Conference 7.286::macintosh

949.0. "Price Reduction" by DPE1::ARMSTRONG () Fri Jan 31 1997 17:53

From the Evangelist distribution....

Subject: PR--Price Reductions
Message-ID: <[email protected]>

Apple Announces Price Reductions on Several Product Lines 

U.S. Prices of Power Macintosh, Performa, Network Servers, and Workgroup 
Servers Reduced Up to 27 Percent

CUPERTINO, Calif.--Jan. 31, 1997--Apple Computer, Inc., today announced 
lower prices to its U.S. authorized resellers for several product lines, 
including Power Macintosh, Macintosh Performa, AIX-based Network Servers 
and Mac-OS-based Workgroup Servers. Effective immediately, selected 
products from each line are being offered at price reductions of up to 27 
percent. These price reductions are consistent with Apple's strategy to 
offer high-value, competitively priced products to market segments such 
as large business and professional publishing as well as the consumer, 
small business, and youth marketplaces.

"Our customers look to Apple to provide advanced multimedia and Internet 
capabilities on computers that help them create, edit, publish, and 
access information," said Marco Landi, executive vice president and chief 
operating officer. "These price reductions allow customers to purchase 
superior Apple technology at competitive prices."

These price reductions may result in lower U.S. retail prices. Actual 
prices may vary and customers should consult their local Apple authorized 
reseller. Outside the United States, Apple has already reduced or is 
concurrently reducing prices on these computers in most of its major 
market segments.

Estimated U.S. Retail Prices 

                                  New Estimated	      Previous Estimated 	
                                  Price/Range         Price/Range 

Power Macintosh 7200/120	          $1,350 - 1,400	     $1,600 - 1,650 
Power Macintosh 7200/120 PC Comp.  $1,800 - 1,850	     $2,300 - 2,350 
Power Macintosh 7600/132	          $1,800 - 1,850	     $2,300 - 2,350 
Power Macintosh 8500/150	          $2,200 - 2,250	     $3,000 - 3,100 
Power Macintosh 8500/180	          $2,700 - 2,800	     $3,700 - 3,800 
Power Macintosh 9500/200	          $3,200 - 3,300	     $4,200 - 4,300 
Power Macintosh 9500/180MP	        $4,000 - 4,150	     $5,200 - 5,300

Performa 6360/160/16/1.2GB/28.8/8xCD       $1,399	             $1,499 
Performa 6400/180/16/1.6GB/28.8/8x CD      $1,599	             $1,699 
Performa 6400/200/16/2.4GB/28.8/8x CD/     $1,799	             $2,199 
L2 cache	
Performa 6400 Video Editing Edition        $2,299              $2,699
200/32/2.4GB/28.8/8x CD/L2 cache/ 
Avid Cinema/Apple Video System               

Workgroup Server 7250/120 16/2G/8x CD-ROM	  $1,800 - 1,900	     $2,000 - 
2,100 
Workgroup Server 7250/120 16/2G/8x 	        $2,600 - 2,700	     $2,800 - 
2,900 
CD-ROM/AppleShare
Workgroup Server 7250/120 16/2G/8x 	        $2,200 - 2,300	     $2,400 - 
2,500	 
CD-ROM/Internet
Workgroup Server 8550/200 32/2G/8x          $4,500 - 4,600	     $5,100 - 
5,200 
CD-ROM/AppleShare	                    

Workgroup Server 8550/200 32/2G/8x          $4,100 - 4200	      $4,700 - 
4,800 
CD-ROM/Internet	
                                                                      
Workgroup Server 8550/200 32/2G/8x          $4,600 - 4,700	     $5,200 - 
5,300 
CD-ROM/DAT	
     
Workgroup Server 8550/200 32/2G/8x          $5,400 - 5,500      $6,000 - 
6,100
CD-ROM/DAT/AppleShare	


AppleShare IP 5.0 Upgrade for Workgroup Server Solution The new prices 
for the Workgroup Servers include one of three solution bundles--valued 
at $4,000 to $6,000 if purchased separately at manufacturers' suggested 
list prices.  Additionally, customers who purchase a Workgroup Server 
AppleShare bundle from Jan. 7, 1997 are eligible for an upgrade to 
AppleShare IP 5.0 by submitting proof-of-purchase and $9.95 for shipping 
and handling.  The AppleShare IP 5.0 upgrade promotion allows Workgroup 
Server customers to purchase Workgroup Servers at the reduced server 
prices announced today, and later take advantage of the enhanced 
networking and Internet features offered with AppleShare IP 5.0. As the 
next-generation AppleShare server software, AppleShare IP 5.0 combines 
traditional file and print capabilities with web, mail and File Transfer 
Protocol (FTP) services to provide users with a one-stop productivity 
solution to share information and resources. The upgrade also includes 
Mac OS 7.6, and is planned to be made available to customers when 
AppleShare IP 5.0 is anticipated to ship in the first calendar half of 
1997.  To register for the upgrade, customers of the Work group Server 
AppleShare bundle should call  1-(800) 293-6617, extension 759.

Network Server 700/200                 $11,500 - 11,800	   $15,000 - 
15,300 
(48MB,1MB,2x4GB Disks,8x CD-ROM)  
                                    
Network Server 700/150 	               $10,200 - 10,500	   $13,000 - 
13,300 
(48MB,1MB,4GB Disk,DAT2,4x CD-ROM) 

Network Server 700/150                 $8,100 - 8,400	     $10,500 - 
10,800 
(32MB,1MB,1GB Disk,4x CD-ROM)	 
                                         
Network Server 500/132                 $8,700 - 9,000	     $9,500 - 9,800 
(32MB,512K,2GB Disk,DAT2,4x CD-ROM) 	
                                         
Network Server 500/132                 $7,000 - 7,300	     $7,700 - 8,000 
(32MB,512K,4x CD-ROM) 
                                    
Network Server 2GB F/W                     $700 - 800	         $800 - 900 
SCSI-2 Disk in Removable Tray 
                                    
Network Server 4GB F/W                 $1,150 - 1,250	     $1,300 - 1,400 
SCSI-2 Disk in Removable Tray 
                                    
Network Server 9GB F/W                 $2,150 - 2,250	     $2,300 - 2,400 
SCSI-2 Disk in Removable Tray 
                                    
Network Server 700 2GB                     $700 - 800	         $800 - 900 
Fixed disk with Bracket       
                                    
Network Server 8mm 20GB                $4,900 - 5,000	     $5,300 - 5,400 
Tape Drive/Tray	
                                    
Network Server PCI Ethernet Card	      $125	               $140 
Network Server PCI Ethernet            $155	               $190
100Base-TX Card	
                                    

Apple, the Apple logo, AppleShare, Macintosh, Performa and Ma OS are 
registered trademarks of Apple Computer, Inc. PowerPC and the PowerPC 
logo are trademarks of International Business Machines Corporation, used 
under license therefrom. AX is a registered trademark of International 
Business Machines. All other brand names mentioned are registered 
trademarks or trademarks of their respective holders, and are hereby 
acknowledged.