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Conference ilbbak::us_sales_service

Title:US_SALES_SERVICE
Notice:Please register in note 2; DVNs in note 31
Moderator:MCIS3::JDAIGNEAULT
Created:Thu May 16 1991
Last Modified:Tue Sep 03 1996
Last Successful Update:Fri Jun 06 1997
Number of topics:226
Total number of notes:1486

13.0. "EIS questions" by JAWJA::TOPPINGG () Fri May 17 1991 10:02

    I am an EIS DM, and am mostly in the custom projects business. There
    are some implementation details about the NEW Management Systems that I
    need clarification on:
    
    1. All budget planning I have participated in for FY92 is based on
    "old" management system - i.e., traditional metrics of NOR, margin,
    etc. However, all communication I have seen  about NMS says I won't be
    tracking these things, but will worry about PBU margin instead. When
    will there be a connection between our "traditional" budget planning,
    and "new" budget/metric processes? What kind of goals will we have?
    
    2. There is some confusion about what is the true "list price" of a
    custom project.  I have been told that the List price is the price
    derived from using the spreadsheets developed by EIS and documented in
    the EIS Business Practices. However, I have also been told that List
    price for projects is actually just selling price. Can someone clearly
    define what id List price for a custom project. 
    
    3. I have been told that BUP price is 75% of List price. is this still
    correct? what if the market conditions dictate an allowance of greater
    than 25% from List price.
    
    4. How will NMS principles apply to business that was sold in FY91, and
    whose delivery spans the fiscal year? (i.e., part delivered under old
    model, part delivered under NMS)
    
    Any clarification would be appreciated.
    
    G. Topping
                           
    
    
T.RTitleUserPersonal
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13.1EIS QuestionsHAMSTR::MURPHYSue Murphy MKO2-2/D14 dtn:264-0723Wed May 22 1991 12:5519
    1. U.S. Team has decided to run parallel budgeting processes for FY'92.
    The"traditional" functional budgets (ie: CS,EIS,Systems) along with NMS
    budgets for the Account Teams. Account Team goals will be set and
    finalized in June.
    
    2.  Still investigating.
    
    3. BUP pricing is specific to a particular product or line of business
    and will vary as the Business Units begin to acheive best-in-class
    pricing. It is the Account Manager's decision to propose the price
    based on market conditions.
    
    4. NMS tracks back-log, both certs and revenue.  Both are used as data
    elements for the planning and budgeting systems.
    
    
         These have been excellent questions that require some additional
    investigation. Look for a follow-up note to answer completely.
    
13.2EIS allowance questionMAMTS3::GTOPPINGWed Jul 24 1991 17:1212
    I am still a little concerned about FY92 goaling.
    
    I have recieved proposed FY92 goals in the traditional manner - NOR and
    Margin.  However, in January, Don Zereski indicated in a memo that EIS 
    districts would be measured against Gross revenue (before allowances). 
    
    My question is: as an EIS DM, am I measured on revenue before or after
    allowance?
    
    Any info will be appreciated.
    
    
13.3Custom Projects: figuring the list priceUSEM::CHERNACKWhere is the fountain of youth?Fri Aug 16 1991 10:48416
(Permission from author received)

re. note 13.2

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     15-Aug-1991 09:40am EDT
                                        From:     George Ekman @MRO
                                                  EKMAN.GEORGE AT A1 AT CARTUN 
AT MRO
                                        Dept:     US EIS PSS Business Practice
                                        Tel No:   DTN: 297-3795

TO:  SUSAN H MURPHY @MKO

CC:  FRITZ AUMANN @MKO
CC:  Marty Scarpati @MRO                  ( SCARPATI.MARTY AT A1 AT CARTUN AT 
MRO )
CC:  JON CAPUTO @OFO

Subject: RE; US SALES AND VAXNOTES CONFERENCE                                   
1

Recently you requested an answer from Jon Caputo to question #13.2 on the US 
Sales and Vaxnotes Conference regarding the establishment of list price for 
custom projects.  The answer is as follows:

List price for custom projects delivered by EIS Professional Software Services 
is the price derived from the Project Pricing Worksheet -- a spreadsheet model 
developed by EIS whose use is prescribed by the EIS PSS Business Practices 
(BP106).

