T.R | Title | User | Personal Name | Date | Lines |
---|
5180.1 | | BIGQ::SILVA | http://www.ziplink.net/~glen/decplus/ | Tue Mar 11 1997 16:00 | 2 |
| Ok..... Microsoft Exchange.... it just works horribly on a DIGITAL system. Is
this better?
|
5180.2 | | DECCXL::WIBECAN | That's the way it is, in Engineering! | Tue Mar 11 1997 16:28 | 9 |
| >> I find it somewhat depressing that so many Noters here find it necessary to
>> refer to Microsoft via derogatory variants on their name.
So many Noters find it necessary to refer to anything and everything via
derogatory variants on their proper names. This includes (but is not limited
to) Microsoft, Digital, Intel, their managers, their personnel, and their
products. It's a losing battle, Bevin.
Brian
|
5180.3 | It's A mistake... Don't report me to Bill... | SCASS1::WISNIEWSKI | ADEPT of the Virtual Space. | Tue Mar 11 1997 16:43 | 42 |
| > <<< Note 5180.0 by ADA9X::BRETT >>>
> -< Call them by their proper name - Microsoft >-
>I find it somewhat depressing that so many Noters here find it necessary to
>refer to Microsoft via derogatory variants on their name.
My badge still says Digital, my check still says Digital and this is
the "Digital" notesfile.
You want depression? Pitch this alliance for two years to your
customers, talk about integrating and supplementing WNT with
OpenVMS and have Gates come to DECUS and tell your customers that
WNT is the only thing you ever need...
You want depression? Explain the Alliance, and Microturn's
reliance on Wolfpack and how this new "CLUSTER Group" with MS,
Compaq, HP, and Tandum fits with the work and intellectual property
that's been transfered from Digital already...
You want depression? I've yet to see Microscrew call that press
conference to congratulate Digital Equipment on having the only
surviving RISC architecture running WNT, two years before Mercede, and
recommitting to same-time software releases with Intel code.
You want depression? Host a "Wizards" meeting in Microself-serve's
back yard and have only a token MS presense in attendance...
I'm not depressed, just confused... and confusion make's me
mispell trademarked names sometimes...
But this is a Digital notesfile and my fat-fingered mispelling
will go un-noticed...
Unless there is a Microstealth spy among us, extracting our questions
about MS's motives and forwarding them to the Bill Gates' "Enemies"
list for those who won't have jobs in the new world order because we
mistyped their company's name.
JMHO by JAMS (Just Another Micro-serf)
John W.
|
5180.4 | | axel.zko.dec.com::FOLEY | http://axel.zko.dec.com | Tue Mar 11 1997 16:59 | 4 |
|
Would you rather we call them "Alfer"?
mike
|
5180.5 | | TALLIS::DARCY | George Darcy, TAY1-2/G3 DTN 227-4109 | Tue Mar 11 1997 17:38 | 3 |
| Uh oh, someone left the horse out of the barn...
;v)
|
5180.6 | | MAASUP::MUDGETT | We Need Dinozord Power NOW! | Tue Mar 11 1997 18:08 | 8 |
| r.3
If you've ever seen the movie "Life of Brian" you remind me of
person being stoned, "There you've said it AGAIN!" If you don't
stop its going to be very hard with you!
Maybe you had to be there.
Fred
|
5180.7 | | MAIL2::RICCIARDI | Be a graceful Parvenu... | Tue Mar 11 1997 20:25 | 2 |
| .0 hubris alert
|
5180.8 | Always look at the bright side of life | SMURF::PSH | Per Hamnqvist, UNIX/ATM | Tue Mar 11 1997 23:01 | 11 |
| | If you've ever seen the movie "Life of Brian" you remind me of
| person being stoned, "There you've said it AGAIN!" If you don't
| stop its going to be very hard with you!
But the subject also responds: How can it get any worse than
this? Jehova, Jehova, Jehova...
Good movie indeed. Wonder if the women with beards had Microsoft
badges?
>Per
|
5180.9 | upstart | COMEUP::SIMMONDS | Disintegration Complete, Captain Palmer SIR! | Wed Mar 12 1997 01:51 | 5 |
| Re: .7
So where in .0 is
'overweening pride towards the gods, leading to nemesis' ?
