| From: GRIMLY::LWIRE_OBJ 18-JUL-1994 10:51:40.58
To: STOWOA::MRUZ
CC:
Subj: 108.TXT Document from LIVEWIRE
)0 [;1mWorldwide News [m[13C LIVE WIRE
qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
[;1mNew Computer Systems Division to increase ... [m Date: 18-Jul-1994
qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
[62CPage 1 of 3
[7m New Computer Systems Division to increase focus on [m
[7m core systems business, simplify structure, meet customer needs [m
Digital today unveiled its new Computer Systems Division, which
will provide its worldwide customers with a sharpened focus on
Digital's core computer systems business and a simplified structure
that will play a key role in helping return Digital to sustained
profitability. The division was first announced last week by Digital
President and CEO Robert B. Palmer.
Enrico Pesatori, vice president and general manager of the newly
created division, explained, "The Computer Systems Division has many
strengths to build on, including Digital's huge and loyal installed
base of customers, the acknowledged excellence of our technology, and
increasingly competitive products and manufacturing capabilities. When
focused and harnessed -- with the kind of competitive cost structures
Digital has already built in several of our successful business units
-- we are confident that these world-class assets will be a major step
in helping to set Digital back on track toward profitable growth on a
worldwide basis."
The Computer Systems Division (CSD) has three worldwide business
units, each with its own revenue and profit responsibility and each
with control over the business functions critical to its success,
including engineering and product development, manufacturing and
logistics, marketing and communications, business information systems,
channel recruitment and support, and sales. The business units are:
[1m The PC Business Unit, [m headed by Bernhard Auer, vice president and
general manager;
[1m The Systems Business Unit, [m headed on an acting basis by Pesatori;
[1m The Accounts Business Unit, [m headed by Vincenzo Damiani, vice
president and general manager.
"Each of these units will be built around a specific business
model that represents the way customers choose to buy in today's
marketplace," said Pesatori.
The PC Business Unit (PCBU) is responsible for profitably
engineering, manufacturing, marketing and selling Digital's PC products
through indirect business partners. This unit will continue to build on
the growth and success it has achieved over the past year.
The Systems Business Unit (SBU) is responsible for profitably
engineering, manufacturing, marketing and selling high-volume computer
systems through indirect business partners. These products include
Digital's Alpha AXP workstations and servers as well as the operating
systems and layered software needed to implement open client/server
solutions. The SBU will be managed by Pesatori on an acting basis.
"As part of the Systems Business Unit, much of Digital's
outstanding engineering talent will now be linked more closely with the
marketplace and the needs of our customers," Pesatori explained. "We
will be working closely with the systems and applications software,
systems hardware, and systems engineering groups, previously part of
FOR DIGITAL INTERNAL USE ONLY
)0 [;1mWorldwide News [m[13C LIVE WIRE
qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
[;1mNew Computer Systems Division to increase ... [m Date: 18-Jul-1994
qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
[62CPage 2 of 3
the central engineering function, to define the right level of
engineering support needed to make the SBU a success."
Russ Gullotti will lead Manufacturing and Logistics for the SBU,
and will have responsibility for Digital's Customer Value Chain
activity and the Computer Special Systems organization.
The Accounts Business Unit (ABU) will be responsible for
profitably meeting the needs of major customer accounts worldwide. From
the customer's perspective, the ABU account team will act as an
expertise broker in bringing together the right Digital and business
partner products and solutions to meet that customer's needs.
Besides receiving product and service support from the other business
units, ABU account teams and their customers will be supported by
technical integration consultants within local Technical Integration
Centers around the world. The ABU will be managed by Damiani, who will
continue to serve as president of Digital's European operations.
"The full implementation of these units will take place in
stages," noted Pesatori. "The PC Business Unit is already well
established and has tremendous marketplace momentum, and that will
continue. The Systems Business Unit will be immediately operational,
including engineering, manufacturing operations and product segment
management. The Accounts Business Unit will undergo a period of
transition before being fully operational on Jan. 1. As we migrate from
our traditional sales and marketing model into this new structure over
the next six months, we will ensure that the Computer Systems
Division's contribution to Digital's return to profitability will
continue unimpeded.
