| T.R | Title | User | Personal Name
 | Date | Lines | 
|---|
| 4397.1 | hmmmmmmmm.... | DECWET::WHITE | Surfin' with the Alien | Tue Jan 30 1996 16:55 | 5 | 
|  | Buy a big expensive proprietary cross platform server and consulting so
you don't have to buy any more open commodity priced systems...
It's the anti-computer computer company!!
 | 
| 4397.2 | It's the anti-buy-a-neat-box-for-its-own-sake company! | ZPOVC::GEOFFREY |  | Tue Jan 30 1996 22:40 | 16 | 
|  |     re: .1 
    
> Buy a big expensive proprietary cross platform server and consulting so
> you don't have to buy any more open commodity priced systems...
    
    I think the major selling point of Advanced is to avoid buying any
    system that can't or won't be utilized. Do you have any idea how many
    people have bought "open system" workstations and then used them as
    hyper-expensive terminals on the corporate mainframe, with substandard
    results for their time, effort, and money?
    
    Proprietary or open, the first thing is to get something that is both
    *usefull* and *cost-effective*. It's a basic formula, and it hasn't
    changed any since computer were invented.
    
    Geoff
 | 
| 4397.3 | @ | DECCXX::AMARTIN | Alan H. Martin | Wed Jan 31 1996 13:41 | 4 | 
|  | For more info on the company, see http://www.mod.com/ .
K.O.'s mini-bio is at http://www.mod.com/keno.html .
				/AHM
 | 
| 4397.4 | founder cuts ties with Digital | GIDDAY::BACOT |  | Thu Jun 20 1996 22:18 | 21 | 
|  |     An article in The Australian announced that Ken Olsen has taken his
    final leave from Digital Equipment Corporation.
    
    ... Mr Olsen has moved out of a staffed office at a Digital facility in
    Stow, Mass. 
    
    He moved into the new Boxborough, Mass headquarters of Advanced Modular
    Solutions - a company he helped launch 3 years ago with a group of
    former Digital  employees...
    
    The article mentioned that he had announced the move in a letter to 
    Digital employees. Has anyone seen this letter?
    
    Regards,
    
    Angela
     
    
    Reported in The Australian, 18-Jun-96
    
    
 | 
| 4397.5 |  | BIGQ::GARDNER | justme....jacqui | Fri Jun 21 1996 07:51 | 3 | 
|  | 
    Yes, but only because my husband works at the OGO site where
    Ken had his office.
 | 
| 4397.6 | who really cares ? | MSE1::PCOTE | this novel approach will work again | Fri Jun 21 1996 11:39 | 0 | 
| 4397.7 | Ken Olsen's note to OGO employees | STOWOA::LARSEN | Kathie Larsen | Fri Jun 21 1996 12:11 | 37 | 
|  |     ----------
    From: 	Readers
    Choice[SMTP:[email protected]]
    Sent: 	Friday, June 07, 1996 7:04 AM
    To:
    	(distribution list deleted) 
    Subject: 	A Message From Ken Olsen to Stow Employees 1
    
      From  Ken Olsen
      
      June 7, 1996
      
      The last few years I've enjoyed having one of the nicest offices in 
      Digital's Stow facility, and have had the opportunity to meet some of 
      the nicest people as I passed through the lobby.
      
      However, as I have developed more interests on the outside, I find I 
      spend less and less time in Stow; therefore, it seems obvious I
    should 
      turn the office back to Digital so that it can be used more
    effectively 
      for Digital business.
      
      So, with a certain amount of sadness I am leaving the office, and
    with 
      Ann Jenkins and Loretta Paquet, will spend full-time at Advanced 
      Modular Solutions, Inc. 
      
      As we leave, we wish you all well and we will always have fond
    memories 
      of the good times we had in the past.
      
      With best wishes.
        
