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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

5218.0. "Dear Bob, No squeek about my mouse." by JOBURG::HARRIS () Tue Apr 01 1997 04:21

    Dear Bob,
    
    RE: Severity 2 call outstanding for 3 weeks. REF: 9703151 14/3/97
    
    I logged an internal call with our local subsiduary 3 weeks ago to have
    my PC's mouse replaced. I supplied the mouse part number to boot, (It
    was the least I could do.)
    
    To date I have enquired with the call desk , the service manager, The
    Services director, And sent a mail to the MD of the sub. Still not even
    a squeek.
    
    Perhaps when you have a moment, please kick some butt, this way I can
    continue to work on DECnumber 970036278 and 970036294.
    
    
    Regards Ivan
    *27-21-440-8356
    
    
T.RTitleUserPersonal
Name
DateLines
5218.1Part Numbers are difficult to Boot..COMEUP::SIMMONDSloose canonTue Apr 01 1997 05:310
5218.2?RDGENG::WILLIAMS_ATue Apr 01 1997 05:368
    buy a new mouse from your local store.
    
    expense it
    
    get on with your job
    
    
    ...jeez....
5218.3The Last Reply Misses The PointPOWDML::HUNTERTue Apr 01 1997 09:1421
    The author of the last reply to this misses the point - if this sort
    of thing is happening to us inside folks it must be happening to our
    customers.
    
    Consider - my laptop (which I need to access SWB from home) went in 
    for repair in early February.  I got it back a month later however I 
    firmly believe it would still be in the system if I hadn't made about 
    a hundred phone calls.  All I got was "it's not my problem" and lots 
    of fingerpointing from the TWO groups (MCS and the outside repair 
    contractor) as to who was holding it up.
    
    Post-mortem comments from all concerned would indicate that they all
    believe one month turn-around for something I (and presumably other
    customers in the same situation) need on a daily basis to my job is
    acceptable.
    
    Someone needs to wake up and smell the competition.
    
    
    
        
5218.4ACISS1::BATTISSoapbox NCAA ex-championTue Apr 01 1997 09:474
    
    Do you honestly think you need to make BP aware of every little problem
    in this company? Buy a mouse at Best Buy or whatever store is near you,
    and get on with your life.
5218.5when small things grow into big things...CSC32::C_BENNETTTue Apr 01 1997 11:0321
    .4    Do you honestly think you need to make BP aware of every little
    .4    problem in this company? Buy a mouse at Best Buy or whatever store 
    .4    is near you, and get on with your life.
    
    I don't believe .0 was concerned with the actual mouse itself but the
    breakdown in the overall delivery mechanism.   I have seen this alot
    myself - granted the mouse issue by itself is small picken's.
    
    The larger issue I believe we need to consider and address is that 
    there is a perception that Digital (and possibly its VARS?) is/are
    hard-to-do-business-with.  
    
    Realize that one order mix up probably doesn't mean much to the 
    profit and loss statement, but 50,000 orders AND the general
    perception that Digital is overpriced and hard to deal with 
    WILL EFFECT THE P/L.  So - I believe Bob and marketing/sales 
    should sweat the small things BEFORE THEY BECOME BIG things.
    
    A customer lost is a customer who doesn't buy from us AND 
    is probably not our best word of mouth advertiser.   50,000
    lost customers could put this company into the dumpster.
5218.6Like talk, mice are cheap.JOBURG::HARRISTue Apr 01 1997 11:3719
    RE .5 & .3 Thankyou.
    
    Correct!
    
    In South Africa we lost a large deal to Tandem. - 8 turbolasers plus
    future business out of the window (And these machines were already
    Installed!!!!!)
    
    The decnumber referenced in note .0 is similar to the the deal we lost
    - Just on M$10. So yes I am getting on with my life and my job ....but
    it is principle. The point was we cannot manage ourselves, how are we
    doing it with our Client..
    
    As far as mice go, there cheap, just like talk.
    
    Ivan
     
    
    
5218.7cut to the chase...CSC32::C_BENNETTTue Apr 01 1997 12:1713
    .6  The point was we cannot manage ourselves, how are we
    .6  doing it with our Client..
    
    OUR SELF IMAGE IS EVERYTHING.  If we convince ourselves that
    "we cannot manage ourselves" - we may very well insure that
    this becomes true.   We need a positive self image to climb 
    into profitability and make customers happy with Digital.   
    
    We CAN manage our business and we CAN make doing business with
    Digital easier.  We do this by investing in easy to use delivery
    mechanisms which insure the product gets to the customer in a 
    timely fashion.  Now - who in Digital is empowered to oversee
    this and what progress are they making?    
5218.8? !RDGENG::WILLIAMS_ATue Apr 01 1997 17:2422
    .6
    
    sorry to hear about Tandem stuffing you in SA. trust that you punted a
    mail to BP about that too ?
    
    there is no-one more conscious about how 'broken' some of our internal
    junk is right now than myself. But I'm not sure that punting
    mails/notes to BP about how you are unable to work for 3 (?) weeks due
    to you being mouseless helps the general cause. Hence the (well-meant)
    advice re buying your own, and getting on with your job.
    
    .3 I got the point in.0 Did you get the point of .2 ?
    
    .7 'positive self image' - I use a big yellow Microsoft Easyball on my
    PC at work. Reliable as hell. I recommend to all customers.
    
    
    GUYS/GALS - GO, SELL. Your Country needs you (if you are stuck for a
    mouse, get a big yellow Easyball)
    
    Now, can we (all) get to work please.
    
5218.9MAASUP::MUDGETTWe Need Dinozord Power NOW!Tue Apr 01 1997 17:4813
    So is this the end of no-excuses management? Debilitatingly slow and
    basically useless exchange mail, salespeople (the pitiful few that are
    left) not getting paid because of a broken commission tracking system
    and a serious sales being lost for trivial reasons all being blamed on
    the messenger? Customers notice all this stuff (for some odd reason 
    they even know about the sales commission mess) and they vote with
    their feet! 
    