John.
|
5180.10 | Ah, Mr Wiggins of Wiggins and Malone... | SCASS1::WISNIEWSKI | ADEPT of the Virtual Space. | Wed Mar 12 1997 02:38 | 114 |
|
Mr Wiggins:
Good morning, gentlemen. This is a twelve-state Microsoft rant
combining classical neo-Georgian features with all the advantages
of modern techniques. The Digital-Microsoft boosters arrive at
Note .0 and are carried along the Note Thread in extreme comfort
past text murals depicting Mediterranean sceanes, twords the
Notes pointing out some of the practical flaws in the Digital-Microsoft
Alliance. The last .20 Notes are heavily soundproof. The false sense of
security pour out into the "Microsoft is Benevolent" notesfile
and the mangled egos go to the Soapbox notesfile for some real abuse...
Notesfile Observer1:
Excuse me...
Mr Wiggins:
Humm?
Notesfile Observer1:
Did you say flaws?
Mr Wiggins:
Practical Flaws.. Yes..
Notesfile Observer1:
Are you proposing to insult the business planning and acummen of
our business teams?
Mr Wiggins:
Does that not fit in with this notes-thread?
Notesfile Observer1:
No, it does not . We wanted a simple corporate toadie-thread
extoling the praises of how wonderful everything is going....
Mr Wiggins:
Oh, I see. I hadn't correctly divined your attitude twords the
Digital-Microsoft Alliance. You see I usually design win-win solutions
for Digital and our customers and point out flaws in any other strategy.
Yes, pity. Mind you this note-thread was a real beaut. I mean, none of
your blood caked on the replies, and flesh flying out the microsoft
windows inconveniencing the passers-by with this one.. I mean, my life
has been building up to this...
Notesfile Observer1:
Yes and well done, but we did want a note that ignored any negative
problems and toadied up to Microsoft.
Mr Wiggins:
Well may I ask you to reconsider? I mean, you wouldn't regret it think
of the number of replies and general involvement we'll generate from
this note-thread.
Notesfile Observer1:
No, no it's just that we wanted a simple note praising the Digital -
Microsoft Alliance, not a rant.
Mr Wiggins:
Yes, well of course, that's just the sort of blinkered philistine
pig ignorance I've come to expect from you non-creative garbage.
You sit there on your loathsome, spotty beinds squeezing blackheads
not caring a tinker's cuss about the struggling artist.
YOU EXCREMENT! You lousy hypocritical whining toadies with your lousy
color Monitors, with your "Intel" inside them and bleeding Microsoft
secret handshakes! You wouldn't let me join, would you, you
blackballing bastards! Well I wouldn't become a Microsoft SE now if
you went down on your lousy stinking purulent knees and begged me.
Notesfile Observer1:
Well, we're sorry you feel like that but we, er, did want a nice
Microsoft note. Well thought out and accurate though your rant was...
Mr Wiggins:
Oh to hell with the rant, that's not important. But if you could put
in a word for me I'd love to be an SE. Certification opens doors, I
mean I was a bit on edge just now, but If I was an SE and could go
to the wizards meetings I'd just sit at the back and not get in
anyone's way.
Notesfile Observer1:
Thank you.
Mr Wiggins:
I've got a second-hand self-study guide...
Notesfile Observer2:
Thank you.
Mr Wiggins:
I nearly passed the TCP/IP Drake test at Hendon..
Notesfile Observer 1&2:
THANK YOU...
|
5180.11 | So who's crazy? | BBRDGE::LOVELL | � l'eau; c'est l'heure | Wed Mar 12 1997 03:25 | 32 |
| John,
Give the "lunatic fringe" theme a rest. You are much better
appreciated for original material like .3
I thought at least that .3 was a fair debating riposte to .0 who has
laid open a topic worthy of discussion. For perhaps all the wrong
reasons we are now considered to be on Microsoft's coat tails if not
actually in their pocket. Some people (many Digital engineers) even
think that Microsoft are out to deliberately screw us to the wall.
Does the name-calling help? Help to do what? I think it helps people
vent a little frustration. It certainly doesn't help us make the real
(or perceived) situation any different or better vis-a-vis the market
realities. Perhaps it helps the individuals tolerate the situation
somewhat easier. Love 'em or hate 'em, Microsoft are responsible for
the market demand generation that is driving much of our chance for
future revenue. It's up to individuals to figure out if they can live
with that fact while remaining employees of Digital.