      Ken Olsen
    
       
 | 
| 4397.8 |  | TENNIS::KAM | Kam WWSE 714/261.4133 DTN/535.4133 IVO | Fri Jun 21 1996 12:46 | 4 | 
|  |     re .6 I totally agree.  Here's an individual that spent most of his
    professional career building Digital into what it use to be and how
    he's spending his twilight years trying to get Digital user's migrated
    to IBM systems?  This hurts our install base and his stock value.
 | 
| 4397.9 |  | PADC::KOLLING | Karen | Fri Jun 21 1996 13:12 | 5 | 
|  |     Ken built Dec and when the company got into hard times in its
    early years, he froze salaries and hiring rather than lay people off.
    When he said something, you could trust that it was true.  How many
    bosses are there out there like that now?
    
 | 
| 4397.10 |  | ICS::CROUCH | Subterranean Dharma Bum | Fri Jun 21 1996 13:22 | 11 | 
|  |     re: .9
    
    Only one that I'm aware of. The owner of the Malden Mills plant.
    Long story but if more owners/ceo's were like him, well who knows
    what could happen.
    
    Other that, NONE!
    
    Jim C.
    
    
 | 
| 4397.11 |  | PATRLR::MCCUSKER | Lets look 4 the purple banana till they load us in the truck | Fri Jun 21 1996 13:35 | 11 | 
|  | RE .9
Oh, I get it, if Ken was still here, DEC would still have 120,000 people on the
payroll.  So simple.  
But what about the millions $ /day that Ken's company was losing?
I'm with .6.  Ken's time has come and gone.
And so hasn't BPs.  Now that we've identified what our core is, we need someone
who can grow it. 
 | 
| 4397.12 |  | JULIET::MORALES_NA | Sweet Spirit's Gentle Breeze | Fri Jun 21 1996 13:54 | 3 | 
|  |     .11
    
    We've identified what our core is????? Please share.
 | 
| 4397.13 | The VPs are coming | KELVIN::KOU |  | Fri Jun 21 1996 13:56 | 3 | 
|  |     So we get VPs instead of Ken......
    
    Mike
 | 
| 4397.14 | We haven't?? | PATRLR::MCCUSKER | Lets look 4 the purple banana till they load us in the truck | Fri Jun 21 1996 14:48 | 4 | 
|  | Ya got me...
I figured we must have identified it by now.  If we haven't, then even more
reason to change skippers.
 | 
| 4397.15 |  | JULIET::MORALES_NA | Sweet Spirit's Gentle Breeze | Fri Jun 21 1996 15:46 | 4 | 
|  |     Does anyone know what Digital's Core Competencies are?  I could
    guessticulate based on experience, but...
    
    Do we have a Corporate Statement?
 | 
| 4397.16 |  | FUNYET::ANDERSON | Use apostrophe's correctly | Fri Jun 21 1996 16:11 | 7 | 
|  | � Here's an individual that spent most of his professional career building
� Digital into what it use to be and how he's spending his twilight years
� trying to get Digital user's migrated to IBM systems?
Yes, a system with a Digital VAX inside!
Paul
 | 
| 4397.17 |  | STAR::MKIMMEL |  | Fri Jun 21 1996 16:23 | 1 | 
|  |     At Digital - Process is Core Competency One
 | 
| 4397.18 |  | STOWOA::ogodhcp-124-96-142.ogo.dec.com::wwillis | Rapid Prototyping & Offer Creation | Fri Jun 21 1996 18:55 | 113 | 
|  | 	I don't know if these are core competencies, but Palmer has said 
that these are our growth areas. I assume that our ability to succeed in 
these areas depends on how closely they map to our core competencies:
	1. High-performance enterprise 64-bit UNIX platforms
	2. High-performance technical computing
	3. Windows NT across the enterprise
	4. Connectivity within and between enterprises
Digital Services (formerly known as MCS), in a recent Change Forum said 
their growth areas are:
	1. High-performance enterprise 64-bit UNIX platforms
	2. Windows NT across the enterprise
	3. Internet/Intranet
Here is the full "Growth" memo from Palmer
----
Date:        1/23/96 4:28:44 PM
From:        Robert B Palmer @MSO           (PRESIDENT@A1@SALES@AKO)
Subject:     Digital's strategy for growth                                 
         1
To:          See Below
    We presented Digital's strategy for growth to financial and industry 
    analysts last September.  In conjunction with that presentation and 
    over the following months, we communicated this important information 
    to you in a variety of ways.  Despite numerous efforts to explain 
    Digital's strategy clearly, through a variety of channels, I know that 
    we have not reached everyone.
    
