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Conference ilbbak::us_sales_service

Title:US_SALES_SERVICE
Notice:Please register in note 2; DVNs in note 31
Moderator:MCIS3::JDAIGNEAULT
Created:Thu May 16 1991
Last Modified:Tue Sep 03 1996
Last Successful Update:Fri Jun 06 1997
Number of topics:226
Total number of notes:1486

79.0. "We fight ourselves..." by KYOA::KOCH (It never hurts to ask...) Mon Feb 10 1992 15:20

    Attached is a discussion concerning Oracle from the RDB_VMS_COMPETITION
    notes file. I have obtained permission from MSBCS::TAUBE to post this
    memo. This is based on this memo NOT BEING RE-POSTED OR FORWARDED without
    his permission. However, the interesting part is that an engineering
    group is going to use Oracle as an integral part of a CASE system. 
    
    As you might suspect, this is extremely frustrating for me. I am trying
    to sell Rdb and this gives tacit approval to the Oracle argument of
    software independence. How do I sell against this when the corporation
    supports actions like this in the engineering community?
    
    Thanks for your thoughts.
    
    
       <<< BEAGLE::$1$DUA200:[NOTES$LIBRARY]RDB_VMS_COMPETITION.NOTE;1 >>>
                         -< Rdb/VMS against the world >-
================================================================================
Note 1070.0        Oracle not playing the game as our partner         12 replies
BEAGLE::GODFRIND "Alvin Toliver was here"            50 lines  22-JAN-1992 10:37
--------------------------------------------------------------------------------
(Posted without permission)

     +---------------------------+ TM
     |   |   |   |   |   |   |   |
     | d | i | g | i | t | a | l |      I N T E R O F F I C E   M E M O
     |   |   |   |   |   |   |   |
     +---------------------------+

     TO:  VSS Staff			DATE:  20 JAN 92
          Distribution			FROM:  Gareth Taube
                                        DEPT:  VSS Customer Programs
     CC:  Dick Anderson			EXT:   293-5269
          Bill Demmer			LOC/MAILSTOP:  BXB1-2/F12
                                        ENET:  MSBCS::TAUBE
					MEMO:  101

     SUBJECT:  ORACLE ADVERTISEMENT



     Today Oracle will run an anti-RDB advertisement that we asked them
     not to run in the interests of our relationship. We need to, therefore,
     respond in a measured way to indicate our reaction to this behavior.

     I have informed them that we can no longer entertain the idea of 
     joint advertising.  I am also asking that your organization not
     undertake any activity with Oracle that will result in a public 
     endorsement of our relationship.  That means no fliers, data sheets,
     press releases, joint relationship statements, etc.

     Oracle still represents a sizeable part of our platform business.
     Joint work supporting them from a technical side should continue.  
     On the public relationship side, I do not feel we have an understanding
     as to how to work together and, therefore, need to exercise restraint 
     at this time.

     I will let you know if the situation improves.  Please let me know
     before you embark on any externally visible activity. Thanks, in advance,
     for your cooperation on this matter.

     Regards,

     Gareth

     /rf
<= distribution list suppressed =>
	Steve Blanchette	Myles Falvella
	Ed Barker		Wally Cole
	Duncan Anderson		Rene Martinez
	Dick Angel
================================================================================
Note 1070.1        Oracle not playing the game as our partner            1 of 12
COOKIE::OAKEY "The Last Bugcheck - The Sequel"       56 lines  23-JAN-1992 21:53
                             -< The ad.... in B&W >-
--------------------------------------------------------------------------------
Excerpted without permission from the January 20, 1992 Digital News.



				Rdb.

		    It's Slow.  It's Proprietary.

                          It Locks You In.

                      Maybe That's Why It's Free.


followed by 4 bar charts

	Performance on VAX 6560         Cost/Performance on VAX 6560

	ORACLE		153 tpsB	ORACLE  	$17,1K/tpsB
	Rdb		60.1 tpsB	Rdb		$31.6K/tpsB
		Codd&Date and D.A.		Codd&Date and D.A.