    My opinion? Don't get down on the guy who wants a mouse. Its an
    indicator of larger problems.
    
    Fred
    
5218.10Dear basenoter, please don't bother BPPERFOM::HENNINGTue Apr 01 1997 18:299
    It's not that we're down on the guy who wants a mouse.
    It's that we'd like to save BP for the things that ONLY he can fix.
    
    Broken mice are fixable by stopping at the convenience store on the way
    home and buying a mouse along with your loaf of bread. 
    
    Fix the things that you can fix.
    Especially fix the things that ONLY you can fix.
    Save BP for the things that only he can fix.
5218.11Fantasyland!MSDOA::MCLEODTue Apr 01 1997 20:247
    Get a life is right!  I suggest all you knuckle-heads visit your
    nearest video tape store and rent the movie "Major League".  This, I 
    hope will enlighten you as to what the team wants and what the
    management wants, but in our case, the management will win in the
    end, not the team.
    
    
5218.12Stop looking at symptoms - look at causesPTOJJD::DANZAKPittsburgher �Wed Apr 02 1997 00:1962
    What makes you think that we have management?
    
    (As my EXCHANGE window pops up and said:
     22:57:00 Error synchronizing folder
     22:57:00       [8004011D-524-0-0]
     22:57:00       The Microsoft Exchange Server computer is not available. 
     Either there are network problems or the Microsoft Exchange Server
     computer is down for maintenance.
     22:57:00       Microsoft Exchange Server Information Store
     22:57:00 Done
    )
    
    After all, 99% quality means only two fatal crashes a day at O'Hare
    Airport.
    
    Digital has killed itself for years on 'get it done'.  People getting
    it done have broken the company.  They broke it because enough folks
    didn't say "I'm sorry my mouse is broken so the RFP isn't done."  
    
    Somehow, the RFP always got done, and we taught management that when
    they said that we needed something - it was really only a joke - just
    ignore it long enough and it will get done.
    
    It wasn't a deliberate plot or anything - because the reporting systems
    weren't in place to report anything meaningful anyway.
    
    I keep saying that the folks way up there won't realize that the dance
    is over until the money runs out. 
    
    Until we learn that getting all the 'little things' right
    systematically are what makes or breaks companies in the 90s, we'll be
    doing catchup and overextending folks.  Little things include:
    
      - Complete firmware, revisions, kits, etc., with all of our
         hardware products
      - Easy to use/read manuals
      - Ease of doing business, one stop shopping, quick phone calls,
        contacts and completing what the CUSTOMER wants on the CUSTOMER
        terms
      - Being able to accurately tell where we're profitable, where
        we're not and REALLY understanding why
      - Being able to FIX the above
      - Realizing that building great products is industrial strength
        stupid UNLESS it does what the customer wants or we can get
        the customer to really want it
      - Understanding that people are the most important asset of the
        company
      - Figuring out that people working at different levels could
         round out our organizing - yes we DO need a lot more 
         people 'middleware' with a growth path in Digital
      
    We're micromanaged on macrofinancials with no support organizational
    infrastructure.  People make global business decisions in Digital on
    financial summaries with no clue as to what generated the numbers.
    
    "Whatever it takes" is a good attitude in terms of customer service. In
    terms of an organizational style it makes an awful way to do business.
    
    We'd do a lot better if more people understood that .0 was a comment
    about the REAL CAUSE of our problems - not about the problem itself.
    
    
5218.13movies are fantasy-Digital is real...CSC32::C_BENNETTWed Apr 02 1997 11:1013
    .11    Get a life is right!  I suggest all you knuckle-heads visit your
    .11    nearest video tape store and rent the movie "Major League".  This,
    .11     I hope will enlighten you as to what the team wants and what the
    .11    management wants, but in our case, the management will win in the
    .11    end, not the team.
    
    This knuckle-head doesn't own a VCR nor do I want to own a VCR so
    renting a senseless video to attempt to learn how "Major League"
    applies to Digital is not an option - besides what's the point - 
    Digital is a unqiue corporation and to compare it to a movie is dumb
    and serves no purpose.   
    
    So .11 what is your next cut down?
5218.14Digital Needs More knuckleheadsPOWDML::HUNTERWed Apr 02 1997 13:2620
    If making waves in an effort to either fix some of the many things that
    are broken within this company (and that I can't fix myself) or bring 
    them to management's attention justifies calling me a knucklehead, then 
    I'm proud to wear the label.
    
    I've worked for Digital for nearly 30 years, in many parts of the globe, 
    and I have to say I enjoy it as much now as when I first started. However 
    I must also say I have never seen so many "little" things broken - things 
    that inhibit productivity, reduce morale or make us look bad in the eyes 
    of the customer and therefore negatively impact business.
    
    Maybe more people should have drawn attention to these issues, or pushed
    back when some of the more insane systems were foisted on us (e.g. the
    previously mentioned process for getting a laptop repaired, or TMS - it
    takes me AT LEAST a day to do expenses when I get back from a trip to
    Asia.)
    
    Let's hear it for the knuckleheads - we may be the only agents of
    change left. 
      
5218.15SYOMV::FOLEYInstant Gratification takes too longWed Apr 02 1997 13:3811
    Two comments - 
    
    Getting a new mouse for a contract/warranty system should be one phone
    call, a new one should be in the mail that day. That should NOT be a
    problem. (keyboards too). If it is, then we have bigger problems to
    fix.
    
    When the 'Beancounters' took over the company, I made the 'assumption'
    that they were good at counting beans. I have since changed my mind.
    
    .mike.
5218.17COOKIE::FROEHLINVMS...riding into the setting sun!Wed Apr 02 1997 13:4612
.2> buy a new mouse from your local store.
    
    Replace it with:
    
    "buy a new <system> from <not-DIGITAL>."
    
    and you get closer to why revenue is dropping. Customers have realized
    this DIGITAL attitude. The fact that our CEO wears top-class suites
    doesn't fake the customer into believe that DIGITAL is a first-in-classs 
    player in the computer market. Even Tandem can beat us now :-(.
    