"Throughout this time, our first priority is to continue to
support our customers without disruption," Pesatori added. "We are
confident that they will be as enthused as we are about this
streamlined, simplified approach to providing them with the best
products and services that Digital and our partners have to offer."
The Area vice presidents will continue to lead sales and
marketing through the geography structure until Jan. 1. As announced
earlier, Harry Copperman is president of the Americas; Bobby Choonavala
will continue as president of Asia Pacific; and Vincenzo Damiani will
continue as president of Digital Europe. All three report to Pesatori
in his acting role as head of the Systems Business Unit.
The three business units within the Computer Systems Division
will be supported by these functions: Product Strategy, Business
Strategy, Market Strategy and Communications, Human Resources, and
Finance.
Willy Shih will manage Product Strategy for the division, which
will ensure consistency in product offerings that meet market and
customer requirements. He will also be responsible for alliances with
other industry leaders in key product and solutions offerings.
Lucia Quinn will lead the Business Strategy Group for the
division, and will be responsible for CSD's long-range planning and the
development of business alliances.
Carl Gustin, who has headed market strategy for the PCBU for the
past six months, will head Market Strategy and Communications for CSD.
Bob Mulkey will lead the Human Resources function for CSD and
will provide overall leadership and direction to ensure that CSD's
FOR DIGITAL INTERNAL USE ONLY
)0 [;1mWorldwide News [m[13C LIVE WIRE
qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
[;1mNew Computer Systems Division to increase ... [m Date: 18-Jul-1994
qqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqqq
[62CPage 3 of 3
organization objectives are supported by its human resources
strategies.
Tony Wallace will head the Finance function and will be
responsible for all of CSD's financial management and decision support
activities, as well as for operations planning.
Pesatori has been responsible for Digital's worldwide sales and
marketing operations for the past three months. In early 1993, he
joined Digital as vice president and general manager of the PC Business
Unit. Since that time, Digital has doubled its PC revenues and moved
from an industry ranking of 22nd to 12th in PC revenues, and the unit
has become profitable.
FOR DIGITAL INTERNAL USE ONLY
|
| Worldwide News LIVE WIRE
Design and staffing plans announced for ... Date:
Screen 1 of 45
Design and staffing plans announced for Alpha Systems
Business Group and OpenVMS Systems Business Group
(The following memo is from Enrico Pesatori, vice president and
general manager, Computer Systems Division, and acting manager, Systems
Business Unit.)
When we announced the new Product Management and Development (PM&D) groups in
September, we promised to report to you as soon as possible on the next steps
in the design and staffing of these organizations.
During the past month, the newly appointed PM&D managers have spent
considerable time and energy working with their teams to design this structure
and the staffing process. The accompanying announcement provides substantial
detail on the new organizations, how they are being staffed, the critical
skills that are required and the process for filling open positions.
This announcement covers the Alpha Systems Business Group and the Open VMS
Systems Business Group. The organizational design and structure for the
Software Business Group will be announced in the very near future.
A lot of work remains to be done as we make the complex transition to the new
PM&D structure. We will be looking to you for input and feedback during a
series of communications meetings over the next month. I hope you will take
advantage of these and other opportunities to contribute to the design and the
success of the new organizations.
/cm
This message is from Dick Fishburn, Acting Alpha Systems Business Group
Manager, and from Jesse Lipcon, OpenVMS Systems Business Group Manager.
PLEASE DISTRIBUTE THIS MESSAGE WIDELY
This memo provides an update on the progress made by the Product Management
and Development (PM&D) Managers of the Systems Business Unit in
organizational design and staffing. It announces a number of appointments and
communicates openings for others within the PM&D organizations. This
represents the next phase in the formation of the PM&D organizations.
Additional staffing announcements will follow over the next several weeks.
