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Conference thebay::joyoflex

Title:The Joy of Lex
Notice:A Notes File even your grammar could love
Moderator:THEBAY::SYSTEM
Created:Fri Feb 28 1986
Last Modified:Mon Jun 02 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1192
Total number of notes:42769

702.0. "Chic Jeans" by LABC::FRIEDMAN (Don't be happy; worry.) Thu Aug 03 1989 21:47

    There is a brand of jeans called "Chic Jeans" but on the TV commercial
    they pronounce the name as "CHICK JEANS" when it should be 
    pronounced like "SHEEK JEANS."  Has anyone else heard this horrible thing?
    I think it is terrible that our young people are being misled in this
    way.
T.RTitleUserPersonal
Name
DateLines
702.1subliminal suggestion of bestowing a youthful appearance?LESCOM::KALLISWait for the eclipse.Thu Aug 03 1989 22:239
    Re .0:
    
    Well, realistically, as a proper name, the manufacturers can pronounce
    it as they wish.
    
    If they're ladies' jeans, then pronouncing it as "chick" might be
    a subtle pun, as in "chick" = "young (presumably attractive) woman."
    
    Steve Kallis, Jr.
702.2SSDEVO::EGGERSAnybody can fly with an engine.Fri Aug 04 1989 00:161
    Pun, yes; subtle, no.
702.3at least in NashuaTLE::RANDALLliving on another planetFri Aug 04 1989 15:483
    My daughter, 15, assures me that "chic" is pronounced "chick". . .
    
    --bonnie
702.4UK asideMARVIN::KNOWLESRunning old protocolMon Aug 07 1989 15:165
    The Metro (US note: small car) is being advertised in a campaign that
    assumes another strange pronunciation of `chic' - something like Chic
    at the price. I guess the assumed pronunciation must be `cheek'.
    
    b
702.5RIGAZI::SPERANDIOMon Aug 07 1989 18:285
Japanese jeans with a French name for Chicanos in America.
What A country!

- Skeezix

702.6Low fashion?DOCS::DOCSVSMon Aug 07 1989 20:065
    My friends in college and I used to use the phrase "trez chick"
    (like tres chic, only worse) to refer to something sarcastically.
    Naturally, Chic jeans as trez chick.  They even say so themselves.
    
    --Karen
702.7cheek or what?MARVIN::MACHINWed Aug 09 1989 19:343
    Don't forget where they stick the label...
    
    Richard.
702.8SHALOT::ANDERSONGive me a U, give me a T...Mon Aug 14 1989 23:464
	If it makes you feel any better, I understand that the
	French prounounce Levis as "leh-wees."

		-- Cliff
702.9Don't ask about WranglerCLARID::BELLDavid Bell, ASD Program Office, VBOThu Aug 17 1989 14:584
	Close ... the official TV version is more like

			"lev-his  sankson-un" ...

702.10L�wouisseULYSSE::LIRONFri Aug 18 1989 12:309
	If you use the full name Levi-Strauss in France, people
	will think you're talking about Claude L�vi-Strauss, the
	famous anthropologist.

	Talking about jeans, the fabric they're made of was invented
	in the south of France; it was know as "toile de N�mes". Some 
	emigrant took it to America where it became the legendary "denim".

	roger
702.11I bet Levis employ at least on anthroplgstMARVIN::MACHINFri Aug 18 1989 12:596
    
    Hmm. I thought Levi-Strauss seemed extremely well-read for a trouser
    designer. Didn't he write "The Raw and The Cooked"?  Sounds enough like
    an asvertising slogan for Jeans to me.
    
    Richard.
702.12VISA::MONAHANhumanity is a trojan horseSun Aug 20 1989 13:163
    re: .10 .... after all our arguments on the origins of the English
    language you are quoting "denim" :-)
    
702.13digging a little deeper ...LESCOM::KALLISTime takes things.Mon Aug 21 1989 15:027
    re .12:
    
    And "denim" spelled backwards is "mined."
    
    Miners used to use denims; now, it's minors.
    
    Steve Kallis, Jr.
702.14Forgive Me, but...DRUMS::FEHSKENSMon Aug 28 1989 22:496
    re .8 - It's gotta be trez chick, so as to not be confused with
    the Tray Sheik, that Arab fellow who made all his money selling
    cafeteria supplies.
    
    len.
    
702.15What's sauce for the goose...GRNDAD::STONERoyThu Sep 21 1989 22:413
    
    If you follow the Madison Ave. approach to "Chic" jeans, I wonder
    what they could do with the Pontiac "Grand Prix"?
702.16TKOV51::DIAMONDThis note is illegal tender.Tue Jun 26 1990 10:3610
    Re .11
    
    > an asvertising slogan for Jeans to me.
         -----------
    
    Close.  Jeans are an assvertising slogan.
    
    
    To get back to the topic, I guess "chick" is now the chic pronunication
    of chic?
702.17STAR::CANTORYou never outgrow your need for TECO.Wed Jun 27 1990 00:2210
re .16

>    To get back to the topic, I guess "chick" is now the chic pronunication
>    of chic?

I doubt it.  "Chick" is probably the chic pronunciation of 'chic,'
though.  It's pronunication can't proceed until it joins a church
that has nuns.

Dave C.