    The analysts, who represent a very important and influential audience 
    for us, have praised our progress.  They now understand our strategic 
    positioning as a leader in the industry, and they have expressed 
    confidence in Digital's capabilities and direction.  However, we will 
    achieve our potential for truly impressive growth and success only 
    through the work and understanding of employees who are aware of and 
    fully engaged in our efforts to successfully execute the strategy.  
    
    As the implementation of our strategy continues, I expect that your 
    managers will be helping you to make the connection between what you do 
    in your job and our strategy for growth.  In the meantime, if you are 
    looking for one brief summary of that strategy that you can clip and 
    save, here is one that I would personally suggest.
    
    
    			STRATEGY FOR GROWTH SUMMARY
    
    
    o	Digital competes in four cross-industry, "horizontal" businesses:
    			
    	--	Client/Server Services
    	--	Connectivity Software
    	--	System Platforms
    	--	Components
    
    o	Digital targets four major growth opportunities:
    
    	--	High-performance enterprise 64-bit UNIX platforms
    	--      High-performance technical computing
        --	Windows NT across the enterprise
    	--	Connectivity within and between enterprises
    
    Connectivity essentially means connecting people to people, people to 
    information and companies to companies.  In Q3 and Q4, you will see 
    increased focus on two of the key components of connectivity:  
    enterprise connectivity software and our Internet business.  We have 
    superior technology, key strategic partnerships and the determination 
    to be the industry leader in connectivity.
    
    The strategy is already having a strong impact in the market, such as:
    
    * The VLM 64 campaign (Very Large Memory, 64-bit database platforms for 
    VLM applications).  The announcement of FX!32 translation software, 
    which BYTE magazine called "revolutionary" -- to attract more business 
    partners to the Alpha platform;
    
    * The announcement of new Internet hardware and software products and 
    services, including the launch of Digital's super spider technology, 
    code-named Alta Vista, which one analyst called, "very impressive, very 
    fast and very comprehensive...a showcase application for Alpha.";
    
    * New Windows NT products and services, including the XL personal 
    workstation product lines for Alpha and Intel based systems;
    
    * Significant wins, such as the Compaq Computer contract for services 
    valued at several hundred million dollars, and the $12 million contract 
    for multiple AlphaServer 8400 systems, together with thousands of PCs, 
    by Best Western International, the world's largest hotel chain.
    
    You are all key to building on our strong momentum.  By understanding 
    the basic elements of our strategy for growth, and by supporting them 
    in your own work, you will add energy to that momentum.  
    
    My thanks for all you have done to make our historic turnaround 
    possible and to position us for industry leadership again.
    
    Regards,
    
    Bob
    
    
    
Distribution:
This message was delivered to you utilizing the Readers Choice delivery 
services.  You received this message because you are a Digital Employee.
 | 
| 4397.19 |  | ATLANT::SCHMIDT | See http://atlant2.zko.dec.com/ | Sat Jun 22 1996 19:15 | 16 | 
|  | > I don't know if these are core competencies, but Palmer has said 
> that these are our growth areas. I assume that our ability to succeed in 
> these areas depends on how closely they map to our core competencies:
> 
>       1. High-performance enterprise 64-bit UNIX platforms
> ----> 2. High-performance technical computing <----
>       3. Windows NT across the enterprise
>       4. Connectivity within and between enterprises
  With regard to item (2), that must be why "Embedded and Realtime
  Computing" (the old TOEM ["Technical OEM]" group) laid off a
  significant fraction of its staff this week, with more promised
  to go in the next month or so.
                                   Atlant
 | 
| 4397.20 |  | WLDBIL::KILGORE | Stop Global Whining! | Mon Jun 24 1996 09:30 | 11 | 
|  |     
.12>    .11
.12>
.12>    We've identified what our core is????? Please share.
    
