St, Pittsburgh, PA 15201-3122    412-682-2600
Digital Security Systems Inc,, Middletown, NY 10940                914-341-2400
Digital Security Systems Inc,6201 Castor Ave, Philadelphia, PA 191 215-533-1900
Digital Security Systems Of Ne,1610 N Main St, Jacksonville, FL 32 904-632-2196
Digital Security Systems Of Ro,14 Doud Cir, Hilton, NY 14468-1480  716-392-7995
Digital Security Systs,1470 Saint Charles Ave, Cleveland, OH 44107 216-521-0800
Digital Security,, Germantown, MD 20874                            301-428-2875
Digital Security,, Newport News, VA 23602                          804-874-5522
Digital Security,2101 Executive Dr, Hampton, VA 23666-2404         804-827-6422
Digital Security,25 Bulkey Av N, Fairfield, CT 06430               203-259-6560


Digital Servi Center,, Vandalia, OH 45377                          513-454-4300
Digital Servi Center,1400 W Benson Blvd, Anchorage, AK 99503-3660  907-257-8050
Digital Servi Center,150 Patrick Blvd, Brookfield, WI 53045-5837   414-792-2492
Digital Servi Center,1724 Franklin Ave, Henderson, KY 42420-5208   502-827-2849
Digital Servi Center,2424 American Ln, Madison, WI 53704-3102      608-246-3406
Digital Servi Center,2600 Westown Pky, West Des Moines, IA 50266-7 515-222-2200
Digital Servi Center,4711 N Brady St, Davenport, IA 52806-3955     319-388-3000
Digital Servi Center,4950 Corporate Dr Nw, Huntsville, AL 35805-62 205-722-3900
Digital Servi Center,9300 W 110th St Overland Bldg 55, Shawnee Mis 913-344-2400
Digital Service & Computers,1120 S Pointe Pky, Shreveport, LA 7110 318-868-0784
Digital Service & Computers,12232 Industriplex Blvd, Baton Rouge,  504-752-9925
Digital Service Bureau,800 N Clark St, Chicago, IL 60610-3249      312-642-5544
Digital Service Center,2410 Grape Rd, Mishawaka, IN 46545-3015     219-256-5801
Digital Service Center,2800 Corporate Exchange Dr, Columbus, OH 43 614-860-8298
Digital Service Co,1436 Key Vw, Corona Del Mar, CA 92625-1210      714-759-1011
Digital Service Group,8400 Baymeadows Way, Jacksonville, FL 32256- 904-737-1521
Digital Service,3178 Lake Charles Hwy, Leesville, LA 71446-9324    318-239-2597

