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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

3927.0. "The ISP Internet Yellow Pages sponsored by Digital" by UNXA::ZASLAW () Fri Jun 09 1995 12:58

I heard last night on WHYY (NPR Philia) that Digital is sponsoring "The ISP
Internet Yellow Pages." This was announced on the syndicated radio program
"Software Hardtalk" hosted by John(?) Dvorak (spelling?). Anyway, here's the
address:
		http://www.index.org/

When it comes up it says 

	"This page is sponsored by |d|i|g|i|t|a|l|TM", 

but of course displays the actual logo. It says "Yellow Pages are maintained by
a consortium of Internet Service Providers." 

Hope this is not old news. In case it is, permit me to try to start up two new
ratholes:

1. I have been told that we are not supposed to use the DIGITAL logo in a
sentence as this www page does. It is said to weaken this trademark. 

Further afield:

2. Why are we told by Legal, when discussing the logo but not actually
displaying it, to refer to it as "the DIGITAL logo", all uppercase DIGITAL? 
That seems antithetical to every other usage of "Digital" (referring, however
ambigously, to our Company) and is certainly at odds with the logo itself whose
letters are clearly lowercase.

-- Steve
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3927.1PADC::KOLLINGKarenFri Jun 09 1995 14:183
    The logo there looks weird.  Is the TM supposed to be in there,
    causing white space?  Not to mention a typo on a secondary page.
    
3927.2Good. But could be better.EVMS::HALLYBFish have no concept of fireFri Jun 09 1995 15:1213
    Nice to see a little advertising. The logo does look a bit off, though.
    Anybody else catch the HTML syntax error in the source for that page?
    
    I can see the letters being white and the surrounding blocks being
    dried, ahh, burgundy, but do the inter-block spacers have to be white?
    
    An alternative would be to make the spacers "transparent". Then we
    wouldn't have the extra whitespace problem, and could get rid of the
    border around the figure. The whole thing would look a lot cleaner.
    
    But I'm not a professional at this, so never mind.
    
      John
3927.3ATLANT::SCHMIDTE&RT -- Embedded and RealTime EngineeringFri Jun 09 1995 16:446
John:

  GIFs do support a "transparent" color, so it's entirely possible
  if the logo is a GIF. If it's a JPEG, I don't think it is possible.

                                   Atlant
3927.4COVERT::COVERTJohn R. CovertFri Jun 09 1995 20:326
And who put our URL in there as www.dec.com instead of www.digital.com?

(For outside accessors, it doesn't matter, but from inside only the
latter works for us.)

/john
3927.5RE: Logo usage and referencingVORTEX::SDTPMM::SMICKVan C. Smick - Branding & Naming Mgr (381-0781)Mon Jun 12 1995 16:4020
    RE: .0
    
    You are correct on the use of the logo for more reasons than you cited.
    
    First it should not be used in a sentence -- the sentence should read
    Sponsored by Digital Equipment Corporation -- so no logo is necessary
    or desired in this situation.
    
    Second, the DIGITAL logo should never be put in close proximity with
    any other logo -- there is a specified "clear space" that is supposed
    to be maintained around the logo. 
    
    WRT using all caps when referencing the logo, it is a convention, a way
    of indicating that one is referring to the logo and not the company. It
    was specified in the Digital Style Guide from Digital Press many years
    ago and has been continued to the present.
    
    Regards,
    Van Smick & Eileen Palmer from the Worldwide Brand Programs group
    
3927.6Yellow Pages or "yellow pages"FILTON::FOSTERBLC #34Tue Jun 13 1995 06:2813
    
    I am the account manager of Yellow Pages in the U.K.. Who do I contact
    to find out more about this ?. What does the Digital sponsorship
    involve ?.
    
    With regard to trade-marks, do you have permissions to use the logo
    or name from Yellow Pages ?
    
    Is this service a "yellow pages" of Internet services or is it an all
    encompasssing "yellow pages" for all businesses ? If the latter is it
    based just on one company's area ? or multiple ?
    