For further information on this subject, I am attaching a memo from the EIS 
NMS Planning group which was distributed to the field in July.  The answers to 
questions 1 and 2 in this memo deal specifically with pricing.  If you have 
any further questions on this subject please feel free to contact me.

                  I N T E R O F F I C E   M E M O R A N D U M
                                        Date:     19-Jul-1991 04:26pm EDT
                                        From:     EIS NMS PLAN @MRO
                                                  PLAN.EIS.NMS AT A1 AT CARTUN 
AT MRO
                                        Dept:     
                                        Tel No:   

TO: See Below
Subject: PSS Q. & A. RE:NMS                                          

Attached is the first in a series of memos that will address the questions and 
issues raised relative to the question "What is wrong with NMS?"  

This memo focuses on questions/issues relative to the Application Project 
Services and Digital Consulting Services businesses.  Future memos will address 
CSS/EIC and SI topics.

Your feedback is important in ensuring we are providing you with the 
information you need to better understand the goals of the New Management
System.  Please let us know, through this account, if this information has
been helpful or if you require further clarification.

Over time, we hope to answer all the questions that have been forwarded to us.  
If you feel we have missed something, please let us know and we will
address it in a future memo.

Regards, 

                NEW MANAGEMENT SYSTEM QUESTIONS AND ANSWERS

                                  FOR THE

                    APPLICATION PROJECT SERVICES (APS)

                                   AND 

                     DIGITAL CONSULTING SERVICES (DCS)

                          SERVICE CREATIONS UNITS

                                18-Jul-1991


     *****************************************************************

     1)	Who sets prices on customer quotes for the APPLICATION PROJECTS 
        SERVICES (APS) and DIGITAL CONSULTING SERVICES (DCS) business Sales 
        or APS/DCS ?
 
	APS/DCS, the service creation unit, sets the LIST (GROSS) price.  
        The LIST price is either printed in the price list or is a custom 
        price developed by the service creation unit.  Responsibility for 
        APS/DCS custom pricing is assigned to district (level 2) and unit 
        (level 1) APS/DCS managers as described in the EIS/PSS Business 
        Practices Guide.

	Sales sets the NET price to the customer; the net customer price is 
        the LIST price less discounts, less allowances, plus additions for 
        account value pricing.  Discounts are preset through a corporate 
        agreement (DBA, GSA, etc.) and allowances and value pricing uplifts 
        are set by the account manager.  EIS planning partners, as part of 
        the account team, should provide expertise and advise to the 
        account managers.

	If there is no assigned account manager then APS/DCS sets both the 
        LIST price and the NET price.

     *****************************************************************


     2)	How are projects and consulting GROSS/LIST PRICES calculated ?
 
	For APS & DCS the LIST price comes from one of the following 3 
        sources:

	1) PRINTED IN THE PRICE LIST - The LIST price is fixed by the 
           service product manager and appears in the price book and on 
           AQS.  Services priced this way are:  DECstarts, Performance 
           Services, other packaged services and hourly rates.

	2) PRICED FROM HOURLY RATES - Fixed hourly LIST rates appear in the 
           price book and on AQS.  The number of hours required to deliver 
           is determined by the appropriate APS/DCS unit or district.  The 
           LIST price is then the number of hours times the printed rate.  
           Services priced this way are the "hourly" services including 
           Systems Engineers, Consultants, etc.  

	3) CUSTOM PRICING "Call OPS" - Services printed in the price book 
           without any LIST price are calculated by the appropriate APS/DCS 
           unit or district.  These prices are calculated in standard ways 
           such as by using the pricing model (see BP106).  The calculated 
           price is the LIST price.  Services priced this way are custom 
           projects and custom consulting engagements.

	   All appropriate Business Practices must be used in calculating 
           and approving the CUSTOM LIST price.

     *****************************************************************


	3)  Why is the CUP (Country Unit Price) for DCS/APS (66.4%) higher 
        than the systems CUPs ?

	CUPs were recently adjusted and Phase II CUPs were listed in 
        advisory #11 and are reprinted at the end of this memo.  As part of 
        Phase II the DCS/APS ("PSS") CUP was lowered to 66.4%.

	Different CUPs have different impacts on the account P&L.  A major 
        difference to the account P&L is whether the product or service 
        creation unit regularly grants discounts.  Under the new management 
        system all discounts and allowances are paid for by the account 
        group.  APS/DCS does not give DBA or GSA discounts to end user 
        accounts.