Digital Servicenter, 74 lines

Digital Services Group Inc,2190 Parkway Lake Dr, Hoover, AL 35244- 205-985-7841
Digital Services Ill,555 Tollgate Rd, Elgin, IL 60123-9314         708-931-4600
Digital Services Inc,128 S 2nd Ave, Yakima, WA 98902-3417          509-453-7378
Digital Services Inc,2819 Sandia Dr, Raleigh, NC 27607-3149        919-571-9751
Digital Services Video,5805 Chimney Rock Rd, Houston, TX 77081-271 713-664-5258
Digital Services,5170 Roswell Rd Ne, Atlanta, GA 30342-2208        404-250-1908
Digital Services,5805 Chimney Rock Rd, Houston, TX 77081-2714      713-664-5258
Digital Shop/the,216 Lakewood Center Mall, Lakewood, CA 90712-2422 310-634-8046
Digital Shores,29829 Malvern, Livonia, MI 48150                    313-522-1697
Digital Sight & Sound Inc,4801 Woodway Dr, Houston, TX 77056-1805  713-964-2702
Digital Sights&sounds In,783 Bethel Rd, Columbus, OH 43214-1901    614-451-0599
Digital Signal Inc Operatio,800 Boylston St, Boston, MA 02199-8001 617-266-6662
Digital Signal Inc,340 Herron Dr, Nashville, TN 37210-4628         615-255-1236
Digital Signal Inc,60 Hudson St, New York, NY 10013-3315           212-233-6336
Digital Signal Inc,600 Corporate Dr Ft Lauderdale F, Chattanooga,  615-756-8609
Digital Signal Inc,750 E Main St, Chattanooga, TN 37408-1426       615-265-8831
Digital Signal,3300 Tarheel Dr, Raleigh, NC 27609-7538             919-790-0788
Digital Signal,65 Union Ave, Memphis, TN 38103-5127                901-521-0020
Digital Signal,730 W Henry St, Indianapolis, IN 46225-3103         317-686-0012
Digital Signal,730 W Henry St, Indianapolis, IN 46225-3103         317-686-0013
Digital Signal,730 W Henry St, Indianapolis, IN 46225-3103         317-686-0014
Digital Signal,730 W Henry St, Indianapolis, IN 46225-3103         317-686-0015
Digital Simplistics Inc,11505 W 83rd Ter, Shawnee Mission, KS 6621 913-894-0081
Digital Site Systems Inc,Univ Tech Ct, Pittsburgh, PA 15213        412-687-2475
Digital Software Consultant,1364 S High St, Columbus, OH 43207-104 614-445-7175
Digital Software Corp,, Wheaton, IL 60187                          708-682-3919
Digital Software Corp,1010 S Joliet St, Aurora, CO 80012-3150      303-367-1225
Digital Software Corp,275 Saratoga Ave, Santa Clara, CA 95050-6664 408-985-0606
Digital Software Group,500 E Lancaster Ave, Wayne, PA 19087-5047   610-688-0730
Digital Software Inc,5510 Munford Rd, Raleigh, NC 27612-2621       919-787-7144
Digital Software,702 S 1st St, Yakima, WA 98901-3210               509-248-5212
Digital Solutins Inc,4041 Hadleyrd, Plainfield, NJ 07061           908-561-1200
Digital Solution,953 E Sahara Ave, Las Vegas, NV 89104-3005        702-893-1271
Digital Solutions Inc,, Metairie, LA 70005                         504-835-0925
Digital Solutions Inc,1420 Airport Fwy, Bedford, TX 76022-6778     817-267-9936
Digital Solutions Inc,290 Old Country Rd, Mineola, NY 11501-4110   516-248-3000
Digital Solutions Inc,3227 22nd St, Wyandotte, MI 48192-5324       313-284-3109
Digital Solutions Inc,4041 Hadlevrd, Plainfield, NJ 07061          908-561-4100
Digital Solutions Inc,4041 Hadleyrd, Plainfield, NJ 07061          908-561-8300
Digital Solutions Inc,57 N Ave, Tucson, AZ 85710                   602-886-8472
Digital Solutions Inc,6100 Green Valley Dr, Minneapolis, MN 55438- 612-897-3754
Digital Solutions Inc,Jamesburg Area, Cranbury, NJ 08512           609-655-5072
Digital Solutions Incorpora,40 E Mitchell Dr, Phoenix, AZ 85012-23 602-265-4812
Digital Solutions Of Pearland,1806 Oakedge Dr, Pearland, TX 77581- 713-996-1112
Digital Solutions,372 S Abbott Ave, Milpitas, CA 95035-5256        408-262-1200
Digital Solutions,3802 Industrial Blvd, Bloomington, IN 47403-5141 812-331-8585
Digital Solutions,6800 West Loop S, Bellaire, TX 77401-4528        713-668-3158
Digital Solutions,900 W 17th St, Kansas City, MO 64108-1108        816-471-2120
Digital Sound & Picture,2700 S La Cienega Blvd, Los Angeles, CA 90 310-836-7688
Digital Sound Corp,, Tampa, FL 33618                               813-968-3661
Digital Sound Corp,1920 N Jay St, Chandler, AZ 85224-2811          602-786-3595
Digital Sound Corp,666 5th Ave, New York, NY 10102-0084            212-541-3999
Digital Sound Corp,6701 Democracy Blvd, Bethesda, MD 20817-1572    301-571-9477
Digital Sound Corp,825 W Warner Rd, Chandler, AZ 85224-2857        602-786-6871
Digital Sound Corp,8700 Monrovia St, Shawnee Mission, KS 66215-350 913-888-8820
Digital Sound Corporation,1117 Perimeter Ctr W, Atlanta, GA 30338- 404-392-3308
Digital Sound Corporation,222 W Las Colinas Blvd, Irving, TX 75039 214-401-4186
Digital Sound Corporation,5000 Birch St, Newport Beach, CA 92660-2 714-476-3651
Digital Sound Corporation,601 Lakeshore Pky, Minnetonka, MN 55305- 612-449-5191
Digital Sound Corporation,8410 W Bryn Mawr Ave, Chicago, IL 60631- 312-380-1343
Digital Sound Dist Inc,8104 Nw 103rd St, Hialeah, FL 33016-2204    305-820-1630
Digital Sound Electronic,16934 S Dixie Hwy, Miami, FL 33157-4354   305-232-5006
Digital Sound Electronics I,237 Avenue B, Bayonne, NJ 07002-3111   201-823-4066
Digital Sound Inc,48-20 50th Ave, Flushing, NY 11377-6745          718-472-1300
Digital Sound Inc,College Park Square Shopping, Chesapeake, VA 233 804-424-5850
Digital Sound Labs,10400 Griffin Rd, Cooper City, FL 33328-3337    305-680-2272
Digital Sound Makers,1919 Hanover Ave, Allentown, PA 18103-8151    610-776-1455
Digital Sound Production,Po Box 890591, Houston, TX 77289-0591     713-486-1165
Digital Sound Recording,607 N Avenue 64, Los Angeles, CA 90042-282 213-258-6741
Digital Sound Services,436 Panorama Dr, Fairbanks, AK 99712-1330   907-457-6986
Digital Sound,1750 Montgomery St, San Francisco, CA 94111-1003     415-773-5354
Digital Sound,284 U S Hwy No 46, Fairfield, NJ 07004               201-575-1814
Digital Sound,713 W 16th St, Erie, PA 16502-1628                   814-455-8625
Digital Sounds,2160 E 116th St, Carmel, IN 46032-3270              317-846-3734
Digital Soundwaves,2583 Woodlake Rd Sw, Grand Rapids, MI 49509-472 616-538-2455
Digital Source,920 E State Rd, American Fork, UT 84003-9786        801-756-1047
Digital South Communi,28463 Us Highway 19 N, Clearwater, FL 34621- 813-791-7733
Digital Southeast Inc,1801 Austell Rd, Marietta, GA 30060-4363     404-434-5029
Digital Specialties,21952 Esplendor, Mission Viejo, CA 92691-1309  714-859-1320
Digital Speech Sys,1840 N Greenville Ave, Richardson, TX 75081-187 214-235-2999
Digital Standard Incorporat,2101 W State Rd 434, Lake Mary, FL 327 407-333-3106
Digital Stereo,10788 Harry Hlines Blvd, Dallas, TX 75220           214-350-8874
Digital Stock Inc,40 S Sierra Av, Del Mar, CA 92014                619-794-4040
Digital Strategies Inc,1 Beechnut Ct, Hampton Bays, NY 11946       516-728-0600
Digital Strategies Inc,17 Widwood, Burlington, MA 01803            617-229-6444
Digital Strategies Inc,382 Springfield Ave, Summit, NJ 07901-2707  908-273-8983