	VAXcluster Scalability from 3 to 4 6560s

	ORACLE				89%
	Rdb				Not Published
			Codd&Date


	NAS Platforms

	ORACLE				ALL
	Rdb				1


When you buy a VAX VMS computer, you'll get a free runtime version of Rdb.  
Which sounds pretty good, until you realize all the things Rdb doesn't give 
you.

According to Database Associates and Codd & Date you won't get ORACLE's
TPC-B performance or cost-efficiency.  Or ORACLE's VAXcluster scalability. 
Or ORACLES's portability. 

So call 1-880-633-0529 Ext. 4250 and find out why with free Rdb, you get 
exactly what you pay for.


			    ORACLE logo

		Software for people who can't predict the future

� 1991 Oracle Corporation.  ORACLE is a registered trademark of Oracle
Corporation.  Rdb, VAXcluster, VAX and VMS are trademarks of Digital
Equipment Corporation.  TPC Benchmark is the trademark of the Transaction
Processing Performance Council.  Other trade names referenced are the
trademark of the respective manufacturer. 
================================================================================
Note 1070.2        Oracle not playing the game as our partner            2 of 12
MBALDY::LANGSTON "The secret is strong ears."         6 lines  28-JAN-1992 02:35
                           -< My blood is boiling. >-
--------------------------------------------------------------------------------
The things that make this ad really work are the lies.

�  It's Slow.

�  It Locks You In.

================================================================================
Note 1070.3        Oracle not playing the game as our partner            3 of 12
16836::STOUT                                         18 lines   4-FEB-1992 23:49
                                   -< Seeds >-
--------------------------------------------------------------------------------
    It turns out that Oracle does not need a joint advertising campaign 
    with Digital.  It is my understanding that we have plans to port some
    of our CASE products to ULTRIX.  These products will use Oracle for
    their underlying data repositories.  This will give them defacto
    endorsement.  If you think the current situation is bad, just think 
    how humiliating it will be to endorse their products (by selling
    Digital products which require Oracle) while they continue to publicly 
    bash Rdb.
    
    It is getting very difficult to hold your head high if you support the
    sale of Rdb and related products.  When we start shipping Digital products
    that require Oracle how do we explain ourselves to customers whom we have
    convinced to convert to Rdb??? And think about this - everytime one of 
    those products is sold we plant the seeds for our continued demise...
    I know this all sounds very negative, but I am having a difficult 
    time seeing anything good in the relationship.
    
    Dale                                          
================================================================================
Note 1070.4        Oracle not playing the game as our partner            4 of 12
BROKE::HIGGS "SQL is a camel in disguise"            29 lines   5-FEB-1992 15:17
                                   -< Amen >-
--------------------------------------------------------------------------------
                       <<< Note 1070.3 by 16836::STOUT >>>
                                   -< Seeds >-

You certainly hit the mark from my perspective!

Remember the coffee mugs from many years back that declare 'Digital is a 
Software Company'?  (I still have one.)  Supposedly KO himself claimed that we
were at that time.  We weren't then, and we aren't now.  The company is still
being run as if we were a hardware company (and because of that mindset at the
top levels, we in fact are), and as if we can succeed without raising the 
importance of software (which I believe we cannot).

The only reason that I can see why we 'endorse' (read: kowtow to) Oracle is
that the people who make the high level decisions in Digital believe that the
road to success lies in selling hardware, and that Oracle sells hardware for us.
They are willing to go to extreme lengths, including completely screwing up
our database strategy, to attempt to sell hardware.

But didn't we lose money on hardware last year?

And what happens when Oracle turns around and causes us to lose control of
our accounts, and eventually convinces the customers to move to a different
'more cost-effective' box?  Much good our hardware sales do us then.

It reminds me of the story of the Trojan Horse.

The seeds of our demise, indeed!  It's happening as we speak.