Background
Last month, Enrico Pesatori announced the PM&D organization and managers,
unveiling plans for how the Computer Systems Division's Systems Business Unit
would contribute toward Digital's return to profitability. Over the past
month, the PM&D Managers have worked on the organization design in
establishing goals, roles and responsibilities within their respective groups.
Announcement of the Organizations
We are pleased to announce the structure for the Alpha Systems Business Group,
including the Workstation, Server, UNIX, and Windows NT Business Segments.
Organization components for the Low End Server Business Segment, which are
still under design, are included in the Workstation Business organization. We
are also pleased to announce the structure for the OpenVMS Systems Business
Group.
In order to provide for the smooth integration of all Product Marketing within
the PM&D structure, the management of the existing UNIX/Windows NT Marketing
Organization will transfer from Willy Shih to Dick Fishburn on an interim
basis.
Copies of the organization charts are available in the Integrated Repository
(VTX IR #4), Document Identification Number CI001K.
Organization Mission Statements
Alpha Systems Business Group -- profitably grow the platform business within
the following areas:
Workstation Business Segment -- reach competitive profitability by
achieving #1 or #2 market share in targeted application segments and
by being the fastest growing workstation vendor.
Server Business Segment -- become a market share leader in RISC
servers, within which become one of the top three market share RISC/
UNIX server vendors by 1997, continue to be the premier supplier to
the OpenVMS business and develop the emerging market for NT servers.
UNIX Business Segment -- establish Digital as a leader in the UNIX
marketplace.
Windows NT Business Segment -- make Digital the leading systems vendor
for Windows NT, creating robust, reliable, scaleable system solutions
for a broad range of customers and driving Alpha volumes.
Alpha Systems Business Group Staff -- provide leadership in the
integration of the plan to achieve profitability in the Group.
OpenVMS Systems Business Group -- provide leadership business critical
client/server computing to add value to new customers and to our existing 10
million users, so as to maximize OpenVMS Systems revenue and profit.
Organizational Design and Staffing
Alpha Systems Business Group, led by Dick Fishburn, Vice President (acting):
Within the Alpha Systems Business Group Staff
Vice President, ASBG Product Marketing and Planning Open
Responsible for the overall business integration of the Group's products and
their positioning with other Digital products. Leads development of market
segmentation activities and develops executable plans for targeted customer
segments.
Director, Market Development and Segmentation Open
Works with Segment Managers and Sales to decide on which customer needs to
focus, to drive the translation of the Group's product sets into market
segmentation, and to develop program templates for success in the marketplace.
Director, Product Planning Open
Responsible for the overall technical integration of the Group's plans of
record. Responsible, in cooperation with Product Planning in the Segments,
for the planning of leadership functionality across the product set.
Director, ASBG Product Operations Open
Responsible for the coordination of PM&D execution of its operational and
process responsibilities related to forecasting, plan execution, and other key
SBU and Business Unit interfaces.
Group Manager, ASBG Human Resources Open
Manage the overall integration of the Human Resource Plan for the business
group. Working with the Segment Human Resource Team, develop key human
resource initiatives in support of the plan that integrates the work across
the segments. Leads the team of Human Resource Managers within the group.
Group Manager, ASBG Business Planning and Finance Jay Connor
Senior financial manager of the Alpha Systems Business Group, responsible for
financial planning, reporting, control and analysis. Responsible for the
financial administration of the Group and advising other financial management
of the business implications of line decisions.
Within the Workstation Business Segment, led by Philippe Ribeyre,
VicePresident:
Director, Value Workstation Product Line Linda Mentzer
Responsible for the world-wide Value Workstation business, accountable for the
Product Line's financial performance. Has direct authority for product
planning and product management. Leads a multi-functional team supporting the
product line including dedicated segment resources in product development and
product marketing as well as representatives from other SBU functions.
Director, Performance Workstation Product Line Dave Laurello
Responsible for the world-wide Performance Workstation business, accountable
for the Product Line's financial performance. Has direct authority for
product planning and product management. Leads a multi-functional team
supporting the product line, including dedicated segment resources in product
development and product marketing, as well as representatives from other SBU
functions.