    Sheesh! I thought this was settled a long time ago...
    
    1) MANAGEMENT
    
    2) Outsourcing
    
 | 
| 4397.21 | A clarification | MSBCS::BROCK | Son of a Beech | Mon Jun 24 1996 12:31 | 8 | 
|  |     To Mr. Schmidt in .19
    
    'High Performance Technical Computing' does not refer to E&RT, nor to
    'Technical' as in TOEM. Rather the reference is to compute-intensive
    computing - technical as differentiated from 'Commercial Computing'.
    the kinds of applications that real fast Alpha chips and multiprocessor
    clustered alpha systems can do.
    Hope this helps.
 | 
| 4397.22 | Maybe we need more precise names? :-) :-) | ATLANT::SCHMIDT | See http://atlant2.zko.dec.com/ | Mon Jun 24 1996 12:46 | 11 | 
|  |   Gee, and here I thought flight simulators and CAT and MRI scanners
  and electronic warfare and all that stuff were both:
    o Technical, and
    o Demanding of High Performance
  Guess I was wrong -- I'd better go tell my customers.
                                   Atlant
 | 
| 4397.23 |  | REGENT::POWERS |  | Tue Jun 25 1996 08:19 | 25 | 
|  | ><<< Note 4397.18 by STOWOA::ogodhcp-124-96-142.ogo.dec.com::wwillis "Rapid Prototyping & Offer Creation" >>>
>
>	I don't know if these are core competencies, but Palmer has said 
>that these are our growth areas. I assume that our ability to succeed in 
>these areas depends on how closely they map to our core competencies:
>
>	1. High-performance enterprise 64-bit UNIX platforms
>	2. High-performance technical computing
>	3. Windows NT across the enterprise
>	4. Connectivity within and between enterprises
This categorization was published in a memo from Palmer on 23 January 1996.
It was (presumably) superseded by the following categorization 
published in a memo on 1 February:
    o   Digital targets three major growth opportunities:
        --      High-performance enterprise 64-bit UNIX platforms
                (commercial and technical computing)
        --      Windows NT across the enterprise
        --      Connectivity within and between enterprises
I think the rest of the two versions of the memo were identical.
- tom]
 | 
| 4397.24 | Ken's new MAXserver is announced (VMS lives...) | DECWET::APPELLOF | Kathy Appellof - dtn 548-8773 | Mon Jul 01 1996 19:37 | 64 | 
|  | Taken off of Compuserve business wire...
Company News ($)                                                        CONEWS
OTC  07/01 1111  Olsen's Advanced Modular Solutions "MAX" Server ...
BOXBOROUGH, MASS. (July 1) BUSINESS WIRE -July 1, 1996--An enhanced VAX  server
that increases CPU power by up to 100 percent, doubles I/O speeds and expands
memory of the standard VAX processor was unveiled today by Advanced Modular
Solutions, Inc.
   The company, commonly known as "Modular," is dedicated to providing
high-performance client-server solutions, including enhanced versions of the VAX
architecture.  Modular is an authorized Digital Equipment Corporation business
partner and has as its board chairman Ken Olsen, DEC's founder and president for
35 years.
   Designated the Modular "MAX" ServerArray system because of its performance