Bryan
================================================================================
Note 1070.5        Oracle not playing the game as our partner            5 of 12
COOKIE::BERENSON "Lex mala, lex nulla"               33 lines   6-FEB-1992 22:45
                        -< We are not a single company >-
--------------------------------------------------------------------------------
Digital is not "one company" and never has been, despite the slogan of
the 80s which claimed otherwise.  The New Management System makes this
aspect of the company even worse.  Digital is a bunch of separate
business units who are measured on their own units business results.
The units cooperate only to the extent that they all see themselves
*DIRECTLY* benefiting from the cooperation.

A business unit focused on hardware does not benefit by slighting one
software supplier in favor of another.  To such a business unit, the
choice of Rdb/VMS vs ORACLE is of no direct consequence to them as long
as the customer buys their hardware.  While there may be indirect
consequences (such as loss of account control), there are counteracting
influences.  For example, a customer already wed to ORACLE might actually
be dislodged because their software vendor (ORACLE) had a falling out
with the hardware vendor (US).  So, the account control issue has been
turned into a two-edged sword (and if you don't think software vendors
have that amount of power, witness the IBM vs MICROSOFT battle in the PC
space).

There is one further factor.  If you are a hardware business unit about
to introduce the absolute hottest boxes on the market, and you are very
interested in taking business from other hardware vendor's installed
base, you have to make sure that the software they are running on the
other vendors gear runs on yours as well, and runs better than it does on
the other vendors stuff.

So, for a hardware business unit the approach being taken makes sense.
There is no one higher up (and never really has been) saying "what is the
best approach for Digital overall"?  Even worse, we are so REVENUE hungry
right now that talk of account control and the like have absolutely no
impact on anyone.

Hal
================================================================================
Note 1070.6        Oracle not playing the game as our partner            6 of 12
MRKTNG::SILVERBERG "Mark Silverberg DTN 264-2269 TTB" 6 lines   7-FEB-1992 13:41
                    -< do customers want account control? >-
--------------------------------------------------------------------------------
    Thinking from the customer's perspective, what's more important....
    Account Control by Digital or Digital selling me what I want?
    
    Just curious
    Mark
    
================================================================================
Note 1070.7        Oracle not playing the game as our partner            7 of 12
COOKIE::BERENSON "Lex mala, lex nulla"               20 lines   7-FEB-1992 18:56
                       -< Account Control = Handholding >-
--------------------------------------------------------------------------------
When their environment falls apart for some reason or another, that's
when customer's want "account control".  They want someone to take
responsibility and "fix it".  And, they want someone to take
responsibility for helping to prevent the problem in the first place.
They also want a stable vendor who will be around when all of this
happens.  That is what the customer gets out of Digital having "account
control"  That is why customers stuck with "all IBM" shops for so many
years, refusing to consider Digital systems or even 3rd party software
for their IBM systems.

BUT, not all customers care about this stuff.  And, even many that do
want us to provide the same level of service and handholding for all
their products, even if we aren't the vendor.  The problem is, that I'm
not convinced they'll pay enough in EIS money to justify the level of
support they want.  And, unless they buy large quantities of profitable
Digital products (read: software) we won't be able to make any money off
them at all.

Hal
.
================================================================================
Note 1070.8        Oracle not playing the game as our partner            8 of 12
KCOHUB::DAZOFF::DUNCAN "Gerry Duncan @KCO, 452-3445" 12 lines   7-FEB-1992 20:17
                     -< Rdb/OSF1 and/or RdbStar will help >-
--------------------------------------------------------------------------------
	A good way to compete with Oracle would be for Digital to wakeup
	and tell the world that we are:
	
	1) porting Rdb/VMS to OSF1
	2) going to deliver RdbStar distributed components 

	at the same time AND that both products will work TOGETHER 
	and play off each other's strengths.  This would be the easy
	task.  Delivery on our promise is the tough part.  Maybe this
	is why we don't make many promises ?

