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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

4397.0. "Ken Olsen's Advanced modular ..." by ROM01::OLD_CIPOLLA (Bruno Cipolla) Tue Jan 30 1996 13:28

Subj:	DQ Alert: Advanced Modular Solutions - Ken Olsen's Crusade to ... (MR041HSC.TXT, English Language, ASCII document)

DQ Alert  January 22, 1996

Advanced Modular Solutions--Ken Olsen's Crusade to Regain Control 
of Computing Resources

Olsen's Vision and Modular's Opportunity

When Ken Olsen mounted the podium at DECUS/San Francisco in early 
December 1995, he must have felt a keen sense of achievement in at 
least partially defying Thomas Wolfe's dictum. For Mr. Olsen had, 
in a sense, come home again and was using a forum provided by 
Digital Equipment Corporation--his old company--to introduce his 
new company, Advanced Modular Solutions.

Mr. Olsen is chairman of the three-year-old company based in Acton, 
Massachusetts. It's a technology company that seems to have derived 
a good chunk of its corporate vision from another New England icon, 
Henry David Thoreau. That's because the company's message to user 
sites is, among other things, an updated technology version of 
"Simplify, Simplify."

Founded in 1992 by Terry Potter, former corporate new venture 
manager at Digital, the company has harvested a lot of executive 
talent from the Maynard, Massachusetts-based vendor. President and 
Chief Executive Officer Lyn Benton came to the company in August 
after serving Modular as an adviser (she had her own management 
consulting business). Before that, Ms. Benton was vice president of 
finance and corporate services for Lotus, which had hired her away 
from Digital, where she was vice president and assistant corporate 
comptroller. Chief Financial Officer Stanley Miloszewski hails from 
Digital as well as Barry Goldstein, who was the technical director 
of Digital's advanced server program before coming on board as the 
chief technical director of Modular.

While there is a strong management and technical team in place, it 
is Mr. Olsen who serves as the most eloquent spokesman of Modular's 
vision. In that role, he takes great pains to carefully articulate 
the difference between a "controlled computing environment" and a 
"computing environment under control." Rather than emphasizing the 
stifling connotations of the former, it is the latter phrase that 
sums up Mr. Olsen's vision and the company's market opportunity.

Indeed, Modular has predicated its very existence and prospects for 
success on helping CFOs, CIOs, and systems administrators regain 
financial and technical control over computing resources that have 
careened out of control, in the view of Modular.

The company's vision, as generated and fostered by Mr. Olsen 
himself, is that users have been trapped in a never ending cycle of 
planned obsolescence and technology addiction that too often have 
led to the purchase of more computing power than is really 
necessary to solve their particular information technology problem. 
Mr. Olsen refers to this phenomenon as forced migration.

It's his opinion that too many of today's technology offerings 
serve as examples of vendors that are manufacturing solutions 
without bothering to do the front-end work of determining exactly 
what the problems are.

His argument is straightforward:

o     Most user sites don't need much more speed than they already 
have.

o     Legacy systems in many cases are working just fine.

o     Most desktops that operate in a networked environment where 
they are connected to a centralized server don't need to be full-
featured and loaded with copious amounts of disk storage capacity.

o     Costs are out of control at many user sites, while management 
of computing resources is often so overworked and inefficient that 
a state of anarchy exists.

Modular's Two-Pronged Strategy

So much for stating the problem. The solution, at least in the view 
of Modular, has a dual nature.

The company's first approach to a user site takes the form of 
classic consulting. Modular's systems experts analyze and distill 
the user problems and formulate a solution that includes hardware 
and software integration.

The second part of Modular's value proposition--especially when 
combined with its consulting expertise--is perhaps what gives the 
company an element of uniqueness and sets it apart from Coopers & 
Lybrand, Andersen Consulting, and other mavens of the pure 
consulting business. That half of the equation takes the form of a 
product set that plays off Modular's two-pronged credo of 
investment protection and bringing computing resources under 
control.

