Conference napalm::commusic_v1

1273.0. "Retail Music Trade Magazine Polls" by FSBIC1::DDREHER () Thu Mar 24 1988 12:59

	Here is some poll results from a music industry retail trade
    magazine called "The Music & Sound Retailer".  The also put out
    "Music & Sound Output".

			The Retailer's TOP TEN Products
    			-------------------------------
    
	   Last				       Last
    Rank   Month   Keyboards		Rank   Month   Effects/Signal Proc
    ----------------------------------  ----------------------------------------
      1      1     Roland D-50            1      1     Alesis Midiverb II
      2      3     Ensoniq ESQ-1          2      7     Alesis Microverb
      3      2     Korg DS-8              3      -     Art Proverb
      4      -     Ensoniq ESQ-80         4      -     Yamaha SPX-90
      5      4     Yamaha DX7IIFD         5      -     Alesis Midiverb
      6      7     Casio CX-101           6      4     DOD American Metal
      7     10     Roland Juno-2          7      2     Yamaha SPX-90II
      8      -     Korg DP-80             8      9     Roland DEP-5
      9      6     Roland Juno-1          9     10     Arion Metal Master
     10      9     Korg DSS-1            10      -     DOD FX 65


	   Last
    Rank   Month   Recording Equipment  Rank   Month   Fretted Instruments
    ----------------------------------  ---------------------------------------
      1      1     Fostex X-30            1      1     Fender Amer Std Stat
      2      -     Tascam Porta 1         2      9     Charvel Model 4
      3      2     Vesta Fire MR10-B      3      2     Fender Squire Strat
      4      5     Yamaha MT2X            4      3     Gibson Les Paul
      5      3     Tascam Porta 5         5      6     Kramer Striker
      6      6     Vesta Fire MR30        6      5     Peavey Falcon Classic
      7      8     Tascam Porta 2         7      -     Kramer Focus 6000
      8      -     Tascam 246             8      -     Ibanez RG550
      9     10     AMR System 2           9      -     BC Rich Warlock
     10      -     Fostex 160            10      -     Yamaha RGX Series


	Peavey wins the contest hands down for PA mixers, loudspeaker enclosues,
     and power amplifiers.  Shure leads the way for microphones.  There was no
     sequencer, drum machine, or software categories.


	*	*	*	*	*	*	*	*	*


	There was also a survey that profiles music software buyers, conducted
    by AMC (American Music Conference).  Particpating retailers included
    G. Leuenberger & Co., Sam Ash, Knute-Koupee, P I Keyboards and Audio,
    West LA Music, Computers and Music, and Daddy's Junky Music Stores.

	Just under 50% of music software custmers are purchasing their
    software through a music store.  14% purchased through a "computer
    music store" and 17% direct through mail.

	60% of purchasers are college grads, 50% are single, 48% have incomes
    30K to 60K.  2/3's are not first time buyers.  86% use software for
    sequencing, 79% for composing, 63% for recording, 60% for "making a 
    keyboard sound like other instruments".

	93% own a sythesizer, 81% own a home recording system, 72% a drum
    machine.  Music software is not an inpulse buy.  86% planned the purchase,
    81% new the name of the package they wanted before buying.


	Most of these findings, I think, we already knew....

    Dave