    Guenther
5218.18CSC32::C_BENNETTWed Apr 02 1997 13:4717
    .15  Getting a new mouse for a contract/warranty system should be one
    .15  phone call, a new one should be in the mail that day. That should NOT
    .15  be a problem. (keyboards too). If it is, then we have bigger problems to
    .15  fix.
    
    Lets get something fixed? 
    
    Who is the manager for this service delivery mechanism?  .0 Elevate
    this issue and let THEM know there is an issue that needs to be ironed
    out.  I RECCOMEND THIS BECAUSE - any more discussuion in this
    conference WITHOUT involving them is non-productive.  Give them a 
    chance to remedy/repair process...
    
    It could very well be that they don't even have a clue that 'something
    is broken' and will never learn this unless engaged.    
    
    
5218.19CRU, works in the States...SYOMV::FOLEYInstant Gratification takes too longWed Apr 02 1997 14:016
    In the US anyway, this is called the "CRU" (Customer Replaceable Unit)
    process, and it works very well .most. of the time.
    
    They usually don't even want a keyboard or mouse back.
    
    .mike.
5218.20Also curious about service deliveryCSC32::D_CAMPBELLWed Apr 02 1997 14:025
    
    As a member of MCS, I also find myself curious.
    
    Dennis
    
5218.21Outsourcing???SWAM1::SUKOVICH_ROWed Apr 02 1997 14:1035
    
    As a Field Servant I have noticed my local managements "outsourcing"
    of many of our core competencies, such as fixing computer equipment.
    If  you  noticed  the  base  note  talked  about  a  problem  with a
    subcontractor. We outsource our printer repairs, we outsource our
    logistics service (parts), we outsource the repair of our environmental
    products. This reduces technical headcount and increases the number of
    managers required to manage the sub-k's. They say it's cheaper,....
    well no doubt it is,.....FOR A REASON STUPID! As a result of this
    many of my customers have suffered *&^iss poor service and canceled
    their contract for whatever piece of outsourced equipment was involved.
    
    When you outsource you loose control of quality since you are not in
    direct control of the service delivery. They have decided to outsource
    our installation planning to a company who has no technical competency
    in this area. Result: I do it myself for my customers. 
    
    When my customer pays me for maintaining a product they have a very
    simple expectation:
    
    When they experience a problem and log a call I respond with technical
    expertise as required to resolve their problem. All to often customers
    recieve excuses for missed committments, no parts, no expertise etc..
    Leaving them with the very taste in their mouth that was described in 
    the base note.
    
    I would speculate that very few in the management structure under which
    I exist know much about servicing computers. I don't quite
    understand what their expertise is. They appear to be neither visionary
    nor motivating. They don't appear to understand anything but cutting costs
    at any expense.
    
    sigh;...
    
    Bob
5218.22Digital 3-button PS/2 mouse: $49.00!STAR::JACOBIPaul A. Jacobi - OpenVMS DevelopmentWed Apr 02 1997 14:1338
    VTX list the price for "30-46117-02  MOUSE, 3 BUTTON PS/2" as $49.00. 
    You'll find an equivalent available immediately at a substantially
    cheaper price at your local computer store.  VTX also lists similarly
    ridiculous prices on memory SIMMs that you'll find much cheaper at a
    local computer store.

    Why are product available cheaper and faster though a local store than
    through our internal ordering mechanisms?  This seems to indicate that
    something is fundamentally wrong with the way we are doing business,
    which needs the attention of Mr. Palmer.


    							-Paul



 TM                       U.S. Price List
 digital                 OPTION Prices as of: 2-APR-1997
  
                       30-46117-02  MOUSE, 3 BUTTON PS/2

         - Detailed Description -             - Not Available -

               USCLP         49.00  List Price
               SLP1S           N/A  Standard Price
               BMC             N/A  Basic Monthly Charge
               DSMC            N/A  DECservice Maintenance Charge
               CMC             N/A  Carry-In Monthly Charge
               Inst            N/A  Installation Charge
               RCAL            N/A  Recover All Charge
               SWLC              A  Software License Code
               EU                N  End User Discount
               BU                A  Business Partner Discount



                                  Page 1 of 1
5218.23QUARK::LIONELFree advice is worth every centWed Apr 02 1997 14:425
Actually, $49 is about what a Logitech 3-button mouse costs in the stores -
Digital mice are generally Logitech.  We charge more than commodity prices
for memory because we do extra qualification steps.

				Steve
5218.24MKOTS3::JOLLIMOREOneWhiteDuck/0^10=NothingAtAllWed Apr 02 1997 14:514
	30-36117-02 is a Logitech mouse. It is priced the same as its
	parent SN-PCXLN-AD, which is an active option in DSPS.
	
	Jay
5218.25Re: .21CSC32::D_CAMPBELLWed Apr 02 1997 15:2917
    
    re .21
    
    I understand your point of view.  But do you and your customer
    understand that they are paying for hardware maintenance, not
    your "technical expertise".  They made the decision, when they
    started going to the lowest bidder for services.  We have to 
    compete with what the service industry is offering.
    
    Yes, there are problems.  But we need to make a separation 
    between customers who want our technical expertise and are willing
    to pay for it, and the customers who want our expertise and are
    NOT willing to pay for it.
    
    IMHO
    Dennis
    
5218.26BUSY::SLABDon&#039;t drink the (toilet) waterWed Apr 02 1997 15:4213
    	RE: .25
    
    	The customer doesn't choose our subcontractors, and as far as I
    	know doesn't even know who they are at the time of purchase of
    	the equipment.  So why would you expect that the customers know
    	who will be fixing their equipment?
    
    	Regardless, wouldn't it make sense for us to choose contractors
    	who can support us and our customers satisfactorily?  Or is the
    	entire process of subcontractor selection now a matter of "Who
    	will provide the service [snort!] for the least amount of money?"?
    
5218.27AgreedCSC32::D_CAMPBELLWed Apr 02 1997 15:533
    
    I agree, our chosen subk's should live up to our quality stds.
    