	-- gerry
================================================================================
Note 1070.9        Oracle not playing the game as our partner            9 of 12
CSC32::S_MAUFE "third different screen and keyboard" 15 lines   7-FEB-1992 21:31
                              -< Oracle on ALPHA >-
--------------------------------------------------------------------------------
    
    looks like Oracle will beon Alpha real soon after FRS,
    
    from "Digital News, Feb 3rd, 1992"
    
    Several large third-party software houses have already had access to
    early model Alpha Workkstations. Oracle Corp is hard at work porting
    its relational DBMS and tools to VMS and OSF/1 on the ALPHA hardware
    platform. " ... " He (Nimish Meta) said Oracle will be available in
    production release on Alpha 'in a very reasonable time after the
    shipping of Alpha hardware'"
    
    etc
    
    Simon
================================================================================
Note 1070.10       Oracle not playing the game as our partner           10 of 12
HGOVC::DEANGELIS "Momuntai"                          14 lines   8-FEB-1992 02:38
                            -< what customers want >-
--------------------------------------------------------------------------------
�<<< Note 1070.6 by MRKTNG::SILVERBERG "Mark Silverberg DTN 264-2269 TTB1-5/B3" >>>
�                    -< do customers want account control? >-

Yes, I agree with Hal that many of our large accounts want/need the kind of
hand holding that IBM has traditionally given in the past. We cannot provide
that kind of investment to our clients without some sort of 'payback'. 
Customers do not want to be locked in, and we don't want them to buy from
anybody else (if we have a solution) - only one solution really - start selling
them multiplatform software. If we have the software, then they won't buy from
anybody else if our product set is comprehensive, in the same price range as
competitors, and offer good support. Problem is, that in the DB area we don't
have that yet.

John.
================================================================================
Note 1070.11       Oracle not playing the game as our partner           11 of 12
TPSYS::BUTCHART "TNSG/Software Performance"           7 lines  10-FEB-1992 14:36
                              -< Account control >-
--------------------------------------------------------------------------------
re .6,7

Interesting topic, as I just got back from a visit to a customer who very 
explicitly stated that they WANTED Digital to practice IBM-like "account 
control" on them.  And defined it very much as Hal did.

/Dave
================================================================================
Note 1070.12       Oracle not playing the game as our partner           12 of 12
BROKE::HIGGS "SQL is a camel in disguise"            26 lines  10-FEB-1992 15:21
--------------------------------------------------------------------------------
               <<< Note 1070.10 by HGOVC::DEANGELIS "Momuntai" >>>
                            -< what customers want >-

Yes, I agree with Hal that many of our large accounts want/need the kind of
hand holding that IBM has traditionally given in the past. We cannot provide
that kind of investment to our clients without some sort of 'payback'. 
Customers do not want to be locked in, and we don't want them to buy from
anybody else (if we have a solution) - only one solution really - start selling
them multiplatform software. If we have the software, then they won't buy from
anybody else if our product set is comprehensive, in the same price range as
competitors, and offer good support. Problem is, that in the DB area we don't
have that yet.

===============================================================================
RE: 'start selling them multiplatform software', I completely agree.  And that
means non-Digital platforms, as well.

DBS Engineering is trying to get there.  One of the major problems is that 
there are groups within Digital that undermine our efforts by their misguided
Oracle games.
  
Hal pointed out that the New Management Structure is discouraging all groups
from working together.  I couldn't agree more.   The total lack of any obvious
Corporate commitment to a database strategy that all such groups agree to shows
the weakness of the current structure.  I think that Digital is sending multiple
messages, and that customers are rightly confused and suspicious.
T.RTitleUserPersonal
Name
DateLines
79.1MADWT::HENDERSONAnother Casualty of Applied MetaphysicsMon Feb 10 1992 17:358
I think it is fairly obvious that our CASE tools are going multi-vendor as are 
many of our other software products. RDB is a single vendor single OS database.
For the multi-vendor software products to accomplish their goals they must use
a multi-vendor multi-os database. 

