| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 585.1 | | HYDRA::ECKERT | Jerry Eckert | Wed Aug 03 1988 10:06 | 11 |
| The "piano key" logo must always use lower case letters; in addition,
the proportions, shape, and color of the boxes, the relative sizes
of the boxes and letters, the space between the boxes, etc. are
defined in excrutiating detail in one of the DEC Standards.
I've never seen a requirement that the name of the company appear
in all lower case letters when used apart from the logo. Many of
the old manuals included the entire name (i.e., "digital equipment
corporation") in lower case letters; a random sampling of the
more recent manuals and publications in my office indicates that
"Digital Equipement Corporation" is now the norm.
|
| 585.2 | See reply 174.52 | DR::BLINN | Opus for VEEP in '88 | Wed Aug 03 1988 12:22 | 6 |
| There is a corporate identity manual, which I believe is an
EL-class document. It spells out the rules. I don't have
a copy, but I know it was referred to several times in the
topic on business cards (and network addresses on same).
Tom
|
| 585.3 | | RICKS::SATOW | | Wed Aug 03 1988 17:34 | 13 |
|
re: .1
Jerry,
> a random sampling of the
> more recent manuals and publications in my office indicates that
> "Digital Equipement Corporation" is now the norm.
^
I hope not ;^)
Clay
|
| 585.4 | | SUPER::HENDRICKS | The only way out is through | Thu Aug 04 1988 09:28 | 9 |
| In the VMS v 5.0 doc set, the logo at the bottom of each page appears
as:
digital equipment corporation
I guess we've come full circle!
Holly
|
| 585.5 | *No Asterisks, Please*! | SPGOGO::LEBLANC | Ruth E. LeBlanc | Thu Aug 04 1988 16:12 | 19 |
| As 585.1 points out, when using the logo, it really should be with
the "piano key" format. I remember a big push about six years ago
trying to get people to stop using the asterisks for the logo, but
I still see it to this day. Makes me cringe when I see it -- not
only is it bad for us legally to use the askterisks, but it looks ugly!
By "piano key", I'm referring to the boxed-in letters; i.e., something
like:
_____________
| | | | | | | |
|d|i|g|i|t|a|l|
| | | | | | | |
-------------
(although it looks much nicer on ALL-IN-1 where one can use
underlining, etc. to make the box more box-like).
|
| 585.6 | It's Digital or DIGITAL | DRACMA::GOLDSTEIN | Looking for that open door | Thu Aug 04 1988 18:24 | 13 |
| Well, as a tech writer, this is how I deal with it. The Digital
logo is a trademarked logo and MUST follow a specific format to
protect that trademark. And that format is spelled out very precisely
in the Corporate Identity Manual.
As far as writing the company name in text, we generally use Digital
Equipment Corporation or Digital or DIGITAL. Some old writing style
books produced internally state that we should never use DEC (yeah,
I know, you see it all the time). I've never seen "digital" in all
lowercase letters.
Joan G.
Sr. Software Writer
|
| 585.7 | ASCII logo | HYDRA::ECKERT | Jerry Eckert | Fri Aug 05 1988 00:32 | 13 |
| re: .5
The proper format for an ASCII representation of the logo is:
---------------------------
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
---------------------------
Note there is a space separating each letter from the vertical bars which
form the sides of the boxes.
|
| 585.8 | it's DIGITAL | RDGENG::DUNN | | Fri Aug 05 1988 09:47 | 13 |
| .6 is almost there. Our standard is to use DIGITAL in internal
doc.
Digital might be taken be an adjective otherwise. For example,
Digital Signals Group (not that there is such an animal as
far as I know !)
All the other stuff about digital as a logo, etc can be found in
the company indentity manual as mentioned.
Peter
ESDP - Europe
|
| 585.9 | | STUD::DOTEN | This was a Pizza Hut | Sun Aug 07 1988 10:54 | 12 |
| .4> In the VMS v 5.0 doc set, the logo at the bottom of each page appears
.4> as:
.4>
.4> digital equipment corporation
This is not a logo and isn't intended to be; it's just the name
of the company. In the VMS V5.0 docset, the logo is on the binders
and on each divider sheet.
RE: .7: Says who?
-Glenn-
|
| 585.10 | | HYDRA::ECKERT | Jerry Eckert | Sun Aug 07 1988 14:55 | 58 |
| re: .9 (re: .7)
DEC Std. 197-0, "Legal Requirements and Guidelines for Digital
Publications and Software", Rev E (A-DS-EL00197-0-0):
pg. 15, P 11(e):
Use of capital letters in the blocked format for the Digital logo
is not correct! For machines that cannot print-out lowercase letters,
then the blocked format cannot be used. The trade name Digital
without blocks should be used instead. The proper use of the machine-
generated replica of the logo
---------------------------
| | | | | | | |
| d | i | g | i | t | a | l |
| | | | | | | |
---------------------------
or the most similar machine-generated logo possible.
[end of text from DEC Std. 197-0]
Notes:
(1) The character spacing in the representation of the logo
given in the manual was measured with a ruler to verify
that there is exactly one space between each letter and
the adjacent vertical bars.
(2) The representation of the logo included in this note
differs from that in the manual in the following ways:
(a) the manual use broken vertical bars
(b) the manual uses solid horizontal lines
which are aligned with the top of the
vertical bars on the top of the box and
with the bottom of the vertical bars on
the bottom of the box
My terminal does not have the capability to reproduce either
feature exactly (however, on some terminals the vertical
bars in the logo above will be broken rather than solid).
The following paragraph, also from DEC Std. 197-0, explains why
it is necessary to reproduce the logo as accurately as possible:
pg. 14, P 11(b):
:
:
[The Corporate Identification Manual (EJ-N0710-18)] outlines the
basic guidelines that must be adhered to in order to protect the
logo as a unique corporate symbol. MISUSE OF THE LOGO CAN MEAN
FORFEITURE OF RIGHTS UNDER THAT LOGO. [Emphasis present in the
original text as underlining.]
|
| 585.11 | Line-drawing character set? | MERIDN::BAY | You lead people, you manage things | Sun Aug 07 1988 16:56 | 13 |
| I would infer from .10 that the line-drawing character-set could
be used under the proper circumstances. I.e., the document is to
be produced on a device capable of generating the line-drawing
character set and is to be distributed in harcopy format only, OR
the document will ONLY be reproduced on a device that can reproduce
the line-drawing character set.
I would further infer that use of the line-drawing character set in
electronic mail, notesfiles, etc. would be incorrect, since there is no
way to control its correct reproduction.
Jim
|