| Title: | DEC Rdb against the World |
| Moderator: | HERON::GODFRIND |
| Created: | Fri Jun 12 1987 |
| Last Modified: | Thu Feb 23 1995 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 1348 |
| Total number of notes: | 5438 |
I am just ramping up on RDB, and all the "other products" available
and
their capabilities.
As part of my self-education I attended the "INGRES KALEIDOSCOPE"
last Thursday (May 5th). This was of course a Relational Technology
roadshow.
Consisted of demonstrations and seminars given by either RTI itself
or (the majority) software houses & customers who chose to use INGRES.
My impression, having been in DEC for 5 years now and only a short
time getting into databases, is that DEC does have all the typical
front-end stuff to hang on the database but it just doesn't come
across as 'intrgrated', yet integrated is what the customer wants.
This, I think, is partly a marketing problem - DEC is very conservative
in their advertising I find - and partly, as other people have
commented, that each product/engineering group maybe look on that
product as 'their baby'.
Hamish
| T.R | Title | User | Personal Name | Date | Lines |
|---|---|---|---|---|---|
| 129.1 | Too Many Products | QUILL::BOOTH | A Career in MISunderstanding | Mon May 09 1988 16:22 | 24 |
The key difference seems to be marketing. We have the same options
that Ingres and Oracle do, but they present those options far better
than we do.
Having been stuck with the VIA overview, I know it is exceedingly
poor. Not only are there more than 90 slides, but most are text.
The most disturbing part is that we present VIA as a product pitch
on ACMS, CDD, TDMS, Rdb/VMS, DBMS, Teamdata, Rally, etc. We talk
about the best features of each product.
If it is a database sale, these products should be discussed as
"options" for the database. ACMS is the "server option", CDD is
the "dictionary option," TDMS is a "screen handler," Teamdata and
Rally are 4GL options. There is not a great need to mention these
other products by name. It is much more effective to discuss their
features and benefits, and mention them as available options, not
seperate products.
If we are to succeed in this highly competitive market, we must
more effectively market our products. That requires teamwork between
engineering, marketing, and the field. We need to put egos aside
and work for the success of Digital.
---- Michael Booth
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