When "productizing" its consulting expertise, the company leaned 
heavily on the modular concept of building servers. As a result, 
its quartet of server offerings--the Application Server Array, the 
Consolidated Server Array, the Cross Platform Server Array, and the 
M930 Server--stress the concept of centralizing computing resources 
and using current computing platform technology from the likes of 
Digital and IBM, rather than lusting after leading-edge 
technologies that would constitute overkill for dealing with the 
user problem at hand. And they are stackable, coming in rack-
mounted configurations that emphasize resource control and 
security.

The Application ServerArray 2000 family of Modular servers is aimed 
at applications like financial trading, evaluation and test, and 
Lotus Notes and is tuned for the kind of businesses that make use 
of dedicated asynchronous computing.

The Consolidated ServerArray is targeted at solving the "unintended 
consequence" kind of problems that multiple servers dispersed 
throughout an organization could cause. Those problems, such as 
different software versions of the same application and expensive, 
uneven system administration provide the targets for the product. 
The array consolidates homogenous clusters of VAX, Alpha, PowerPC, 
or Windows NT-based servers into a single, integrated system.

The Cross Platform ServerArray makes it possible to combine 
different processing engines, operating systems, and applications 
into one hybrid, rack-mounted server. Modular's value-add with this 
particular array takes the form of something called the 
"Distributed Resource Broker," which integrates the different CPUs 
into one server.

All of the arrays support the Pentium, NVAX, Alpha, and PowerPC 
processor architectures. Operating systems supported include Novell 
NetWare, Windows NT, Windows, DOS, OpenVMS, AIX, and OS/2 LAN 
Server. Storage options include RAID and non-RAID storage arrays 
and hot-swappable storage devices.

The M930 Server is based on the IBM S/390 microchannel adapter 
card. The card makes it possible for PC-based servers to run MVS, 
VM, or VSE mainframe applications.

In addition, the company offers console module packages that are 
tailored for Intel platforms running in Novell environments. The 
console modules can be used for such tasks as running diagnostics 
on clients, servers, and the network and for implementing local or 
remote-node fixes via swaps, reboots, patches, and reinstallations.

There are basically two packaging approaches for the console 
modules. If a user site wants to employ a building block method, a 
console module can be placed beside any number of the rack-mounted 
arrays, or the modules can be housed in their own rack with a 
dedicated power supply and expansion space for additional modules. 
When the modules are centralized, they are called a Modular Command 
Center. The center can be used to upgrade or modify application and 
operating system software and perform archive, backup, and restore 
functions. It can also be used to track application traffic and 
statistical information, run virus scans and alerts, and send 
alerts based on specific configurable events. The information is 
sent real time so as to provide an early alert to MIS staff of any 
problem areas.

The modularized arrays, command center, and individual modules can 
be used to support the gamut of desktops, all the way from dumb 
terminals to more full-featured systems.

For the desktop, Modular offers network-ready clients that are the 
size of a tissue box (36 square inches). The clients are available 
in diskless and disk-equipped versions. The diskless clients are 
typically used in environments where security is a prime concern. 
The client devices can be rack-mounted, where their small size 
permits ultradense packaging for applications that might call for 
incremental and/or asynchronous power.

The company sells through both direct and indirect (OEM and 
reseller) channels.

Important Relationships

Modular got a boost from two disparate sources in 1995--the federal 
government and IBM. In September, the company received a funding 
award from the Department of Commerce's National Institute of 
Standards and Technology. The company, which will function as part 
of a team effort to develop technologies for use in high-definition 
televisions, will create the server systems for the project.

In late August, Modular joined forces with IBM to develop the 7596 
Cross Platform Server. The server supports VAX/VMS, AIX, NetWare, 
Windows, and OS/2. Both companies also committed themselves to 
creating a Competency Center in Acton to work with users who want 
to streamline their business applications.