	To compare the true cost of a product or service to an account the 
        appropriate discount has to be added to the CUP.  For most accounts 
        adding the DBA discount to the systems CUPs shows that the APS/DCS 
        CUP is very competitive if not cheaper than the systems CUPs.

	EXAMPLE:  Comparing the profit to an account of a VAX 6000 and an 
        APS/DCS service.  Mid-Range systems have a CUP of 49%, if this 
        system is sold to an account with a 15% DBA the effective CUP to 
        the account (CUP+DBA cost) is 64%.  This is almost the same as the 
        APS/DCS CUP at 66%.  Make sure that your account counterparts 
        understand the hidden cost of the DBA discount!  A list of current 
        CUPs and DBA discounts is included at the end of this memo.

					MID-RANGE	APS/DCS
					SYSTEM SALE	SERVICE SALE

	GROSS REVENUE    		$200,000	$200,000
	CUP				      49%	      66%
	CUP TO ACCOUNT 			$ 98,000	$132,000
	LESS ACCOUNT COSTS
	 - DBA DISCOUNT (15%)		$ 30,000	     N/A
	 - ALLOWANCES (ex. 0%)  	$      0        $      0
         - OTHER ACCOUNT CHARGES [1]	$ 26,000	$ 26,000
         = ACCOUNT CONTRIBUTION MARGIN  $ 46,000	$ 42,000

	[1] OTHER ACCOUNT CHARGES - Selling expense, corporate overhead, 
        and marketing taxes add approximately 13%.



     *****************************************************************


     4)	  How is APS/DCS margin calculated under NMS?
	 
	Under the NMS both the account and APS/DCS generate margin dollars 
        for Digital.

	Traditional EIS "PSS District/Unit Margin" is different from New 
        Management System (NMS) "Net Contribution Margin" - the two are not 
        directly related.  

	NMS NET CONTRIBUTION MARGIN is a calculation based on CUP, account 
        costs (direct selling, discounts, allowances, direct account 
        overhead), support costs (business unit and corporate) and an 
        assumption that revenue flows at the same time as the expense.  NET 
        CONTRIBUTION MARGIN is calculated at the Gross Revenue less: CUP, 
        account costs, and support costs. 

	Traditional PSS DISTRICT/UNIT MARGIN is based on the actual costs 
        incurred [labor (salary, fringe, etc.), related delivery expenses 
        (travel, equipment, subcontractors, etc.), allocations incurred 
        during the time the service was delivered (telecom, occupancy, 
        etc.)] and the actual revenue recognized from the customer based on 
        delivery effort or milestones completed.

	New Management System NET CONTRIBUTION MARGIN numbers are a 
        management reporting tool used by account managers to measure their 
        success in selling Digital's products and services.  Traditional 
        PSS DISTRICT/UNIT MARGIN is used by district and unit managers to 
        measure their success in effectively delivering services.  

	NMS reporting is done separately from fiscal reporting.  The fiscal 
        reporting systems have not changed and still report actual cost 
        center expenses and revenues.  NMS doesn't result in the transfer 
        of dollars to Digital Services.  "CUP revenue" isn't reported on 
        cost center or other fiscal reports.



     *****************************************************************

     5)	  What are the APS/DCS Margin goals under NMS?

	"NMS" APS/DCS margin is different from "traditional" PSS margin. 
        Below is an example showing how traditional and NMS margins are 
        calculated.  This example shows how important both the list price 
        and service expense are to achieving margin goals under NMS.  For 
        APS/DCS managers both the traditional and NMS methods of stating 
        results will be important in FY92.
     
				TRADITIONAL    NMS	  TRADNL   NMS
                                   PSS         APS/DCS    CALC     CALC

	A. GROSS REVENUE  	   1,000	1,000     KNOWN    KNOWN 
	B. DISCOUNT/ALLOWANCES	     100	  [1]     KNOWN    N/A
	C. CUP PRICE (@ 66.4%)       [2]	  664     N/A      A * .664
	D. NOR			     900          [3]     A - B    N/A
	E. SERVICE EXPENSE           500          500     KNOWN    KNOWN
	F. MARGIN DOLLARS            400          164     D - E    C - E

	G. MARGIN PERCENT	      44%          25%    F / D    F / C


	[1] Under NMS discounts and allowances do not affect the CUP price
 	    received by the services creation unit.  To the service
	    creation unit only the LIST and CUP prices are a factor.