improvement to the popular Digital VAX workhorse CPU, the server is aimed at the
estimated 250,000 OpenVMS sites around the world.  For many of these sites
enhancement to the proven VAX platform is preferred over migration to a new one.
   Modular's president, Lyn Benton, emphasized the company's appeal to the VAX
user market space.  "Modular offers realistic and cost-efficient alternatives to
migration for VAX sites, and for other proven computing platforms as well," she
said.
   "Our building-block approach provides 'best of breed' solutions that are
flexible and easy-to-grow.  Modular's enhanced VAX product is clearly a  natural
choice for thousands of VAX sites, and choice is what Modular is all about,"
said Benton.
   Modular's "MAX" high-performance VAX server, which lets OpenVMS applications
run unchanged, combines a wide range of storage, networking and power options in
a scaleable rack-mount solution suitable for clustering or cross-platform
applications.
   Key to the boost in VAX performance is a plug-in module consisting of a
performance-oriented mother board and additional memory.  The  custom-integrated
module can double VAX system performance.  When coupled with Modular's advanced
RAID storage technology, the system provides greater throughput, continuous
availability and increased data security.
   The Modular "MAX" ServerArray system has begun to catch the eye of industry
gurus.  "Modular is offering the quarter million VAX installations a new lease
on life," commented Terry Shannon, industry analyst and publisher of Shannon
Knows DEC.
   "With Modular's "MAX" implementation of Digital's VAX, users get a native VAX
system that advances the state of the art with new levels of performance without
having the expense and risk of changing their mission-critical applications to a
new architecture."
 Modular's "MAX" server offers savings in several different ways. In addition
to getting more VUPS and more storage at less cost, software upgrade fees are
usually less, and hardware maintenance is greatly reduced.  Investments in VMS
applications are protected, obviating the need for application porting, new
licensing and user training.
   Headquartered in Boxborough, MA, Advanced Modular Solutions, Inc. is a
computer systems and consulting company that offers platform-independent
solutions which combine the best attributes of mainframe, client-server, and
open-environment technologies. -0-
   Note to Editors: The Modular logo and ServerArray are trademarks of The
Modular Group, Inc.
   All other trademarks are the property of their respective owners.
   --30--eh/sf    jf
   CONTACT: Advanced Modular Solutions Inc.
   Jeanne Marquis, 508/266-9700 ext. 178
   jmarquismod.com
   KEYWORD: MASSACHUSETTS
   INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT
   URL: http://www.mod.com  REPEATS: New York 212-752-9600 or 800-221-2462;
Boston 617-236-4266 or         800-225-2030; SF 415-986-4422 or 800-227-0845; LA
 | 
| 4397.25 | So what is KO feeding to our cash cow? | KAOM25::WALL | DEC Is Digital | Mon Jul 15 1996 10:30 | 4 | 
|  |     So does anyone know (or care) what kind of VUPS or IO we are talking
    about here?
    