Dataquest's View of Modular's Strengths

Given the inescapable reality of limited financial resources at any 
given user site, Modular's promise of squeezing the maximum out of 
a user site's legacy environment gives the company a compelling 
story to tell. It also stands to benefit from the well-documented 
trend toward server consolidation, a phenomenon that fits the 
company like a kid glove. Another plus comes from having an in-
house product set that can be used to implement its consulting 
thrust. But perhaps the real ace card in the company's deck is Mr. 
Olsen himself. His industry stature will undoubtedly open doors to 
some accounts that might otherwise be closed to a small company 
like Modular.

Dataquest's View of Modular's Challenges

Perhaps the biggest hurdle that Modular must clear comes in the 
form of inertia built up by years of shortening product life cycles 
and rapid technology advancements. Those dynamics have led to 
processor, software, and systems design improvements that create 
demand as effectively as salty peanuts stimulate one's thirst for a 
tall, cool frosty. The company must, in effect, counter-evangelize 
and convince user sites that less is more and that they won't be 
left behind in the competitive dust just because they didn't buy 
into the latest technology. Although there's no denying of the 
logic of Olsen's position, the marketing machines of companies like 
Intel and Microsoft provide stark evidence of a highly refined 
demand creation paradigm: new technology development + hype = mind 
share/demand. As a result, Modular is swimming against the tide to 
a certain extent. But if the company picks its opportunities 
carefully, it can win converts to Mr. Olsen's investment-protection 
and resources-under-control credo. Given its limited size, Modular 
must also engage in a controlled growth strategy, lest demand 
outstrip the company's ability to respond.

By Greg Garry

T.RTitleUserPersonal
Name
DateLines
4397.1hmmmmmmmm....DECWET::WHITESurfin' with the AlienTue Jan 30 1996 16:555
Buy a big expensive proprietary cross platform server and consulting so
you don't have to buy any more open commodity priced systems...

It's the anti-computer computer company!!

4397.2It's the anti-buy-a-neat-box-for-its-own-sake company!ZPOVC::GEOFFREYTue Jan 30 1996 22:4016
    re: .1 
    
> Buy a big expensive proprietary cross platform server and consulting so
> you don't have to buy any more open commodity priced systems...
    
    I think the major selling point of Advanced is to avoid buying any
    system that can't or won't be utilized. Do you have any idea how many
    people have bought "open system" workstations and then used them as
    hyper-expensive terminals on the corporate mainframe, with substandard
    results for their time, effort, and money?
    
    Proprietary or open, the first thing is to get something that is both
    *usefull* and *cost-effective*. It's a basic formula, and it hasn't
    changed any since computer were invented.
    
    Geoff
4397.3@DECCXX::AMARTINAlan H. MartinWed Jan 31 1996 13:414
For more info on the company, see http://www.mod.com/ .

K.O.'s mini-bio is at http://www.mod.com/keno.html .
				/AHM
4397.4founder cuts ties with DigitalGIDDAY::BACOTThu Jun 20 1996 23:1821
    An article in The Australian announced that Ken Olsen has taken his
    final leave from Digital Equipment Corporation.
    
    ... Mr Olsen has moved out of a staffed office at a Digital facility in
    Stow, Mass. 
    
    He moved into the new Boxborough, Mass headquarters of Advanced Modular
    Solutions - a company he helped launch 3 years ago with a group of
    former Digital  employees...
    
    The article mentioned that he had announced the move in a letter to 
    Digital employees. Has anyone seen this letter?
    