	[2] CUP has no meaning in the traditional measurement

        [3] NOR has no meaning under the new management system to APS/DCS

     *****************************************************************

	6) Why is the NMS APS/DCS margin % lower than the traditional PSS
            margin ? 

	Margin under NMS is generated both by APS/DCS and the accounts.  
        The total profit to Digital under both traditional and NMS 
        reporting methods should be the same.
 
	The NMS account generates an account profit, margin, by buying 
        products and services from product and service creation units and 
        selling them using economical staffing levels and profitable 
        pricing levels.

	NMS APS/DCS ("PSS") service creation units generate profit by 
        delivering services at an expense level less than the CUP charged 
        to the accounts.



     *****************************************************************

     7)	  When is the "EIS/PSS Business Practices Guide" to be updated to 
        show NMS rules?
 
	The Business Practices most impacted by the NMS are ones involved 
        in setting customer prices.  Business Practice 107 (Allowance 
        Review and Approval) has been updated to support account manager 
        allowance approval.  The Signatory Matrix is currently being 
        revised to support the NMS changes.


 
     *****************************************************************


	8) Does Sales have to pay BUP prices for Sales Support from EIS or 
        will it still be charged the way it was in FY91 ?

	Planning for APS/DCS personnel used as sales support ("windfall")  
        and sales support used for revenue generation ("reverse windfall") 
        is based on the expense rates for the individuals involved.  
        Complete details are available in advisory #12.  



     *****************************************************************




                                 APPENDIX


DBA Volume Schedule for comparing product and services costs for your 
accounts.

Aggregate Dollar	Category A
Value ($thousands)	Discount %

       0 -     499	 0
     500 -     999	 5
   1,000 -   1,499	 7
   1,500 -   2,499 	 9
   2,500 -   3,999	12
   4,000 -   5,999	14
   6,000 -   9,999	16
  10,000 -  14,999	17
  15,000 -  24,999	18
  25,000 -  39,999	18.5
  40,000 -  64,999	19
  65,000 -  99,999	19.5
 100,000 - 149,999	20
 150,000 - 199,999	20.5
200,000	 - more		21
    

*********************************************************
ACCOUNT INFORMATION PROGRAM PHASE II - DETAILED CUP RATES
*********************************************************

These following rates are applied to CLP or gross revenue $ to calculate CUP 
for actual account P&L reporting, both for FY91 and FY92.  The rate applied is 
determined by the part # assignment -- that is, a disk will always be assigned 
a 42% CUP, regardless of whether it is on an order with a 6000 or whether it is 
ordered as an independent option.  The use of these rates will yield a more 
accurate account margin when analyzing a specific opportunity for FY92.
    
                          CUP Rate
    Systems               (% of CLP)
    
    9XXX		  47
    6xxx		  49
    4xxx		  44
    MV3XXX, II		  49
    VAXFT3000		  53
    PDP			  52
    DECst200/300(PC)	  42
    RISC SYST		  46
    RIscstation		  47
    VAXstation		  46
    
    Options/Peripherials                         
    
    Continuing Bus Group  45
    Clusters		  47
    Disks&subsystems	  42
    Intel/SCO		  50
    Low end communic	  51
    Memories		  25
    Netwk & communicatns  47
    New Soft grp	  46
    PC options, SW	  57
    Other software	  42		
    Open Syst Software	  42
    Tapes and optical	  37
    Video and printers	  55
    VMS			  38
    
    Other "Product"
    
    CSS			  56
    3rd party Hdwe&Sftwe  85
    
    Services
    
    PSS			  66
    CT (customer train)	  71
    DAS			  61
    DCSS		  72
    DTS			  62
    FMS			  78
    HPS			  62
    NWSS		  67
    RCS			  67
    SPS			  72




Distribution:  
JIM KOCH @MRO
CHARLIE MERRILL @MKO
KEN GRAY @UPO
DAVE DANIELSON @MKO
KEN ZIMMERMAN @MRO
WAI-YAN SUN @MRO
ELDEN SAATHOFF @MRO
JOHN ODONNELL @MRO
JOHN NADWAIRSKI @BUO
KEN MCDANIEL @MKO
DON HOUSE @MRO
BRENDA FERRIERO @MRO
CAROL EHRLICH @MRO
DAVE DOXEY @DDD
ANNETTE BAKSTRAN @MRO
FELIX CHOW @MKO
 



    
13.4ALOSWS::KOZAKIEWICZShoes for industryFri Aug 16 1991 12:5645
    I detect an undercurrent in the preceding memo (mainly from the
    discusions on margin) that, as far as EIS is concerned, NMS is nice for
    account managers but it really isn't what they need.  Sort of
    reinforcing the destructive we vs they behavior.
    