/Chris/
P.S. I'm reminded of the oldy but goody joke from Woody Allen:
Man: Doctor! you gotta help me!. You really must!. My brother
is driving me crazy - he thinks he's a chicken. He spends
all day pecking and clucking and stuff - What can I do?
Doctor: He's obviously mad. You need to have him hospitalized.
Man: Well I would, but I really need the eggs.
|
5180.12 | give me a break, surely there are more important issues | 12680::MCCUSKER | | Wed Mar 12 1997 10:21 | 10 |
| .0>I find it somewhat depressing that so many Noters here find it necessary to
.0>refer to Microsoft via derogatory variants on their name.
If this is what depresses you, life is good to you my friend...
.11> Does the name-calling help? Help to do what? I think it helps people
.11> vent a little frustration. It certainly doesn't help us make the real
Does it help? No. Does it hurt? No. Who really cares? This topic is so
insignificant in the big picture, I can't believe I wasted my time responding to it.
|
5180.13 | | STAR::KLEINSORGE | Frederick Kleinsorge | Wed Mar 12 1997 10:29 | 16 |
|
I never bad mouth Microsoft.
First, this is business. Microsoft only does what is in Microsofts
interest. And Microsoft has a well established history of using
"partners" for short term advantage. We get what we deserve. So why
call them names? We knew what they were when we asked them to the
dance.
Second, it never pays to piss off the 800lb gorilla with the all the
power. It won't do you any good long or short term. Heck, you might
work for them someday. You should take the time honored tradition of
waiting for them to slip up and hit the skids, then you bring out your
knives.
|
5180.14 | | axel.zko.dec.com::FOLEY | http://axel.zko.dec.com | Wed Mar 12 1997 10:32 | 8 |
|
Related to this vein:
http://www.boardwatch.com/borgtee2.jpg
mike
|
5180.15 | | MAIL2::RICCIARDI | Be a graceful Parvenu... | Wed Mar 12 1997 11:08 | 3 |
| Re.9
"arrogant pride or presumption"
|
5180.16 | icroSoftMa | CSC32::C_BENNETT | | Wed Mar 12 1997 14:46 | 4 |
| Call them by their proper name - Microsoft
ya and while you're at it call DEC by its proper
name Digital ;-,
|
5180.17 | | QUARK::LIONEL | Free advice is worth every cent | Wed Mar 12 1997 15:11 | 6 |
| Re: .16
Nope. The "proper name" now is DIGITAL. See, ya turn your back for just a
second and they change the rules on ya again!
Steve
|
5180.18 | | STAR::KLEINSORGE | Frederick Kleinsorge | Wed Mar 12 1997 16:12 | 12 |
|
Come on, as far back as 10 years ago I was told by legal that DIGITAL
was the proper usage if Digital Equipment Corporation was not fully
written out. And that DEC was not proper except as part of a product
name. This is really *not* new.
Heck, I couldn't trademark XUIS because XUI was already a trademark of
DIGITAL and you can't add a "S" to any trademark to create a new one.
This isn't anything but the lawyers.
|
5180.19 | Big D, little i,... | 57731::SDAVIS | | Wed Mar 12 1997 16:18 | 5 |
| Re: .18
I imagine that Steve meant that "Digital" is not the same as "DIGITAL".
- Scott
|
5180.20 | There's always an exception... | HELIX::WELLCOME | Steve Wellcome SHR3-1/C22 Pole A22 | Thu Mar 13 1997 08:39 | 2 |
| ...except it's still "Digital Equipment Corporation," not
DIGITAL Equipment Corporation....
|
5180.21 | | 19584::KLEINSORGE | Frederick Kleinsorge | Thu Mar 13 1997 09:19 | 4 |
| It's NOT an exception. Use DIGITAL when used alone, use Digital
Equipment Corporation when spelled out fully. It's pretty simple, and
it's been the rule for a *long* time.
|
5180.22 | Just call me mushroom.... | 35093::BREZLER | | Thu Mar 13 1997 10:29 | 9 |
| But doesn't our logo still say
digital
??????
