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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

3910.0. "Sports Illustrated Swimsuit Edition up on Internet using Digital UNIX" by QUARK::LIONEL (Free advice is worth every cent) Thu Jun 01 1995 12:04

From:	ALPHA::"owner-ctg" "01-Jun-1995 0853"  1-JUN-1995 09:57:09.75
To:	usg@DEC:.zko.alpha, [email protected]
CC:	
Subj:	Digital UNIX: A Day at the Beach!



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Received: by unix.zk3.dec.com; id AA23138; Wed, 31 May 1995 17:57:18 -0400
Date: Wed, 31 May 1995 17:57:17 -0400
Message-Id: <[email protected]>
From: [email protected] (COMPETITIVE MARKETING PROGRAMS, DTN 223-1037)
To: [email protected]
Subject: Sports Illustrated Swimsuit Edition up on Internet using Digital UNIX

RE: "Surfing for Swimsuits"...or how Digital helped Sports Illustrated 
get their Swimsuit Edition on the Internet.

Below is a "household name" testimonial, featuring the Internet and
Digital UNIX as well as AlphaServers (model to be provided). Yes, we
finally obtained the signed release, and are just waiting for the
"visually compelling graphic" they will be sending us. Not to worry, 
we will make sure that it is in good taste.

It is not as "pro-Digital" as we initially had hoped, but "Agency.com",
the Internet partner, did not want to alienate Sun by saying their 
SPARCstation could not handle the volume...and it could not! 

In any case, it is a strong story and one guaranteed to catch the 
eye of many CIO's. A story about this Internet experience is being 
prepared for InfoWorld with the cooperation of Digital, Sports 
Illustrated, Time Warner, and Agency.com

Surfs Up,
Susan

SURFING FOR SWIMSUITS 

Time Warner Establishes Sports Illustrated Swimsuit Edition 
On the Internet Using Digital's Alpha

Net surfers got a sneak peak at some of the world's most popular and 
alluring fashion models, who recently graced the pages of Time Warner
Inc.'s Sports Illustrated swimsuit edition on the Internet a
week before the print issue went on sale. Thanks to the
powerful performance of Digital's Alpha servers and some quick
work on the part of Digital Equipment Corporation engineers, more 
than a million users were able to get acquainted with the models
via the World Wide Web.

AGENCY.COM, an Internet production firm and creative agency in 
New York City, devised the content for the swimsuit Web site, then 
worked with Digital to bolster its online performance using an Alpha 
server running Digital UNIX. "The Alpha was the most reliable and 
steady server we had -- handling overwhelming demand," notes 
Chan Suh, a partner with AGENCY.COM. "We are extremely happy 
with the server's performance." 

Suh was also impressed with Digital's responsiveness and
top-notch technical support. "It was a classic case of perception
versus reality," he recalls. "We thought that Digital would be
just another slow-moving, large computer company. In fact,
Digital acted very nimbly to get the Internet project completed." 


          Digital Helps Engineer a Multimedia Revolution 

The World Wide Web has seen an explosion in popularity, partly
because it is not just a new medium of communication, but a
virtual place, "an eminently accessible location that
approximates a sense of 'really being there,'" Suh notes. "Sites
on the Web should be visually exciting and interactively
compelling," he adds. "Dynamic content draws in users, making
effective advertising and marketing a reality."

The Swimsuit site was certainly visually compelling. Viewers
could get acquainted with each of the models through personal
multimedia portraitures, featuring sound and full-motion video.
They could also download still images and video clips in
QuickTime and AVI formats. 

Word spread quickly, leading to overwhelming user demand. "We
didn't go too far out of our way to promote the site," Suh
recalls. "It was advertised on a few of the Web listings, and
promoted by Yahoo, a popular Web indexing site at Stanford
University. We also posted it to five or six Usenet groups." 

But word got around none the less, to the tune of 1.2 million
hits in seven days.  The message conveyed was two-fold: to
increase the awareness of the magazine, and to advertise an
upcoming television special on "The Making of the Swimsuit
Edition" for Time Warner's Sports Illustrated Television
Division. "Time Warner was extremely happy with the results 
and with the publicity that the Web site generated," Suh says. 


   Alpha 64-bit Computing Architecture Carries The Load 

Initially, AGENCY.COM designed the Web site for a Sun Microsystems 
Inc. SPARCstation. They later estimated that it would not be enough 
to handle the immense volume of Internet traffic, so they asked 
Digital to supply a mirror server to carry part of the load. 