    Now, that may very well make sense from a strict accounting viewpoint.
    I used to work in EIS and I still take an active interest in the
    internal workings of project pricing and definition in order to best
    serve my current organization.  I understand 'where they're coming
    from.'
    
    				B U T
    
    I thought one of the main goals of NMS was to provide a common set of
    terms and measurements for the managers of the triumvirate of business 
    units in the company.  Although it's acknowledged that those terms and 
    metrics don't constitute a balance sheet, I had presumed that they were
    carefully chosen to foster certain kinds of behavior on the part of
    managers.  This would include encouraging them to take responsible
    risks, to be accountable, to add value,  and to be responsive to their 
    customers (internal or external) needs.  Especially to add value.
    
    My opinion is that the NMS is a very straightforward way of focusing
    the  managers attention on what's really important for Digital and our 
    customers.  The problem that I've often had with EIS is that their metrics 
    have tended to foster a kind of behavior which maximizes margin at the
    expense of value.  I have the feeling that sounds very negative and I
    really don't want to overstate the problem.  Nonetheless, I firmly
    believe that the biggest problem overall with EIS is the overemphasis
    of internal concerns (margin, revenue, expenses, accounting, invoicing,
    etc.) and the inattention to the product (what do customers want,
    adding value, differentiating our service offerings, training people).
    
    So, if EIS managers are not held as accountable to NMS as the Account
    and Integration Business Units, I can't see how the needed behavioral
    changes will happen, and that we won't end up with the same metric-driven 
    problems we have chronically faced.  If the failure to add value is not 
    as painful as the failure to make margin (better: if the rewards for
    adding value are not equal to the rewards for making margin!), nothing 
    will change.
    
    I hope I'm wrong.  Am I?
    
    Al
    
13.5Help neededALOSWS::KOZAKIEWICZShoes for industryTue Oct 22 1991 12:5850
    I have a couple of questions regarding account P&L's, NMS and how they
    factor into the decision making process when it involves EIS business.
    My need for this information is precipitated both by a number of
    opportunities I'm currently involved in and the new EIS business practice 
    around allowance review and approval.
    
    Question #1:  Under the account P&L, when we sell EIS we get credit for
    the revenue at MLP, get hit with expenses for the CUP and any allowances, 
    and simple subtraction will yield a first order profit or loss result.
    Under 'normal' business conditions this is a fairly straightforward
    transaction - we take in more money than it costs us to deliver the
    service and we make a profit.
    
    However, sometimes it is necessary to bundle custom services into a 
    product sale in a manner which is entirely transparent to the customer 
    and which, in essence, looks like we 'give away' the service.  As an
    example, we're currently working on a $12M opportunity which would
    require about $450K of EIS to perform certain integration.  For sound
    business reasons, we would not want a separate line item in the
    proposal calling these services out.  Overall, the deal would be
    profitable if we allowance the EIS item to $0.  Given my understanding of
    NMS, the local EIS organization should still recognize revenue at the
    CUP rate even if we do a 100% allowance.  The local EIS manager,
    however, does not see how this would work as he only gets credit for
    'real' revenue.  So the question is: is the system 'broken'?  Shouldn't
    the NMS work for all positive numbers and not just those which result
    in a positive margin by the 'old' metrics?
    
    Question #2:  Although the account teams now have complete control over
    EIS allowances, EIS maintains control over Terms and Conditions.  I see
    this as a major problem due to the fractionalization is causes within
    Digital.  Will we see a single Operations-type function for all of
    Digitals products and services any time soon?
    