Digital Strategies Inc,6465 Las Flores Dr, Boca Raton, FL 33433-23 407-487-2699
Digital Structures Inc,2855 Telegraph Ave, Berkeley, CA 94705-1128 510-549-1565
Digital Support & Service,903 Bowser Rd, Richardson, TX 75081-2858 214-644-7711
Digital Support Co,, Portland, OR 97219                            503-245-8507
Digital Support Corp,1821 Michael Faraday Dr, Reston, VA 22090-534 703-742-6744
Digital Support Floppy Disk Spclst,5243 Great Oaks Dr, San Jose, C 408-225-8380
Digital Surveillance Inc,211 Fulton Ave, Hempstead, NY 11550-3924  718-460-1500
Digital Surveillance Inc,31 Jerusalem Ave, Hempstead, NY 11550-604 516-564-1111
Digital Surveillance Inc,35 Jerusalem Ave, Hempstead, NY 11550-604 516-486-1210
Digital Svce Inc,200 Gateway Park Dr, Syracuse, NY 13212-3751      315-458-0862
Digital Switch Americas-asia I,3401 Custer Rd, Plano, TX 75023-754 214-964-2747
Digital Switch Corp,324 E Wis Av, Milwaukee, WI 53202              414-276-8827
Digital Switch Corp,6855 W Eight Mile Rd, Stockton, CA 95219-8702  209-477-7154
Digital Switch Corp,8251 Greensboro Dr, Mc Lean, VA 22102-3809     703-761-4171
Digital Switch Corporation,1420 Presidential Dr, Pottstown, PA 194 215-997-6500
Digital Switching Furniture Sy,33 Comac Loop, Ronkonkoma, NY 11779 516-471-0345
Digital System Resources,2231 Crystal Dr, Arlington, VA 22202-3711 703-979-2700
Digital System Resources,2302 Annabelle Dr, Omaha, NE 68123-3913   402-292-6135
Digital System Sciences,29 Touro St, Newport, RI 02840-2912        401-849-8930
Digital System Service,1981 E Miraloma Ave, Placentia, CA 92670-67 714-572-6815
Digital System Support,154 Baldwin Rd, Ojai, CA 93023-3807         805-646-6702
Digital Systems & Applied Tech,, Gaithersburg, MD 20877            301-948-0416
Digital Systems & Communications,701 Lakeside Dr, Yorktown, VA 236 804-898-7292
Digital Systems & Sol,Mullica Hill Area, Mullica Hill, NJ 08062    609-478-0052
Digital Systems Associates,5956 Sherry Ln, Dallas, TX 75225-6531   214-692-7288
Digital Systems Assocs,238 Main St, Cambridge, MA 02142-1016       617-491-4188
Digital Systems Careers,4415 Harrison St, Melrose Park, IL 60162-1 708-449-0797
Digital Systems Co,3733 Whitney Pl, Duluth, GA 30136-3170          404-497-1902
Digital Systems Corp,1025 Briggs Rd, Mount Laurel, NJ 08054-4103   609-234-0800
Digital Systems Corp,Monroeville Mall, Monroeville, PA 15146       412-373-3310
Digital Systems Design Inc,519 Hamburg St, Buffalo, NY 14204-1958  716-854-8036
Digital Systems Design Inc.,882 Nw 81st Way, Fort Lauderdale, FL 3 305-370-7747
Digital Systems Design,1729 21st St Nw, Washington, DC 20009-1101  202-986-3654
Digital Systems Group Inc,650 Louis Dr, Warminster, PA 18974-2845  215-443-5178
Digital Systems Inc,1037 Ushwy No46, Passaic, NJ 07055             201-472-4952
Digital Systems Inc,401 N 28th St 14 114, Las Vegas, NV 89101      702-591-3444
Digital Systems Inc,900 N Federal Hwy, Boca Raton, FL 33432-2755   407-392-1441
Digital Systems Inc,9001 E Bloomington Fwy, Minneapolis, MN 55420- 612-884-2422
Digital Systems Inc,999 N Plaza Dr, Schaumburg, IL 60173-6022      708-843-8697
Digital Systems International Customer Service,7659 178th Pl Ne, R 206-885-7678
Digital Systems International Main Office,7659 178th Pl Ne, Redmon 206-881-7544
Digital Systems International,, Miami, FL 33131                    305-381-8777
Digital Systems International,, Reston, VA 22091                   703-758-8593
Digital Systems International,1303 Hightower Trl, Dunwoody, GA 303 404-993-7607
Digital Systems Internatl,8700 W Bryn Mawr Ave, Chicago, IL 60631- 312-714-4995
Digital Systems Management,, Lakeland, FL 33801                    813-665-8888
Digital Systems Management,, San Francisco, CA 94115               415-931-6531
Digital Systems Management,3520 Us Highway 98 S, Lakeland, FL 3380 813-665-8888
Digital Systems Marketing,9925 Businesspark Ave, San Diego, CA 921 619-578-6780
Digital Systems Research Inc,10085 Scripps Ranch Ct, San Diego, CA 619-695-8220
Digital Systems Research Inc,20030 Century Blvd, Germantown, MD 20 301-428-1493
Digital Systems Research Inc,2345 Crystl Dr, Arlington, VA 22202   703-418-6363
Digital Systems Research Inc,2697 International Pky, Virginia Beac 804-427-3020
Digital Systems Research Inc,Country Club Rd Three, Sanford, ME 04 207-490-2633
Digital Systems Research,4301 Fairfax Dr, Arlington, VA 22203-1627 703-522-6067
Digital Systems Resources,12450 Fair Lakes Cir, Fairfax, VA 22033- 703-263-2800
Digital Systems Sales Inc,4006 E 137 Terrace, Omaha, NE 68100      402-346-1039
Digital Systems Sales Inc,4006 E 137th Ter, Grandview, MO 64030-28 816-765-3337
Digital Systems Service Inc,4215 N Brown Ave, Scottsdale, AZ 85251 602-946-8333
Digital Systems Suppo,3001 N Rocky Point Dr E, Tampa, FL 33607-581 813-286-8169
Digital Systems,, Las Vegas, NV 89119                              702-361-4450
Digital Systems,1216 S 1580 West, Provo, UT 84604                  801-224-8080
Digital Systems,200 Bellevue Prkwy, Claymont, DE 19703             302-792-9119
Digital Systems,222 Sandra Dr, Pelion, SC 29123-9482               803-894-5170
Digital Systems,4073 Autumn Hill Ln, Hamilton, OH 45011-5485       513-863-8100
Digital Systems,53 Walbridge Rd, W Hartford, CT 06119-1344         203-231-1990
Digital Systems,5400 Nw Grand Blvd, Oklahoma City, OK 73112        405-947-2320
Digital Systems,6024 S 300 W A, Salt Lake City, UT 84107-6996      801-261-1392
Digital Systems,7061 S Tamiami Trl, Sarasota, FL 34231-5563        813-922-7450
Digital Tech Inc,402 E Bethany Dr, Allen, TX 75002-4039            214-727-1200
Digital Tech,, Las Vegas, NV 89109                                 702-737-2026
Digital Techmology Intermation,8604 Cheerful Ct, Raleigh, NC 27615 919-846-4790
Digital Techniques Div Of Gte Valenite Corp,4501 Circle 75 Pky Nw, 404-850-1606
Digital Techniques Div Of Gte Valeron,13 Branch St, Methuen, MA 01 508-685-4013
Digital Techniques Div Of Gte,, Madison Heights, MI 48071          810-589-1000
Digital Techniques Div Of Gte,, Madison Heights, MI 48071          810-589-7400
Digital Techniques Div Of Gte,, Madison Heights, MI 48071          810-589-7406
Digital Techniques Div Of Gte,31750 Sherman Ave, Madison Heights,  810-589-1000
Digital Techniques Inc,9845 W Roosevelt Rd, Maywood, IL 60154-2758 708-344-1670
Digital Techniques Inc/touchcom,10 B St, Burlington, MA 01803-3407 617-273-3495
Digital Techniques,1532 E Telegraph St, Carson City, NV 89701-4436 702-882-3339
Digital Techniques,6525 The Corners Pky, Norcross, GA 30092-3344   404-409-7855
Digital Techniqus Div Of The V,553 E Highland Macedonia Ohio, Nort 216-467-4236
Digital Technologies & Telecom,8703 Se 43d Av, Clackamas, OR 97015 503-786-7227
Digital Technologies Inc,1109 Spring St, Silver Spring, MD 20910-4 301-588-4155
Digital Technologies Inc,11417 Sunset Hills Rd, Reston, VA 22090-5 703-471-5100