    Regards,
    
    Angela
     
    
    Reported in The Australian, 18-Jun-96
    
    
4397.5BIGQ::GARDNERjustme....jacquiFri Jun 21 1996 08:513
    Yes, but only because my husband works at the OGO site where
    Ken had his office.
4397.6who really cares ?MSE1::PCOTEthis novel approach will work againFri Jun 21 1996 12:390
4397.7Ken Olsen's note to OGO employeesSTOWOA::LARSENKathie LarsenFri Jun 21 1996 13:1137
    ----------
    From: 	Readers
    Choice[SMTP:[email protected]]
    Sent: 	Friday, June 07, 1996 7:04 AM
    To:
    	(distribution list deleted) 
    Subject: 	A Message From Ken Olsen to Stow Employees 1
    
      From  Ken Olsen
      
      June 7, 1996
      
      The last few years I've enjoyed having one of the nicest offices in 
      Digital's Stow facility, and have had the opportunity to meet some of 
      the nicest people as I passed through the lobby.
      
      However, as I have developed more interests on the outside, I find I 
      spend less and less time in Stow; therefore, it seems obvious I
    should 
      turn the office back to Digital so that it can be used more
    effectively 
      for Digital business.
      
      So, with a certain amount of sadness I am leaving the office, and
    with 
      Ann Jenkins and Loretta Paquet, will spend full-time at Advanced 
      Modular Solutions, Inc. 
      
      As we leave, we wish you all well and we will always have fond
    memories 
      of the good times we had in the past.
      
      With best wishes.
        
      Ken Olsen
    
       
4397.8TENNIS::KAMKam WWSE 714/261.4133 DTN/535.4133 IVOFri Jun 21 1996 13:464
    re .6 I totally agree.  Here's an individual that spent most of his
    professional career building Digital into what it use to be and how
    he's spending his twilight years trying to get Digital user's migrated
    to IBM systems?  This hurts our install base and his stock value.
4397.9PADC::KOLLINGKarenFri Jun 21 1996 14:125
    Ken built Dec and when the company got into hard times in its
    early years, he froze salaries and hiring rather than lay people off.
    When he said something, you could trust that it was true.  How many
    bosses are there out there like that now?
    
4397.10ICS::CROUCHSubterranean Dharma BumFri Jun 21 1996 14:2211
    re: .9
    
    Only one that I'm aware of. The owner of the Malden Mills plant.
    Long story but if more owners/ceo's were like him, well who knows
    what could happen.
    
    Other that, NONE!
    
    Jim C.
    
    
4397.11PATRLR::MCCUSKERLets look 4 the purple banana till they load us in the truckFri Jun 21 1996 14:3511
RE .9

Oh, I get it, if Ken was still here, DEC would still have 120,000 people on the
payroll.  So simple.  

But what about the millions $ /day that Ken's company was losing?

I'm with .6.  Ken's time has come and gone.

And so hasn't BPs.  Now that we've identified what our core is, we need someone
who can grow it. 
4397.12JULIET::MORALES_NASweet Spirit's Gentle BreezeFri Jun 21 1996 14:543
    .11
    
    We've identified what our core is????? Please share.
4397.13The VPs are comingKELVIN::KOUFri Jun 21 1996 14:563
    So we get VPs instead of Ken......
    
    Mike
4397.14We haven't??PATRLR::MCCUSKERLets look 4 the purple banana till they load us in the truckFri Jun 21 1996 15:484
Ya got me...

I figured we must have identified it by now.  If we haven't, then even more
reason to change skippers.
4397.15JULIET::MORALES_NASweet Spirit's Gentle BreezeFri Jun 21 1996 16:464
    Does anyone know what Digital's Core Competencies are?  I could
    guessticulate based on experience, but...
    
    Do we have a Corporate Statement?
4397.16FUNYET::ANDERSONUse apostrophe's correctlyFri Jun 21 1996 17:117
� Here's an individual that spent most of his professional career building
� Digital into what it use to be and how he's spending his twilight years
� trying to get Digital user's migrated to IBM systems?

Yes, a system with a Digital VAX inside!