If you want to sell Rdb in the 90's then you must be open. To be open you must
be multi-vendor/multi-os/multi-network. Rdb on DECosf is not open. Rdb will be
open when I can sell it on an impressive list of HW/OS.
79.2ODIXIE::WALLSBeautiful Atlanta, GATue Feb 11 1992 08:5413
    Reading this note is frustrating.  From one point of view we do need to
    support ORACLE to be able to win business from our h/w competitors but
    that same flexibility confuses the Digital customers (and the field) on
    just what is our DB strategy.  It seems to me that with the new OPEN
    world that if we believe  Rdb is truly a world class DB then we
    need to port it to all of the s/w platforms (ala like ORACLE) and sell
    it as a world class DB and not just a DB that only runs on VMS.
    
    However I do support Digital stopping any joint advertising and
    promotions with ORACLE.  ORACLE sounds like a partner that you do not
    want to turn your back on.
    
    !!!!!???!!!!
79.3WHO301::BOWERSDave Bowers @WHOTue Feb 11 1992 10:4111
The product in question is, to the best of my knowledge, CDD for OSF/1.  The
contemplated ORACLE support was driven by the need for database performance.
It appears that ULTRIX/SQL just can't cut it as the underlying engine for
CDD.  Once the decision to go with an open db interface was made, ORACLE and 
Sybase were the obvious choices for v1.0 support.

Our big problem at this point is that even when we do have an open RDBMS, it
will probably lack the necessary performance in its initial release.  An Rdb/OSF
product would at least give us a performing, mature RDBMS on our own platforms.

-dave
79.4DECplan considering OracleSHALOT::LAMPSONWhatever ya do, ya gotta have FUN!Thu Feb 13 1992 17:37163
        Considering the nature of this topic, I thought some of you might
        want to open the DECPLAN conference and take part in this
        discussion.  Chris Shaver is the DECplan Program Manager.
        
        Press KP7 to add DECPLAN to your notebook.
        
        _Mike
        
          <<< CLT::DISK$CLT_LIBRARY3:[NOTES$LIBRARY]DECPLAN.NOTE;1 >>>
                         -< DECplan Public Conference >-
================================================================================
Note 1373.0      Which ULTRIX relational databases for DECplan?          1 reply
4GL::SHAVER                                         149 lines  13-FEB-1992 15:06
--------------------------------------------------------------------------------

The DECplan team would like your opinions on our ULTRIX server strategy. 
Here is the dilemma.

We have spent millions of dollars creating DECplan, a project and time 
management system.  We announced the VMS and ULTRIX/RISC versions in 
June 1991.  We started shipping the VMS version in September, and will 
begin shipping the ULTRIX client in February 1992.

The ULTRIX server has been troublesome to us.  We have had difficulty 
finding an adequately performing data base.  After spending several 
months on technical evaluations these are our options.  If you have 
other choices, we'd love to hear them.  

		Please give us your opinions!

Scenario 1
----------
Announce that our server will use Oracle as the data base engine.

Availability summer of 1992.

  Advantages:
	Oracle is easy for us to work with on a technical basis --
          its SQL interface and good consultants make it easier for us to
          implement.
	Oracle makes DECplan look like a good product. It is marginally
	  faster than Rdb on VMS, we have not found any killer
	  bottlenecks, and it has many options for tuning.
	Many customers are happy that they don't have to buy another
	  data base and can leverage their existing Oracle expertise.
	Oracle has the majority of the unix data base market share. 
	  (49% - much more than any other data base product on UNIX)
	It would be easy to retarget the data base to a PC platform 
	  using tools provided by Oracle.
	
  Disadvantages:
	Oracle would have to be a prerequisite license for DECplan.
	There is a fundamental distrust of Oracle among DEC field people.
	Oracle will be in our accounts if they are a prerequisite.
	Product shifts by Oracle could be a problem since DECplan is
	  is a demanding application in terms of data base usage.

Scenario 2:
----------
Announce that several data base engines will be supported by DECplan on 
ULTRIX, beginning with Oracle.