    Just curious.
 | 
| 4397.26 | Ken in the news | TROOA::EPIERCE |  | Wed Sep 04 1996 11:55 | 24 | 
|  |     IBM
     UG604-14 OLSEN CONTINUES TO HELP IBM WOO AWAY DIGITAL'S USERS
     C/S News, August 19, 1996
    
     * IBM is moving ahead on its 7596 Cross-Platform Server, a
    multiprocessor
       machine designed to lure VAX users who are unwilling to move to
    Alpha.
     * The irony is that Ken Olsen, Digital founder is actually helping IBM
    to
       steal Digital's customer base.
     * Olsen is the driving force behind Advanced Modular Solutions Inc. of
       Acton, the company that is delivering the 7596 to IBM.
     * The 7596 is comprised of prebuilt linkages between VAX-, RS/6000-,
    and
       Pentium boards in a single chassis, enabling data to be maintained
    at a
       single source.
     * By utilizing a Distributed Resource Broker, the 7596 enables older
       VAX/VMS-, AIX, and Windows-based client/server applications to
    coexist
       in a preconfigured, preintegrated environment.
     * The cost is $39,150.
    
 | 
| 4397.27 | Why the whining? | HERON::KAISER |  | Thu Sep 05 1996 04:49 | 15 | 
|  | While appreciating the hurt feelings about how Ken abandoned Digital (to
Bob), let's remember that AMS sells Digital gear into multivendor
environments at prices and in configurations that Digital itself doesn't.
And the Digital components aren't clones, like PC clones, but genuine
Digital products bought from Digital.  So AMS looks to me like a partner.
Isn't this supposed to be business?
If we want to compete with AMS -- including doing for customers what IBM is
trying to do in reselling VAXes and Alphas -- let's do it fair and square.
Are we prepared to sell packages like this, including the IBM and Intel
components and the "preconfigured, preintegrated environment"?
No.  So we have nothing to complain about.
___Pete
 | 
| 4397.28 |  | ATLANT::SCHMIDT | See http://atlant2.zko.dec.com/ | Thu Sep 05 1996 08:36 | 20 | 
|  | > While appreciating the hurt feelings about how Ken abandoned
> Digital (to Bob), ...
  Pete, you may not have meant it that way, but I don't think
  Ken exactly "abandoned" us to Bob, certainly not of his
  own volition. Some would even argue that the manner of
  Ken's departure may have a lot to do with the feelings
  he's now seeming to exhibit towards us.
  I wasn't there so I can't say, but I know I've heard that
  it wasn't pretty.
  I'll admit that I'm one of the people who thought Ken should
  have given up the reins of power (having bobbled the PC thing
  three times, more or less), but we owe a lot more respect to
  the founder than he got as he departed/than he now gets.
  And compared to the current administration, well...
                                   Atlant
 | 
| 4397.29 |  | HERON::KAISER |  | Thu Sep 05 1996 09:13 | 8 | 
|  | >> While appreciating the hurt feelings about how Ken abandoned
>> Digital (to Bob), ...
> Pete, you may not have meant it that way, ...
I don't feel that way at all, but some people apparently do.  That's what I
meant, though it wasn't expressed clearly.
___Pete
 | 
| 4397.30 |  | STAR::KLEINSORGE | Fred Kleinsorge | Fri Sep 06 1996 11:03 | 18 | 
|  |     My wife works for Modular, and talks to Ken pretty much every day. 
    
    Suffice it to say that while Ken felt (and still feels) hurt by being
    fired (his word), he is still sympathetic to DEC, and to most of it's
    current and former employees - especially the grunts on the front line.
    Nothing that Ken says or does would lead someone to believe that he
    is acting against DEC out of any "hurt feelings".
    
    My wife and my discussions regarding Modular's business and DEC's business
    are mutually limited, but my understanding is that Modular and DEC are
    very much involved with each other - and Modular views themselves as a
    *partner* with DEC, not as a competetor to us.  The fact that they are
    also very much involved with IBM is immaterial.  DEC has never figured
    out how to _not_ walk all over it's resellers.  And so of course,
    rather than using Modular as another outlet for our products, and a way
    to do things that we can't, won't, or aren't interested in -- we somehow
    rationalize that they are a competetor.
    
 | 
| 4397.31 | Wasn't this one of Digital's many spin offs? | DECWIN::HUFF |  | Fri Sep 06 1996 11:45 | 7 | 
|  | 
    Just before Ken left I went to a demo of the modular concept hosted
    by Ken.  I believe that this was Ken's parting gift to DEC.  I
    believe that this went out the door in one of the many down sizings.
        
 | 
| 4397.32 | Dead Before Ken Walked The Plank | ESB02::TATOSIAN | The Compleat Tangler | Fri Sep 06 1996 18:05 | 4 | 
|  |     re: .31
    
    Actually I believe it was pronounced D.O.A. by "the powers that were" at
    the time...
 | 
| 4397.33 |  | 40513::SMITH |  | Tue Apr 29 1997 12:57 | 5 | 
|  |     Boston's TV Channel 5 "Chronicle" show featured an interview with
    KO and a walkthru tour of his AMS company. When? Monday, April 28
    at 7:30PM. note: Entrepreneurship was the show's theme, and KO
    was depicted as the "Ultimate Entrepreneur".
    
 |