And where's the internal publicity announcing this obviously
important change in our corporate standards?????
|
5180.23 | The Logo's Good | UNXA::ZASLAW | Steve Zaslaw | Thu Mar 13 1997 10:47 | 10 |
| > But doesn't our logo still say
>
> digital
> ?
The logotype is a symbol that stands by itself. While I agree we are saddled
with a problematic name and there's been a lot of thrashing over what to do
about the problems the name has engendered, the logo is, IMHO, an excellent
design and does not conflict with the rest of the current edition of the
what's-our-name schema.
|
5180.24 | | HELIX::WELLCOME | Steve Wellcome SHR3-1/C22 Pole A22 | Thu Mar 13 1997 11:40 | 6 |
| re: .21
Please define a "a *long* time." I've been writing manuals for
about 16 years now, and as far as I know the change from "Digital"
to "DIGITAL" phased in as of about December 1996.
|
5180.25 | Formerly known as... | TALLIS::DARCY | George Darcy, TAY1-2/G3 DTN 227-4109 | Thu Mar 13 1997 11:58 | 11 |
| >> But doesn't our logo still say
>>
>> digital
>> ?
>
>The logotype is a symbol that stands by itself. While I agree we are saddled
Think of it like "Prince".
Digital is that symbol thing.
|
5180.26 | | 19584::KLEINSORGE | Frederick Kleinsorge | Thu Mar 13 1997 12:14 | 20 |
|
How long ago? Well, let's see... I can say with *no* doubt that I was
told this when VWS was still a viable window system, and VMS was still
the king. Long enough for you? There *was* no "decision" handed down,
although you may have gotten one in a long line of memo's that keep
getting generated every so many years trying to get everyone on the
same page. I got it from someone in legal eons ago (in fact, so long
ago I don't even have the mail archives any longer... they are on some
unreadable TK50).
What I was told was what I said. In terms of the *logo* it is just
that, a logo. The fact that the logo contains the lower case
"digital" is immaterial, it is not text. Nor are we supposed to
attempt to mimic the logo in text (like you see on lot of old memo
templates).
What they are telling you is not marketing cruft, but legal cruft in
the usage of the corporate logo, and the company name.
|
5180.27 | I nearly *@#($ my pants! | MSDOA::HICKST | | Thu Mar 13 1997 12:18 | 3 |
| RE .10...
Most, most excellent work, Wiggins! Keep it up!!!
|
5180.28 | DIGITAL-only was not a standard in 1990, FWIW | UNXA::ZASLAW | Steve Zaslaw | Thu Mar 13 1997 15:07 | 45 |
| If we're doing history, I think the "`DIGITAL never Digital' is new"
camp wins this one at least in a comparison I quickly did between
published standards from 1990 and 1996.
I have the 1990 edition of the "Company Identity Manual" from the
"Corporate Identity Group" in PKO. This is a high-touch job of the kind
a New York ad agency'll do for a top-tier company with big bucks, and
must have cost a few hundred thousand $. It fills a 2" 3-ring binder and
has 22 sections separated by laminated tab pages. I wonder if the
existence of this binder was forgotten in the panic that hit the
company shortly after it was issued.
In 1996 DIGITAL issued a 20-page color brochure titled "The DIGITAL
brand identity toolbox" that covers some of the same ground.
In the 1990 opus, I find they go on at great length about
"the DIGITAL Logo" as it is consistently referred to. In a quick scan
of the beginning of the book and some possibly relevant sections, I
find that:
* There is little mention of how or whether to use "DEC". They do USE
it, and I find a reference to "DEC Standard 178-5". It also says
"VAX, VMS and DEC are always in all caps" but they may be discussing
"DEC" only insofar as it's part of a trademark like "DECwindows".
They say "Consider an established trademark formative, e.g., DEC,
VAX, VMS, ULTRIX as the basis for developing new marks."
I see no mention of using DEC to refer to Digital Equipment
Corporation, yea or nay.
* They use "Digital" when referring to the company (but not if
referring to the logo, as stated above). For example, they say:
"Digital's new four-tiered architecture for marketing communications
vehicles is an effort by the corporation to provide uniformity...."