Availability of Oracle: summer of 1992
Availability of other servers: unknown presently

  Advantages:
	Oracle is easy for us to work with on a technical basis.
	Oracle makes DECplan look like a good product.
	Many MORE customers are happy that their data base of choice will be
	  supported.
	If we discover a show stopper on Oracle, we are in a stronger
	  position to fall back to another data base.
	
  Disadvantages:
	Supporting multiple data bases is difficult because each SQL 
	  we've seen is significantly different from all others and requires
          a separate server implementation.
	Oracle would be first, but the others would have to come later
	  because of limited engineering resources.
	We in engineering have to have expertise in several data bases.	
        We would have increased maintenance and development costs if we 
          continue to support multiple server implementations.
	Oracle is likely to outshine the other data bases.
	Will customers insist on interoperability of multiple data base
	  engines?  This could be very costly.

Scenario 3
----------
Announce that ULTRIX/SQL will be the DECplan data base engine.

Availability: unknown

  Advantages:
	ULTRIX/SQL license is packaged with ULTRIX. No need to buy
	  another data base.
	DEC has some leverage over Ingres, so we would be partially
	  protected against product shifts.
	
  Disadvantages:
	ULTRIX/SQL's performance is currently unacceptable for some of
	  DECplan's queries, and barely acceptable for the rest.
	The amount of time needed to tune ULTRIX/SQL to reach acceptable
	  performance is impossible to predict, and may NOT be possible.
	  This is a high schedule risk.
	DECplan develops a bad reputation because of underlying
	  technology.
	Getting technical support from Ingres has been difficult at
	  best.


Scenario 4
----------
Announce that several data base engines will be supported by DECplan on 
ULTRIX, beginning with ULTRIX/SQL.

Availability: unknown

  Advantages:
	We are starting with the Digital supported solution.
	Many MORE customers are happy that their data base of choice will be
	  supported.

  Disadvantages:
	ULTRIX/SQL's performance may tarnish DECplan's reputation.
	Supporting multiple data bases is difficult because each SQL 
	  we've seen is significantly different from all others.
	ULTRIX/SQL would be first, but the others would have to come later
	  because of limited engineering resources.
	We in engineering have to have expertise in several data bases.	
        We would have increased maintenance and development costs if we 
          continue to support multiple server implementations.
	Will customers insist on interoperability of multiple data base
	  engines?  This could be very costly.

Scenario 5
----------
Announce our server will use Objectivity as the data base engine.

Availability: unknown, likely to be end of 1992 or beyond

  Advantages
	Superior performance over any relational database, including 
	  Oracle, Rdb and ULTRIX/SQL
	Object-Oriented database is a natural way to model DECplan concepts.
	DECplan is a typical application for Objectivity; improvements in
	  Objectivity are likely to help DECplan.
	ULTRIX - VMS interoperability at the physical database level
	Possibilities for improved data distribution
	DEC has leverage over Objectivity, protected against product shifts.

  Disadvantages:
	Significant portion of DECplan code will need to be rewritten; 
	  longer schedule, higher development cost, more risk.
	Not SQL based; minor functional changes in DECplan may be required.
	Objectivity is not yet "industrial strength -- we would be 
	  coding on a moving target.
	Some customers want THEIR data base of choice.  Without using 
	  SQL, we would not support other data bases.
	Objectivity may never enjoy the market acceptance of an Oracle,
	  Rdb, or Ingres.
	We have quotes now for the ULTRIX server. Could we keep this 
	  business if we moved out the delivery by 6 months?
    
79.5rdb is openDATABS::NEEDLEMANtoday nas/is, tomorrow...Thu Feb 20 1992 08:2611
    re .1 

    Rdb is open in that Rdb V4.1 is 100% NIST SQL compliant. People can
    write applications that are open to Rdb or any other standards bases
    RDBMS. Portable is not equivalent to open. SQL/Services does run on
    MS-DOS, windows, MAC, sun, VMS, and ULTRIX and support decnet or
    TCP/IP. Your applications can be portable.