5218.28Not commodities, solution!!!!!!!SWAM1::SUKOVICH_ROWed Apr 02 1997 16:4615
    
    
    I (and my customer) think they have purchased a solution to their
    computing needs. BTW if I (DIGITAL) can't deliver TANDEM or HITACHI
    or IBM etc etc will and have at this site. The components or this
    solution and it's delivery must be seemless and transparent to the
    customer. What chaps my hide is that, individuals (in this case
    managers) who have no knowledge about the item they are purchasing,
    purchase commodities, in this case service albeit substandard in
    my experience with the subs I have seen in my own area.
    
    again; sigh
    
    Bob
    
5218.29Hmmmmmm.....MSDOA::MCLEODWed Apr 02 1997 19:244
    re. 13
    
    Don't get out much do you?
    
5218.30Please tell us this was a witticism!WRKSYS::TATOSIANThe Compleat TanglerWed Apr 02 1997 22:078
    re: .23
    
    >We charge more than commodity prices for memory because we do extra 
    >qualification steps.
    
    AAHAHAHAHAHAHAHAHAHAHAHAHAHA!
    
    Good'un, Steve...
5218.31Qualified corporate memory60675::BAKERat home, he&#039;s a touristWed Apr 02 1997 22:3646
    Yeah,
    
    I'd like to know what "extra qualification" means as well.
    
    "Oh look, some SIMMS"
    "Yep, there SIMMS alright"
    "Do they have the right number of Pins?"
    "Yep, they have the right number of Pins"
    "Thank heavens for that, I was worried they might have short changed us"
    "What colour were they again?"
    "Black, but the pins are gold"
    "Is that normal?"
    "I think so, but I'll just get an outside consultant in to find out, we
    retrenched someone who knew all about this stuff just last week, I'm
    sure he could do with the work"
    'Yes, probably a good thing to do, I've got all this qualification
    paperwork to fill out, and I have to calculate the standard markup
    based on the contribution margin the corporation says it needs to be
    successful in this business"
    "The guy says he can qual the SIMMS for us, at $1500 a day"
    "better pay it, the process says we have to qualify the SIMMS, whatever
    that means"
    "great news, I've finished the paperwork and we have our new price,
    $258.67 a SIMM."
    "BTW, what is Sun charging for this thingy?"
    "Its a SIMM, Steve, and I dont know"
    "I just checked, they charge $85, but you can get them on the street
    for $69"
    "Ah yes, but theirs arnt QUALIFIED like ours are."
    "Heaven knows how they can be making a profit at that price? SuN must be
    living with the cloth out of their pants, selling unqualified SIMMS and
    all"
    "Yeah, must be tough over their at Sun these days" 
    "Yeah, they've got a lot to learn"
    "BTW, did the contractor say what qualifying SIMMS is all about?"
    "said something about making sure that they were all the right colour
    and had the correct number of pins"
    "Oh, so we were on the right track, then?
    "apparently, he mumbled something about making sure that the black
    things actually were attached to the bit with the pins as well."
    "I wouldnt have got that, Steve"
    "neither would I, that why we invested all this money in an expert" 
    "That's the Digital difference"
    "Yes, whatever it takes"
    "the network is the system, network, something or other..."
    "do wah diddy diddy dum diddy dum..."
5218.32must be them fancy part numbers toohndymn.zko.dec.com::MCCARTHYA Quinn Martin ProductionThu Apr 03 1997 06:5719
    >We charge more than commodity prices for memory because we do extra 
    >qualification steps.

I always thought the extra cost was the effort it took to come up with a 
part number and catalog it in our price list.

www.pricewatch.com (I think that is right) lists computer items in least->most
price order.  This one graphics card I was looking for a while back started 
at $179 and went all the way up to over $400.00  - guess who had the high
price (but it had a really nice part number next to it).  ITS THE SAME DAMN 
CARD !

If I take the fact that I find Digital selling the same thing that I am 
looking for - I should say "Thanks for doing all that qualification for me"
and then buy it mail order and save myself $200+ dollars.

It gets me depressed.

bjm
5218.33been there, done thatCSC32::D_CAMPBELLThu Apr 03 1997 09:125
    
    Used to see that when I was in the car audio business.  Customer
    comes in, asks a million and one questions, says thank you.
    Goes to Lechmere and buys product.  See many mon & pop shops, lately?
    
5218.34WRKSYS::mccasa.eng.pko.dec.com::DUTTONThere once was a note, pure and easy...Thu Apr 03 1997 11:5817
re: .31

I'm not normally one to make any defense of our memory pricing,
but I consider your comments in .31 somewhat of a cheap shot.

Extra qualification means demonstrating that the SIMM vendor actually
*meets* the specifications listed in their data sheets.  From past
experience we know that more than one vendor ships SIMMS that are 
*way* outside spec'd parameters.  High performance designs rely on
vendors actually delivering parts that meet those specs.  Spend a 
little time in a qual lab, and you'll know how important the work
these people do actually is.  

With that said, I agree that the price adder we put on such "qualified"
memory is way out to lunch...


5218.35It's Not Just SIMMsNCMAIL::YANUSCThu Apr 03 1997 12:2817
    RE: .34
    
    It isn't just our memory prices.  It's our disks (which do also involve
    additional work specifically for Digital, but not to justify the uplift
    we put on), our printers, our monitors, and so forth.  It doesn't take
    too many occurrances before a customer or customers say "f*&% it, don't
    waste anymore time with 'em."  If you want to play with the big boys,
    if you want to compete in a commodity business, learn the rules.  In
    business nowadays, being the high-priced player without a perceived
    difference (at least one that the CUSTOMERS, and not Digital, feel is
    worthwhile), is a presciption for failure.
    
    Get the pricing models right, or be content with an ever-shrinking pie
    of the pie.  And don't budget as if your businesses will grow
    exponentially - they won't!
    
    Chuck                                                             
5218.36RE: .34BUSY::SLABForeplay? What&#039;s that?Thu Apr 03 1997 12:287
    
    	So you're saying that we're the only company that does this qual-
    	ification process on these parts?
    