Digital engineers reconfigured the Web site for three redundant, 
mirrored servers.    Digital utilized Netscape Computer Inc.'s 
Netsite SE, an HTTP server with native image mapping, resulting in 
excellent graphical performance.  "The Alpha 64-bit computer 
architecture was a tremendous asset, supporting hundreds of users 
per hour," Suh says.  "It had the capacity to handle a heavy volume
of traffic."

To the disappointment of many viewers, the Web site was taken down
after the NBC special aired on Valentine's Day, but will go up again 
just prior to next year's swimsuit issue.  

Suh says they will continue to look to Digital for its technical
expertise and high-performance computer systems. "Digital is
extremely competent and knowledgeable in all aspects of computer
networking, and we're looking forward to doing more work with
this Internet-savvy company." 

                                              # # #

Spokesperson: 
     Chan Suh, Partner
     AGENCY.COM Ltd.
     HTTP://agency.com/

     "Winning With Digital,"  May 1995


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T.RTitleUserPersonal
Name
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3910.1TP011::KENAHDo we have any peanut butter?Thu Jun 01 1995 12:334
    Of course, should you attept to access this Web location, you, like
    me, might receive the response:  Error 403 -- Forbidden - by rule.
    
    					andrew<
3910.2My favorite magazine...POBOX::CORSONHigher, and a bit more to the rightThu Jun 01 1995 13:226
    
    Now *that* is what I call real compelling public relations. This is
    the like of testimonals which will make companies look to us FIRST,
    as opposed to after our competitor's fail...
    
    		the Greyhawk
3910.3Doing the math...HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Fri Jun 02 1995 03:0713
    1.2 million accesses over a 7 day period averages to just about
    1 access a second. Let's be generous and assume a peak of 10
    accesses per second.
    
    Now while it is nice to see that we're throwing all 64 bits
    screaming along at several hundred MHz at this I'm wondering
    what prevented a 50Mhz 486 with a large disk cache (limited
    number of swimsuits -> limited number of files :-) and a
    good networking card from cutting this? Is this press
    release hyperventilating or did I fall asleep in Systems
    Architecture 101?
    
    re roelof
3910.4Both the math and the assumptions are flawedCHEFS::RICKETTSKRebelwithoutapauseFri Jun 02 1995 04:4535
>    1.2 million accesses over a 7 day period averages to just about
>    1 access a second. Let's be generous and assume a peak of 10
>    accesses per second.
 
      Hmm. 60 seconds/min, 60 mins/hr, 24 hrs/day, 7 days.
    60 x 60 x 24 x 7 = 604,800 seconds in a week. 1.2 million accesses
    averages 2 per second, not 1. 
      I think it would be a very poor assumption that these accesses were
    anything like evenly spread over that week. They probably started off
    slow, and speeded up as word got around. The geographical distribution
    of those connecting was probably far from evenly spread around the
    globe; I would guess a preponderance of US viewers, a smattering from
    Europe and Asia, and very few indeed, in terms of actual numbers, from
    elsewhere. While some hackers might have been looking at the site at
    five in the morning, I bet most of the accesses came during the day and
    evening in the US. The peaks would be 'smeared out' a bit because of
    the number of time zones there, but far from flattened. I wouldn't be at
    all surprised if the peak access rate exceeded 100 per second.
     
>    Now while it is nice to see that we're throwing all 64 bits
>    screaming along at several hundred MHz at this I'm wondering
>    what prevented a 50Mhz 486 with a large disk cache (limited
>    number of swimsuits -> limited number of files :-) and a
>    good networking card from cutting this? Is this press
>    release hyperventilating or did I fall asleep in Systems
>    Architecture 101?
 
      The peaks in demand prevented a 486 handling it. On average, I eat
    say (I haven't weighed it!) 2lbs of food a day. If I started a week by
    eating 1 oz on Monday, 3 oz on Tuesday etc., then tried to cram the
    remaining 7lbs down at teatime on Sunday, I think I'd choke on it; even
    though my *average* weekly consumption might be exactly the same as normal.
    
    Ken
                                                            
3910.5Revised Math and Assumptions, Same Conclusion?HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Fri Jun 02 1995 08:5417
    Revising the estimates upward;
    
    Lets assume that we limit to a (US) 8 hour day, then 
    we have 56x3600 which is around 200000 seconds giveing
    an average of 6 accesses per second with a peak of perhaps
    40. I assume very few people downloaded the movies and audio
    sections but limited themselves to the JPEG/GIFs which probably
    would be on average smaller than 100K. I would need an IO
    thoughput of 600K per second minumum, 2Mb per second to be
    on the safe side - and here we're assuming every hit is a GIF/JPEG
    which it most defintely isn't. You've got normal HTML files and icons
    which each represent a few hundre to a few thousand bytes.. T
    he 486 shouldn't really be needing to do that much after all its 
    just more or less acting as a fancy I/O controller...
    