Paul
4397.17STAR::MKIMMELFri Jun 21 1996 17:231
    At Digital - Process is Core Competency One
4397.18STOWOA::ogodhcp-124-96-142.ogo.dec.com::wwillisRapid Prototyping & Offer CreationFri Jun 21 1996 19:55113
	I don't know if these are core competencies, but Palmer has said 
that these are our growth areas. I assume that our ability to succeed in 
these areas depends on how closely they map to our core competencies:

	1. High-performance enterprise 64-bit UNIX platforms
	2. High-performance technical computing
	3. Windows NT across the enterprise
	4. Connectivity within and between enterprises

Digital Services (formerly known as MCS), in a recent Change Forum said 
their growth areas are:

	1. High-performance enterprise 64-bit UNIX platforms
	2. Windows NT across the enterprise
	3. Internet/Intranet

Here is the full "Growth" memo from Palmer

----
Date:        1/23/96 4:28:44 PM
From:        Robert B Palmer @MSO           (PRESIDENT@A1@SALES@AKO)
Subject:     Digital's strategy for growth                                 
         1
To:          See Below

    We presented Digital's strategy for growth to financial and industry 
    analysts last September.  In conjunction with that presentation and 
    over the following months, we communicated this important information 
    to you in a variety of ways.  Despite numerous efforts to explain 
    Digital's strategy clearly, through a variety of channels, I know that 
    we have not reached everyone.
    
    The analysts, who represent a very important and influential audience 
    for us, have praised our progress.  They now understand our strategic 
    positioning as a leader in the industry, and they have expressed 
    confidence in Digital's capabilities and direction.  However, we will 
    achieve our potential for truly impressive growth and success only 
    through the work and understanding of employees who are aware of and 
    fully engaged in our efforts to successfully execute the strategy.  
    
    As the implementation of our strategy continues, I expect that your 
    managers will be helping you to make the connection between what you do 
    in your job and our strategy for growth.  In the meantime, if you are 
    looking for one brief summary of that strategy that you can clip and 
    save, here is one that I would personally suggest.
    

    
    			STRATEGY FOR GROWTH SUMMARY
    
    
    o	Digital competes in four cross-industry, "horizontal" businesses:
    			
    	--	Client/Server Services
    	--	Connectivity Software
    	--	System Platforms
    	--	Components
    
    o	Digital targets four major growth opportunities:
    
    	--	High-performance enterprise 64-bit UNIX platforms
    	--      High-performance technical computing
        --	Windows NT across the enterprise
    	--	Connectivity within and between enterprises
    
    Connectivity essentially means connecting people to people, people to 
    information and companies to companies.  In Q3 and Q4, you will see 
    increased focus on two of the key components of connectivity:  
    enterprise connectivity software and our Internet business.  We have 
    superior technology, key strategic partnerships and the determination 
    to be the industry leader in connectivity.
    
    The strategy is already having a strong impact in the market, such as:
    
    * The VLM 64 campaign (Very Large Memory, 64-bit database platforms for 
    VLM applications).  The announcement of FX!32 translation software, 
    which BYTE magazine called "revolutionary" -- to attract more business 
    partners to the Alpha platform;
    
    * The announcement of new Internet hardware and software products and 
    services, including the launch of Digital's super spider technology, 
    code-named Alta Vista, which one analyst called, "very impressive, very 
    fast and very comprehensive...a showcase application for Alpha.";
    
    * New Windows NT products and services, including the XL personal 
    workstation product lines for Alpha and Intel based systems;

    
    * Significant wins, such as the Compaq Computer contract for services 
    valued at several hundred million dollars, and the $12 million contract 
    for multiple AlphaServer 8400 systems, together with thousands of PCs, 
    by Best Western International, the world's largest hotel chain.
    
    You are all key to building on our strong momentum.  By understanding 
    the basic elements of our strategy for growth, and by supporting them 
    in your own work, you will add energy to that momentum.  
    
    My thanks for all you have done to make our historic turnaround 
    possible and to position us for industry leadership again.
    
    Regards,
    
    Bob
    
    
    
Distribution:
This message was delivered to you utilizing the Readers Choice delivery 
services.  You received this message because you are a Digital Employee.