* They do not, as far as my quick scan of this tome can determine, say
anything about use of "Digital" vs. "DIGITAL", and there are numerous
examples of their using "Digital" to refer to the company.
In the 1996 "toolbox", they clearly state in an extremely large
pointsize headline: "DIGITAL not Digital". I don't see any mention of
"DEC", but we all know its status: $30 and falling.
Had enough yet, or would you like to know what the design standards are
for a company truck, car, or office building?
|
5180.29 | | BIGUN::nessus.cao.dec.com::Mayne | Churchill's black dog | Thu Mar 13 1997 16:02 | 13 |
| I've yet to meet a customer who calls us "DIGITAL" (or "Digital", for that
matter).
I've just written a Statement of Work for a project. Seeing uppercase "DIGITAL"
scattered throughout a document written in normal lower case just looks stupid.
As for calling Microsoft by the right name, it does seem reasonable that we
should treat others as we would have others treat us; if only they wsated as
much time and effort on renaming themselves every couple of years.
See also http://www.microsnot.com/.
PJDM
|
5180.30 | | CSC32::PITT | | Thu Mar 13 1997 16:17 | 10 |
|
re .25
>think of it like "Prince"
you mean the singer formally known as "Prince"?
SO we're the corporation formally known as ... ????
|
5180.31 | | CFSCTC::SMITH | Tom Smith MRO1-3/D12 dtn 297-4751 | Thu Mar 13 1997 16:20 | 41 |
| Here's an electronic version of the text referred to earlier:
<<< ICS::ICS_SYS01:[NOTES$LIBRARY]COMPANY_IDENTITY.NOTE;1 >>>
-< Company Identity Bulletin Board >-
================================================================================
Note 17.17 Company Identity Manual on-line 17 of 17
ICS::MAZZONE 482 lines 7-JUN-1990 14:16
-< Chapter 1 The DIGITAL Logo >-
--------------------------------------------------------------------------------
.
.
.
The DIGITAL Logo is used as a graphic element; it is never used within
a sentence. When referring to the company within text, use our trade
name, "Digital," in upper-lower case. Using "DIGITAL" in all caps
signifies its use as a trademark, as in "DIGITAL Logo." The term
"DEC" should be used as a trademark for our products and as a service
mark for our services, but not in reference to the company itself.
The following is a reference to the THERMOS case, in which a Federal
Court declared it a generic term rather than still a trademark:
"Internal misuse of a trademark by employees of the company owning it
has been a factor in a Federal Court's declaring that a one-time
trademark has lost its trademark significance altogether. The Court
found that internal misuse of the trademark THERMOS by employees of
its owner, King-Seeley, was so widespread that it was additional proof
that the mark had become a generic term rather than remaining a
trademark. In other words, if the employees of the company did not
even use the trademark correctly, that is convincing proof that it
isn't a trademark that the courts should protect."
Given the above, employees should always use the DIGITAL Logo and all
of our trademarks correctly in both internal and external documents.
A periodically updated list of trademarks can be found in our
Corporate Videotex Library under "ADMINISTRATION" (or type "VTX LAW"
at DCL).
.
.
.
|
5180.32 | Is DIGITAL Shouting? | UNXA::ZASLAW | Steve Zaslaw | Thu Mar 13 1997 19:36 | 35 |
| >I've just written a Statement of Work for a project. Seeing uppercase "DIGITAL"
>scattered throughout a document written in normal lower case just looks stupid.
According to the 1996 "DIGITAL brand identity booklet", you are allowed to use
small caps for "IGITAL" part of "DIGITAL" to lower the impact. This can be
approximated with a 1-pt font reduction if you don't have small caps font.*
So, if your proposal is done in type rather than ASCII text, you can do this in
your copious spare time. It may be possible to define a variable, symbol or
macro of some sort, depending on the software you're using, to make this easier.
By using "small caps", the shouting DIGITAL text should quiet down
substantially.
*The DIGITAL brand identity booklet says small caps and doesn't deal with lack
of small caps font. If you use the reduced point size to approximate it, you're
sailing in uncharted waters! ;^)
In my scanning of it, I believe that the DIGITAL brand identity booklet gives
little or no consideration to our internal document systems, common PC word
processors, or the default fonts of our printers. I don't know if your office
has "Franklin Heavy Gothic" or "Walbaum Italic", some of the required fonts,
but I don't think they're on our lps20 or lps32, etc.
