T.R | Title | User | Personal Name | Date | Lines |
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190.1 | | AXIS::ROBICHAUD | Dockers, pants for |CENSORED|s | Tue Mar 20 1990 09:49 | 5 |
| Hey Dick, how about the "Harley Davidson Rangers"? They could
have a bunch of bikers hitting each other over the head with hockey
sticks. It would be a big hit on the East Side of New York!
/Don
|
190.2 | | CAM::WAY | O God of Battles | Tue Mar 20 1990 09:52 | 16 |
| Sort of related....
In Sunday's Atanta 500 NASCAR Race, Darren Cope, winner of this
year's Daytona 500, reserved the space on the back deck of his
car for a missing child ad. It referred to the little boy
missing from Minnesota, and gave a phone number to call, with
the caption "Find ......."
It was estimated that the cost of that space was roughly half
a million dollars over the course of a season.
Quite a gesture, I think
Truly a SportingClassAct(tm)...
Chainsaw
|
190.4 | Nike at the high schools | AUSTIN::MACNEAL | Big Mac | Tue Mar 20 1990 10:06 | 11 |
| Nike apparently also supplies basketball shoes to high school progams.
Good Morning America recently interviewed an SI reporter and the guy in
charge of baseketball promotions for Nike. The SI reporter was saying
that free basketball shoes is just the first step in corruption of
student atheltes. These kids get free shoes in high school and then
expect things to be given to them throughout college. When they
don't/can't get them it could lead to things like point shaving. The
Nike person said that he is just a nice guy and likes to give out shoes
(45 pairs to a basketball team doesn't cost Nike much). He pointed out
that he doesn't give shoes to just the top HS teams although they are
the ones drawing the most publicity.
|
190.5 | | 9505::STUDENT09 | Go Cardinals! | Tue Mar 20 1990 10:07 | 5 |
| Re: Corporate sponsors of teams
You mean like the St. Louis Cardinals playing in Busch stadium?
-- FooBear
|
190.6 | The promoters silence is deafining | AIMHI::CORRIGAN | | Tue Mar 20 1990 10:15 | 17 |
|
I was reading in the New York Post last week a great article on this
subject. It addressed the problem of gang violence, many deaths, that
has increased lately over ownership of name brand sneakers and jackets.
One young kid opened the door of his house to be shot point blank in
the face for his "name-brand" jacket.
The question here is should the pro athletes as well as coaches and
announcers ( have you seen the new Nike ad? ) promote these products
as heavily when kids are getting killed over them?? Is a John Thompson
telling these kids that if your role models are wearing them that you
should go out and "obtain" them and you will be a better player or wear
them because they are "in"??
Whaddaya think??
Joe
|
190.7 | They're everywhere ... | SHALOT::HUNT | Walla Walla, Budapest, Sea Of Tranquility ... | Tue Mar 20 1990 10:16 | 21 |
| $200,000 for sneaker endorsements ??? Sounds like an annual amount for a
coach as opposed to a one-time shot.
The corporate sponsors are everywhere and totally unavoidable, if you ask me.
I'm surprised nobody's mentioned things like the "USF&G Sugar Bowl" or the
"Federal Express Orange Bowl". I think the Rose Bowl has resisted corporate
sponsorship to date but who knows for how much longer.
The NFL has very strict guidelines on teams and their corporate sponsors.
Teams cannot display corporate logos on any part of their uniforms. Seems
like the NBA, MLB, and the NHL feel the same way at least as far as player
uniforms are concerned.
I've always been impressed (if that's the right word) at the underhanded and
sly methods the tobacco companies use to get around the network ban on
adverising their products. Sure, you can't have a Marlboro commercial on the
tube anymore. But that doesn't stop Phillip Morris from renting space near
the stadium scoreboard and placing a huge red-and-white Marlboro logo next to
it. So, everytime the camera pans the scoreboard, there's the logo.
Bob Hunt
|
190.8 | | GENRAL::GIBSON | | Tue Mar 20 1990 10:29 | 14 |
|
Joe,
This crap started with the LA gangs wearing RAIDERS jackets/shirts/
hats. I was told that a high school here in Colorado Springs is calling
the cops if they see anyone hanging around the school with RAIDERS
gear on because it is assumed they are gang members. In Chicago it is
the Bears and Bulls paraphernalia that the gangs are after. I saw on
WGN a couple of weeks ago where a kid was shot to have his jacket
stolen. Then they found out that this kid had robbed the jacket from
another kid at gun point just an hour earlier. The Bears sell the most
NFL official gear with the RAIDERS a close 2nd.
