| Title: | Welcome to the Golf Notes Conference! |
| Notice: | FOR SALE notes in Note 69 please! Intros in note 863 or 61. |
| Moderator: | FUNYET::ANDERSON |
| Created: | Tue Feb 15 1994 |
| Last Modified: | Fri Jun 06 1997 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 2129 |
| Total number of notes: | 21499 |
My husband is doing a marketing project for a grad school class. His
group is "developing" a golf instructional video. They need to perform
a market research on what golfers are renting or buying in videos, if
any.
Could you take the time to extract the following questionaire, fill it
in, and mail it to me on OAXCEL::FLYNN? If you haven't extracted a
notes file to VMS before, here are the steps:
1. While reading this note, type EXTRACT QUESTIONAIRE.TXT and then
press Return.
2. Exit NOTES and at the DCL prompt type $EDIT QUESTIONAIRE.TXT.
3. Type in your answers to the questions and exit the file.
4. At the DCL prompt type $mail questionaire.txt OAXCEL::FLYNN.
Any help is greatly appreciated,
Robin
GOLF VIDEO QUESTIONARIRE
1. WHAT GOLF MAGAZINES DO YOU READ?
GOLF WORLD
GOLF DIGEST
GOLF MAGAZINE
OTHER (please be specific) ___________
2. Have you ever bought golf instruction videos?
YES
NO (go to question 6)
3. How many?
Ever _________
In the last 12 months __________
4. Where have you purchased such videos?
Golf supply houses
Through television
Through magazine
Golf pro shops
Sporting goods stores
Department stores
Received as gift
Other (please be specific)
5. What is the price you normally paid for a video?
<$10 $40-$55
$10-$25 $55-$70
$25-$40 >$70
6. Have you ever rented gold instruction videos?
Yes
No (go to question 8)
7. If yes, how often?
less than once per month
1-3 times per month
greater than 3 times per month
8. If you answered yes to either questions 2 or 6, what instructions
did you study?
Chipping/sand
Driving
Putting
Other (please be specific) _____________
9. How often do you play golf in any twelve month period?
less than twice 12-20 times
3-6 times 21-40 times
7-12 times more than 40 times
Demographics ... are you?
Male Female
Married/living with significant other
Single/separated
Residence by state (and country other than USA) ___________
Yearly household income:
<$30,000
$30-$60,000
$60-$90,000
>$90,000
Thanks so much!
Robin
| T.R | Title | User | Personal Name | Date | Lines |
|---|---|---|---|---|---|
| 1186.1 | CONCLUSIONS? | MR4DEC::DIAZ | Octavio, GSB Prod Mktg | Tue Mar 19 1991 13:19 | 9 |
Re: <<< Note 1186.0 by OAXCEL::FLYNN >>>
Robin,
I'll be sending you my questionaire. As a reward could you publish
here the conclusions of the survey?
Tavo
| |||||
| 1186.2 | The Golf War | OAXCEL::FLYNN | Tue Mar 19 1991 16:12 | 9 | |
I'd be happy to publish the results ...
FYI, my husband's marketing idea is to hire Norman Schwarzkoph (sp?) as
their celebrity endorsor and name the golf tape "The Golf War." Get
it?
Anyone else have corny ideas to add to the marketing proposal?!
Robin
| |||||
| 1186.3 | Army Golf, left..right..left.... | ODIXIE::RHARRIS | Wed Mar 20 1991 09:35 | 4 | |
How about," NO MATTER HOW YOU SLICE IT, GET HOOKED ON GOLF!"
Hacker Mc Duff
| |||||
| 1186.4 | JSTARS::BARRY | Naked Environmentalist Party of Masssachusetts | Wed Mar 20 1991 12:10 | 11 | |
> FYI, my husband's marketing idea is to hire Norman Schwarzkoph (sp?) as > their celebrity endorsor and name the golf tape "The Golf War." Get > it? Unfortunately, because of the Executive Ethics Act of 1990, "The Bear" will not be able to endorse anything while in office. He is retiring this summer, so maybe next year. He does golf, but basically as a career necessity. I have been in a golf tournament with Gen Horner, Head of Joint Allied Air Force. Brian | |||||