| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 2726.1 | It's got to be.. | GVA05::BURKHALTER | | Tue Oct 19 1993 15:35 | 12 |
| Love it, check out the MARKETING notes conference I put in a note
a couple of weeks ago with the same theme, - The whole worlds
turning Digital.
I prefer 'It's going to be a Digital World'
Have even come with some of the design work as an exercise, as I'm
computer graphics/Multimedia designer....put your votes here maybe
I'll try showing it to some of my boses!
-Dom
|
| 2726.2 | Yes! | ICS::DONNELLAN | | Tue Oct 19 1993 16:18 | 9 |
| I like it too. There's instant recognition of the fact that it's true
in general and it also says something about our company and the
commitment we are making to our customers and to ourselves.
Right now some, maybe most, might call it a joke. But once we take it
seriously and have products that measure up (and at least in many
instances we do have that today), then it could capture the essence of
the company's philosophy.
|
| 2726.3 | give that man a bonus | ENABLE::glantz | Mike @TAY 227-4299 TP Eng Littleton | Tue Oct 19 1993 17:28 | 3 |
| Jeez, that's good! I wonder ... is it so good that somebody else has
already registered it? If not, matbe somebody in Legal ought to jump on
it before it leaks out. Hey senior leaders ... anyone listening out there?
|
| 2726.4 | Another Yes vote | 39999::NICHOLS | | Tue Oct 19 1993 19:04 | 1 |
| An infinite improvement over "Imagine", IMO. Well done!
|
| 2726.5 | re .0 Give that man a 20% raise! | ZPOVC::HWCHOY | Simply Irresistible! | Tue Oct 19 1993 23:26 | 0 |
| 2726.6 | How 'bout this... | BSS::GROVER | The CIRCUIT_MAN | Wed Oct 20 1993 10:10 | 6 |
|
"Digital - Your 1st choice, Your only choice"
BUT... could we live up to the vision..?
Bob
|
| 2726.7 | Future !?! | 17185::DRSERC::ROBERT | | Wed Oct 20 1993 10:26 | 9 |
| I like the idea, but with a slight modification.
t h e f u t u r e IS ...
---------------------------
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
---------------------------
|
| 2726.8 | Digital is revolting? ;^) | PLAYER::BROWNL | Good girls go to heaven... | Wed Oct 20 1993 14:08 | 11 |
| How about:
join the
---------------------------
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
---------------------------
revolution
Laurie.
|
| 2726.9 | Does humility sell ? | XCUSME::CARADONNA | | Wed Oct 20 1993 14:46 | 20 |
| Pretty good systems at pretty good prices...digital !
or
Trying to minimize the techno confusion... digital !
or
If you can tell us what you want, we could probably build it... digital !
or
110% Buzz phrase compliant, more industry standard than anyone, we can even solve
the problems we give you... digital
more seriously... It would be wicked to have a slogan that pointed to why digital
is valuable. This is ***THE*** question now that differentiation is a liability.
peter
|
| 2726.10 | We've used it in the past | SAHQ::SEERNANI | | Wed Oct 20 1993 14:56 | 8 |
| At the 1992 CTIA show (this is the industry show for the Cellular
Industry) we had used the slogan "The Future is in Digital", thereby
playing on the word digital to mean digital the company and digital
the new technology for this industry. The Cellualar switches are
currently analog and digital switches are the next generation.
Chandan
|
| 2726.11 | Or maybe... | BREAKR::BUDZOWSKI | Shouldn't you be committed? | Thu Oct 21 1993 11:22 | 1 |
| "Digital - looking BEYOND the future!"
|
| 2726.12 | and free watches too!!! | CSC32::R_ABBOTT | | Thu Oct 21 1993 11:38 | 9 |
| the future IS...digital gets my vote
When I started in '78 all my friends/family would say "you work for
digital... I have one of their watches..."
it's great! leadership... just do it!
rick
|
| 2726.13 | "We have no real future..today...la la!" | NYOS02::LABOMBARD | Nous Sommes Du Soleil | Thu Oct 21 1993 13:41 | 12 |
|
In keeping with the Digital / Future motif suggested here, how about....
digital... we have no future!
using the jingle tune, "Yes! We have no bananas!"
Don (sincerely depressed about the state of affairs here abouts)
|
| 2726.14 | YAS - yet another slogan | ASG3::STEWART | I hear and obey the voice of Landru. | Thu Oct 21 1993 16:59 | 12 |
|
How about this for a slogan (from a read-only noter):
Alpha - one small step for DIGITAL, one giant leap for DIGITAL's customers
(or something along those lines.......)
Hey, at least I tried! :-)
Later,
Andy
|
| 2726.15 | What do other successful companies do? | TLE::RALTO | | Thu Oct 21 1993 17:34 | 7 |
| What's Microsoft's slogan? Or Intel's, or IBM's, or Dell's,
or Gateway's, or Zeos's?...
How many different logos does Microsoft have? I've seen their name
written several different ways on different products.