Director, Graphics and Multi-Media Product Line Open
Responsible for the world-wide Graphics and Multi-Media business; accountable
for the Product Line's financial performance. Has direct authority for
product planning and product management. Leads a multi-functional team
supporting the product line including dedicated segment resources in product
development and product marketing, as well as representatives from other SBU
functions.
Engineering Group Manager, Workstation Development Open
Responsible for the development of a family of hardware workstation platforms
and graphics and multimedia software. Manages over 250 engineering profes-
sionals with a focus on product cost, time to market, differentiation and
innovation.
Director, Workstation Product Marketing Open
Responsible for creating, establishing and managing the product marketing
strategy for the Workstation Business Segment. Responsible for interfacing
with and influencing senior managers across the Workstation Segment and the
Systems and Accounts Business Units.
Director, Workstation Product Strategy Open
Responsible for market segmentation and sizing, prioritization of target
Segments, Segment channel strategy, business model, horizontal strategies
(e.g., networking, out of box), primary link to ATG, market intelligence
(competitive analyses, customer evolution, analysts and market share
tracking), capabilities assessment and plan, new business and primary
link/integration with other planning functions in PM&D.
Manager, Workstation Human Resources Open
Responsible for the design and development of the Segment Human Resource plan,
including staffing, reward programs, and critical skills development, in
support of the Segment organization goals. Coordinate the effective deployment
and integration of HR resources providing services to the Segment.
Segment Manager, Workstation Business Planning and Finance Open
Senior financial manager of the Workstation Business Segment, responsible for
financial planning, reporting, control and analysis. Responsible for the
financial administration of the Workstation Segment and advising other
functional management of the business implications of line decisions.
Within the Server Business Segment, led by Pauline Nist, Vice President:
Director, Office Server Product Line Steve Holmes
Acts as the worldwide business manager for office servers and is responsible
for product planning, product development, and product marketing. Responsible
for the life cycle management and continuous cost improvement for the product.
Accountable for the product lines' financial performance. Identifies and
participates in resolving product specific problems that span multiple
functions. Provide direction and resource planning for product development,
product marketing and product planning in support of the product line.
Director, Enterprise Server Product Line Open
Acts as the worldwide business manager for enterprise servers and is
responsible for product planning, product development and product marketing.
Responsible for life cycle management and continuous cost improvement for the
product.. Accountable for the product's financial performance. Identifies
and participates in resolving product specific problems that span multiple
functions. Provide direction and resource planning for product development,
product marketing and product planning in support of the product.
Engineering Group Manager, Server Platform Development Steve Holmes (acting)
Responsible for the development of a family of hardware server platforms.
Manages engineering development professionals in the areas of product cost,
differentiation, continued improvement in time to market and innovation.
Director, Server Product Marketing Open
Functionally responsible for creating, establishing and managing the product
marketing strategy for the Segment's set of products. Responsible for
interfacing with and influencing senior managers across the Segment and the
Group. Regularly works with key customers, VARs and major resellers.
Engineering Group Manager, Shared Hardware Engineering Lou Tancredi
Responsible for the management of the Revenue Products Engineering Group,
Technical Consulting Services, and Engineering Design Services.
Senior Consulting Engineer, Server Technology Jim Grochmal
Consult and lead Server Business Segment on server technologies and
implications.
Manager, Server Human Resources Open
Responsible for the design and development of the Segment Human Resource plan,
including staffing, reward programs, and critical skills development, in
support of the Segment organization goals. Coordinate the effective deployment
and integration of HR resources providing services to the Segment.
Segment Manager, Server Business Planning & Finance Barbara Beck
Senior financial manager of the Server Business Segment, responsible for
financial planning, reporting, control and analysis. Advising other financial
management of the business implications of line decisions. Lead Segment
channel strategy integration, business and pricing models, and market
intelligence for Server Business Segment.
