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Conference ulysse::rdb_vms_competition

Title:DEC Rdb against the World
Moderator:HERON::GODFRIND
Created:Fri Jun 12 1987
Last Modified:Thu Feb 23 1995
Last Successful Update:Fri Jun 06 1997
Number of topics:1348
Total number of notes:5438

841.0. "HP & Oracle" by STKHLM::WAHLQVIST () Tue Jan 15 1991 15:24

    
    From the MARKETING notesfile. We are maybe not the only ones having
    problems with split messages.
    
    /uw
    
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Note 1449.0     HP and Oracle - What's Right with this Picture??      No replies
CSTEAM::WAN_NOOR                                     67 lines  14-JAN-1991 14:44
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               *****   HP and Oracle Expand partnership  *****
        
    
    Jan 14th, '91
    Ashikin Wan-Noor
    Competitive Sales team
     
    
    HP and Oracle have agreed to to expand their business relationship 
    worldwide, a move designed to increase their application, database, 
    service & support, technology, and joint marketing and sales efforts:
    
    HP's contribution:
    
    *	Oracle products placed as one of the top of HP's Preferred Solution 
        Provider program.  These include Oracle's RDBMS, application 
        development and CASE tools, and Oracle's Accounting products.
    
    *	HP is considering taking customers orders for Oracle software.
    
    *	HP is considering offering its customers Oracle product support 
        primarily from the Customer Response Centers.
    
    
    Oracle's contribution:
    
    *	To use HP9000/800 series as a reference development platform for its 
        UNIX Products Division, and for some internal production systems.  
    
    *	Oracle has established an HP Product Division for HP3000 systems.  
        Both companies plan to increase porting and performance support 
        staff so that optimally tuned Oracle products are promptly available 
        for both platforms. 
    
    *	Oracle has selected HP9000 workstations as the development platform 
        for Motif-based tools.
    
    
    AND the Clincher...
    
    	Both companies will train their sales force to jointly sell 
        Oracle products on the HP3000 and HP9000 families.  An initial step 
        is to install and demonstrate Oracle products at HP's Application 
        Demonstration Centers (uh? sounds like the ACTS, doesn't it) 
        worldwide.  In fact both plan to implement a co-selling strategy for 
        key accounts. 
    
    
    Editor's Note:
    
    Even though not every line item will be immediately executed, the 
    gameplan undoubtedly could be convincing and persuasive especially in 
    selling situations where a common database vendor, with multiplatform 
    support is desirable or required.  This appears to be a potentially 
    viable WIN-WIN situation for both companies, provided enough and timely 
    resources are deployed.
    
    The gameplan also seem to strengthen some belief in the industry that HP 
    is getting out from the software business.  Refer to VTX article for 
    ASK/Ingres and HP/EDS/ASK respective acquisitions in late '90.  HP's 
    approach has been systematic; the ASK/Ingres partnership plays a role in 
    migrating HP's manufacturing software (MM and PM), while the HP/Oracle 
    would play in the Financial software area.  HP's own FA/3000 had long 
    languished, with very few installed copies.
    
    What can we learn from this??
T.RTitleUserPersonal
Name
DateLines
841.1let's get the whole storyMRKTNG::SILVERBERGMark Silverberg DTN 264-2269 TTB1-5/B3Thu Jan 17 1991 13:534
    would have been helpful if you published the replys to the note instead
    of just the orginal.
    Mark
    
841.2Some replies to the base-noteSTKHLM::WAHLQVISTWed Jan 23 1991 13:04195
    re -1:
    
    How did you know that there where any replies ? Let me guess, you
    looked in th MARKETING notes-conference,( but forgot to copy over
    the replies  ;^) ).
    
    /uw
    
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Note 1449.1     HP and Oracle - What's Right with this Picture??         1 of 10
SUBWAY::GRAHAM "The revolution will be televised"    11 lines  15-JAN-1991 05:06
                                -< lessons... >-
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    >What can we learn from this??
    
    Probably get sales people to stop bashing ORACLE...and get them to work
    with ORACLE where appropriate.
    
    The days of selling VAX hardware to 'control' (whatever that means) an
    account are almost over.  Either we build good a multi-platform database
    system, or we live with an inferior but flexible system from the bad guys.
    
    Kris...                                                     
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Note 1449.2     HP and Oracle - What's Right with this Picture??         2 of 10
IW::WARING "UK DECdirect Software"                    7 lines  15-JAN-1991 08:09
                         -< IBM in on the act as well >-
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... and I got an IBM mailshot yesterday where they are promoting ORACLE on
the RS/6000, running joint seminars and suchlike.

Oracle need all the help they can get at the moment; the database market is
well down at the moment, and they laid off 80 people here a week or so back.

								- Ian W.
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Note 1449.3     HP and Oracle - What's Right with this Picture??         3 of 10
MRKTNG::SILVERBERG "Mark Silverberg DTN 264-2269 TT" 10 lines  15-JAN-1991 08:10
                     -< old Digital tapes being replayed >-
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    We had the same, actually better, opportunity offered by Oracle, and
    because of the issues that certain folks in certain groups have with
    Oracle, we turned it down.  I have all the literature & HP sales kit
    information.  How long until we recognize we can't leave money on the
    table any longer?   We should start humoring the customers & take their
    money when they want to spend it, even if Oracle or any other 3rd party
    vendor is part of the customer's demanded solution!
    