Of course, when DIGITAL (or was it Digital?) did the identity manuals in 1990
and before, there was also a failure to take this into consideration. Who is
surprised that the mistake is replicated in the 1996 version?
I would guess the 1996 booklet was done by people who send out for type or have
nice Mac's with high-level graphics arts capabilities. To be fair, the booklet
addresses "advertising, product brochures, package designs, web pages, events
and so on." Can you get Netscape to display "Walbaum"? I thought that was a
chain of foodstores in NY. Oh, wrong, that's "Waldbaums".
Just remember this, and I quote: "These are firm standards, not flexible
guidelines, and we must all adhere to them."
|
5180.33 | Caxton lives: "Make it 1 point smaller". | BBPBV1::WALLACE | john wallace @ bbp. +44 860 675093 | Fri Mar 14 1997 06:16 | 15 |
| Well that's interesting.
I've seen a few DIGITALs in (electronic versions of) brochures lately
where the IGITAL appeared slightly offset from the D.
I'd been blaming it on bugs in GhostScript, or Acrobat, or some Mac
converter, or whatever.
Turns out it was deliberate.
DIGITAL (all caps) really does look unsatisfactory (to me) outside the
"brochure" environment, but there's little point arguing...
regards
john
|
5180.34 | | BBRDGE::LOVELL | � l'eau; c'est l'heure | Sat Mar 15 1997 15:35 | 6 |
| Pleasant surprise over the weekend as I was using idle network banwidth
to testdrive the new Exchange 5.0 server in Redmond.
Microsoft doing an unashamed plug for Alpha. Check it out ...
http://www.exchangeserver.com/testdrive/rules.htm
|
5180.35 | | CGOOA::OWONG | SKIWI in Canada (VAO) | Sat Mar 15 1997 22:42 | 11 |
| And each mail message sent seems to have the following text inserted at
the top
"This message was sent to you by Microsoft Exchange Server 5.0 running
on a Digital AlphaServer 4000.
Microsoft is not responsible for the content of this message. Message
text follows:"
Maybe Microsoft has finally noticed us...
Owen.
|
5180.36 | | HELIX::WELLCOME | Steve Wellcome SHR3-1/C22 Pole A22 | Mon Mar 17 1997 10:47 | 4 |
| re: .35
Mistaken identity. They're referring to a company called
Digital, and we're DIGITAL..... ;-)
|
5180.37 | | BIGUN::nessus.cao.dec.com::Mayne | A wretched hive of scum and villainy | Tue Mar 18 1997 00:48 | 24 |
| Speaking of which, there's now a corporate branding Web site at
http://www.imc.das.dec.com/brand/.
It seems we now have some new colours:
DIGITAL burgundy
DIGITAL grey
DIGITAL ecru
DIGITAL blue
DIGITAL orange
DIGITAL green
DIGITAL purple
Then there's the statements "Research shows that current and prospective
customers are not familiar with the DIGITAL brand and what it stands for" (I
wonder if they bothered to do any research on the DEC brand), and "Think in
customer terms, keep it simple, concise and make it easy" (the customer thinks
in terms of DEC, and DEC is simpler, more concise, and easier than DIGITAL, why
do they think everybody uses DEC?).
Where do we get copies of Franklin Gothic Heavy and Walbaum?
PJDM
|
5180.38 | You have to buy the fonts | WHYNOW::NEWMAN | Installed Base Marketing - DTN 223-5795 | Tue Mar 18 1997 05:49 | 2 |
| My understanding is that if you need the two fonts you have to purchase
them.
|
5180.39 | | QUARK::LIONEL | Free advice is worth every cent | Tue Mar 18 1997 08:02 | 6 |
| For "online" applications, you are allowed to use Times New Roman
instead of Waldbaum, and Arial Bold instead of Franklin Gothic - if you
have Corel DRAW, it contains an "ITC Franklin Gothic" font which is
pretty close to the "official" one.