Within the UNIX Business Segment, led by Don Harbert, Vice President:
Director, UNIX Product Management and Planning Tim Yeaton
Responsible for the worldwide business management for the UNIX product line,
responsible for strategic implementation and planning, market analysis, new
business assessment and business plan development. Responsible for life cycle
product management and continuous product improvement. Accountable for the
financial performance.
Engineering Group Manager, Base UNIX OS Development Kent Ferson
Responsible for the development and design of OSF/1 products across their
complete life cycle, meeting development budgets/schedules at or below budget
and on time. Insures that product features both satisfy customers and provide
competitive or leadership alternatives to competitor products.
Engineering Group Manager, Compiler Development Bill Blake
Responsible for the design and development of compilers and runtime library
components across all Alpha Operating Systems.
Engineering Group Manager, UNIX SDE Development Ellen Salisbury
Responsible for the design, development and refinement of OSF/1 specific SDE
tools, compilers and libraries.
Director, UNIX Product Marketing Open
Responsible for creating, establishing and managing the product marketing
strategy for the UNIX System Software product set. Responsible for interfacing
with and influencing senior managers across the UNIX Segment and the Systems
and Accounts Business Unit. Responsible for channel support and campaign
management. Regularly works with key customers, VARs, ISVs and major
resellers.
Manager, UNIX Customer Satisfaction & Quality Neil Davies
Responsible for quality programs, test tool strategy, UNIX customer problem
management and rapid response. Also responsible for central system testing and
interoperability testing capability.
Manager, UNIX Consortia Relations Glenn Johnson
Responsible for UNIX strategic relations and coordination of our UNIX
technology sourcing.
Director, UNIX Architecture and Technology Alan Nemeth
Responsible for evaluating the impact of new technologies and long-term trends,
and for selecting and evolving key architectural standards which support the
Segment's products and programs.
Manager, UNIX Human Resources Open
Responsible for the design and development of the Segment Human Resource plan,
including staffing, reward programs, and critical skills development, in
support of the Segment organization goals. Coordinate the effective deployment
and integration of HR resources providing services to the Segment.
Segment Manager, UNIX Business Planning and Finance Open
Senior financial manager of the UNIX Business Segment, responsible for
financial planning, reporting, control and analysis. Responsible for the
financial administration of the UNIX Segment and advising other functional
management of the business implications of line decisions.
Within the Windows NT Business Segment, led by Don Harbert, Vice President
(acting): Open
Director, Windows NT Product Management and Planning Open
Responsible for worldwide business management for the Windows NT product line,
responsible for the strategic direction and planning, marketing analysis, new
business assessment and business plan development. Responsible for life cycle
product management. Accountable for the product's financial performance.
Engineering Group Manager, Windows NT Product Development Jeff Schriesheim
Manages the design and development of Windows NT products throughout their
complete life cycle, meeting all budgets and schedule. Partners with
Microsoft and other vendors to develop Digital products that satisfy customers.
Responsible for cross-product integration and value engineering. Balances
engineering across product teams.
Director, Windows NT Product Marketing Open
Responsible for creating, establishing and managing product marketing strategy
for Digital's Windows NT product set. Responsible for interfacing with and
influencing senior managers across the Windows NT segment and the Systems and
Account Business Units. Responsible for channel support and campaign
management. Regularly works with key customers and suppliers, VARS, ISV's and
major resellers.
Manager, Windows NT Microsoft Relations Open
Responsible for the successful and productive joint development of products and
programs with Microsoft. Identifies key relationships necessary for the
Segment's success, collaborating with other Digital groups.
Manager, Windows NT Human Resources Open
Responsible for the design and development of the Segment Human Resource plan,
including staffing, reward programs, and critical skills development, in
support of the Segment organization goals. Coordinate the effective deployment
and integration of HR resources providing services to the Segment.
Group Manager, Windows NT Business Planning and Finance Open
Senior financial manager of the Windows NT Business Segment, responsible for
financial planning, reporting, control and analysis. Responsibility for the
financial administration of the Windows NT segment and advising other func-
tional management of the business implications of line operations decisions.