HOOT
|
190.9 | I remember now, its the Jenny Craig Weight Loss Ad!!!! :-)
| TURKEY::J_HALPIN | | Tue Mar 20 1990 11:28 | 10 |
|
> Why even our own Nazz is better known as the 'D' in Budlight advertised on
> the scorers table.
Not any more, they moved NAZZ over to the other Scorer's Table. Rumour
has it the Budweiser people complained about the ugly dude behind the 'D'. I
forget what ad he sits behind now... :-)
JimH
|
190.10 | | COOKIE::MJOHNSTON | Better Living Through Chemicals! | Tue Mar 20 1990 14:48 | 9 |
| CHICAGO COULD CHANGE TO THE :
MERRILL LYNCH BULLS
AND THE
MERRILL LYNCH BEARS
Mike JN
|
190.11 | | RIPPLE::DEVLIN_JO | You find one in every car... | Tue Mar 20 1990 18:51 | 12 |
| Sneaker companies generally give their sneakers to colleges - I'd
venture a guess that a high, high percentage of all colleges (Div
I, and maybe some lower) receive sneakers and other equipment for
free from the major corporations.
I never bought running shoes in college - instead different companies
would sponser us with shoe contracts. Generally, I received a new
pair every other week or so. I know the hoop teams (men and women),
the football, baseball, and a few of the other sports also had deals.
Again, a form of advertising.
JD
|
190.12 | | VAXWRK::NEEDLE | Money talks. Mine says "Good-Bye." | Tue Mar 20 1990 21:35 | 7 |
| >>Why even our own Nazz is better known as the 'D' in Budlight advertised on the
>>scorers table.
Not any more. Nazz used to be the 'D' in Bud Light but it started to look like
BDght so they moved him to center court ;^).
j.
|
190.13 | | 7983::RIEU | In search of...Mr Trout! | Wed Mar 21 1990 07:08 | 2 |
| Isn't that NAZZ behind the auto parts sign now? Not a bad seat!
Denny
|
190.14 | | USRCV1::COLOTTIR | Marge,call me Mr.Idiot,please | Wed Mar 21 1990 14:54 | 5 |
| FooBear, the Cardinals play in Busch Stadium, named after the late
owner of the Cards and Anheuser-Busch, Augie Busch. So I dont think
that could be classified as corporate sponsorship.
HTH, Rich
|
190.15 | | COOKIE::MJOHNSTON | WON MAN ISS NO TOO BLAM! YUO AR!! | Wed Mar 21 1990 14:58 | 9 |
| Hey!
I just noticed that!
Who is Foobear in real life?
And is it a takeoff on FUBAR ? (and we know what that means, right?)
Mike JN
|
190.16 | Look, honey, it's the Clydesdales ... | SHALOT::HUNT | Walla Walla, Budapest, Sea Of Tranquility ... | Wed Mar 21 1990 15:32 | 33 |
| "FooBear" is Tony Eros from the Delaware Software Services
District (my former "home" before transferring to Charlotte).
And saying that the Cardinals are not involved in corporate
sponsorship by Anheuser-Busch is simply ludicrous.
Just go to one Cardinals game. No, make that one inning of one
Cardinals game. Better still, just go to Busch for one batter.
I gar-ron-tee you that you will hear again and again and again
that insipid "When You Say Bud" jingle. After 2 or 3 innings,
you'll be whimpering in your seat every time the organist hits
those first few notes. After a whole game, it'll be burned into
your brain forevermore.
Same thing at Blues hockey games. I was there for a game against
the Whalers in January and I could not believe just how many times
they pounded that jingle into your ears. Every timeout, every
intermission, after every score ...
And the saddest part (to me) was how each time the hometown fans
got all perked up and started a rhythmic clapping in time to the
jingle. It was like some sort of automatic motor neuron reflex.
Organist plays first notes of jingle. Wake up. Clap-clap-clap.
Go back to sleep. Order another Busch or Bud or Bud Light or
Michelob or Michelob Light or Michelob Dry. Wait for next jingle.
Repeat five minutes later.
Oh, and you can be sure that Miller, Old Milwaukee, Strohs, Coors,
or any other non-Anheuser-Busch brand was most definitely *NOT*
for sale there.
Bob Hunt
|
190.17 | | USRCV1::COLOTTIR | Lisa,get away from that jazzman | Fri Mar 23 1990 10:14 | 10 |
| Bob, say you own a major league baseball team. You also own
Hunt's Hot Dogs. Do you think Oscar Meyer is going to get the
concession?? I doubt it. Corporate sponsorship is bound to happen
simply because some big business owners want to own a sports franchise.
I wouldnt call it corporate sponsorship because the team doesnt openly
solicit sponsors.
The Cardinals are OWNED by the Busch family, not sponsored
by the corporation. There is a difference.
Rich
|