Digital Technologies Inc,7002 W, Ambler, PA 19002                  215-540-9241
Digital Technologies Marketing Corp,5 Park Plz, Irvine, CA 92714-5 714-660-0307
Digital Technologies,1027 Union Ave, Newburgh, NY 12550-5007       914-567-9999
Digital Technologies,4248 Kalamazoo Ave Se, Grand Rapids, MI 49508 616-281-0008
Digital Technologies,711-b Franklin, Clarksville, TN 37040         615-645-5500
Digital Technology Associates,1330 Galaxy Way, Concord, CA 94520-4 510-682-2508
Digital Technology Ex,4800 Nw 157th St, Opa Locka, FL 33056        305-625-8847
Digital Technology Exchange,1800 Penn St, Melbourne, FL 32901-2625 407-728-0172
Digital Technology Group Inc,11228 Ga Av, Silver Spring, MD 20902  301-946-4744
Digital Technology Inc,, Raleigh, NC 27615                         919-676-9402
Digital Technology Inc,1000 River Bend B, New Orleans, LA 70123    504-467-1466
Digital Technology Inc,1000 Riverbend Blvd St, Kenner, LA 70062    504-467-2146
Digital Technology Inc,2190 Parkway Lake Dr, Hoover, AL 35244-2812 205-987-2915
Digital Technology Inc,2300 S Edwin C Moses Blvd, Dayton, OH 45408 513-443-0412
Digital Technology Inc,412 Seminole Ln, High Point, NC 27265-8640  919-884-3939
Digital Technology Inc,43 3rd Ave, Burlington, MA 01803-4409       617-229-9797
Digital Technology Inc,52-a Nmain, Freehold, NJ 07728              908-294-7730
Digital Technology International Customer Supp,500 W 1200 S, Orem, 801-226-3099
Digital Technology International,500 W 1200 S, Orem, UT 84058-6716 801-226-2984
Digital Technology Systems Of California Inc,, El Cajon, CA 92022  619-447-7070
Digital Technology,113 2nd St, Toledo, OH 43605-2201               419-874-3279
Digital Technology,2190 Parkway Lake Dr, Birmingham, AL 35244-2812 205-985-7841
Digital Technology,985 Jones Wynd, Wake Forest, NC 27587-7380      919-556-7967
Digital Tekniques,444 N 3rd St, Philadelphia, PA 19123-4107        215-440-0498
Digital Tele Communications Inc,2000 Apalachee Pky, Tallahassee, F 904-942-2616
Digital Tele Communications Inc,2000 Apalachee Pky, Tallahassee, F 904-942-4349
Digital Tele Communications Inc,2000 Apalachee Pky, Tallahassee, F 904-942-5737
Digital Tele Communications Inc,3000 Commonwealth Blvd Bldg, Talla 904-576-1089
Digital Telecom Inc,12600 Belcher Rd S, Clearwater, FL 34624       813-538-8677
Digital Telecom Inc,2851 S Parker Rd, Aurora, CO 80014-2736        303-751-2006
Digital Telecomm Inc,687 E 137th St, Bronx, NY 10454-3303          718-292-5538
Digital Telecommmunications In,140-03 Poplar Ave, Flushing, NY 113 718-507-2200
Digital Telecommunications Cor,, San Fernando, CA 91340            818-361-8623
Digital Telecommunications Cor,8138 Foothl Bl, Tujunga, CA 91042   818-951-8810
Digital Telecommunications Inc,140-03 Polpar Av, Flushing, NY 1135 718-321-7532
Digital Telecommunications,62-49 Woodhaven Blvd, Flushing, NY 1137 718-507-2100
Digital Telecommunications,6708 Midlfld Rd, Temple Hills, MD 20748 301-423-2500
Digital Telecommunictions,1133 15th St Nw, Washington, DC 20005-27 202-296-6403
Digital Telefone Co Inc,959 E Collins Blvd, Richardson, TX 75081-2 214-231-3663
Digital Telemedia,161 W 16th St, New York, NY 10011-6286           212-229-0041
Digital Telephone Services,Plainfieldarea, Plainfield, NJ 07061    908-756-4560
Digital Teleport Inc,11111 Dorsett, Saint Louis, MO 63114          314-253-6600
Digital Teleproductions,8797 Kilpeck Ct, Richmond, VA 23294-5131   804-527-3295
Digital Teleresources,11111 Dorsett, Saint Louis, MO 63114         314-253-6666
Digital Television Equipment Inc,920 Hampshire Rd, Westlake Villag 805-373-6030
Digital Test Consultants,1370 Tully Rd, San Jose, CA 95122-3056    408-271-7990
Digital Testing Services Inc,3260 Scott Blvd, Santa Clara, CA 9505 408-727-9206
Digital Theater Systems,1270 Avenida Acaso, Camarillo, CA 93012-87 805-388-8482
Digital Thinking,395 Valleybrookrd, Pittsburgh, PA 15216           412-561-0523
Digital Thomas Underdown,368 Haverlake Cir, Apopka, FL 32712-4056  407-875-6274
Digital Time Co,1914 Euclid St, Wichita, KS 67213-3226             316-945-0771
Digital Tool & Die Inc,862 47th St Sw, Grand Rapids, MI 49509-5141 616-532-8020
Digital Tool Ofc,1501 Reedsdale St, Pittsburgh, PA 15233-2341      412-322-3322
Digital Tool Plant,1025 Beaverav, Pittsburgh, PA 15212             412-322-6544
Digital Tool,1025 Beaverav, Pittsburgh, PA 15212                   412-322-2338
Digital Tools Inc,18900 Stevens Creek Blvd, Cupertino, CA 95014-36 408-366-6920
Digital Tracs Mobile J,40 Calhoun St Sw, Grand Rapids, MI 49548-31 616-245-4530
Digital Transactions Inc,17 State St, New York, NY 10004-1501      212-785-1900
Digital Transactions Inc,513 W Albany St, Herkimer, NY 13350-1714  315-866-2213
Digital Transform Internatl In,10917 Vanowen St, North Hollywood,  818-763-5687
Digital Transmission Inc,315 Eisenhower Ln, Lombard, IL 60148      708-620-1170
Digital Transmission Inc.,889 Bendix Dr # 7457, Jackson, TN 38301- 901-423-0655
Digital Transmission Systems I,3000 Northwoods Pky, Norcross, GA 3 404-798-1300
Digital Transmission Systems Inc,Longbrancharea, Long Branch, NJ 0 908-870-1700
Digital Transparencies,616 Hawthorne St, Houston, TX 77006-4015    713-524-2211
Digital Transport Inc,42 Broadway, New York, NY 10004-1617         212-908-5542
Digital Tribe Studios,, Los Angeles, CA 90006                      213-382-7413
Digital Tronics,3749 W Fullerton Ave, Chicago, IL 60647-2330       312-227-2028
Digital Type & Design,175 5th Ave, New York, NY 10010-7703         212-982-1233
Digital Type,6931 Arl Rd, Bethesda, MD 20814                       301-907-6998
Digital Typeface Corporation/d,6900 Shady Oak Rd, Eden Prairie, MN 612-944-9264
Digital Typographers Inc,3800 W El Segundo Blvd, Hawthorne, CA 902 310-644-1108
Digital Typography & Design,2925 Varden Av, Campbell, CA 95009     408-371-5204
Digital Underground Inc,526 S 5th St, Philadelphia, PA 19147-1510  215-925-5324
Digital Upgrade Inc,37 King St, Chappaqua, NY 10514-3443           914-238-0400
Digital Ventures Inc,4901 S State St, Murray, UT 84107-4873        801-288-9359
Digital Video Art,1220 Crossman Ave, Sunnyvale, CA 94089-1116      408-734-4977
Digital Video Arts Ltd,715 Twining Rd, Dresher, PA 19025-1831      215-576-7920
Digital Video Concepts,3110 W Greenwood St, Springfield, MO 65807- 417-889-5113
Digital Video Corp,210 E 86th St, New York, NY 10028-3003          212-570-7217
Digital Video Corp,4405 Vineland Rd, Orlando, FL 32811-7363        407-425-1999
Digital Video Processing Inc,2401 Research Blvd, Rockville, MD 208 301-670-9282
Digital Video Produc Inc,62 S Main St, Wilkes Barre, PA 18701-1705 717-824-1161
Digital Video Resources,520 E Weddell Dr, Sunnyvale, CA 94089-2120 408-734-2467
Digital Video Service Inc,3700 Dectr Av, Silver Spring, MD 20902   301-946-5141
Digital Video Systems,232 Santa Ana Ct, Sunnyvale, CA 94086-4512   408-732-1700
Digital Video Systems,536 E Weddell Dr, Sunnyvale, CA 94089-2121   408-734-4238