Within the OpenVMS Systems Business Group, led by Jesse Lipcon, Vice President:
Segment Manager, OpenVMS System Software Open
Within the organization and business model of the OpenVMS Systems Business
Group, acts as the worldwide general business manager for OpenVMS Systems
Software. This includes the development of the market/competitive strategy
definition for the product segment, identification of and participation
in resolving problems that span engineering, product marketing, manufacturing,
distribution and field organizations that support the product segment.
Segment Manager, OpenVMS Layered Products Software Open
Within the organization and business model of the OpenVMS Systems Business
Group, acts as the worldwide general business manager for OpenVMS Layered
Products Software. This includes the development of the market/competitive
strategy definition for the product segment, identification of and
participation in resolving problems that span engineering, product marketing,
manufacturing, distribution and field organizations that support the product
segment.
Segment Manager, OpenVMS System Hardware Steve Blanchette
Within the organization and business model of the OpenVMS Systems Business
Group, acts as the worldwide general business manager for OpenVMS Systems
Hardware. This includes the development of the market/competitive strategy
definition for the product segment, identification of and participation
in resolving problems that span engineering, product marketing, manufacturing,
distribution and field organizations that support the product segment.
Director, OpenVMS Systems Business Pricing and Business Practices Steve Blanchette
Develops the pricing strategy and manages key pricing and business practices
for the OpenVMS Systems Business Group. This includes hardware pricing and
packaging as well as software pricing and licensing on a worldwide basis.
Director, OpenVMS Systems Business Group Product Marketing Open
Functionally responsible for establishing and managing the marketing strategy
for the OpenVMS Systems Business. Responsible for developing a comprehensive
marketing plan that emphasizes product/market mix analysis, channel strategy,
promotion/advertising, and the design of marketing programs that bridge the
three OpenVMS Business Segments. Interfaces with, and influences, senior
managers across the Group, within the OpenVMS Segments and within the rest of
Digital. Coaches and/or influences the entire organization on marketing issues
related to strategy as well as the integration of marketing activities (i.e.,
event planning, product positioning and collateral design). Regularly works
with key customers, VARs and major resellers.
Director, OpenVMS Systems Product Strategy Open
Responsible for leading the development effort of an overall market driven
product plan for the OpenVMS Systems Group, and for integrating the product
plans of the OpenVMS Business Segments. Along with the OpenVMS Group Manager,
is responsible for presenting Digital's OpenVMS product strategy to our
partners and customers. Represents the OpenVMS Group Manager within Digital at
key meetings and with key stakeholders. Is responsible for building and
sustaining an alliance capability that supports the OpenVMS Product Plan.
Manager, OpenVMS Business Operations Nora (Grant) Jacobs
Senior manager supporting the Group Manager in business and operations issues.
Responsible for leading the development of the OpenVMS Systems Business Group
overall business plan and driving the operational business reviews.
Manager, OpenVMS Human Resources Open
Responsible for the design and development of the Human Resource plan,
including staffing, reward programs, and critical skills development, in
support of the organization's goals. Coordinate the effective deployment and
integration of HR resources providing services to the group.
Manager, OpenVMS Systems Business Group Planning and Finance Open
Senior financial manager of the OpenVMS Systems business group, responsible for
financial planing and reporting, control, analysis and cash management/funding.
Also has responsibility for the financial administration of the OpenVMS Systems
Business Group and advising other functional management of the financial
implications of line operations and decisions.
Staffing
The PM&D Staffing Team has established a process to identify and select
individuals who best fit the requirements for the open positions. This process
includes widely communicating openings, screening applicants, interviewing
final candidates, and making offers. Employees are invited to apply by
indicating the position(s) for which they are interested and sending a resume
to POWDML::PMD_JOBS no later than November 10th, 1994. Listings for all
openings may be accessed through (VTX JOBS_US) as of October 31st. If you would
like to send a hardcopy letter and resume please send these to: PM&D Staffing
Team, MLO5-5/E95.
If you have any questions about the staffing process, please direct them to
Leigh Bodington at DTN 264-3907.
Digital Internal Use Only
|