4397.19ATLANT::SCHMIDTSee http://atlant2.zko.dec.com/Sat Jun 22 1996 20:1516
> I don't know if these are core competencies, but Palmer has said 
> that these are our growth areas. I assume that our ability to succeed in 
> these areas depends on how closely they map to our core competencies:
> 
>       1. High-performance enterprise 64-bit UNIX platforms
> ----> 2. High-performance technical computing <----
>       3. Windows NT across the enterprise
>       4. Connectivity within and between enterprises


  With regard to item (2), that must be why "Embedded and Realtime
  Computing" (the old TOEM ["Technical OEM]" group) laid off a
  significant fraction of its staff this week, with more promised
  to go in the next month or so.

                                   Atlant
4397.20WLDBIL::KILGOREStop Global Whining!Mon Jun 24 1996 10:3011
    
.12>    .11
.12>
.12>    We've identified what our core is????? Please share.
    
    Sheesh! I thought this was settled a long time ago...
    
    1) MANAGEMENT
    
    2) Outsourcing
    
4397.21A clarificationMSBCS::BROCKSon of a BeechMon Jun 24 1996 13:318
    To Mr. Schmidt in .19
    
    'High Performance Technical Computing' does not refer to E&RT, nor to
    'Technical' as in TOEM. Rather the reference is to compute-intensive
    computing - technical as differentiated from 'Commercial Computing'.
    the kinds of applications that real fast Alpha chips and multiprocessor
    clustered alpha systems can do.
    Hope this helps.
4397.22Maybe we need more precise names? :-) :-)ATLANT::SCHMIDTSee http://atlant2.zko.dec.com/Mon Jun 24 1996 13:4611
  Gee, and here I thought flight simulators and CAT and MRI scanners
  and electronic warfare and all that stuff were both:

    o Technical, and

    o Demanding of High Performance


  Guess I was wrong -- I'd better go tell my customers.

                                   Atlant
4397.23REGENT::POWERSTue Jun 25 1996 09:1925
><<< Note 4397.18 by STOWOA::ogodhcp-124-96-142.ogo.dec.com::wwillis "Rapid Prototyping & Offer Creation" >>>
>
>	I don't know if these are core competencies, but Palmer has said 
>that these are our growth areas. I assume that our ability to succeed in 
>these areas depends on how closely they map to our core competencies:
>
>	1. High-performance enterprise 64-bit UNIX platforms
>	2. High-performance technical computing
>	3. Windows NT across the enterprise
>	4. Connectivity within and between enterprises

This categorization was published in a memo from Palmer on 23 January 1996.
It was (presumably) superseded by the following categorization 
published in a memo on 1 February:

    o   Digital targets three major growth opportunities:

        --      High-performance enterprise 64-bit UNIX platforms
                (commercial and technical computing)
        --      Windows NT across the enterprise
        --      Connectivity within and between enterprises

I think the rest of the two versions of the memo were identical.

- tom]
4397.24Ken's new MAXserver is announced (VMS lives...)DECWET::APPELLOFKathy Appellof - dtn 548-8773Mon Jul 01 1996 20:3764
Taken off of Compuserve business wire...

Company News ($)                                                        CONEWS

OTC  07/01 1111  Olsen's Advanced Modular Solutions "MAX" Server ...