    Mark
    
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Note 1449.4     HP and Oracle - What's Right with this Picture??         4 of 10
EISKPS::SLATTERY                                     25 lines  15-JAN-1991 10:23
                            -< Another perspective >-
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Maybe I'm missing something but...


My reaction to the base note was that HP is talking out of both sides of thier
mouths.

Didn't they just announce that all thier DB stuff was going to be Ingres?

Don't they own a significant part of Ingres?


So, what should the customer choose, and what will the HP rep really choose,
Ingres or Oracle?

If the customer is a manufacturing account, should they install Oracle for
non-manufacturing and be force to use Ingres for manufacturing???


Another tact is that this is no diferent than us having competing CMPs and
SCMPs (aren't Oracle and Ingres both CMPs)??

The fact that HP will train thier salesforce is a new twist.  Maybe they are
making a push to be the DB platform of choice.

Ken Slattery
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Note 1449.5     HP and Oracle - What's Right with this Picture??         5 of 10
CGOA02::HOFFER "2+2=4 But that's only hindsight..."  15 lines  15-JAN-1991 11:22
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    It strikes me that we have (on paper) all the same things that HP just
    trumpeted.  We can take orders for Oracle on Ultrix, we have a joint
    marketing agreement with them, etc.  We could announce all the same
    things that HP has.  The difference is that we view our relationship
    with Oracle as negative, while HP has Presented theirs as positive.  I
    have no idea what it really is.
    
    What I would really like to see is Rdb on every platform there is.  Win
    business in accounts where another hardware architecture has already
    been put in place.  Plus, if the customer was unhappy about
    performance, we could reply that while we gaurantee the functionality
    of our database, if the customer wants performance gaurantees as well
    we would have to review the hardware platform...
    
    I don't need or want anymore "deals" with Oracle.
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Note 1449.6     HP and Oracle - What's Right with this Picture??         6 of 10
NOVA::NEEDLEMAN "no good deed goes unpunished"       28 lines  15-JAN-1991 13:02
                       -< DEC is a software company.... >-
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    re .0
    
    well here is one cut ;-)
    
    
    1. if DEC wants to be commodity box maker then by all means, partner
       with every software vendor there is.
        
    2. That the HP database strategy with Allbase/SQL is so bankrupt that
       they buy a piece of ASK Ingres and partner with Oracle
    
    3. That the FABS CSH agreement with Oracle to co-promote Oracle
       financial and train each others sales people on each others
       products = HP's agreement
    
    4. That Oracle will say and do anything as they lose to Rdb on the VAX
       VMS platform, lose to Sybase on the Microsoft platform, lose to DB2
       on the MVS platform and I hope lose to ULTRIX/SQL on the ULTRIX
       platform
    
    5. All of the above
    
    Barry
     
    
    
    

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Note 1449.7     HP and Oracle - What's Right with this Picture??         7 of 10
CALS::THACKERAY                                      23 lines  15-JAN-1991 14:30
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    Re -.1:
    
    Or perhaps HP are simply doing one important thing.....they are
    LISTENING TO THE CUSTOMER.
    
    If the customer already has Oracle, they are not going to buy Ingres as
    well. Bye bye HP sales rep.......except, now the HP sales rep gets to
    sell Oracle and at least has a slice of the pie PLUS A MARGIN ON THE
    SOFTWARE and whatever services are needed. 
    
    The same goes for Digital. I can tell you, I've seen enough accounts in
    which the customer has demanded Oracle and we've doggedly gone the RdB
    path, and lost the business. All of it.
    
    There has been enough said about RdB versus Oracle, but the bottom line
    is still the bottom line. 
    
    If the customer wants Oracle across multiple platforms, it's generally
    either deal with it on those terms, try to get as much of the business
    as possible (including selling Oracle), and supporting it. Then,
    perhaps, we may get more business in the future.
    
    Ray
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Note 1449.8     HP and Oracle - What's Right with this Picture??         8 of 10
MR4DEC::VANTREECK                                    10 lines  16-JAN-1991 17:41
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    "We" are not in the database business. "We" are not in the hardware
    leverage business. Some of you are -- not all of us. If you're in
    Demmer's or LaCava's your job is to sell iron and work with any
    software vendor that leverages sales of your iron. If you're in
    Stone's organization you push RDB. The problem is our sales reps
    haven't been told yet which business they're reporting into. They're
    trying to the right thing and being confused by the mixed signal
    from management.
    
    -George
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Note 1449.9     HP and Oracle - What's Right with this Picture??         9 of 10
LESLIE::LESLIE "Andy Leslie"                           1 line  17-JAN-1991 03:26
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    Demmer isn't in the iron business. At least not solely. He says so.
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Note 1449.10    HP and Oracle - What's Right with this Picture??        10 of 10
BIGUN::ANDERSON "The Unbearable Lightness of Being"  12 lines  21-JAN-1991 22:54
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    re .8
    
    Trouble is, George, that sales people think they work for Sales (or
    maybe Digital). The margin (return on investment) to Digital for
    software is orders of magnitude over hardware, but we need the hardware
    edge as a differientiator (when it allows us to be competitive).
    Hardware can make us money but the margin seems to alter all the time,
    and now trends say that we make money out of software more and more.
    
    Does the customer see Demmer vs Stone vs X vs Y? They do, because they
    see fragmentation, see stove pipes, see mixed messages, SOMETIMES.
    Still its better than it used to be.