Conference ulysse::rdb_vms_competition

471.0. "Ingres ad in WSJ." by DPDMAI::DAVISGB (Gil Davis DTN 554-7245) Wed Oct 25 1989 19:04

    Wall Street Journal, October 24th, 1989
    
    Interesting stuff...the DEC Ad that says today we announce something
    big...and shows a 9000 in the shadows...
    
    On Page A9 is a full page that says in Big Block letters:
    
    			A Few Words
    			aboout the one
    			piece of software
    			that could kill
    			your company.
    
    
    And then page A11 says:
    
    	relational database blah blah blah blah benchmark scores
    	like you wouldn't believe blah blah blah blah everybody's
    	information management needs from you down to the
    	janitor blah blah blah blah blah blah blah blah blah
    	thousands of consultants 24 hours a day for the rest of your
    	life blah blah blah blah blah blah blah blah blah technical
    	gibberish blah blah blah blah blah blah vaporous promises
    	blah blah blah blah blah custom tailored to fit everybody
    	blah blah blah blah blah blah blah relational database blah
    	blah blah the computing environment that redefines the 
    	21st century blah blah blah blah blah blah post-state-of-
    	the-art blah blah blah blah blah nanosecond response times
    	blah blah blah blah blah runs on every platform in the
    	known universe blah blah blah blah blah blah blah blah 
    	blah blah blah blah blah blah blah blah blah blah blah
	blah blah blah blah blah blah blah blah all's fair as long
    	as you're not outright lying blah blah blah blah blah blah
    	blah blah blah blah 
    	blah blah blah blah 		ENOUGH.
    
    
    	Flatulent rhetoric and misleading tech-talk are not exactly a good
    basis for decision making.  Especially not when the subject is
    relational databases.  There's too much at stake.  You know it. We know
    it.  And if the truth were told, we suspect the other guys know it too.
    Enough is Enough.
    	The next time you see an ad from Ingres, you'll finally see an
    alternative to gibberish, vapor, and blah.  Namely, real information
    about a more intelligent way to run your business.  The Ingres
    Relational Database Management System.
    	Stay Tuned.
    
    						Ingres
    

    They are setting up Ingres/Simplify, the new Ingres end-user tools that
    run on Sun.
    
    ---- Michael Booth