    I really need an answer to question #1.  If we continue to operate
    using the assumptions we have traditionally been bound by,  Sales will 
    be under increased pressure to use Sales Support in delivery roles or 
    consider the use of outside contractors in order to sell solutions 
    customers are willing to buy.  More fundamentally, it forces a shift 
    away from selling and towards delivery in the Sales force. This may not 
    be entirely bad, but I think that in many instances it would be to 
    Digital's benefit to capitalize on the strengths of our existing service 
    delivery organizations rather than attempt to 'reinvent the wheel'.  
    Uncertainty over how the new metrics work and integrate are currently 
    standing in the way of attaining that goal.
    
    Let me know what I can do to help.
    
    Al
    
13.6Ahhhhh, metrics and measurements !ODIXIE::GEORGEDo as I say do, not as I do do.Tue Oct 22 1991 16:4224
    RE: .5 
>>  ... the local EIS organization should still recognize revenue at the
>>  CUP rate even if we do a 100% allowance.  The local EIS manager,
>>  however, does not see how this would work as he only gets credit for
>>  'real' revenue.  So the question is: is the system 'broken'?  Shouldn't
>>  the NMS work for all positive numbers and not just those which result
>>  in a positive margin by the 'old' metrics?
    
    A very thought provoking note.  As a result I have gone back through
    some NMS memos and found the following in a document titled "NMS
    Questions and Answers for the APS and DCS Service Creation Units" and
    dated 18-Jul-1991:
    
        "NMS reporting is done separately from fiscal reporting. 
        The fiscal reporting systems have not changed and still
        report actual cost center expenses and revenues.  NMS
        doesn't result in the transfer of dollars to Digital
        Services.  'CUP revenue' isn't reported on cost center or
        other fiscal reports."
        
    Perhaps the only reporting that can be "trusted" by your EIS manager
    is the fiscal system rather than the NMS system.
    
    Steve
13.7EIS QuestionsSUBRFM::LANDRIGANThu Oct 24 1991 14:0122
Al,

Interesting questions in note .5

#1 Since the beginning I am my cross-functional counterparts have completely 
accepted the "sales sets the selling price" premise of NMS.  We have done deals
just like you described where we showed the customer "free" consulting and our
EIS Manager has had no problems, so we are all assuming that she is comfortable
with getting her "revenue" as a function of the CUP charges.  I will ask her
when she returns from vacation next week if that is still the case in light
of the .6 response.

#2 Likewise we have one Operations organization locally, run by myself as the
Accounts Group Operations Manager (Bob Nealon's organization).  Each of the 
Account Set Managers works issues with the delivery organizations and our 
contracts people to set acceptable terms and conditions to the customer and to
DEC.  I mediate whenever necessary.

Give me a call if you want to discuss further.

regards,
bl
13.8Another ApproachSANFAN::WRIGHT_KEVacillate...or don'tSat Oct 26 1991 21:505
    What would happen if you allowanced in other areas the $450k and
    included the EIS piece?  Same $450k comes to Digital, and at a higher
    margin.
    
    Ken
13.9Local Ts&Cs for International Company?SUBWAY::DILLARDSun Oct 27 1991 18:1015
    I'd be very interested in hearing if and to what limits local
    organizations might be able to change the standard terms and conditions
    for service delivery.
    
    Having been invloved in some large EIS opportunities that were slowed
    by legal issues over Ts&Cs I can see the business advantage of being
    able to negotiate these locally.  Unfortunately, given some of the
    changes customers have asked us to make, I can also see considerable
    risk to Digital if local teams aren't VERY careful.
    
    I've been advised that in some cases restrictions that individual
    customers have requested for singel deals might have in fact served to
    restrict Digital doing similar work ANYWHERE.
    
    Peter Dillard
13.10Margin: Yours? Mine? or Digital's!ALOSWS::SCHICKEDANZThere ARE no guarantees...Mon Oct 28 1991 10:2817
re: .8 "Another Approach"

	>What would happen if you allowanced in other areas the $450k and
	>included the EIS piece?  Same $450k comes to Digital, and at a higher
	>margin.

Therein lies the entire falacy of the old "my margin is better than your
margin" approach to business. If you haven't changed the Cost of the solution,
and you haven't changed the total Revenue from the deal, then the "net" to
Digital is the same, regardless of who's "pocket" the margin goes into.

EIS should claim success & profitability if their BUP-rate under NMS less their 
costs shows a profit for Digital.

Just my 2 cents.