    You can contact me on DTN 842 3203, or mail John Foster @BSO.
3927.7There's an e-mail address and suggestion formUNXA::ZASLAWTue Jun 13 1995 12:127
Re: .6

You could ask them who their Digital liaison is via e-mail to [email protected], the
address listed on the ad info page, http://www.index.org/adinfo.html or submit
your query via the suggestions form, http://www.index.org/suggest.html . 

-- Steve
3927.8QUARK::LIONELFree advice is worth every centTue Jun 13 1995 12:474
In the US, at least, "Yellow Pages" has been ruled to not be a trademark.
In other countries this may vary.

					Steve
3927.9Will this dog hunt?UNXA::ZASLAWTue Jun 13 1995 16:0215
Has anyone actually succeeded in navigating to anything found by this search
engine? When I searched on "trek", 3 hits came up with what looked like blue
hyperlinks. When I clicked on any of those I got this message in the Mosaic
browser:

     This script should be referenced with a METHOD of POST. 
     If you don't understand this, see this forms overview.

["forms overview" is a hyperlink to Mosaic for X version 2.0 Fill-Out Form
Support documentation.]

I guess they want me to debug their script. Nothing like thorough testing
before you put something out on the net and announce it to the world, hey?

-- Steve
3927.10It'll have to hunt hard to find Digital...ABITZ::harleyPay no attention to that man behind the curtain...Tue Jun 13 1995 17:1097
I just went to the page, plugged in digital, clicked search, and
here's what I got:

                                    [Image]

                           Yellowpages Search Results

-------------------------------------------------------------------------------
The following Companies/Listings were found during the search.

Advertising - WWW Presence Consulting
     Digital Publishing Specialists
     Digital Service Consultants, Inc.
     Tecnation Digital World
     digital madness
Art Instruction & Schools
     DIVA - Digital Images for the Visual Arts
Communications
     Digital Planet
     Downtown Digital
     Yeeeoww!!! Digital Cartoons
Computer Distributors
     North American Digital
Computer Media
     Digital Dynamics Inc.
Computer Resellers
     Apache Digital Corporation
Financial Services - Investment Services
     Digital Ink
Graphics Design
     I/O 360 Digital Design Inc
     I/O 360 Digital Design Inc
Internet Access Providers
     Digital Express Group
     Digital Gateway Systems
     Digital MainStream
Internet Presence Providers
     Digital Ark
     Digital Gateway Systems
     Digital Marketing
     Digital Planet
     Imediat Digital Creations Inc.
Investment - Commercial Investment Services
     Digital Ink
Libraries
     JANUS Digital Library
Magazines - Arts, Music and Entertainment
     InterState 4 Digital Music Magazine
     Tum Yeto Digital Universe
Manufacturing
     Digital Tools
Maps
     JHU/APL Digital Relief Map of the US(Image Browser)
Marketing Organizations
     Digital Island
     IS Professionals - Digital marketing services for Publishers
Media Service
     Digital Illusion Studios
     Digital Planet
     Downtown Digital
     Yeeeoww!!! Digital Cartoons
Medicine
     Digital AIDS Quilt
Medicine - Anatomy
     Digital Anatomist Program
Movies - Animation
     Index - Digital Illusions
Multimedia
     GMD Digital Media Lab
Music - Artists
     Digital Orgasm
     Digital Sex
Music - Labels
     East Side Digital Music
     Screaming Digital Productions
     empreintes DIGITALes
Music - Rave and Techno
     The Digital Dream
Music - Studios
     Digital Renaissance Studios
News - Business News/Press Releases
     Digital Equipment Corporation
     Western Digital Corporation - News
Newsletter - Science and Technology
     Digital Highway Report
Newsletters
     Digital Currency
Newspapers - University
     The Digital Missourian
Photography - Companies
     Digital Marketing
-------------------------------------------------------------------------------
                                 [YP Image Bar]

We only showed up under Press Releases??

/harley