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Conference ulysse::rdb_vms_competition

Title:DEC Rdb against the World
Moderator:HERON::GODFRIND
Created:Fri Jun 12 1987
Last Modified:Thu Feb 23 1995
Last Successful Update:Fri Jun 06 1997
Number of topics:1348
Total number of notes:5438

971.0. "Oracle's NAS ad" by SNOMAN::AARON (Aaron Sakovich @HVO. Sales Support Consultant) Wed Aug 07 1991 21:42

The ad looks a bit like one of our NAS ads: brightly colored lettering, big
letters with different size characters.  I was fooled when I first saw it, but
didn't have to go far to find out otherwise.  Yet another volley fired from
the marketing mavens at the big O...


From "Digital News", 8/5/91, p. 2

				    Rdb RUNS
			          ON EVERY NAS
			           PLATFORM.*

		  *Except DEC ULTRIX/RISC and DECstation and
		ApplicationDEC and DECstation PC and OS/2 and
		  IBM MBVS and SCO UNIX and non-Digital UNIX
		  and DEC MicroVAX ULTRIX and DEC VAX ULTRIX
		    and DECsystem and MS-DOS and Macintosh
		     and IBM VM and DEC VAXstation ULTRIX.

Good intentions notwithstanding, Rdb still only runs on DEC's high-margin
VAX/VMS computers.  So if you want to use any of DEC's other NAS ocmputers like
their ULTRIX machines, you're out of luck.

ORACLE, on the other hand, is portable.  So you can take full advantage of the
computers DEC NAS covers.  As well as all the ones it doesn't.

So call us.  We'll tell you all about our open family of portable software and 
all the support, education, and consulting services that stand behind it.

But you'll have to ask DEC why their software doesn't run on their hardware.

			--------------------------
			 1-800-633-0529 Ext. 4261
			--------------------------
				 ORACLE�
		Software that runs on all your computers.
T.RTitleUserPersonal
Name
DateLines
971.1CIMNET::BOURDEAURich Bourdeau CIM Product MarketingThu Aug 08 1991 18:092
    Also in Digital Review August 5, 1991 P27...
    
971.2Some things don't changeKCBBQ::DUNCANGerry Duncan @KCO 452-3445Sun Aug 11 1991 18:5110
	Hmmmmm .... wonder what our executives and sales managers (who
	"urged" us to suck up to the Oracle people) think about this ?

	Weren't these the people who were {assured|hoodwinked} by Oracle
	executives that the slam ads would be eliminated in exchange for
	a better working relationship ?

	I hate to do this ... but .... I told ya' so !!

	-- gerry (who still doesn't trust Oracle)
971.3So, whadawedo?MBALDY::LANGSTONThe secret is strong ears.Tue Aug 13 1991 03:2829
I want to know what y'all we should do about this either when our customers
explicitly ask us about the ad or when the subject comes up or when Oracle comes
knocking on Mr. Customer's door.

"Well, first of all, unless you're planning to re-write all your applications 
and pay to re-train your people on Oracle and throw out the investment on your
current tools and applications, you probably don't want to have the same database 
and tools running on all your different hardware platforms.  And even if you do
if you do want to have the same thing running everywhere you don't want to 
pay those high prices for SQL*everything.

Instead, why don't you keep the things that are running well.  Keep your Lotus,
your dBASE, your Paradox running on the desktop.  Use the tools that your people
know on the various platforms on which they run.  

NAS isn't hardware platforms and it isn't databases.  It's making the things
you already have work better together.

Do you really want to have important data sitting out on a PC, anyway?

Our business isn't dependent on selling you a lot of software that may not need
at exorbitant prices you can't afford.  Our business is based on making your
systems work the way your people do: together."

This feels a little thin... 

Anybody?

Bruce
971.4CIMNET::BOURDEAURich Bourdeau CIM Product MarketingTue Aug 13 1991 22:509
    Portability is our Achiles heal, but the Oracle Ad is based only on
    half-truths.  While a Rdb database does not run on all the platforms
    that Oracle mentioned in their Ad, Rdb does provide Client Access
    from most of thoes platforms.  We need to stress this capability
    anong with the others that Bruce mentioned in .3.  
    
    Multi-Vendor Client Access,  Database Interoperability,
    Cost-of-Ownership, and Service are our best weapons against
    Oracle's Portability message. 
971.5The bset defense is a good offenseTYSON::KURATAThu Oct 17 1991 16:1734
    re .3
    
    WRONG !!!
    
    Our best defense against ORACLE/SYBASE/... protability issue is to :
    
    1.  Provide an integrated database application development environment. 
    
    Just look at the tool sets from ORACLE, SYBASE, or INGRES.  Data
    element definitions moves transparently between all of these systems,
    not through the mismash we call CDD.
    
    2.	Provide this environment on a number of platforms, DEC and non-DEC.
    
    Customers are no longer enamored with the VAX.  Most customers I talk
    to want a system that they can replace when a faster technology becomes
    available at minimal cost.  This is why our standards message and OSF
    operating systems messages have great appeal.  
    
    If we plan on having a credible data base product in the future, it
    MUST run on multiple platforms.  RDB does not even run on OUR RISC
    systems.  
    
    
    Sorry for the flame, but I am watching several of my account groups
    customers go to ORACLE in a big way, and we don't really have much of a
    story to tell because they are buying UNIX hot-boxes. This includes the
    "glass-house" MIS types that are looking at throwing out the IBM
    systems, but want to replace it with a series of high-speed servers
    that localized.
    
    Jerry