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Conference moira::parenting

Title:Parenting
Notice:Previous PARENTING version at MOIRA::PARENTING_V3
Moderator:GEMEVN::FAIMANY
Created:Thu Apr 09 1992
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:1292
Total number of notes:34837

995.0. "Slogans and their impact on us and our children." by NPSS::CREEGAN () Tue Aug 01 1995 16:35

    A little tickler concerning our impact on our children....
    
    
    During a business seminar, the topic under review was the
    effectiveness of slogans.  The speaker made the point that a catchy
    phrase heard often enough will identify a company in the minds of
    consumers.  To demonstrate, he asked us to call out the names of the
    companies associated with several well-publicized slogans. When he
    said, "Fly the Friendly Skies," we shouted out the appropriate airline
    "United." To "Reach out and touch someone," we identified the correct
    telephone company "AT&T." Then he said, "Just do it!" and the person
    seated behind me shouted, "Mom!"
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