Chris
|
| 2726.16 | | LEZAH::WELLCOME | Steve Wellcome MRO1-1/KL31 Pole HJ33 | Fri Oct 22 1993 10:36 | 2 |
| Digital: Looking for the future....
|
| 2726.17 | | PLAYER::BROWNL | Good girls go to heaven... | Fri Oct 22 1993 10:38 | 1 |
| Digital: The way of the future...
|
| 2726.18 | Another... | LEDS::GRAHAM | | Fri Oct 22 1993 10:53 | 1 |
| Digital...Where progress is our most important problem.
|
| 2726.19 | | POWDML::MACINTYRE | | Fri Oct 22 1993 11:52 | 10 |
| re .16
I have a variant:
DIGITAL: Looking for a future....
Marv
|
| 2726.20 | | MIMS::STEFFENSEN_K | Old age stops the aging process | Fri Oct 22 1993 12:13 | 6 |
|
Or how about;
DIGITAL - The wave of the future
Ken
|
| 2726.21 | | NACAD::SHERMAN | | Fri Oct 22 1993 12:24 | 7 |
| hmmm ...
Digital - Where necessity is a mo...
Oops. 'scuse me ...
Steve
|
| 2726.22 | How about Beavis and Butt-head as our spokesmen? | STAR::DIPIRRO | | Fri Oct 22 1993 12:35 | 1 |
| Digital: Where morale isn't a problem
|
| 2726.23 | | REGENT::NIKOLOFF | Imagine: | Fri Oct 22 1993 14:16 | 10 |
| reply 2
I love, absolutely adore that one.
"it's going to be a Digital World" Wow!
now, if we would ONLY advertise and use it
Good going Dom!
|
| 2726.24 | Who hasn't seen it? | JUMP4::JOY | Perception is reality | Fri Oct 22 1993 14:16 | 4 |
| re: .15 Intel = Intel Inside
Debbie
|
| 2726.25 | Now what | MR4DEC::LROSE | | Fri Oct 22 1993 14:59 | 7 |
| My vote is for
The future IS... Digital.
Brilliant.
..Larry
|
| 2726.26 | | STAR::ABBASI | only 53 days to gradate!.. | Fri Oct 22 1993 16:43 | 6 |
| The future Is ...
let me go find out ...
|
| 2726.27 | Another twist... | NAC030::FERJULIAN | | Sat Oct 23 1993 21:41 | 11 |
| How about...
+---+---+---+---+---+---+---+
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
+---+---+---+---+---+---+---+
We produce technology the new fashioned way. We.....
Buy it...
|
| 2726.28 | or... | NAC030::FERJULIAN | | Sat Oct 23 1993 21:53 | 14 |
| Or...
+---+---+---+---+---+---+---+
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
+---+---+---+---+---+---+---+
The shrinking company.
A takeoff on "The quiet company."
|
| 2726.29 | or...(II) | NAC030::FERJULIAN | | Sat Oct 23 1993 21:58 | 10 |
| Or...
+---+---+---+---+---+---+---+
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
+---+---+---+---+---+---+---+
At "digital", we feel complex problems demand simple solutions.
|
| 2726.30 | | STAR::ABBASI | only 51 days left... | Sun Oct 24 1993 01:09 | 13 |
| ref .27-.29
some one is sure is in a good and creative mood tonite
^ ^
o o
x
\nasser
|
| 2726.31 | | CLARID::HOFSTEE | Digital has it now! You'll get it later | Mon Oct 25 1993 05:16 | 1 |
| Digital..back to the future
|
| 2726.32 | An answer by our competitors... | MLNAD0::ANTONANGELI | We believe in diversity | Mon Oct 25 1993 09:02 | 6 |
| Re.: The future is ... Digital
I can easily guess the answer by our competitors...:
The present is ... (insert_here_competitor_name)
�AA
|
| 2726.33 | | 17185::DRSERC::ROBERT | | Mon Oct 25 1993 10:30 | 8 |
| A slight modification to the banner
When you have no one to solve your problems ....
The present/future IS... D I G I T A L
|
| 2726.34 | Still wearing my anal retentive hat (phew!) | STAR::DIPIRRO | | Mon Oct 25 1993 11:37 | 4 |
| Digital: We're number 2 and we smell like it too!
