| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 3855.1 | Simple... | POBOX::CORSON | Higher, and a bit more to the right | Thu May 04 1995 18:53 | 9 |
|
Get yourself SMARTS and a Turbolaser. Shouldn't take but a few
weeks ;-)
And after that IM&T could really use the metafile...
the Greyhawk
|
| 3855.2 | DMO/Merrimack | WRKSYS::LORD | Our forgetteries are in fine working order. | Thu May 04 1995 18:56 | 5 |
| Try the Direct Marketing Organization, Merrimack, NH. Try Donna
Senopoulos (264-4208) or Grace Martin (264-2534). They have access
to all the lists in the company.
-j
|
| 3855.3 | warning on that | ROMVLC::SALVATI | computer, not a shoes box & 14' TV set | Fri May 05 1995 09:37 | 8 |
| Hey guys,
i would pay extreme attention on giving around so easily such a
sensitive information.
Could you imagine the use on non-Digital hands of the worldwide
customer list. If the memory serve me well when i was at our local
field service, this was the most protected info.
Sebastiano
|
| 3855.4 | European approaches possible | GVPROD::FITZGERALD | Something in software | Fri May 05 1995 09:52 | 20 |
| For Europe there are three answers:
You can send material with a software update to the update service
customers. We do not normally send promotional material on their own to
these customers. The recipients of updates do not necessarily have the
purchase decision, though.
You can purchase excellent third-party lists of VAX/VMS customers at
least. We recently used a list of 70,000 customers purchased in the UK
for a Polycenter campaign.
The European software product business management disappeared for about
a year. During this time the caretaker manager (who shall remain
nameless to protect the guilty) killed the funding for a software
direct marketing database on which we had already spent $ 1.5M and
which was in pilot in the UK and Holland, set up for successful rollout
in the following 9 months. Curiously, the same person changed jobs and
a few months later expressed surprise that the data was not available.
Maurice
|
| 3855.5 | DMO... Really! | WRKSYS::LORD | Our forgetteries are in fine working order. | Tue May 09 1995 11:05 | 5 |
| Digital's DMO is well-versed in handling this sort of stuff (and
maintaining security in the process). They've been doing it for
years!
-j
|