    	Or are you saying that we're the only company that charges an arm
    	and a leg for the service?
    
5218.37QUARK::LIONELFree advice is worth every centThu Apr 03 1997 12:3913
I have seen first-hand the effects of memory SIMMs that don't meet specs.  It's
not pretty.

Memory, disks, etc. bought from system vendors is always more expensive than
buying on the commodity market.  You decide if it's worth the risk - if you
buy vendor-qualified products, you can complain to the system vendor when
it doesn't work.

I agree that we seem to price memory high, which is why I didn't buy
"Digital" memory when expanding my personally-owned Digital PC.  But I did
make sure I bought a "name brand".

				Steve
5218.38Qual is useful, but at a reasonable priceSTAR::COPEThu Apr 03 1997 13:5210
    And for high-end systems, I know I've seen problem reports where 
    commodity disks, memory, etc. fail, simply because the company 
    that makes the component has never run them under the kind
    of loads a 500 MHz Alpha system can place on them.
    
    Like others, I support testing by Digital, in real systems under real
    load, for components our service groups will have to deal with later.
    I don't support using it as an excuse for a ridiculous markup. Ridicule 
    the guys who set the prices, not the ones who do the qualification.
    
5218.39Charge the qual price on the box, not the simm!!NETCAD::GENOVAThu Apr 03 1997 14:1437
    
    rep .31
    
    I agree that we charge too much for our memory prices.
    
    I left the Alpha Personal Systems Qualification group approximately
    2 years ago.  I did many a memory system qualification.  We had to 
    check that all of the vendors and the memories that we wanted to sell
    passed all of the tests that were in the qualification.  This included
    memory test (walking 1's, address checks, etc). And the memory had
    to pass in strife testing.  We also did some mixing of simms, and if 
    a problem was encounter, advised not to mix vendor x, with vendor y.
    
    But all this aside.  I had several discussions with Dave Laurello, 
    former head of APS engineering, and I tried to discuss this with
    Philipe Ribere (sp), VP of APS, that if our memory qualification was
    in fact more inclusive than our vendors, that in fact we had a value 
    added for our testing, that we should get the value added price on the
    front end, that is, on the total system price, on the box, in other
    words, not on the n, and n+1 simm.  It makes no sense to me to try and
    nickle and dime potential customers for a commodity.
    
    They will do what a previous note suggested, find out which simms are
    "qualified" and then buy them from an external to DEC source.
    
    But if we charged $X extra for the box amorized over x thousand of
    boxes per year, then we would be guaranteed our money for the
    qualification testing up front.  Or if the boxes can't command the xtra
    value, then we would fold the game in short order.
    
    Instead of pricing our simms, 2-3-4x what our competitors sell the
    same, unqualified simm for.
    
    But what do I know, I was only on the front lines for 3+ frustrating
    years!
    
    /art
5218.403x markup on commodity componentsSTAR::JACOBIPaul A. Jacobi - OpenVMS DevelopmentThu Apr 03 1997 14:2124
    I stopped at CompUSA, Nashua, and found the following two PS/2 mice
    which are substantially cheaper than the $49.00 price from Digital. 
    One of the mice is made by Logitech, nearly identical to the Digital
    part number, but at 1/3 of the Digital price!  CompUSA has many more
    colors and style to choose from, including IR and radio controlled
    mice.

    The price difference seems to indicate that something is fundamentally
    wrong with the pricing of commodity components.


    							-Paul


                                                                     Digital
                                                                     Employee
    SKU		Description				Regular	     Discount	
    --------------------------------------------------------------------------
    119574	Logitech 2-button PS/2 mouse		$24.96	     $16.49
    131733	Generic 3-button PS/2 mouse		 $9.99        $3.78

    The Logitech 3-button PS/2 mouse was not in stock, however, the a 2-button
    mouse is standard for PC work.
5218.41WRKSYS::mccasa.eng.pko.dec.com::DUTTONThere once was a note, pure and easy...Thu Apr 03 1997 14:2115
re: .36

>        So you're saying that we're the only company that does this qual-
>        ification process on these parts?

No.  I never even suggested that in .34.  Read it again.
   
>        Or are you saying that we're the only company that charges an arm
>        and a leg for the service?
>    

No. I didn't say that either.  What I DID say was that one shouldn't slam the
qual people -- they perform an important service.  What I DID say was that I 
couldn't justify the cost adder that we try to charge for that service.

5218.42PADC::KOLLINGKarenThu Apr 03 1997 14:466
    Re: .40
    
    It's been awhile, but a few years back at least, Digital mice
    were made by Logitech, after a number of years of that hockey puck
    mouse nonsense.
    
5218.43STAR::KLEINSORGEFred Kleinsorge, OpenVMS EngineeringThu Apr 03 1997 16:105
    
    A number of vendors have made the various mice we've used in the past,
    among them Logitech.
    
    
5218.44QUARK::LIONELFree advice is worth every centThu Apr 03 1997 17:094
Logitech makes various "grades" of mice.  The three-button Logitech MouseMan
which is my favorite is around $49.

					Steve
5218.4560675::nessus.cao.dec.com::MayneA wretched hive of scum and villainyThu Apr 03 1997 17:255
Re .31:

And I thought half of Pete and Dud was dead. 8-)

PJDM
5218.4660675::BAKERat home, he&#039;s a touristThu Apr 03 1997 19:5982
    r.e comments on .31, 
    
    Yes, it was a cheap shot, and an easy one to take. I tried lightly to
    question the way we do things. Note .0 is also trying to use a basic
    example to pinpoint some fundamental issues about how we all do
    business. It also highlighted our "whatever it takes" attitude is
    really "whatever it takes but dont fix the real process that's needed".
    We have a company held together by baling wire and a culture that
    delights in it.
    
    The reason it was a cheap shot on my part is that there possibly 
    should be NO  qualification process. Or perhaps not as expensive one as 
    undertaken given that the market can tolerate a certain amount of failure.
    This is not to detract from the fine work that "product qualifiers" do.
    For some customers, no end of reliability certification is enough.
    That's also why that same niche pays for fault tolerant systems and
    24*7 field callout etc. However, should we be marking up for the
    possibly greater majority of customers that just shrug when a SIMM fails
    because of their ready availability?  
    
