| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 1288.1 | Bob Jolls has the wallet | IJSAPL::OLTHOF | Yes, the name is HenNy, not Henry | Mon Aug 30 1993 10:39 | 9 |
| Looking at the latest organizational chart, Bob Jolls VP is responsible
for product marketing (from the Strecker organization). Any decision
to market or not to market, to do adds or not, have to pass his bureau.
Of course, this must be aligned with the engineering vision that
Strecker has. If that's Alpha, you cannot expect to see marketing
dollars for Rdb as that funding would only upset Oracle, Sybase, ..
Henny
|
| 1288.2 | Digital and Marketing | NOVA::BERENSON | Database Architecture, Standards, and Strategy | Mon Aug 30 1993 16:08 | 35 |
| Well, Product managers have *never* had the authority to take out
advertising for their products. Advertising, and other marketing
"programs" have always (or at least for many years) been controlled
separately from the budgets for people in product management and
marketing groups. Even when money is available to engineering groups,
things like reprints, trade show presence, etc. usually come before big $
advertising. Advertising has another attribute which is that the
corporation is always seeking to control it at some very centralized
level.
Digital is in flux on how it is going to do product marketing. The trend
is away from individual product marketing to larger marketing programs.
Getting our marketing content into those programs, and keeping it from
being buried by all the other content, is what our product marketing
people are now trying to do.
This isn't unique to database, or to software. I was talking to an AXP
engineer a couple of weeks ago who comented on how difficult it was
getting the content for the particular Alpha system he worked on into the
corporate Alpha marketing program. That is, the program is pushing
"ALPHA" but there is no marketing of the "DEC 12345 AXP" system.
If you have comments on Digital's current approach to marketing, I would
indeed suggest that you give it to Bob Jolls and Ed Lucente.
If you have comments specifically on the marketing of our production
systems products (DB, TP, System/Network Management), I'd suggest
giving them to Rose Ann Giordano.
I'd particularly suggest you bring up sales losses that occured because
our marketing situation did not give the customer confidence in the
products. Just saying "we should market our products" is not going to
have much impact.
Hal
|
| 1288.3 | UNIX support | MEMIT::SILVERBERG_M | Mark Silverberg MLO1-5/B98 | Thu Sep 02 1993 14:06 | 3 |
| We position Rdb in our Commercial UNIX capability
Mark
|
| 1288.4 | Hmmm | MSDOA::SECRIST | Let me show you the future. | Wed Sep 08 1993 19:56 | 9 |
|
; We position Rdb in our Commercial UNIX capability
That's good news -- especially once it ships under OSF/1. Do you
just say it's program announced or what ?
Regards,
rcs
|
| 1288.5 | This is a giant leap, inform Gareth Taube | IJSAPL::OLTHOF | What I need right now is vision | Thu Sep 09 1993 16:22 | 7 |
| Re .3
I say that this small step can be a giant leap to Digital. Now lets
take that just one inch further, announce DEC Rdb on somebodyelses
Unix.
Great courage, great work!
|