- Andy -
13.11Reply to notes 13.4;13.5;13.9CARTUN::FARINELLIWed Nov 13 1991 15:0956
    Responses to 13.4, 13.5, 13.9
    
    Regarding 13.4 . . .
    Thank you for sharing your concern  that the former EIS organization
    may have an internal focus and may not be sharing the NMS driven goals
    that Accounts and other groups have today.  One of the objectives of
    the recent merger of EIS and CS was to increase responsiveness and
    simplify the interfaces for our customers and the Account Portfolios.
    Each Account Vice President (Level 3 Manager) now has a single Digital
    Services (DS) manager responsible for all of the services business of
    that portfolio.  This will help ensure that sales and services have a
    common perspective and priority set, namely the Digital customers
    represented by the portfolio.
    
    It is true that DS still measures the business by using traditional
    accounting techniques.  Traditional accounting is still the only method
    that can be used to report profitability to the company and the
    financial community.  Our management needs traditional accounting to
    run the business, but that does not preclude a common behavior within
    Digital with a focus on the customer.
    
    Even today the DS organization is reviewing our measurement systems to
    take full advantage of our new alignment.  The concept of team goals is
    very much the philosophy of our goal setting and measurment process and
    it will help to encourage the teaming goals that your note advocates.
    As more information regarding DS measurement is determined, I will
    include it in this Notes file.
    
    Regarding 13.5....
    RE: question #1, I would like to clarify a few points.  Under the Account 
    P&L EIS receives credit for revenue @ CUP rate applied to MLP; EIS gets 
    hit with actual service delivery expenses; EIS P&L does not have
    allowances.
    
    The overall issue is to ensure allowances are booked correctly, ie.
    when it relates to a particular piece of business the allowance should
    be applied to that business.  This helps ensure a tracking of 'true'
    pricing of products and services.  Otherwise, it is very difficult to
    do any analysis of where we are competitively priced and where we are
    not.  This is especially important in determining 'best in class'
    pricing.
    
    RE: question #2, the reply in 13.7 answers this.  Also, for more
    specific information regarding EIS terms and conditions, please refer
    to the EIS Business Practices Guide.  This is available through VTX in
    the Information Base.
    
    Regarding 13.9 . . .
    Please refer to the EIS Business Practices Guide and the Customer
    Program Approval Process  (available on VTX under US Sales Policies and
    Procedures) for information regarding authority to negotiate
    non-standard terms and conditions.
    
    Regards,
    Corinne Farinelli
    US DS Strategic Planning
13.12ALOSWS::KOZAKIEWICZShoes for industryMon Nov 18 1991 22:1515
    re: -1
    
    Well, here is the nut:
    
    If the local EIS manager carries a set of "traditional" accounting
    measurements on his/her goalsheet, what incentive do they have to
    deliver business booked with unattractive (to them) allowances?
    
    I go back to my original thesis in .4 when it was still an abstract
    concept to me:  If Digital Services does not embrace NMS despite it's
    flaws and take it on faith that behavior which is right for Digital will
    produce "real" profits, I cannot comprehend how anything will change.
    
    Al
    
13.13It's still a good questionSWAM2::MCCARTHY_LAMartians are stealing my underwearTue Nov 19 1991 11:4828
    re .12, Al,
    
�   If the local EIS manager carries a set of "traditional" accounting
�   measurements on his/her goalsheet, what incentive do they have to
�   deliver business booked with unattractive (to them) allowances?
    
    If I understood .11, the EIS manager sees "list" price for the purposes
    of doing their (EIS') OldMgmtSys P&L books. In theory, the EIS manager
    can't see the difference between "good" and "bad" business when it
    comes time to deliver. Of course, the Level II EIS (or, as of today,
    DS) manager may be able to see it. In any case, this could only apply
    to things that have a list price, eg, packaged services or T&M
    consulting. 
    
    This is not at all unusual, at least in EIS. Most customer programs and
    projects must keep at least three sets of books - one for Gross
    Margin-type (ie, local, account) management, one for PBT/SCM-type (ie,
    country, subsidiary, PMO) management, and the *real* set of books that
    tell the program/project manager the true financial state of the
    project/program (or, Projam :-)
    
    But remember, the first situation is only temporary. I have been led to
    believe that the second situation is at least recognized as being a
    problem.
    
    Keep the faith, but don't stop asking questions ...
    
    - Larry.