Conference 7.286::digital

4377.0. "Digital's Strategy for Growth" by DELNI::DHILL () Wed Jan 24 1996 13:59

    I didn't get permission from the author, but since it appears to be
    addressed to all Digital Employees, it probably belongs in here too.
    
From:	LKGMTS::LKGMTS::MRGATE::"NEMTS::SALES::A1::PRESIDENT" 23-JAN-1996 
	21:19:49.48
To:	@Distribution_List
CC:	
Subj:	Digital's strategy for growth                                         

From:	NAME: Robert B Palmer @MSO          
	FUNC: Chairman, President and CEO      <PRESIDENT@A1@SALES@AKO>
To:     See Below

    We presented Digital's strategy for growth to financial and industry 
    analysts last September.  In conjunction with that presentation and 
    over the following months, we communicated this important information 
    to you in a variety of ways.  Despite numerous efforts to explain 
    Digital's strategy clearly, through a variety of channels, I know that 
    we have not reached everyone.
    
    The analysts, who represent a very important and influential audience 
    for us, have praised our progress.  They now understand our strategic 
    positioning as a leader in the industry, and they have expressed 
    confidence in Digital's capabilities and direction.  However, we will 
    achieve our potential for truly impressive growth and success only 
    through the work and understanding of employees who are aware of and 
    fully engaged in our efforts to successfully execute the strategy.  
    
    As the implementation of our strategy continues, I expect that your 
    managers will be helping you to make the connection between what you do 
    in your job and our strategy for growth.  In the meantime, if you are 
    looking for one brief summary of that strategy that you can clip and 
    save, here is one that I would personally suggest.
    

    
    			STRATEGY FOR GROWTH SUMMARY
    
    
    o	Digital competes in four cross-industry, "horizontal" businesses:
    			
    	--	Client/Server Services
    	--	Connectivity Software
    	--	System Platforms
    	--	Components
    
    o	Digital targets four major growth opportunities:
    
    	--	High-performance enterprise 64-bit UNIX platforms
    	--      High-performance technical computing
        --	Windows NT across the enterprise
    	--	Connectivity within and between enterprises
    
    Connectivity essentially means connecting people to people, people to 
    information and companies to companies.  In Q3 and Q4, you will see 
    increased focus on two of the key components of connectivity:  
    enterprise connectivity software and our Internet business.  We have 
    superior technology, key strategic partnerships and the determination 
    to be the industry leader in connectivity.
    
    The strategy is already having a strong impact in the market, such as:
    
    * The VLM 64 campaign (Very Large Memory, 64-bit database platforms for 
    VLM applications).  The announcement of FX!32 translation software, 
    which BYTE magazine called "revolutionary" -- to attract more business 
    partners to the Alpha platform;
    
    * The announcement of new Internet hardware and software products and 
    services, including the launch of Digital's super spider technology, 
    code-named Alta Vista, which one analyst called, "very impressive, very 
    fast and very comprehensive...a showcase application for Alpha.";
    
    * New Windows NT products and services, including the XL personal 
    workstation product lines for Alpha and Intel based systems;
    
    * Significant wins, such as the Compaq Computer contract for services 
    valued at several hundred million dollars, and the $12 million contract 
    for multiple AlphaServer 8400 systems, together with thousands of PCs, 
    by Best Western International, the world's largest hotel chain.
    
    You are all key to building on our strong momentum.  By understanding 
    the basic elements of our strategy for growth, and by supporting them 
    in your own work, you will add energy to that momentum.  
    
    My thanks for all you have done to make our historic turnaround 
    possible and to position us for industry leadership again.
    
    Regards,
    
    Bob
    
    
    
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    >addressed to all Digital Employees, it probably belongs in heretoo.
    
    So why post is inhere ?

>>    >addressed to all Digital Employees, it probably belongs in heretoo.
>>    
>>    So why post is inhere ?


So all the non-employees can read it...

    At least I haven't received the message in .0 - it may have been
    addressed to all employees (in the abstract sense) but it certainly
    wasn't addressed to my mail account...