Actually, regarding the reply a few back, I thought it was the other
way around...finding complex solutions to simple problems...
|
| 2726.35 | | THEBAY::CHABANED | Spasticus Dyslexicus | Mon Oct 25 1993 11:41 | 3 |
|
The ANSWER is Digital.
|
| 2726.36 | some slogans i thought of | STAR::ABBASI | only 51 days left... | Mon Oct 25 1993 13:48 | 38 |
|
i'd like to submit these slogans for today. iam working on more as
the time allows.
thank you,
\nasser
-------------------------------------------------------------------------
slogan one:
-----------
When all is a lost, don't despair, digital will always be THERE .
slogan two:
-----------
Go see the rest, then come to the best, come home, back to DIGITAL.
slogan three:
-------------
We'll be there for you, yesterday, today , and tomorrow, come , come
to us, come to DIGITAL.
slogan four:
------------
Digital. its all you need to know.
slogan five:
------------
Digital. the name says it all.
slogan six:
------------
your future is a finger tip away, call us, call DIGITAL at 1-800-DIGITAL.
slogan seven:
-------------
you'll sleep in peace, when you join the team. the DIGITAL team.
|
| 2726.37 | | NOTIME::SACKS | Gerald Sacks ZKO2-3/N30 DTN:381-2085 | Mon Oct 25 1993 14:04 | 3 |
| \nasser,
Stick to chess.
|
| 2726.38 | I'll take Computer Companies for $100 | ROYALT::KOVNER | Everything you know is wrong! | Mon Oct 25 1993 14:30 | 6 |
| Re .35 - The answer is Digital
reminded me of the game show Jeopardy.
(Does this mean that Digital is in Jeopardy?)
(For those of you who haven't seen it, Jeopardy is a game show in which the
contestants are given the "answers" and have to supply the "questions".)
|
| 2726.39 | | THEBAY::CHABANED | Spasticus Dyslexicus | Mon Oct 25 1993 14:43 | 6 |
|
Actually, how about getting Alex Trebek to do the ad? Have a
contestant give a different question each time.
-Ed
|
| 2726.40 | | CSC32::M_BLESSING | Mike Blessing, CSC/CS Alpha Support | Mon Oct 25 1993 15:30 | 3 |
| re: .38
"The answer is Digital" reminded me of that joke that goes "If Clinton
is the answer, it must have been a stupid question".
|
| 2726.41 | | SEND::KILGORE | Dysfunctional DCU relationship | Mon Oct 25 1993 19:26 | 6 |
|
.39> Actually, how about getting Alex Trebek to do the ad? Have a
.39> contestant give a different question each time.
Actually, that's a damn good idea.
|
| 2726.42 | We'll see what we'll see.... | GVA05::BURKHALTER | | Wed Nov 03 1993 01:29 | 8 |
| ...well I did get round to showing some of the powers that be the
slogans and this note, as I'm sure the Digital name needs to be used.
...and they liked them, and something may well happen, was the last
thing I was told, dont hold your breath...the one prefered I'm told
and pleased to say was ...it's going to be a Digital World.
-Dom
|
| 2726.43 | And it seemed appropriate to me! | STAR::DIPIRRO | | Thu Nov 04 1993 17:17 | 2 |
| For a second there, I thought you were saying that the slogan they
selected was "don't hold your breath."
|
| 2726.44 | applicable here, or in the trademark, if you prefer... | REGENT::POWERS | | Mon Nov 08 1993 12:50 | 9 |
| From a press release issued by Adobe Systems, Inc:
>WASHINGTON--(BUSINESS WIRE)--Adobe Systems Inc. today announced
>a grant program expected to donate at least $5 million in Adobe
>Acrobat software to K-12 schools nationwide.
>
>Adobe's "Kids Take the Digital Road" program gives students
>access to software that for the first time allows them to view
>and communicate visually rich electronic documents with computers.
|
| 2726.45 | Correct me if I'm wrong | MROA::JWILBER | | Mon Nov 15 1993 11:11 | 7 |
| re .41
I believe that's how the Yellow Pages got their new ads. They ran a
contest for employees and the best ones were used. Hmm, that'd build a
little morale. Oh, there was an award for any ads used.
|
| 2726.46 | not original, but it is positive | KCBBQ::PRESTON | Consider this day seized | Mon Nov 15 1993 22:51 | 13 |
| Digital
YES we do, YES we can, YES we will!
Use "we" when refering to the company, use "it" when refering to a product...
<Product Name>
YES it does, YES it can, YES it will!
- Taylor
|
| 2726.47 | Surf the trend of this Xmas. | BONNET::WLODEK | Network pathologist. | Tue Nov 16 1993 04:24 | 7 |
|
"Digital a jurrasic company"
Agree, it does not make sense , but I have Imagined that !
|
| 2726.48 | | OKFINE::KENAH | I���-) (���) {��^} {^�^} {���} /��\ | Tue Nov 16 1993 09:20 | 3 |
| > "Digital a jurrasic company"
Oh great, reinforce the "Digital is a dinosaur" perception...
|
| 2726.49 | | ZPOVC::HWCHOY | On a foul day, you can complain forever. | Tue Nov 16 1993 09:46 | 7 |
| � <Product Name>
�
� YES it does, YES it can, YES it will!
When it finally SHIPS!
oops! got my wrong hat on.
|
| 2726.50 | Future cannot be �digital� | ULYSSE::FINKA | | Wed Nov 17 1993 13:13 | 7 |
| A/ World has never been and will never be �digital�
B/ Computers aim at mirroring the world
C/ Therefore future cannot be �digital�
D/ Therefore also future is VIRTUALITY
Regards,
Jean
|