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Conference ilbbak::us_sales_service

Title:	US_SALES_SERVICE
Notice:	Please register in note 2; DVNs in note 31
Moderator:	MCIS3::JDAIGNEAULT

Created:	Thu May 16 1991
Last Modified:	Tue Sep 03 1996
Last Successful Update:	Fri Jun 06 1997
Number of topics:	226
Total number of notes:	1486

93.0. "Let's change our name ... The Digital Corporation" by KCOHUB::DAZOFF::DUNCAN (Gerry Duncan @KCO, 452-3445) Mon Mar 16 1992 11:36

	In keeping with our open advantage theme, I propose a change to
	our corporate name.  The new name is:

		The Digital Corporation

	Then, if we want, we can have the:

		- Digital equipment group
		- Digital services group
		- Digital manufacturing group (for Alpha, disk and other
			components business)
		- Digital software group
		- et. al.

	I think the time has come to get the word "equipment" out of
	our minds .... .forever.

	Discuss

T.R	Title	User	Personal Name	Date	Lines
93.1	time to change our image	CSOA1::FOSTER	Frank, Mfg/Distr Digital Svcs, 432-7730	`Mon Mar 16 1992 12:23`	25
	I agree with the underlying thought process which prompted the base note. We and our customers must stop thinking of DEC as a hardware vendor. I am not sure that "Digital Corp." though....the Digital in Digital Equipment Corp is a modifier of Equipment....... Maybe we should have an entirely new name. Many companies have changed their names, for example: OLD NEW Esso Exxon American Brands Chiquita US Steel USX SS Kresge Co. K Mart Corp. What if we made DEC our legal name? Sooner or later people would forget what it stood for. Or, what about "SII - Systems Integration International" ? After all, everything we sell is or can be a part of systems integration.... I am not feeling very creative right now, so I can't think of any other suggestions.... Frank
93.2	NOT another TLA!!!!	SENIOR::HAMBURGER	One more imbecile than I counted on!	`Sun Apr 26 1992 22:47`	16
	Well, time to voice a note of conservatism and "We don't do it that way" in here... 8^) EXXON � means, as I understand it, absolutely NOTHING in any language....Many of the initial names now in vogue also mean little or nothing to anyone. I for one would be sad to see us give up a perfectly good corporate identiy, one that we have worked long and hard at to build and make recognised, and create a TLA* for our corporate logo and name. * = TLA = Three letter acronym I think our customers would be sorry to see the corp name go as well. You would certainly create a new low in corp morale with many folks that have long years of service with Digital Equipment Corp. Vic