| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 5201.1 | not the best way to spend | ANNECY::HOTCHKISS | | Mon Mar 24 1997 03:54 | 14 |
| Sorry,but the only people who get rich from advertising are the press
and the agencies.
If we have a spare 20m$ then think of this - this would allow us to
dedicate/hire 200 top flight consultants,equip them and let them camp
on-site at 200 top accounts for 6 months (I base this on 200k$ per year
for a consultant,equipment and travel included).
I'll bet we could ensure that at least half of these accounts would buy
Digital and stick to us for the long run.
Now,if some of these six month periods were paid consultancy,we could
extend the scheme to more accounts.On the other hand,if you are sure
you want to spend on 'presence' - send a cheque for 20m$ to Hotchkiss
Web advertising Inc,prop. J.Smith,Cayman Islands...
;-)
cheers
|
| 5201.2 | IBM, SUN, MS advertize on TV but we're better then them... | SCASS1::WISNIEWSKI | ADEPT of the Virtual Space. | Mon Mar 24 1997 12:00 | 35 |
| Just saw a SUN ad about the Internet on Voyager...
IBM ads about the Internet on CNN and discovery channel
(the one where they guys are trying to decide on their
WEBsite strategy and the girl comes up and says why
don't you just sell something across the internet...)
But Digital doesn't need to do that.. We're the market leader
in Internet, We have mindshare and Altavista.... So we tell ourselves.
And when you buy those 200 top flight consultants and deploy them
for 20million, make sure that they have 5 years plus sales support selling
and serving Digital accounts with Digital style of computing and equipment,
in the Digital marketplace,
unless you only want them to do add-ins of Microsoft, IBM, HP, or SUN...
If you could go buy 200 top consultants for our business right now
I'd be surprised... We have a hard enough time coming up with folks
to do simple delivery because many of them have stopped wanting to be
associated with Digital on the resumes...
Of course if we were market leaders in something, had a goodwill
advertizing strategy that made people want to come work for us
instead of remembering the layoffs and problems we could more
easily attract customers and consultants...
But I'm just dreaming of the good old days...
JMHO
John W.
|
| 5201.3 | | PADC::KOLLING | Karen | Mon Mar 24 1997 13:46 | 5 |
| I saw a Sun Internet ad over the weekend. It said something
like the backbone of the Internet consists of Sun systems. Pretty
impressive to laypeople, pretty unethical since it's baloney. Do
we address this? Sure, right.
|
| 5201.4 | trenchwork | ANNECY::HOTCHKISS | | Mon Mar 24 1997 13:56 | 13 |
| re .2 we could buy 200 easily but maybe Europe is different.However,as
you say,even if we could generate the demand,the issue seems to be
people.I suggest that we solve this first or at least hand in hand in
demand generation via presence of mind (aka adverts).Sun did the grunt
work on this years ago with great discounts to academia and gained
presence by default but I suspect they did not have an inkling that the
internet would be quite the market it currently is.OK,so we missed that
boat - the next boat due has 'big commercial use' or 'huge
infrastucture problem' written on it - this is the one we can't miss
and this one requires trenchwork,not work for the ad agencies alone.
my 2c -always different :-)
we'll get there
cheers
|
| 5201.5 | proof points please ... | TROOA::BROWN | RPC - Really Practical Computing | Mon Mar 24 1997 17:24 | 16 |
| re .3
>> I saw a Sun Internet ad over the weekend. It said something
>> like the backbone of the Internet consists of Sun systems. Pretty
>> impressive to laypeople, pretty unethical since it's baloney. Do
>> we address this? Sure, right.
I'm sure there are lots of pointers to proof points posted in here
somewhere but could someone post them or the proof points again so that
we field people can at least fight this "unethical" behaviour
individually.
Proof points please ...
thanks,
-ian
|