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Conference ilbbak::us_sales_service

Title:	US_SALES_SERVICE
Notice:	Please register in note 2; DVNs in note 31
Moderator:	MCIS3::JDAIGNEAULT

Created:	Thu May 16 1991
Last Modified:	Tue Sep 03 1996
Last Successful Update:	Fri Jun 06 1997
Number of topics:	226
Total number of notes:	1486

69.0. "SME new account ideas/event !!" by USRCV2::HARRIGANK () Wed Jan 22 1992 23:03

    
    
    		     	  OPENING DAY  
    
    			 OPEN SYSTEMS
    
    		       	OPEN ADVANTAGE 
    
    
    
    I am planning a OPEN systems event in Buffalo for April 16, 1992
    Its the opening day for our AAA Buffalo Bisons baseball team.
    
    The event is targetted as a SME, new customer event only. I have the
    entire day wired to the baseball theme;
    			1) Digital Baseball uniforms for VARS participating
    			2) Digital caps
    			3) Baseball memorabilia everywhere.
    			4) Ballpark lunch menu { dogs, nachos,nuts,.....}
    			5) Each VAR will "add" own special theme character
    			   in either booth demo or trinkets...
    			6) � day event then FREE ticket to attendee for
    			   " BISONS GAME SEASON OPENER " @ 1PM
    			7) Each VAR 1 target market speciality, not
    		multiple VARs in same market segment to fight over customers.
                        8) Each VAR receives ~250 invites for their new 
       			   customer target mail lists.
                        9) A Full Digital ad campaign to market the event ,
    			  Newspaper, radio, telemarket to top 50 SME accts.
    			10)A " POWER " speaker to reinforce the
    			   attendance. { BIGname, BIGcompany, Consultant..}
    
    Its going great so far in the planning, VARS love the concept and plan.
    
    I could really use input to what kind of Digital, non Digital speaker
    would travel and support a SME OPEN systems event like this. I expect a
    minimum of 50 - 100 people.
    
    Any suggestions ??
    
    					 	Kevin Michael Harrigan
    						Buffalo SME rep.
    						dtn 345-2436
    						716-691-2436

T.R Title User Personal
Name Date Lines

69.1 get Marketing to help CSOA1::FOSTER Frank, Mfg/Distr Digital Svcs, 432-7730 Mon Feb 17 1992 17:01 13

T.R	Title	User	Personal Name	Date	Lines
69.1	get Marketing to help	CSOA1::FOSTER	Frank, Mfg/Distr Digital Svcs, 432-7730	`Mon Feb 17 1992 17:01`	13
	This sounds like a great idea. We need to do more of these kinds of events. As far as a speaker is concerned, get Corporate Marketing involved. They should be able to locate and pay for someone. I ran a customer event last month and used Marketing to source my outside speaker. For the last two years, I have been managing customer events in the Field, so if you want some more information or pointers, feel free to contact me offline. Frnak Foster DTN 432-7730

	This sounds like a great idea.  We need to do more of these kinds
of events.  

	As far as a speaker is concerned, get Corporate Marketing  
involved.  They should be able to locate and *pay for* someone.  I ran 
a customer event last month and used Marketing to source my outside
speaker.  For the last two years, I have been managing customer events in 
the Field, so if you want some more information or pointers, feel free
to contact me offline.

Frnak Foster
DTN 432-7730