Steve
|
5180.40 | Read this if you want to be confused about fonts | UNXA::ZASLAW | Steve Zaslaw | Tue Mar 18 1997 16:01 | 48 |
| > For "online" applications, you are allowed to use Times New Roman
> instead of Waldbaum, and Arial Bold instead of Franklin Gothic - if you
http://www.digital.com/info/SP3350/SP3350SC.TXT does say there is a kit for a
flavor of Walbaum that you can purchase. Franklin and Arial are not listed.
The Branding Group's web site
http://www.imc.das.dec.com/brand/btbox/tool_type.html deals with font issues.
It says "We use the typeface Walbaum for body copy and text on all
communications." ... "Franklin Gothic Regular may be used as a secondary text
face for captions and within newsletters, for example. Times Roman may be used
as a substitute for PC-based desktop publishing and web site layouts only." It
It also says, with respect to headlines, that "Arial Bold may be used for
PC-based or Web layouts only." I'm glad I don't have any of these fonts or I
might have to try to figure out what exactly that all means.
Maybe some wizard can advise how viewers like Netscape deal with fonts. The
only font directives I see in the source for
http://www.imc.das.dec.com/brand/btbox/tool_type.html are
<font face="Arial,Helvetica">.
As an example, for DIGITAL UNIX documentation, we don't use Walbaum or Franklin
Gothic or Arial, and we don't generally use PCs to generate the documents. I
think the DIGITAL UNIX docset uses uses NewCenturySchlbk (as PS calls it) and
Helvetica, and I'll bet we'll see the stock at $199-1/2 before we're asked to
retool. I'd be surprised if VAX Document now or will ever output books whose
typography is up to the new snuff. Maybe NT documentation will have a shot at
it.
Bottom line: IMHO, unless you're in marketing communications, or unless you set
up DIGITAL web sites, especially external ones, except for the usage "DIGITAL",
I think the typography issues will prove to be moot.
Just in case anyone's interested, the 1990 Corporate Identity Manual, which I
think dealt with a whole lot more design issues than the current efforts,
says "Under no circumstances should any typefaces other than GARAMOND or
HELVETICA be used for Digital literature, signage, packaging, or other
applications." Guess we forgot to follow that one too.
I think the branding and identity effort is important and should be followed
whenever feasible. No consideration seems to have been given to accommodating
our tech doc publications in the new standards, and I wonder why. (We ARE doing
the heavy lifting of substituting DIGITAL for Digital, thank you, you're
welcome.)
Also, in developing and promulgating the new identity standards, I wonder what
role, if any, was played by the very very expensive work that culminated in the
1990 version of the "Company Identity Manual".
|
5180.41 | | BIGUN::nessus.cao.dec.com::Mayne | A wretched hive of scum and villainy | Tue Mar 18 1997 16:18 | 9 |
| So they tell us "These are firm standards, not flexible guidelines, and we must
all adhere to them", and at the same time, when we want to do the right thing,
we're told to be flexible because we can't get the tools needed to follow the
standards.
Makes about as much sense as anything else this company has done in the last few
years.
PJDM
|
5180.42 | It cost us $49.99 + tax | WHYNOW::NEWMAN | Installed Base Marketing - DTN 223-5795 | Tue Mar 18 1997 16:38 | 3 |
| We purchased the Walbaum font via Adobe Type-on-call today for $49.99 +
tax
|
5180.43 | | DANGER::ARRIGHI | and miles to go before I sleep | Tue Mar 18 1997 17:39 | 5 |
| I'm in the wrong business. I should be generating fonts, at 50 bucks a
pop; then name them after NY supermarkets; then get some company to
spec them for their use. I'll wait 'til QVC offers the font for "three
easy payments of $14.95").
|
5180.44 | Announcing the formation of a new group | BIGUN::BAKER | at home, he's a tourist | Tue Mar 18 1997 17:43 | 31 |
|
Memo from the Chief,
I'm adding another Division to the corporation following Gordon Bell's
very successful No Output Division (NOD), this is the Outputs a Lot But
its All Drivel and Causes the Field Immense Irritation Division
(OALBIADACTFIID).
When referring to this group, you can use the very intelligible acronym
they themselves have designed in internal correspondence only if you use
a palantino grist pierpoint font in 14 point bold without shadow and make
sure you use all capitals and please dont superimpose any of the letters,
you'll only confuse them with some other group of people who should have
been on the first flight out with the telephone sanitisers and marketing
executives.