    Barry

79.6MADWT::HENDERSONAnother Casualty of Applied MetaphysicsThu Feb 20 1992 15:3618
All portable software is not open
but...
All open software is 
	portable (i.e. available on multiple HW platforms), 
	supports standards
	runs under at least Unix and hopefully others (DOS, OSF, VMS...)

Rdb only does 1 out of 3. Having "open access" is not open. They other cost 
is in training and management. Customers don't want to have to have Rdb on
our hardware and another on the other hardware when they can get one db on both 
and only have to worry about training, updates, release cycles and support for
one.

Customers need to be able to implement systems on a variety of hardware, 
some existing, some new, some DEC, some not. No one wants to be tied to a 
single vendor or platform. They never have, they just put up with it until 
they had the power to get out.

79.7Not ALL customers are the same KCOHUB::DAZOFF::DUNCANGerry Duncan @KCO, 452-3445Mon Feb 24 1992 11:1245
	Re: .6  If you're complaining about Rdb not being "open" or 
	"portable" that's OK but you should be aware that not even the
	great marketing giants at Oracle, IBM, or {your personal choice}
	can answer "YES" to all of your three requirements.  For example, the
	current version of Oracle (6.2) doesn't support NIST standards
	for SQL.  The need for a "more open" database is urgent for 
	Digital.  This is why, by an overwhelming vote, the IM Partners
	urged Dave Stone to port Rdb/VMS to OSF1.  No, this doesn't give
	us an "open" database per your list.  It does, however, give us
	enough to get past these technical discussions and talk about
	solving the customer's problems.  If we had Rdb functionality
	on OSF1, I can't imagine any customer who would feel uncomfortable
	at the prospect of Rdb/VMS, Rdb/Alpha, or Rdb/OSF1 ... AS LONG AS
	the customer was convinced that Digital could/would partner with
	them for the long-haul.

	I disagree with your last paragraph re: customers wanting to be
	tied to a single {platform | vendor | etc}.  Contrary to what
	we would like to believe, significant numbers of customers (or
	potential customers if you prefer) STILL will pay {IBM, Anderson,
	EDS, Perot, Digital, HP, Oracle} more for the comfort of knowing that
	these companies will help solve critical business problems.  

	These decisions to pay more and allow themselves to be "locked in"
	are, in many cases, delibertly made and are based on proven track
	records, personal relationships, and the partner's (us in this case)
	ability to "just say yes" when your valued customer asks for help
	and commitment.  You are correct that no customer likes the problems
	and time constraints associated with IBM's CICS or IMS, for example.
	
	Yet, the track record of IBM and these products to "deliver the
	goods" may be the most important critical success factor.  Further,
	I would speculate that, while not easy, the decision to become 
	non-open was very far down the list when these business people made
	their choice.  

	IMO, we can argue among ourselves about what's open, what's portable,
	and what's standards.  In the end though, it's entirely possible
	that this inward looking will be our downfall.  I vote for solving
	the customer's problem (with open or unopen technology) ... AND ...
	for getting out of the unending "what's open" word games.  After all,
	it doesn't matter what we think open means, it's how the customer
	defines open that drives our behavior.

	-- gerry
79.8MADWT::HENDERSONAnother Casualty of Applied MetaphysicsMon Feb 24 1992 16:5313
You are right, every customer IS different; from every other customer and more
importantly from themselves. Hardly anyone has the same requirements today that 
they had 6 months ago nor will they have the same as today six months from now.

This pace of change is driving the business need for open systems and avoidance
of lock-ins. Being able to react quickly to reorganizations, mergers, 
aquisitions, sell-offs, closures, moves... IS a business need, one that is not 
adequately addressed by standards and one platform products.

Sure some people will pay a premium to us for the quality, reliability and 
integrity of VMS or Rdb (or Digital itself) but many more would pay that premium 
if the choice did not also include un-necessary lock-ins that limit their 
choices in coming months or years.