Conference ulysse::rdb_vms_competition

1112.0. "RALLY sales video tape available." by 4GL::KIRK (I've lost my hidden agenda!) Wed Mar 18 1992 00:04

From:	SSGV02::CARNEY "PAT, OFFICE OF STRATEGIC COMMUNICATIONS, 1-0438  17-Mar-1992 1739" 17-MAR-1992 17:46:06.14
To:	@RALLYVID
CC:	PC
Subj:	New DEC RALLY TESTIMONIAL/DEMO VIDEOTAPE - ORDER # CID 5171, Avail.3/25



The NEW DEC RALLY Videotape for customers is nearly complete.   This memo 
addresses simultaneous distribution in all three regions, worldwide.
Marie Murphy will be sending PAL copies to the Rally European Tour countries 
prior to her visit.

Give this memo WIDE distribution.

Please let me know if you have concerns or questions.

Pat

------------------------------------------------------------------------------

The video:  DEC RALLY, COHESION and the Information Network: 
	    The OPEN ADVANTAGE for Software Development

Order # CID 5171

The video is approximately 25 minutes in length and contains an introduction 
by David Stone, Vice-president of the Software Products Group, a customer
testimonial from APG, Zurich, the largest advertising agency in Switzerland 
and a RALLY Demonstation and narration by Richard Kirk, RALLY Engineering.
There is a brief fade-to-black between sections so the sections can be shown 
separately.

The audience:  MIS Management level

Messages:

	o Digital is listening to the Voice of the Customer
	o Concurrent engineering works and DEC RALLY is a proof point
	o Digital's RAD COHESION solution, based on DEC RALLY, supports
 	  fast, accurate development of applications
	o DEC RALLY-generated applications can work efficiently with 
	  distributed databases in a multi-vendor, client/server environment
	o Digital has the best systems integration approach to addressing
	  critical multi-vendor support services.

The video will also be used as a fulfillment piece for the RALLY Direct Mail
campaign and the direct mail piece follows the design and style of the video
graphics.

Video Availability:  Mid-late March

Distribution via the following:

US, Europe, and GIA ORDERING:
Through the online A/V Catalog, $VTX AVCATALOG.  Or, via electronic mail to:
HYSTER::AVINFO or AVINFO @MKO.

Alternate Europe ORDERING: 
Send email to Astrid Lukassen @JGO

Please Provide --

Name:
Badge:
CC:
Location:
External address:
DTN:
Organization:
CID order #: 
Title of Video:
Quantity:
Video Format: (3/4, VHS, or BETA)

Please allow two weeks for delivery, unless priority mail is specified.


Distribution:



TLE::MMURPHY 
CCIIS1::LANNERO
CCIIS1::ROACH
ESSB::TREANEY
ESSB::CONNOLLY
MRKTNG::MORRIS
SDTMKT::HILL
SSGV01::CARNEY
AIMHI::BRATTLOF
4GL::KIRK
4GL::ROGERS
SSGV01::COSTA