BOXBOROUGH, MASS. (July 1) BUSINESS WIRE -July 1, 1996--An enhanced VAX  server
that increases CPU power by up to 100 percent, doubles I/O speeds and expands
memory of the standard VAX processor was unveiled today by Advanced Modular
Solutions, Inc.
   The company, commonly known as "Modular," is dedicated to providing
high-performance client-server solutions, including enhanced versions of the VAX
architecture.  Modular is an authorized Digital Equipment Corporation business
partner and has as its board chairman Ken Olsen, DEC's founder and president for
35 years.
   Designated the Modular "MAX" ServerArray system because of its performance
improvement to the popular Digital VAX workhorse CPU, the server is aimed at the
estimated 250,000 OpenVMS sites around the world.  For many of these sites
enhancement to the proven VAX platform is preferred over migration to a new one.
   Modular's president, Lyn Benton, emphasized the company's appeal to the VAX
user market space.  "Modular offers realistic and cost-efficient alternatives to
migration for VAX sites, and for other proven computing platforms as well," she
said.
   "Our building-block approach provides 'best of breed' solutions that are
flexible and easy-to-grow.  Modular's enhanced VAX product is clearly a  natural
choice for thousands of VAX sites, and choice is what Modular is all about,"
said Benton.
   Modular's "MAX" high-performance VAX server, which lets OpenVMS applications
run unchanged, combines a wide range of storage, networking and power options in
a scaleable rack-mount solution suitable for clustering or cross-platform
applications.
   Key to the boost in VAX performance is a plug-in module consisting of a
performance-oriented mother board and additional memory.  The  custom-integrated
module can double VAX system performance.  When coupled with Modular's advanced
RAID storage technology, the system provides greater throughput, continuous
availability and increased data security.
   The Modular "MAX" ServerArray system has begun to catch the eye of industry
gurus.  "Modular is offering the quarter million VAX installations a new lease
on life," commented Terry Shannon, industry analyst and publisher of Shannon
Knows DEC.
   "With Modular's "MAX" implementation of Digital's VAX, users get a native VAX
system that advances the state of the art with new levels of performance without
having the expense and risk of changing their mission-critical applications to a
new architecture."
 Modular's "MAX" server offers savings in several different ways. In addition
to getting more VUPS and more storage at less cost, software upgrade fees are
usually less, and hardware maintenance is greatly reduced.  Investments in VMS
applications are protected, obviating the need for application porting, new
licensing and user training.
   Headquartered in Boxborough, MA, Advanced Modular Solutions, Inc. is a
computer systems and consulting company that offers platform-independent
solutions which combine the best attributes of mainframe, client-server, and
open-environment technologies. -0-
   Note to Editors: The Modular logo and ServerArray are trademarks of The
Modular Group, Inc.
   All other trademarks are the property of their respective owners.
   --30--eh/sf    jf
   CONTACT: Advanced Modular Solutions Inc.
   Jeanne Marquis, 508/266-9700 ext. 178
   jmarquismod.com
   KEYWORD: MASSACHUSETTS
   INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS COMED PRODUCT
   URL: http://www.mod.com  REPEATS: New York 212-752-9600 or 800-221-2462;
Boston 617-236-4266 or         800-225-2030; SF 415-986-4422 or 800-227-0845; LA
4397.25So what is KO feeding to our cash cow?KAOM25::WALLDEC Is DigitalMon Jul 15 1996 11:304
    So does anyone know (or care) what kind of VUPS or IO we are talking
    about here?
    
    Just curious.
4397.26Ken in the newsTROOA::EPIERCEWed Sep 04 1996 12:5524
    IBM
     UG604-14 OLSEN CONTINUES TO HELP IBM WOO AWAY DIGITAL'S USERS
     C/S News, August 19, 1996
    
     * IBM is moving ahead on its 7596 Cross-Platform Server, a
    multiprocessor
       machine designed to lure VAX users who are unwilling to move to
    Alpha.
     * The irony is that Ken Olsen, Digital founder is actually helping IBM
    to
       steal Digital's customer base.
     * Olsen is the driving force behind Advanced Modular Solutions Inc. of
       Acton, the company that is delivering the 7596 to IBM.
     * The 7596 is comprised of prebuilt linkages between VAX-, RS/6000-,
    and
       Pentium boards in a single chassis, enabling data to be maintained
    at a
       single source.
     * By utilizing a Distributed Resource Broker, the 7596 enables older
       VAX/VMS-, AIX, and Windows-based client/server applications to
    coexist
       in a preconfigured, preintegrated environment.
     * The cost is $39,150.
    