The palantino grist pierpoint 14 font is a wholly owned product of
someone else, so I guess you can never refer to them in internal
correspondence. Kind of convenient, huh?
I'm sure you'll join in congratulating me on making this major
important ground breaking decision in creating the OALBIADACTFIID, it
sure saved making several real business decisions today, and, given my
track record lately, this is wholly a good thing.
The Boss
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5180.45 | | BUSY::SLAB | Black No. 1 | Tue Mar 18 1997 18:26 | 8 |
|
Memos from The President just aren't the same without four pages
of ALL-IN-1 headers, but nice try.
8^)
|
5180.46 | | BIGUN::BAKER | at home, he's a tourist | Tue Mar 18 1997 18:58 | 2 |
| Sorry, I should have prefaced with [ALL-IN-1 HEADERS DELETED], or
should I say it was sent via Exchange, so no one received it anyway.
|
5180.47 | | SYOMV::FOLEY | Instant Gratification takes too long | Tue Mar 18 1997 20:14 | 4 |
| Maybe you should have said "4 pages of ALL-IN-1 headers at the top of
an Exchange message that no one ever recieved." ?
.mike.
|
5180.48 | | BUSY::SLAB | Buzzword Bingo | Wed Mar 19 1997 01:17 | 5 |
|
RE: .46
I'm rolling over here!! 8^)
|
5180.49 | | R2ME2::DEVRIES | Mark DeVries | Wed Mar 19 1997 11:22 | 4 |
| > should I say it was sent via Exchange, so no one received it anyway.
Now, now, that's kind of unfair, isn't it? I mean, 1997's not even half
over yet -- there's still plenty of time for normal delivery...
|
5180.50 | | BIGUN::nessus.cao.dec.com::Mayne | A wretched hive of scum and villainy | Wed Mar 19 1997 16:16 | 9 |
| If it was an Exchange message, then some of it would have been missing for us
ALL-IN-1 stick in the muds, like the "Exchange Tips" that our IS people send
out, so it would read:
The new division is called:
The Boss
PJDM
|
5180.51 | | BIGUN::nessus.cao.dec.com::Mayne | A wretched hive of scum and villainy | Wed Mar 19 1997 16:41 | 5 |
| I received mail from a branding person saying that we do not have a corporate
license for these fonts. Vendors and others have to buy them directly from
Adobe.
PJDM
|
5180.52 | Hari Seldon -- where are you? | SMURF::PSH | Per Hamnqvist, UNIX/ATM | Wed Mar 19 1997 17:34 | 8 |
| | I received mail from a branding person saying that we do not have a corporate
| license for these fonts. Vendors and others have to buy them directly from
| Adobe.
This is just too much :-) :-) :-) Maybe we should change our phone number,
while we're at it, to 1-800-TRANTOR.
>Per
|
5180.53 | Issac Asimov rathole alert... | TLE::REAGAN | All of this chaos makes perfect sense | Thu Mar 20 1997 09:16 | 5 |
| Its a good thing that Hari didn't know about Digital since I doubt
that any psychohistory laws could be made to explain/predict our
behavior. We should just put Daneel in charge...
-John
|
5180.54 | | smurf.zk3.dec.com::PBECK | Paul Beck | Thu Mar 20 1997 14:23 | 3 |
| You heard about that Second Foundation Bluegrass group, didn't you?
The Seldon Scene...
|
5180.55 | | BIGUN::nessus.cao.dec.com::Mayne | A wretched hive of scum and villainy | Thu Mar 20 1997 15:28 | 4 |
| There's no comparison: the Foundation actually encouraged their Traders to go
out and sell things to grow the economy.
PJDM
|
5180.56 | | BBQ::WOODWARDC | ...but words can break my heart | Sun Mar 23 1997 17:47 | 2 |
| assuming of course, that Foundation==DEC. on the other hand, if
Empire==DEC, then we all know what happened to _that_ ;'/
|
5180.57 | | ODIXIE::MOREAU | Ken Moreau;Technical Support;Florida | Sun Mar 23 1997 17:59 | 7 |
| re .56
I think of Digital as the 2nd Foundation: doing brilliant work that
absolutely no one knows about, because they do their best to keep
their existence a complete secret...
-- Ken Moreau
|