    Perhaps an alternative solution for larger end systems would be to
    account for statistical failure and ship extra memory or make sure that
    installation engineers have ready stock at hand for duds. There are
    many ways that this kind of thing can be tackled, rigorous
    qualification is but one of them. 
    
    We should have firm and reasonable working relationships with multiple
    SIMM suppliers. We set the expectation on the parts we buy, they
    deliver. If they dont deliver, we work with them to fix the problem or
    we change SIMM makers. If we require extra quality, the produce it
    where its cheapest to do so, in manufacture. If we had adequate processes
    for defect tracking this issue would be a no-brainer.
    
    This is a commodity market. Dud memory is a bad thing, agreed. However,
    perhaps the market has an expectation of a level of return on faulty 
    memory. Have we ever asked our customers what they expect in terms of the
    components within our products? It is fairly evident the only sensible
    processes we have for guaging any customer feedback are the sales
    figures on items at the end of each quarter. This is NOT good enough
    but it is certainly telling us we are adding value by things like
    qualification that the customer may not perceive is needed.
    
    In addition to the problems stated in .0, which actually relates to the 
    ability of Digital to understand the needs of its customer, which was to be
    able to carry on their job as soon as a system problem (the mouse
    failing) occured. In the SIMM case, the issue may well be more one of
    having sensible contingency for parts failure while being cost
    effective to the customer, rather than a reliability at all costs
    mentality. A company that cared for its customer needs and understood
    the place of its equipment in the day to day working existance of those
    customers would not make them wait over 2 months for printer
    consumables (another note in this notefile).
    
    In the PC space we consistently win the reliability surveys here. It
    was a positive selling point for a good while. On large sales the
    cheaper less qualified vendors started bundling in some extra systems
    to account for contingency when some failed. This may not satisfy
    everyone, those people will pay the premium we charge. But it allowed
    them to meet the concerns of a greater group of prospects than just the
    very cheap junk buyers. One of the differences is that I cant ring anyone 
    up and get a marketing brochure that describes the salient points of our 
    extra qualification process, the PC group positively sold it in full page 
    print ads. My ignorance of the actual, rigorous process in .31 is due to 
    the fact it really isnt a salable feature to the vast majority of people. 
    Certainly not salable enough that I can get sales collateral for it.
    
    We need to seriously question all the ways we carry out our business.
    We have absolutely no guage or meter on what our customers will readily
    accept. We do know, however, that line by line scrutiny of every item on a
    quotation is the norm and wild variation due to nebulous, invisble
    single words such as "qualification", dont (always) cut it.
    
    I'm not saying get rid of qualification. I'm saying that we should look
    at ALL aspects of how we do things to see if their are different ways
    which may pay dividends. Although we have been through downsizing and a
    lot of change, its amazing how little things have actually changed in
    many parts of the company. We need to question everything we do.
    
    
    - John
    
    
5218.47The rodent arrived today. (I bought a mouse yesterday!)JOBURG::HARRISThu Apr 03 1997 21:031
    
5218.48When right is not right.JOBURG::HARRISThu Apr 03 1997 21:13192
    Just for the record, See below my attemp to get info from 
    Helpdesk,
    Services manager Local  
    Resource manager national
    Services manager national
    
    R
    Ivan
    
                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     23-Mar-1997 19:37 ZAS 
                                        From:     Ivan Harris
                                                  HARRIS.IVAN
                                        Dept:     RSA-MCS-Technical Support
                                        Tel No:   *2721 4408356 Auto forw

TO:  Remote Addressee                     ( [email protected]@internet )

CC:  Allan Johns                          ( ALLAN JOHNS )
CC:  Daniel Collet                        ( COLLET.DANIEL )

Subject: UUA: This is unaceptable

     Hello KC,
     
     RE: UUA: This is unaceptable
     
     No action from TEAM DIGITAL 
     
     Call logged on Friday: 14-Mar-1997 09:04 (10 Days!!!!!!) 
     Escalated to Call desk, Jurie, Brian; each in turn. I have not even 
     received a telephone call.
     
     What can you do for me? One mail to MCS Manager, for him to ensure:
     1. Call gets done (this was indicated as SEV 2)
     2. This hiccup in our communication is sorted out.
     
     I do not need explantions from MCS, only for the task to be performed.
     
     Impact: I am not able to produce tasks for Vodacom Project without 
     using someone elses Desktop system.
     
     Thanks
     With Regards 
     Ivan


                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     19-Mar-1997 09:15 ZAS
                                        From:     Ivan Harris                   
                                                  HARRIS.IVAN
                                        Dept:     RSA-MCS-Technical Support
                                        Tel No:   *2721 4408356 Auto forw

TO:  Ivan Harris                          ( HARRIS.IVAN )

Subject: FWD: PLEASE SEND CALL LOG

     9703151
     


                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     19-Mar-1997 09:11 ZAS
                                        From:     Ivan Harris                   
                                                  HARRIS.IVAN
                                        Dept:     RSA-MCS-Technical Support
                                        Tel No:   *2721 4408356 Auto forw

TO:  Brian Jakubec                        ( BRIAN JAKUBEC )

CC:  Remote Addressee                     ( [email protected]@internet )
CC:  Daniel Collet                        ( COLLET.DANIEL )
CC:  Jurie van Rensburg                   ( JURIE VAN RENSBURG )

Subject: FWD: PLEASE SEND CALL LOG

     Hello Brian,
     
     No response on call logged. To call logged on Friday.
     
     Brian, I need this call done this morning. I escalated this twice 
     already. 
     
     If required, I will bribe, Short of that I will pay myself to have the 
     nearest PC shop repair my PC.
     
     PLEASE, this is totally unacceptable.
     