    Now maybe a 486 may or may not cut it, my question remains...was a
    64 bit, several hundred Mhz machine really needed?
3910.6ATLANT::SCHMIDTE&amp;RT -- Embedded and RealTime EngineeringFri Jun 02 1995 09:2421
  Ultimately, any machine that could keep the pipe (between the
  web server and the Internet) full would suffice. So, in my mind,
  that begs two questions:

    o What was the pipe between the servers and the net?
      A single T1 link? Several? T3???

    o How big was the entire dataset? Could a machine store
      the entire thing in main memory? ...32-bit-addressed
      main memory?


  Personally, I'd bet that Roelph is right; an x86 with enough
  main memory, bus bandwidth, and appropriate programming could
  have done the job.

  But in a larger sense, what does it matter? That wasn't the
  solution they chose. For whatever reason, they used OUR machine
  so let's trumpet that fact while it's useful. It'll be pass�
  soon enough!
                                   Atlant
3910.7VNABRW::50008::BACHNERFri Jun 02 1995 10:3310
�  Personally, I'd bet that Roelph is right; an x86 with enough
�  main memory, bus bandwidth, and appropriate programming could
�  have done the job.

O.k., let's assume a x86 could handle the traffic. So why couldn't the Sparc
servers, as mentioned in the preface ?

Hans.

PS: next time we might try it with an 21086 chip to delight the x86-fans ;-)
3910.8ATLANT::SCHMIDTE&amp;RT -- Embedded and RealTime EngineeringFri Jun 02 1995 10:425
  Did I mention "properly programmed?" That doesn't necessarily
  mean "using the standard Unix that comes with the machine."
  Perhaps Unix added enough overhead as to require more CPU.

                                   Atlant
3910.9Ahh, thats it!HLDE01::VUURBOOM_RRoelof Vuurboom @ APD, DTN 829 4066Fri Jun 02 1995 10:5018
>  But in a larger sense, what does it matter? That wasn't the
> solution they chose. For whatever reason, they used OUR machine
> so let's trumpet that fact while it's useful. It'll be pass�
> soon enough!
                                   
    Thanks for helping me realize why I brought this up. I usually
    have a very good reason but I don't always know what it is :-)
    
    The larger sense is that it _does_ matter if you promote 64
    bittedness in an area where 32 bittedness will do nicely, thank
    you very much. What happens is that you are then promoting a data
    point that says that 64 bits _doesn't_ matter and that's what
    was (subconciously) bothering me. From my viewpoint the press
    release in itself was good marketing but the bit emphasizing 64 bits wasn't.
    
    Bottom line is that we need to be selective when mentioning 64 bitsiness.
                                                                        
    re roelof
3910.10Have you tried logging in lately?...POBOX::CORSONHigher, and a bit more to the rightSat Jun 03 1995 11:5812
    
    	Hold it guys -
    
    	Agency.com is handling megafiles with full-motion video, sound,
    still pics, and text. My PC (Pentium at 90Mhz w/PCI) would choke on
    this - not speed, but sheer MB loaded onto disk within my lifetime -
    also nobody's loading ONE file, everybody's grabbing 'em all. Bet
    it's a SONAT connection into the server, the pipe must be huge... the
    damn thing is always busy...
    
    
    		the Greyhawk
3910.11MRKTNG::SLATERNew DTN 381-2445 as of 4/24/95Sun Jun 04 1995 14:489
I've not seen the data although I'd like to.  Based on other customer sites
whose data I've seen, a more reasonable distribution of acesses would be 
50% of the hits come in between 5:00pm and 9:00pm east coast time (college 
kids, Digits after work). 

This would compute to about 6 hits per second (1200000 / (7*2*4*3600)).
The I/O requirements and the network cards would be the limiting resources.

MS
3910.12Various limits - various solutionsSKIBUM::GASSMANTue Jun 13 1995 14:2714
    The technical limits on a web server are several, and based on what is
    being done.  If a lot of connections/second are being made, the actual
    TCP/IP code can be the limit.  One study I saw limits TCP/IP code based
    on BSD unix (probably most of them) to be 150 connections/second.  If
    Digital's UNIX can go faster than that, that's a bonus.  The next
    limiting factor is disk I/O.  Bus and disk speed, as well as caching
    schemes would make the difference.  CPU speed is only a big factor when
    there is a lot of background processing going on.  Using CGI scripts
    with extensive database lookups would be an example where a 64bit
    processor might help.  Communications can of course be a factor, but a 
    FDDI controller can probably get the bits out the back of the machine 
    fast enough, pushing the problem out to technology in the network itself.  
    
    bill