Digital Video,, Reno, NV 89502                                     702-324-7700
Digital Video,222 3rd St, Cambridge, MA 02142-1188                 617-491-4147
Digital Video,4204 Tamarackdr, Murrysville, PA 15668               412-327-7900
Digital Video,4240 Grensbrgpke, Pittsburgh, PA 15221               412-351-1410
Digital Video,73 E 300 N, Bountiful, UT 84054-2427                 801-292-0826
Digital Video,73 E 300 N, North Salt La, UT 84054-2427             801-292-0826
Digital Vision And Film,929 Eastwind Dr, Westerville, OH 43081-336 614-899-7388
Digital Vision Design & Automation,, Santa Ana, CA 92707           714-708-2391
Digital Vision Inc,270 Bridge St, Dedham, MA 02026-1798            617-329-5400
Digital Vision Inc,6805 Se Milwaukie Ave, Portland, OR 97202-5619  503-231-6606
Digital Vision Infinity,107 Edinburgh Dr S, Cary, NC 27511-6449    919-467-5888
Digital Vision,55 Francisco St, San Francisco, CA 94133-2122       415-397-2700
Digital Visions Corpo,123 Nw 13th St, Boca Raton, FL 33432-1641    407-362-0852
Digital Visions Inc,3131 Fernbrook Ln N, Plymouth, MN 55447-5321   612-551-9707
Digital Visions,124 Huron Ct, Boulder, CO 80303-4433               303-494-2972
Digital Visions,1415 Slocum St, Dallas, TX 75207-3807              214-748-9229
Digital Visions,3104 Sabal Palm Dr, Edgewater, FL 32141-6110       904-428-0755
Digital Visions,8311 Spring Plz, Omaha, NE 68124-3227              402-391-1818
Digital Voice And Data,E Park Av, Mount Holly, NJ 08060            609-261-3500
Digital Voice Communications,7920 State Line Rd, Shawnee Mission,  913-649-4632
Digital Voice Corp,10300 Eaton Pl, Fairfax, VA 22030-2239          703-385-7685
Digital Voice Corp,1201 Interstate 35, Carrollton, TX 75006        214-446-6300
Digital Voice Corp,13700 Hutton Dr, Dallas, TX 75234-9005          214-888-6300
Digital Voice Enhancements,723 E Chapman Ave, Orange, CA 92666-162 714-744-4544
Digital Voice Products Inc,1211 E Douglas Ave, Wichita, KS 67211-1 316-264-4556
Digital Voice Systems Inc,1 Van De Graff Dr, Burlington, MA 01803- 617-270-1030
Digital Voice Systems Inc,1440 N Dayton St, Chicago, IL 60622-2604 312-664-0500
Digital Voice Technologies,980 N Mich Av, Chicago, IL 60611        312-943-7045
Digital Voice,3951 Pleasantdale Rd, Doraville, GA 30340-4256       404-446-9520
Digital Warehoue,2740 Old Elm Hill Pike, Nashville, TN 37214-3158  615-885-9685
Digital Watch Repair,9552 Antioch Rd, Shawnee Mission, KS 66212-40 913-381-2675
Digital Waterworx Audio & Musi,206 Sunrise Hwy, Baldwin, NY 11510  516-223-9411
Digital Wave Corporation,14 Inverness Crive East, Englewood, CO 80 303-790-7559
Digital Wave Sound & Lighting Specialist,688 Kinoole St Ste 115b,  808-961-9666
Digital Waves Inc,3115 Meridian Parke Dr, Greenwood, IN 46142-9414 317-889-0191
Digital Waves,897-16th Nb, Newport Beach, CA 92663                 714-650-7900
Digital Weighing Instrument,319 S Main St, Dayton, OH 45402-2715   513-294-2434
Digital Weighting Instr,319 S Main St, Dayton, OH 45402-2715       513-222-1281
Digital Wizards Inc,2727 Camino Del Rio S, San Diego, CA 92108-370 619-260-1100
Digital Wonder Works,3210 Lakewood Dr, Ann Arbor, MI 48103-2044    313-662-5275
Digital Works Co,120 E Mineral St, Milwaukee, WI 53204-1840        414-645-1923
Digital Works Inc,North Hill Mall, Raleigh, NC 27612               919-571-0506
Digital Works,37890 Avenue 9 9, Madera, CA 93638-8839              209-645-4153
Digital Workshop Corporation,, Spring, TX 77379                    713-376-7890
Digital Workshop Corporation,13459 Forest Cove Dr, Cypress, TX 774 713-890-6771
Digital Workshop Corporation,13459 Forest Cove Dr, Cypress, TX 774 713-890-8025
Digital Workshop,333 W 52nd St, New York, NY 10019-6238            212-397-0052
Digital World,3615 S Huron St, Englewood, CO 80110-3494            303-761-1089
Digital Worldwide Graphics,5801 Broadway Ext, Oklahoma City, OK 73 405-843-1824
Digital Wrist,900 2nd Ave S, Minneapolis, MN 55402-3314            612-339-9329
Digital Wrld Grphc,2 E 11th St, Edmond, OK 73034-3922              405-341-1241
Digital Xerographics,6441 Enterprise Ln, Madison, WI 53719-1139    608-274-6160
Digital Zone D'zahr & Associates,562 1st Ave S, Seattle, WA 98104- 206-623-3456
Digital&analog Design Corp,910 Skokie Blvd, Northbrook, IL 60062-4 708-498-9863
Digital&analog Design,6663 Huntley Rd, Columbus, OH 43229-1052     614-431-1916
Digital&analog Desing,102 W Main St, Amherst, OH 44001-2924        216-986-2224
Digital,1837 Caldwell Pl, Columbus, IN 47201-5323                  812-378-0023
Digital,2 Brush Hill Rd, Chelmsford, MA 01824-3825                 508-256-6034
Digitale Andrew,516 Broadway, Jackson, CA 95642-2419               209-223-0855
Digitale John A,, Sacramento, CA 95823                             916-421-2344
Digitale K,, Scappoose, OR 97056                                   503-543-2731
Digitale Melvyn F,2530 Paddock Dr, San Ramon, CA 94583-2430        510-830-9007
Digitale Melvyn,4346 Greenwich Cir, Sacramento, CA 95823-1915      916-428-8868
Digitale Robert D,1837 Will Scarlet Ln, Santa Rosa, CA 95405-4618  707-527-0721
Digitalequipment Corporation S,7770 Jefferson St Ne, Albuquerque,  505-857-7000
Digitalequipment Corporation Sales & Service,1600 Executive Pky, E 503-687-7500
Digitalight,, San Antonio, TX 78218                                210-666-1366
Digitalight,741 Yorkway Pl, Jenkintown, PA 19046-2711              215-885-1720
Digitalimage Productions,3880 W 11th Ave, Eugene, OR 97402-3056    503-341-4954
Digitalink Inc,, Richardson, TX 75081                              214-470-0400
Digitalk Inc,230 Park Ave, New York, NY 10169-0005                 212-808-3068
Digitalk Inc,5 Hutton Centre Dr, Santa Ana, CA 92707-5754          714-513-3000
Digitalk Inc,5200 W Century Blvd, Los Angeles, CA 90045-5928       310-645-1082
Digitalk Inc,575 Anton Blvd, Costa Mesa, CA 92626-7169             714-957-3850
Digitalk,7585 Sw Mohawk St, Tualatin, OR 97062-9189                503-691-0800
Digitall Company,6223 Richmodn Av, Houston, TX 77057               713-977-6703
Digitallmaging Group,1120 W 11th St, Houston, TX 77008-6614        713-802-9466
Digitally Dynamic,2525 N Grand Ave, Santa Ana, CA 92701-1538       714-771-7093
Digitalresources Inc,45 Ember Ln, Carlisle, MA 01741-1309          508-371-1752
Digitals Compact Discs Ltd,2585 N Mulford Rd, Rockford, IL 61114-5 815-398-3553
Digitals Controls Corp,4139 Center St, Fredonia, WI 53021-9708     414-692-2472
Digitalsite Systems Inc,Universityof Technologycente, Pittsburgh,  412-687-2485
Digitalsquare,58 Cypress Ln, Brisbane, CA 94005-1217               415-468-0806
Digitalville,129 Route 110, Huntington, NY 11743                   516-673-1133
Digitalword,150 Kristi Dr, Eau Gallie, FL 32937-4165               407-779-4889
Digitalworld Co Inc,711 W Army Trail Blvd, Addison, IL 60101-3103  708-628-9222