     
     Ivan
     


                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     17-Mar-1997 11:21 ZAS
                                        From:     Ivan Harris                   
                                                  HARRIS.IVAN
                                        Dept:     RSA-MCS-Technical Support
                                        Tel No:   *2721 4408356 Auto forw

TO:  HELENA DE NIET                       ( HELENA DE NIET )

CC:  HYNIE TREDOUX                        ( HYNIE TREDOUX )

Subject: PLEASE SEND CALL LOG

     HI Helena,
     
     Please send to me the log for the attached call.
     
     Thanks
     Ivan
     

                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     17-Mar-1997 09:36 ZAS 
                                        From:     Ivan Harris
                                                  HARRIS.IVAN
                                        Dept:     RSA-MCS-Technical Support
                                        Tel No:   *2721 4408356 Auto forw

TO:  HYNIE TREDOUX                        ( HYNIE TREDOUX )

CC:  Allan Johns                          ( ALLAN JOHNS )
CC:  Brian Jakubec                        ( BRIAN JAKUBEC )
CC:  Daniel Collet                        ( COLLET.DANIEL )

Subject: FWD: Please log a call

     Hello Hynie,
     
     RE: No response to critical call logged.  Please see attached call.
     
     The attached call was logged on Time now:14-Mar-1997 at 09:04
     This call has not been attended to.
     
     I noted the severity of this call and this is critical at this time of 
     the Vodacom Project.
     
     Regards Ivan
     
      


                  I N T E R O F F I C E   M E M O R A N D U M

                                        Date:     14-Mar-1997 09:04 ZAS
                                        From:     Ivan Harris                   
                                                  HARRIS.IVAN
                                        Dept:     RSA-MCS-Technical Support
                                        Tel No:   *2721 4408356 Auto forw

TO:  HELENA DE NIET                       ( HELENA DE NIET )

CC:  HYNIE TREDOUX                        ( HYNIE TREDOUX )

Subject: Please log a call

     Hello Helana,
     
     Please log a call for me.
     
     This is for
     
     Client:  Digital 
     Address: Water Club, Granger Bay, CPT
     Contact: Ivan
     SYSTEM : PC  asset= D615
     Fault  : Mouse not Functioning. button faulty
     SEVERITY LEVEL 1 (Down not able to produce)
     Time now:14-Mar-1997 09:04 ZAS
Logistics -

PART Order 

Please deliver the following parts to Digital Cape Town: 
ATTENTION: Ivan Harris 

LI BCH LOG-NUMBER   PART CONSUM  DESCRIPTION         QTY DATE TY WHO CLIENT  
-----------------------------------------------------------------------------
1  CPT MCS97-......   -PC7XS-AA 2 button mouse 	     1	14/3/97	 IWH DIGITAL
-----------------------------------------------------------------------------




5218.49BUSY::SLABGrandchildren of the DamnedThu Apr 03 1997 22:185
    
    	I'm not sure which is more ridiculous ... the fact that it took
    	three weeks to get a mouse shipped to you, or the fact that you
    	waited that long to buy your own.
    
5218.50BBRDGE::LOVELL� l&#039;eau; c&#039;est l&#039;heureFri Apr 04 1997 03:284
    ... or the fact that the whole world is waiting for the next episode
    of this saga as if it was something like Twin Peaks ...
    
    
5218.51technology plus...BBPBV1::WALLACEjohn wallace @ bbp. +44 860 675093Fri Apr 04 1997 04:5524
    More on memory:
    
    Do you use a PC? Do you use a modern PC with a relatively aggressive
    memory subsystem ? Does it have "commodity" memory in it ?
    
    Does it frequently misbehave at embarrassing moments ? Do you always
    blame software? Is this safe - maybe you have slightly duff memory? 
    
    I know plenty of folks who've had "fun" with "spot market commodity
    SIMMs". Kingston still exist, for a good reason. Compare their prices
    with commodity prices and ask the same questions you ask of Digital.
    
    My PCs at home have had "quality" memory rather than "spot market
    commodity". When they misbehave, I *know* it's the software :-)
    
    The other thing to note is that much of Digital's customer base still
    lives in the "give us a quote" mentality. They want firm memory prices
    committed for the next 3-6 months. Try getting that from commodity
    vendors.
    
    There are two sides to this discussion. 
    
    regards
    john
5218.52Digital does not want to sell to mehndymn.zko.dec.com::MCCARTHYA Quinn Martin ProductionFri Apr 04 1997 08:1017
>>    The other thing to note is that much of Digital's customer base still
>>    lives in the "give us a quote" mentality.

AH!  Light dawns.  It all makes sense to me esp after a string in another
conference about "talking down" prices at computer shows. 

If it is the case that our prices are setup to favor the "complete system" bids
(where they NEVER pay the actual list price) then Digital will never be a 
vendor of choice for a mom/pop operation and any single part price I see
listed by Digital I know I can do better for the EXACT SAME unit somewhere 
else.  

It all makes sense but it also brings up the question of if Digital should 
be pricing its products for mom/pop?  I sure as hell can't figure out why 
we shouldn't (money is money).

bjm
5218.53You don't really think....JOBURG::HARRISFri Apr 04 1997 12:5810
    re.49
    You don't really think I just sat around waiting.?
    After ten minutes of the mouse breaking , I borrowed the mouse from the
    file server..So life did carry on ..and so is the project. 
    Just because you asked - eight as8400's will be in by tuesday at
    10:00am. If you're not doing anything for the weekend, why not pop over
    and join us when we take a smoke-break. There's so much to talk about.
    
    See you around
    ivan
5218.54BUSY::SLABA Parting Shot in the DarkFri Apr 04 1997 13:088
    
    	OK, just checking.
    
    	8^)
    
    	I'd join you for a smoke break, but Cape Town is a bit far for
    	me.  8^)
    
5218.55Mouse diversitySTAR::jacobi.zko.dec.com::jacobiPaul A. Jacobi - OpenVMS Systems GroupFri Apr 04 1997 14:1217
Yes, Logitech makes various "grades" of mice, with MouseMan as the "deluxe" 
model.

Part number 30-46117-02 most resembles the standard grade mouse, but at 
Digital, it has the "deluxe" price!

