Conference hydra::amiga_v1

739.0. "CBM Fall Ad Schedule" by LEDS::ACCIARDI () Wed Sep 23 1987 23:13

Got this off of Plink.  Looks like there really will be some advertising
this year.  Hope the ads are good, since I'm getting tired of doing all
of CBM's work for them.

Ed.

****************************************************************************
Here's the info about Commodore's Amiga 500 advertising campaign for Sept-Dec
1987. Here's the Magazine, TV and Fall Comdex promotion schedule for Sept-Dec
for  1987: 


               SEPT         OCT              NOV                  DEC
WEEK OF:        28     5  12  19  26     2  9  16  23  30    7  14  21  28


SPOT TV!!!      X         X   X   X            X   X   X     X

Local Newpapers               X   X                X         X

USA Today       X

Newsweeklies:
  People                                 X
  Newsweek                               X                   X
  Sports Illus.                          X                   X

Monthlies:
  Life                                   X--------------X
  Omni                                                       X-----------X

General and
Special Interest:
  Consumer's Digest                      X--------------X    X-----------X
  Commodore                              X--------------X    X-----------X
  Compute                                X--------------X    X-----------X
  Compute's Gazette                      X--------------X    X-----------X
  High Fidelity                          X--------------X    X-----------X

***FALL COMDEX Support***

Trade Publications:
  Comdex Show Daily                      X
  Computer Software News                 X
  Computer Dealer                        X  X  X   X
  Computer Reseller News                 X
  Computer Systems News                  X
  PC Week                                X
  Infoworld                              X

Outdoor:
 5 Billboards                            X  X

California In Flights:
Pacific Southwest Airline (PSA)          X--------------X
Southwest Airlines-Spirit                X--------------X



     This info came directly from a package that my local dealer had
recieved. The Magazine and TV ads are Amiga-500 specific, but the Comdex
stuff does not say such. Also, I have seen a set of storyboards for the
REAL Amiga 500 commercial. This commercial definitely drives home the fact
that "Amiga = Computer". And, Commodore will have a 1-800 number displayed
at the end of the commercial! Commodore will also be sending each dealer 10
video tapes which are promo tapes for the 500.
     Also, for all you Bostonians, expect to start hearing Amiga radio
commercials on Kiss 108 starting later this month. I heard the tape, and it
sounded REAL GOOD!
     
Graham
****************************************************************************

  	





Press <return> for more

    Commodore has postponed the ad campaign for one week.  Expect to
    start seeing TV spots the week of October 5.
    
    

    just in time for the Atarifest at the Centrum on Oct 10-11.  Atari
    says it will have some hardware announcement there last i heard.
    
    Did CBM give any reason for the one week delay?
    
    -dave

    Has anyone seen the A500 ad yet?  I don't watch much TV, but it
    has been seen by one guy in my department, and he thought it was
    pretty good.  This person is considering buying one.
    
    Also, I hear that all dealers have been given 10 promotional videotapes
    to lend to prospective buyers.  Seems like a great idea.
    
    AmigaWorld has a full page ad for the A2000.  It is the first ad
    that stresses the Amiga as being the only available 'personal business
    computer' with a true multitasking OS.  They also heavily use the
    phrases 'personal video production workstation' and 'color desktop
    publishing'.

    Yes, it was a pretty good ad ... of course they had Defender of
    the Crown running on the closest screen. They did mention multitasking,
    but I don't believe they really demonstrated that aspecxt of it.

    The only A2000 ad I've seen here (in Germany) by C-A themselves
    has a picture of the machine and the big heading says
    
    " Amiga 2000 - THE WHOLE WORLD OF MS-DOS "     !!!!!!
    
    Yeecchh!
    

    
    I just saw the my first Amiga TV AD.  I think it was channel 38
    (Boston Area).  I just caught the tail end of it, but I think it
    looked pretty good.  All I saw were shots of the Amiga with various
    graphics displays and the 800 number at the end.  Looks like Commodore
    is finally going to start marketing the Amiga again!  (By "again"
    I'm referring to the $1295 "Maserati" push of about a year and a
    half ago.)
    
    regards,
    
    steve mcafee
    

    

    I saw the same one on channel 5 (Boston) the other night during the
    11pm news.  (I think it was Tuesday.)  I think it was also on the next
    nite, but it wasn't on last nite.

	Paul

    And now they have a new logo for the Amiga.
    
    I wonder how much money they wasted on coming up with it, and why
    they bothered.  I was just getting used to the double check.
    
    Randy
    

I just got back from attending the three day AmiExpo in New York.
Jay Miner (the father of the Amiga) explained one of the reasons why
Commodore didn't advertise the Amiga 1000 for a year.  The Amiga 2000
and 500 are about a year late.  Commodore expected that they would be
able to introduce the 2000 and 500 last fall.  They had canceled the
ad campaign for the 1000 in preparation for starting up the campaign
for the newer machines.