  My next reply will be about 1400 lines long.

  Windows noters have been warned!

                                   Atlant

    
    	Maybe we should've been D-E-C then.
    
    	Not DEC, but D-E-C, like I-B-M.
    
    	Too late now, probably.
    

Up until a few years ago, here in Dallas, if you said you worked for 'Digital',
people immediately knew you must work for 'Digital Switch Corporation'.  Now
if you say you work for 'Digital', people say, "Who????".  It seems that a
few years ago, Digital Switch Corporation decided to call themselves what
everyone outside of Dallas called them, 'DSC'.   They changed their name to
'DSC Communications'.

As usual, we seem to be swimming upstream:-(

Bob

  That list comes from the Q4 1994 "ProPhone" CD-ROM set, five
  discs full of the "all" the residential and business phone
  listings (except (800)) for the United States.

  I compressed out all the "Digital Equipment Corp" listings
  (including the obvious variants and typos) and also the
  "Digital Servicenter" listings. (Are those us too? I left
  a bunch of "Digital Servi Center" listings; I wonder if
  they're the same organization?)

  Sorry to use a bludegon, but I think the point needs to be made.

                                   Atlant

    Yes, the "Digital Servicenter" is us, cheapest way to get yer PeeCee
    fixed. We do a pretty good business there.
    
    RE: the 'rathole-in-progress'...
    If everybody calls us 'DEC' and knows us by 'DEC' ("Hey!, get the DEC
    guy in here to fix that widget, will ya?") I think think we should not
    only encourage it, but welcome it. IBM has a pretty nifty looking 3
    letter logo, and you can't say it, you must spell it. Ours you can
    'say'. Slipping the |d|e|c| logo (yes, JUST like the |d|i|g|i|t|a|l|
    one) in the advertising would be helpful. BTW, When are we going to be
    on TV again? Inquiring neighbors want to know. ("Did you guys fold or
    what? You were on TV, now you aren't?") YEEEEEEESSSSSSHHHHHH...
    
    to paraphrase someone else...
    
    "That's my opinion, and I could be wrong."
    
    .mike.
    

    I swear this happened last night (again):
    
    I went into Brussels for the first time in ages, and went into a new
    Irish bar here, the Wild Geese. I'd been there about 20 minutes when an
    old friend whom I hadn't seen for a couple of years came in with his
    older brother whom I hadn't seen for about 8 years. Last I knew he was
    a salesman at a PC software box-shifter. We chatted about his work, and
    he asked me where I was working. "At Digital", says I. "Oh, DEC", says
    he. 
    
    Laurie$it_really_did_happen!

    
    
    How about [D][E][C] or {D}{E}{C}.  Something a little different than
    DEC.
    
    
    Mike

    
>  It hasn't hurt General Tire, General Motors, General Mills, Allied Industries,
>  Analog Devices, Federal Express, Blockbuster Video, American Airlines, United
>  Airlines, etc.

    For this analogy to work, the above names would need to be something
    like:

    Radial Tire - they make tires and most of them are radials
    Internal Combustion Motors - they make motors, and they're all
    				 internal combustion
    Food Mills - they run mills, and they all make food.
    Passenger Airlines - they fly planes, and they all take passengers
    Movie Video - they rent videos, and most of them are movies
    Digital Equipment - they make equipment, and most of it is digital

    

    At least Digital Computers would tell people we make computers.

    How about if we kept DEC but changed our name to Digital Edge Computers
    or something like that. Then used both DEC and Digital... in our logo
    as has been suggested.

    A name change campaign could bring visibility, right? Like, how many
    people know that Boston Chicken changed it's name?

    Paul

|  It seems to me that the trouble with the focus group data is
|  that NOT EVEN ONE OF US has cited anecdotal evidence that
|  agrees with conclusions reached by the people that evaluated
|  the focus groups.
    
    No, the trouble is some noters can't see anecdotes.  (See .25)
    
    
    Enough already.  Will somebody please change the name of this
    conference to "DEC" and the notice to "DEC INTERNAL USE ONLY"?
    
