| Title: | The Digital way of working |
| Moderator: | QUARK::LIONEL ON |
| Created: | Fri Feb 14 1986 |
| Last Modified: | Fri Jun 06 1997 |
| Last Successful Update: | Fri Jun 06 1997 |
| Number of topics: | 5321 |
| Total number of notes: | 139771 |
Sorry if this has already been NOTEd. Searching ::DIGITAL from where I
live can be more than a little painful. I did look, but not REAL hard.
Anyway, I think I say it suggested here a while back and wanted to
mention that I say it today. GREAT exposure.
Bill - did you do this?
Later,
Bill (another one)
| T.R | Title | User | Personal Name | Date | Lines |
|---|---|---|---|---|---|
| 4637.1 | "First Point Cast was for ISBU launch" | AKOCOA::TROY | Tue Jun 04 1996 14:17 | 15 | |
I assume I am the Bill you are referring to.
We in Corporate/Brand advertising are working with DDB to
develop an effective Web advertising scheme
overall. Point Cast was on the radar screen and the Alta Vista launch -
which is so web centric - became the perfect vehicle for our first Point
Cast advertisement - so that is an ISBU ad, not Corporate.
With so many campaigns, I believe that you will see some like ISBU use
the Web as their primary advertising medium, others like Corporate will
use Tv, Radio, some print and web; and most of the other advertising
camapigns will use a mix heavily weighted toward print and some web.
Bill Troy
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| 4637.2 | Where? | MPOS02::CAMPBELL | Progam Manager | Wed Jun 05 1996 11:29 | 4 |
I've been looking for this ad without luck on my PCN screen saver. Do
new ads come down with downloads of news etc.?
PC
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| 4637.3 | RAGE::MURPHY | Wed Jun 05 1996 17:28 | 2 | ||
I saw an AltaVista ad on ESPNET SportsZone this morning. I think it
read something like "Not having information is no longer an excuse."
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| 4637.4 | PADC::KOLLING | Karen | Wed Jun 05 1996 20:24 | 2 | |
There's an AltaVista ad in the online Wall Street Journal today as well.
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