4397.27Why the whining?HERON::KAISERThu Sep 05 1996 05:4915
While appreciating the hurt feelings about how Ken abandoned Digital (to
Bob), let's remember that AMS sells Digital gear into multivendor
environments at prices and in configurations that Digital itself doesn't.
And the Digital components aren't clones, like PC clones, but genuine
Digital products bought from Digital.  So AMS looks to me like a partner.
Isn't this supposed to be business?

If we want to compete with AMS -- including doing for customers what IBM is
trying to do in reselling VAXes and Alphas -- let's do it fair and square.
Are we prepared to sell packages like this, including the IBM and Intel
components and the "preconfigured, preintegrated environment"?

No.  So we have nothing to complain about.

___Pete
4397.28ATLANT::SCHMIDTSee http://atlant2.zko.dec.com/Thu Sep 05 1996 09:3620
> While appreciating the hurt feelings about how Ken abandoned
> Digital (to Bob), ...

  Pete, you may not have meant it that way, but I don't think
  Ken exactly "abandoned" us to Bob, certainly not of his
  own volition. Some would even argue that the manner of
  Ken's departure may have a lot to do with the feelings
  he's now seeming to exhibit towards us.

  I wasn't there so I can't say, but I know I've heard that
  it wasn't pretty.

  I'll admit that I'm one of the people who thought Ken should
  have given up the reins of power (having bobbled the PC thing
  three times, more or less), but we owe a lot more respect to
  the founder than he got as he departed/than he now gets.

  And compared to the current administration, well...

                                   Atlant
4397.29HERON::KAISERThu Sep 05 1996 10:138
>> While appreciating the hurt feelings about how Ken abandoned
>> Digital (to Bob), ...
> Pete, you may not have meant it that way, ...

I don't feel that way at all, but some people apparently do.  That's what I
meant, though it wasn't expressed clearly.

___Pete
4397.30STAR::KLEINSORGEFred KleinsorgeFri Sep 06 1996 12:0318
    My wife works for Modular, and talks to Ken pretty much every day. 
    
    Suffice it to say that while Ken felt (and still feels) hurt by being
    fired (his word), he is still sympathetic to DEC, and to most of it's
    current and former employees - especially the grunts on the front line.
    Nothing that Ken says or does would lead someone to believe that he
    is acting against DEC out of any "hurt feelings".
    
    My wife and my discussions regarding Modular's business and DEC's business
    are mutually limited, but my understanding is that Modular and DEC are
    very much involved with each other - and Modular views themselves as a
    *partner* with DEC, not as a competetor to us.  The fact that they are
    also very much involved with IBM is immaterial.  DEC has never figured
    out how to _not_ walk all over it's resellers.  And so of course,
    rather than using Modular as another outlet for our products, and a way
    to do things that we can't, won't, or aren't interested in -- we somehow
    rationalize that they are a competetor.
    
4397.31Wasn't this one of Digital's many spin offs?DECWIN::HUFFFri Sep 06 1996 12:457

    Just before Ken left I went to a demo of the modular concept hosted
    by Ken.  I believe that this was Ken's parting gift to DEC.  I
    believe that this went out the door in one of the many down sizings.
        

4397.32Dead Before Ken Walked The PlankESB02::TATOSIANThe Compleat TanglerFri Sep 06 1996 19:054
    re: .31
    
    Actually I believe it was pronounced D.O.A. by "the powers that were" at
    the time...
4397.3340513::SMITHTue Apr 29 1997 13:575
    Boston's TV Channel 5 "Chronicle" show featured an interview with
    KO and a walkthru tour of his AMS company. When? Monday, April 28
    at 7:30PM. note: Entrepreneurship was the show's theme, and KO
    was depicted as the "Ultimate Entrepreneur".