    								-mr. bill

>      <<< Note 3904.110 by GLDOA::PENFROY "Just Do It or Just Say No?" >>>
>                                -< RE:3904.93 >-
> >  It hasn't hurt General Tire, General Motors, General Mills, Allied Industries,
> >  Analog Devices, Federal Express, Blockbuster Video, American Airlines, United
> >  Airlines, etc.
>
>    For this analogy to work, the above names would need to be something
>    like:
>    ...
>    Digital Equipment - they make equipment, and most of it is digital

But computers are simply digital equipment!

>     A name change campaign could bring visibility, right? Like, how many
>     people know that Boston Chicken changed it's name?

I know, but think their new name "Boston Market" sounds too much like one of
those 24-hour convenience stores.  They would have done better sticking by
their traditional "Boston Chicken" name.

>       <<< Note 3904.110 by GLDOA::PENFROY "Just Do It or Just Say No?" >>>
>                                 -< RE:3904.93 >-
>
> (other stuff snipped)
>
>     Digital Equipment - they make equipment, and most of it is digital
> 
>     At least Digital Computers would tell people we make computers.

   I don't have my copy of "The Ultimate Entrepreneur" handy but I
   remember reading in there that the word "computer" was a no-no when
   Digital Equipment Corp. was originally named.  I think it had
   something to do with getting venture capital.

   Anyone remember the details?

Charlie:

  Right! Ken couldn't get venture capital to build a commercial
  computer, even though he'd already built several at MIT /
  Lincoln Labs.

  There were two problems:

    o The computer market was thought to be very limited.
      These were the days when people still said things like
      "three computers will suffice for all of mankind".

    o Whatever market there was, the big boys (IBM and Univac)
      already had it sewn up.


  So we started by building "system modules" and "laboratory modules".
  "And, oh, just by the way, we'll build this little 'Progammable
  Data Processor'. Oh no, it's *CERTAINLY* not a computer! Computers
  are big and expensive and need glass rooms and high priests in lab
  coats and no one makes any money selling them! Oh no!"

  So we built the PDP-1, not a computer.

                                   Atlant

    re: .107 tv plans
    
    Advertising plans and budgets are being developed as we speak - too
    soon to set expectations on when Tv ads recommence in the U.S. They
    (TV) are just wrapping up in Europe now - going strong in Australia.
    
    Bill

How about replacing the name `Digital' with `Honest Bob's Quality Computer
Emporium'?

Chris.

If I read this thread right, this *entire* re-branding decision is riding on
the results of a currently unknown survey, of unknown customers, with
unknown questions and methods, performed by a company who has no stake in
the outcome? Furthermore, our *and* Van's personal experience is "that most
of the world calls us DEC." Supposedly this surveying was done
scientific-like -- isn't it enough cause to re-question something when
reality doesn't match the prediction of the survey?

Forget about what sounds smoother and 'possibly-negative connotations',
...[Does the motto "Hell has our number" conjure pleasant images?]...
branding is for one thing -- AN IMMEDIATELY RECOGNIZABLE IDENTITY (period.)

"Digital" is a very common adjective as shown in 3904.103.  (Note that
3904.103 shows just companies where the *first* word is 'Digital'.  How
about where 'Digital' falls elsewhere, like "Western Digital" and such?)
Statistically speaking, the chances of anyone recognizing the word "Digital"
to mean "Digital Equipment Corporation" is reeeal slim.

Also realize that in situations where a logo cannot be shown, like in
plain text or in person-to-person conversations, the word 'Digital' will
always be ambiguous.  So much for creating an identity...

This branding campaign is yet another fiasco-in-action, much like the "all
new purplish logo that looks like the old blue logo, but with
round-instead-of-square dots."

Maybe you should try a new survey...

-Mike

Which one of the following two words sounds
"larger, more global, and more impressive"?

     "International"

          or

	"IBM"


Too bad for us that our #1 competition did
not follow these same research methods.

-Mike

Which of the following phrases sounds more impressive?

    "Hell has our number"

            or

   "Heaven has our number"

Isn't a recommendation from Heaven worth a lot more?

> Isn't a recommendation from Heaven worth a lot more?
    
    Tom, that's highly dependent on exactly what Heaven is recommending :-)

    Heaven offers you beer tomorrow - please pay now. Hell offers beer
    today, please pay tomorrow. Which one will our accountants go for ?
    
    Alan
    

    I can't believe we're still arguing over this...
    
    Maybe Mr. Palmer would care to throw his hat in the ring...
    
    Laurie.

    
    
    
    And this survey, if it was existing customers, that's stacking the
    deck.  Let's go out on the street and ask people what they think of
    when they hear Digital and then Digital Equipment Corporation.  My
    guess is that with the first it would be "watches", the second would be
    either "I don't know" or "you mean DEC?".  This has been my experience
    when where I work has come up in conversation.
    
    
    Mike

>>    I agree with .98, except that I would also suggest the use of blue for
>>    the logo (burgundy has "too hot" an image).

I can see it now; instead of Corporate Burgundy, we'd have DigiTeal.

re .121   pay now or later

don't be too sure.  our accountants turned down the offer of interest free
loans of employee time (vacations).

RE: .121

	There's a song that goes:

	"In heaven there is no beer
	that's why we drink it here
	and when we're gone from here
	all our friend will be drinking all the beer"

							mike

    
    	Seen on a T-Shirt Tuesday night:
    
    
    		! BEER !
    
    
    	It's not just for breakfast
    		anymore

Hey!!

That's *MY* T-shirt!!!

What the heck was it doing in Dallas without me?

    As long as DEC remains our stock's ticker symbol, no amount of swaying,
    cajoling, ignoring, persuading, etc. is ever gonna quash the "DEC" name
    by the media and therefore all who it influences.  Either we accept
    "DEC" and take advantage of it and promote it with |d|i|g|i|t|a|l|, or
    change the friggin' name of this company.  I could go either way, as
    long as we chose one way and did it right so we have as strong a
    corporate name/identity as any other Fortune 100 company.  I'm tired of
    the usual lack of recognition, questions, quizical looks, etc. in
    public about the name of my employer, particularly beyond the N.E.
    area. (almost said 3M area as we're wont to do 'around these parts, but
    visually it much more strongly connoted a certain other Fortune 100
    company... grrrrrrrrrrrrrrrrrrrr...).
    
    	Somewhere back there I saw  |d|i|g|i|t|a|l|
    				    |e|quipment
    		                    |c|orporation
    
    and thought it had some merit.  Digital IS DEC and the sooner we
    embrace that or remove the continued impetus for it (ie: the full name
    and ticker symbol) the better off we'll be.  BTW, try saying "D-E-C"
    like IBM or HP.  Geez, it's even worse! 

    Last weekend I was playing golf with two fellow Digits.  We were
    grouped with two older gentlmen, and on the third tee one guy says,
    "You guys work together?"  "Yes, at Digital Equipment."
    
