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Conference noted::bicycle

Title: Bicycling
Notice:Bicycling for Fun
Moderator:JAMIN::WASSER
Created:Mon Apr 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:3214
Total number of notes:31946

1432.0. "Ideas for Race Sponsor?" by WECARE::PAMMER () Mon Feb 26 1990 12:44

    A friend of mine is trying to organize and promote another 3 day
    stage race (other than Killington) in Vermont in August.
    
    The problem, as with getting most events started, is sponsorship.
    Currently he has a sponsor that will match $5,000 with a co-sponsor.
    
    Any ideas which we can give him will be appreciated.
T.RTitleUserPersonal
Name		DateLines
1432.1 $5000/$100m = .05% USMRM5::MREIDMon Feb 26 1990 17:3031
    Jim,
    
    Howabout going after Gillette for some sponsorship?
    
    I've never seen an ad for razors (to shave legs) in all of the cycling
    magazines that I've read. Why not? There are tens of thusands of racers
    who shave legs! They could capture a good portion of the cycling market
    with some good advertising. Exposure at a stage race might help!
    
    I've recently used the new Gillette Sensor on my legs - shaving
    through hair that hadn't been touched since last October. The Sensor
    is the razor that gillette is spending $100 million on to advertise
    (they advertised during the superbowl for example). I honestly found
    that it was by far the best razor I have ever used on my legs.
    It was easier on my legs (no nicks ... did it really "sense" my
    legs?), didn't clog up much at all (BIC's clog a lot), and I was able
    to shave both legs with one cartrige (I used to use 4 BIC's to do
    my legs at the start of the season ... they dulled so fast & clogged
    so easily).
    
    I was thinking of writing to them to ask for sponsorship for the
    USCF club I'm in ... though I was just thinking of some free razors &
    refills. Perhaps Gillette would be interested in some larger scale
    advertising such as your friend's stage race, and suggestions to
    advertise in BICYCLING, VELO NEWS, etc. to penetrate the cycling
    market.
    
    Mark
    
    PS - Keep us informed on the progress of this stage race.
1432.2You should try, but....CESARE::JOHNSONMatt Johnson, DTN 871-7473Tue Feb 27 1990 03:176
    I think there is probably still enough of a stigma in the general
    public about men shaving their legs (for whatever reason) that
    Gillette would decline to advertise the benefit for fear of 
    losing the Bud-swilling crowd.
    
    MATT