Conference hydra::amiga_v1

3462.0. ""Bundle" Deals for Business, Music and Videographics" by KALI::PLOUFF (It came from the... dessert!) Thu Feb 08 1990 23:40

    Hear the sound of the other shoe dropping?  We've all been hearing
    about how Commodore would market the high end of the Amiga line "after
    Christmas."  Well, here are the first shots at specific niches for the
    A2000 and A2500.  The rest of this note describes package deals for
    business, electronic music and video applications.  The text was
    condensed from press releases on Compuserve redistributed over Usenet. 
    Don't blame me for misspellings :-).
    
    Comment:  An excellent step.  Wonder how long it will be before the
    Makers of Conventional Wisdom catch on... :-)
    
    Wes
    **********************************************************************
    
     COMMODORE TARGETS AMIGA BUNDLE TO BUSINESS MARKET
 
WEST CHESTER, Pa.-February 5th, 1990- Commodore Business Machines, Inc. Vice
President of Marketing Lloyd Mahaffey today unveiled aggressive plans for
further penetration into the U.S. business market by announcing a unique
limited-time Amiga system offer featuring the Commodore Amiga 2000HD (R)
equipped with a pre-installed MS-DOS (R) based "Bridgeboard, " 1084 monitor and
Amiga WordPerfect (R) version 4.1.
 
Mahaffey said the system offer, which runs now through March 31, 1990, was
developed for business professionals who require a cost-effective,
multi-purpose, multi-tasking personal computer to accomplish a variety of tasks,
from word processing to graphics production and spreadsheets. Additionally, the
system is ideal for the work-at-home user who needs to run MS-DOS software from
the office but also is interested in having a home education and productivity
machine all-in-one, he said.  [No price given -- NWP]
 
"What we have developed is a multi-DOS solution package that enables users to
utilize the Amiga for its unique graphics and video capabilities in addition to
using it periodically to run specialized MS-DOS applications."
 
Additional plans targeted to the corporate market call for a continued emphasis
on the multimedia computing market, according to Mahaffey. Commodore pioneered
multimedia computing with the introduction of the Amiga in September 1985.

*******************************************************************************
 
   COMMODORE ANNOUNCES SPECIAL AMIGA OFFER FOR PROFESSIONAL MUSIC MARKET
 
WEST CHESTER, Pa.-February 5th, 1990- Commodore Business Machines, Inc. Director
of Business Markets David Archambault today announced a special offer* providing
professional musicians with music software and a Musical Instrument Digital
Interface (MIDI) worth approximately $600.00 with the purchase of an Amiga
2000HD personal computer and 1084 color monitor.
 
Included in the package will be a MIDI interface from ECE R&D and three software
programs from Dr. T, a leading music software developer. Software includes
Keyboard-Controlled Sequencer (KCS) Version 3.0, Copyist Apprentice and a choice
of one librarian software package.
 
The offer, which runs now through May 31, 1990, is being announced through a
national and regional print advertising campaign targeted at the professional
music market, according to Archambault. Amiga purchasers collect their software
at the time of system purchase by presenting the print advertisement/coupon to
their local dealer.
 
"Within the music market we see an important, creative core now spearheading the
move towards true multimedia computing, where the Amiga is a key player," said
Archambault. "We developed the offer partly in response to these key users who
are eager to see us broaden our reach within the creative community."

*****************************************************************************
 
     COMMOODORE ANNOUNCES AMIGA PROFESSIONAL VIDEOGRAPHICS BUNDLES
 
WEST CHESTER, Pa.-February 5th, 1990- Commodore Business Machines, Inc. Vice
President of Marketing Lloyd Mahaffey today announced two new systems based on
the Amiga 2000 series machines targeted for use in video production. The
systems, including a general purpose and an advanced system version, are
available exclusively through authorized Commodore dealers now through May 31st,
1990.
 
Mahaffey said the systems were developed to further Commodore's lead in the
professional video market. Each system is configured with specialized software
that takes advantage of the Amiga's inherent video compatibility and to perform
professioonal-quality character generation, paint-box and animation
applications.
 
The general purpose system features an Amiga 2000HD, an A2058 card for an
additional 2MB of 16-bit (for total of 3 MB) RAM, an A1084 color monitor,
TV*Text Professional character generation software by Zuma Group and Deluxe
Paint III paint-box and 2-D animation software by Electronic Arts. The general
purpose system has a suggested retail price of $4200.00.
 
The advanced system includes an Amiga 2500/30 with 4MB of 32-bit RAM, an A1084
monitor, Deluxe Paint III, Pro Video Gold character generation software by
Shereff Systems, and Sculpt-Animate 4D 3-D animation software from Byte by Byte.
Suggested retail price for the advanced bundle is $6400.00.
 
According to Mahaffey, the systems were designed to increase the Amiga's
penetration into the rapidly expanding professional video production market. The
Amiga's lead in multimedia is linked directly to its strong position in the
professional video market, he said.
 
In a 1988 study by Sheer and Chaskelson, a leading professional video market
research firm, the Amiga placed at the very top in terms of market share --
first among 3-D modeling and animation systems, second among paint-box systems
and third among character generators. No other personal computer registered in
the study.
 
Commodore Business Machines, Inc., based in West Chester, Pa., manufactures and
markets a complete line of computers and peripherals for the business,
education, government and consumer markets.
 
The multi-tasking Amiga line includes the Commodore Amiga 500 (TM), the
Commodore Amiga 2000 (TM) and three enhanced products: The Commodore Amiga
2000HD (TM), the Commodore Amiga 2500 (TM) and the Commodore Amiga 2500/30 (TM).
Commodore's line of MS-DOS (R) compatible computers includes the Colt (TM) and
Professional Series III (TM).
 
MS-DOS is a registered trademark of Microsoft Inc.
 
* Offer valid only at paticipating dealers.