VTX does list Part Number PC7XS-EB at a more reasonable price of $8.00.

I wonder if mice with a "workstation" part number are priced differently 
than "PC" mice?  This would make about as much sense as our strategy 
of pricing Alpha chips depending on if there are sold with an OpenVMS/Unix 
system VS. Windows NT system.


							-Paul

5218.56We make a lot on each one, but we make it up in volumeWRKSYS::SCHUMANNFri Apr 04 1997 17:184
According to appix, our markup on that $49 mouse is over 1000%!
Too bad we can't get our customers to buy more of these mice!!??

--RS
5218.57Twin squeaks..RDGENG::WILLIAMS_ASat Apr 05 1997 14:564
    Ivan,
    
    what did you buy ? A big yellow Microsoft Easyball ? (I got a free
    'Nature CD' from Microsoft too..  ;-) 
5218.58I smelt a rat.53859::HARRISSat Apr 05 1997 15:0422
    RE .54
    
    In one of the previous notes someone mentions "Twin peaks" Well, the
    exitement seems to be wearing thin now so why not get everyone going
    again. .....and everyone thought the mouse was a big probelm.
    
    Check this out....
    
    I ask for resources for a project (M$7) 8 AS8400's and storageworks,
    Gigaswitches etc.
    
    I repeatedly send mails to confirm that the resources I request for the
    hardware Installation of the equipment is ontrack.
    
    Friday 10:00am arrives and I have 2 resources out of 4 requested
    resources arrive. The 2 resources which do arrive are Junior engineers.
    
    I smelt a rat.....
    
    Ivan 8^))
    
    
5218.59Logitech Trackman Marble.53859::HARRISSat Apr 05 1997 15:1015
    re .57
    
    they only had green ones, No only joking, no stock.
    They had mice for R18.00 ($9.00) but after having bought my own desk in
    the office two years ago, and having borrowed the servers mouse, I
    opted to just sort my own PC at home out... I ended up buying a 
    Logitech Trackman Marble. ....Quite a change....rather sensitive...will
    take a bit of getting used to....I still find I try to push the thing
    around occasionaly.
    (R499.00 = =/- $250) pretty expensive in MADIBAland.
    
    Cheers
    Ivan
    
    
5218.60KAOM25::WALLDEC Is DigitalMon Apr 07 1997 13:448
    re .34 (qualification experience)
    
    Qualification is one thing, does the DIGITAL price also include a
    sampling plan to verify the "component of the week" that the vendor
    happens to use?
    
    r
    
5218.61IEG pricing is broken!19584::jacobi.zko.dec.com::jacobiPaul A. Jacobi - OpenVMS Systems GroupMon Apr 07 1997 17:3211
So even at 40% IEG discount, an item with 1000% markup is still a 
ridiculous internal price!  Why can't IEG price items strictly based on 
true cost, plus a small percent?  CompUSA seems to be able to keep tract of 
true cost with the Digital employee discount program.

IMHO, this needs to be fixed!


							-Paul

5218.62Workstation mouse <> PC Mouse42326::COURTNEYMNorm&#039;s the name:Sensible the GameTue Apr 08 1997 08:519
    re: .55, Workstation and PC mice part numbers....
    
    Weren't the 'Workstation' and 'PC' 3-button logitec mice that replaced 
    the 'Digital Standard' (round) Mouse PN: VSXXX-AA different electrically?
    
    They were coloured differently, the PC ones had darker grey shading, 
    - presumably to help you not to plug in the wrong voltage mouse?
    
    /Mark 
5218.6319584::KLEINSORGEFred Kleinsorge, OpenVMS EngineeringTue Apr 08 1997 09:5513
    Digital has sold three basic types of mice.  The first, and original
    Hawley mouse was a quadrature mouse that connected to a decoder on the
    QVSS board.  We soon moved to a serial mouse.  At the time, there were
    a dozen or so mice producers, each with a slightly different data
    format.  We specified our own data format, power up signature, and
    specifications to allow hot-swap, and to poll for ID.  We changed to
    the "standard" shape from the puck, due to price.  We continued with
    this mouse until the Jensen, at which time we switched to a "standard"
    PS2 mouse.
    
    This ignores anything we did with PC's, or the one DECstation which
    shipped with the access bus.
    
5218.64PADC::KOLLINGKarenTue Apr 08 1997 16:299
    Re: We changed to the "standard" shape from the puck, due to price.
    
    We changed from the puck because the puck was very uncomfortable
    for everyone except people with very large hands, and customers
    complained in droves.  It wasn't unusual to lose workstation sales
    because of the puck.  I know, I was involved in making this
    mouse change happen, over the dead bodies of various prople in the
    hierarchy.
    
5218.65the award-winning puck -- yuck.SMURF::STRANGESteve Strange, UNIX FilesystemsTue Apr 08 1997 16:3711
    > over the dead bodies of various prople
    
    Dead bodies with big hands, no doubt. :-)
    
    Incidentally, I have big hands, but I didn't like the puck because its
    radial symmetry made it difficult to orient by feel.  You'd move the
    pointer and it would move 15 or 20 degrees off from what you wanted,
    then you'd look down, turn it so it was aligned properly, etc.  It's
    often the little things that matter most.
    
    	Steve
5218.6619584::KLEINSORGEFred Kleinsorge, OpenVMS EngineeringWed Apr 09 1997 11:2018
    
    It may have been coincidental.  Logitech offered to continue to make
    the puck, but the price differential was quite high between the custom
    shell, and their standard shell.  At least that is what the engineering
    group told me at the time.
    
    Frankly, the mouse *was* a good design.  It *was* tested on hands of
    all sizes.  There is *no* single shape that will make everyone happy. 
    Fortunately, we now use a "standard" mouse, so you can plug in anything
    that floats your boat.
    
    And BTW - I wasn't part of the design team.  But had tested about every
    piece of junk on the market at the time it was designed.  All of them
    sucked for my purpose - use in a drawing application.  For the purpose
    they *are* good at, I always preferred a really nice trackball.