    "Ohhhhhhhh, mmmmmmmmmm," was the response, like something bad had just
    happened.  My heart sank.  I just wanted to play golf, not have to deal 
    with yet more questions about why......
    
    Two holes later, the guy asks me if I know so and so in sales.  Never
    heard of him, I said, and I've been there for 11 years.  "Are you sure
    you mean Digital Equipment Corp.," I ask?  Yes, he says, this guys
    handled the Sears account for you.  Nope, I say.  "Do *you really mean*
    DEC, as we're sometimes know?"
    
    "Ohhhhhhhhhhh," he says.   "I thought you worked at Digital Systems."
    (prominent in my area.)
    
    Story Two:  At Christmas time I got a call from a friend I hadn't heard
    from in over a year.  She's in the catering business and was all
    exicited about a "large contract for a Christmas party" worth big bucks
    to her company.  She said it was for 300 people and wanted to know if
    I would be there.  "Really," I said?  "Are you sure it's Digital?
    (repeat confusion above)  I don't think we have that kind of money, or
    that many people to even invite," I say, surprised, but hopeful.
    
    No, no, she insists......same result: party was for Digital Systems.
    Apparently they refer to themselves as Digital. 
     
    
    

  Two more stories (if anyone's still paying attention).

I just had an estimate for window replacement (the glass kind that you look
out of - time to upgrade some of our old ones for the insulated kind) and the
contractor asked where I worked -- I said Digital - he said "Oh DEC."  This 
guy does windows and doors; he is not a computer person, but he knows we're 
DEC.

My mother was here for a visit a couple of weeks ago and was really excited 
that our company name was all over the front page of the San Jose Mercury 
News.  Wrong!  It was a story about digital computers -- not ours -- just
the digital (not analog) kind.  Again, not a computer person, but I would 
have thought my own mother would know where I've worked for the last 12 yrs.
Clearly, I need to go back to calling us DEC around her.

I am around customers all day, every day, and they all call us DEC (as in 
"let's get the DEC guy out here).  I have no faith at all in the survey - 
surveys, like statistics, are always suspect.  I'm sure that a survey could
show that International has more prestige than IBM - doesn't mean that
International would be a good name for a company though.

Time for a long weekend, I think.

			SQ

    Yesterday we went to visit friends in the Hopkinton, MA area.  On the way
    we passed a building with a sign out front for a company called 
    Boston Digital ...  I don't know what they do, but it looked hi-tech.
    No, it ain't us.
    
    Steve

    The cover story in Business Week the other week was "The Turnaround at
    DEC."  
    
    Also in a recent article, an analyst referring to us was quoted as
    saying "IBM, Compaq, and Digital [Equipment]"  Business Week's
    editorial policy apparently requires them to always refer to us as
    Digital Equipment to avoid confusion, even when a news source refers to
    us as just "Digital."
    
    
    

    I was just looking at Windows 95 Properties for Protocols in the
    Network Property sheets... They support "Digital Equipment (DEC)"... so
    at least Microsoft is covering all bases... why can't we?
    
    tony

The June 26, 1995 edition of "Digital Today" includes (on page 5) a story
about the Digital Media Studios, a group in Digital attempting "to become
the industry leading provider of the critical resources required 
to design, develop and release interactive applications for distribution
over multiple broadband networks."

The main article refers to the group as the Digital Media Studios
repeatedly and consistently.
A second article on the same page starts out "Digital's Digital Media Studios
has expanded its staff..."
This need for redundancy struck me as I read it, but it points out the 
basic ambiguity in the name of the organization in question.
By the way, this group's parent organization is listed (in the same, 
second article) as "Digital EQUIPMENT'S Video and Interactive Information 
Services group" (emphasis added, initial capitalization as published).

So to protect the use of the word "digital," will product names now have
to repeat the word to account for both its proper and generic use?
Will we produce "Digital digital communications concentrators" and
"Digital digital laser printers" as we promote "Digital digital interactive
media?"

- tom]

    re -.1
    
    "... Digitals digital..."
    
    Quit trying to confuse the issues, eh?
    
    -Mike Z.

It appears that nobody has asked DECUS yet to change name to
DIGITALUS (DigitalUS ?). 

I wonder what their reaction would be ... (:-)

RE: <<< Note 3904.138 by RTOIC::DKEITEL "Underwater Voyeur" >>>

>It appears that nobody has asked DECUS yet to change name to
>DIGITALUS (DigitalUS ?). 

The "DEC" in DECUS is not for Digital Equipment Corporation, it is for Digital
Equipment Computer (Users Society).
						-- Tom

    Well, if memory serves, they tried that for awhile but found themselves
    paralyzed.  (Dey found de only curare to change da name back.)
    
    No seriously folks, given Tom's etymology it seems we have absolutely
    no recourse but to insist that they rename themselves 
    
    Digital Equipment CorporationUS
    
    but then, to assuage the large non-United States contingent amongst the
    membership, they would perforce thus RE-Re-rename themselves to
    
    Digital Equipment Computer Users Society.
    
    HTH.
    
    :-)
    

> ...DIGITALUS...
>
> I wonder what their reaction would be ... (:-)

  They'd probably have heart failure.

                                   Atlant

    Since DECUS has no official connection with Digital Equipment
    Corporation, they are under no obligation to change their name.

    
    Are you saying that some say "DEC-US"? Most people I've talked to seems 
    to say "DE-CUS" But maybe they could shorten it to DCUS just to make sure 
    no-one by misstake say DEC-US. It should sound pretty much like it does 
    today anyway... :-)
    
    /Kjell

    decus -> digital-us -> sounds to latin, try its common name "foxglove"

re.142:

>    Since DECUS has no official connection with Digital Equipment
>    Corporation, they are under no obligation to change their name.

Digital own the DECUS name and logo and license them to DECUS. Also, in the UK
at least, Digital employees carry out the administration and financial
management of DECUS.  I'd say that was an official connection.

Dave.

  After scanning most of the replies since .4, the original topic seems to
  have been forgotten.  Why does .4 say the crummy vibrating grey logo is
  an exception?  Other NBR sponsers put a brief product blurb in with their
  correct logos.  God (and few digits - and they're less sure everyday)
  knows what digital really does from this extremely poor 10 second, black
  and white (made by a monochrome Rainbow graphics package?) spot at the
  beginning and end of NBR every night? We've got a Video Content service
  in Tarrytown, er Ottawa, let's have them do something really creative!
  
  Also anyone know what NBR sponsorship costs? 
  
  -ian

I noticed last night that the wavy greyscale logo, and the corresponding 
message, were, at least for last night, replaced by a branding concious logo 
and a new message.

Big improvement IMHO!

THANKS!!

Rick

PS:  I don't have a clue what this sponsorship costs, but it does target the 
'right' (again, MHO) audience.