Conference 7.286::digital

Old news.  I heard about it a couple of weeks ago.

    Last official announcement said Digital had narrowed search down to six
    finalists for World-wide campaign.
    
    ..larry

    re .1
    
    Yikes, the original memo is dated May 20th.
    
    oh well, news to me out here in the west.
    
    
   
    

    World-wide campaign.
    
    Again, talking to ourselves. How many of our customers see the ads in
    more than one or two cities? The only people that ever seee all the
    campaigns are the ad people,  and some internal folks.
    
    remember all the money we spent so we could have the same color logo
    all over the world? Now that made a big difference!

    >>remember all the money we spent so we could have the same color logo   
    all over the world? Now that made a big difference!
    
    Yes, by changing the color to what it is today, we told the entire
    world that we are in the red. ;)
    
    ..Larry

It's burgundy, not red.  We told the world why we've been stumbling around...

>
>It's burgundy, not red.  We told the world why we've been stumbling around...
>
    
    That's one of the ironies of the situation.  We spent (at least)
    hundreds of thousands of dollars choosing a very specific color shade.
    
    A few months ago, I was walking through a department store just as
    PBS's Nightly Business report came on.  There, on scores of TV screens,
    was our very expensive, very specifically-colored logo.  
    
    It was red.

    
    	O goody - we can start a new rumour.
    
    	Word has it that as soon as we began to make real money (read that
    at least $1/sh/quarter), we can have the logo put back to blue, so us
    old foggies can use up our old cards as we get sized downward. Black
    would be even better.
    
    		the Greyhawk

    Some of us have the current official Burgandy letterhead for
    our correspondance to customers -- BUT surprise, surprise the
    envelopes have the BLUE logo.  
    
    

    When we get back on top, I think we should have another logo change... 
    something that makes a real statement, capitalize all of our letters.
    
    
    D I G I T A L

>    That's one of the ironies of the situation.  We spent (at least)
>    hundreds of thousands of dollars choosing a very specific color shade.

We actually spent �20,000 on the new logo. Where do you get your 
information from?

Dave.

	=> �20,000  to choose a new logo
	=> how many to use it (worldwide)?

    New stationery? The costs are almost endless... I view a total of
    �20,000 very sceptically.
    
    Laurie.

    Beyond your art costs to change consider the following changes that
    will eventually be made if you are indeed committed to the logo:
    
    o the logo on all of our vans, trucks and other vehicles
    o building signage
    o business cards and stationery (although I believe we are using blue
    till we run out
    o the internal ad campaign including a video, full color brochure and
    several meetings
    o loss of reusability for majority of tradeshow signage
    o re-inking charges for all of the printers we use for business cards
    and stationery (or do we do this internally)
    o new logo design and placement on all products, literature, forms,
    etc.
    o and if time = money, the amount of time spent on deciding what the
    new logo will be, trying to explain it to customers (if one bothers),
    internal explanations and meetings.
    
    Ah yes, how this reminds one of the wonderful discussions in the
    seventies within the XEROX headquarters.  The concern was that everyone
    was using the word XEROX as a replacement or synonym for mimeograph or
    copy.  They thought maybe they would lose their trademark.  At least
    they had a legal concern... ahem.
    
    In any case, they had several meetings on how they should pass memos on
    internally:
    
    Realistically, they could not put a "CC:" at the end of the memo. 
    Afterall, this stands for Carbon Copy, which is politically incorrect
    at XEROX, much less physically and scientifically incorrect.  More
    correct was "XC:" for Xerox Copy, but this again could hurt their
    trademark status.  Seriously heated debates occurred for months between
    VPs and consultants.  I believe they finally decided on "C:" for just
    plain old Copy.

Of course there are costs beyond the design and specification but I don't 
believe it helps to make numbers up.

When the new logo was announced, it was also stated that old stationery 
should be used up, so next to no cost there. Likewise, in the UK at least,
building signs have only been replaced on an opportunistic basis and even
then not at great cost. Lorries and vans were painted in the UK but as part
of the "Imagine being the one without Alpha AXP" campaign, so no logo
specific cost there either. I could go on... ;-)

Dave.

    re. .14
    
    I think you'll find that ""cc" means "copies" rather than "carbon copy"
    in the same way as "mss" means "manuscripts" and "pp" means "pages". 
    So, if you're sending only one copy you really ought to write "c" only.

    I think that the meaning of CC depends on who you talk to; I've heard
    it referred to as "courtesy copies".

    Deb

    According to the dictionary I have here:
    
    cc.	chapters. 
    
    cc, c.c.	cubic centimeter, cubic centimeters.
    
    C.C., c.c.	carbon copy, cashier's check, chief clerk, circuit court,
    		city council, civil court, company commander, county clerk,
    		count commissioner, county council, county court.

I think that "courtesy copy" is a stupid DECologism.

My guess is that first of all CC support was added to
MAIL, and then someone said "duh, dere's no carbon
paper".   It's particularly stupid when you consider
how much of office application technology rests on
old pre-computer methodology ("file folders" and 
the like).

    We used the term "courtesy copy" when I was a summer temp at IBM in
    1979, with no connections to electronic mail. 
    
    While the courtesy copies were often photocopied, what often got sent
    was a magnetic card (off the IBM Magcard selectric) that the courtesy
    recipient's secretary could use to print off a duplicate original...
    
    --bonnie

    And there's always "bc" for Blind Copy (which presumably doesn't
    require the use of carbon paper :-)
    
    colin

    >And there's always "bc" for Blind Copy (which presumably doesn't
    >require the use of carbon paper :-)
    
    		Just raised dots...
                	
                        		andrew

    Which reminds me ... ever notice the new soda cans that have these
    little raised dots just to the side of the opening?  I can't read
    braille, but I can only guess it means something like, "CAUTION! Really
    Sharp Edge!  Don't Touch!" ...
    
    Steve

    re .21
    
    Many years ago (before electronic mail), bc (blind copy) was used to
    copy someone without the other recipients being made aware of that
    copy.
    
    In practice, this meant keeping two copies of the relevant document on
    file, so as not to send a photocopy with the bc list to someone who was
    only on the cc list.
    
    Hope this one finally died - like the antiquated practice of submitting 
    copies of all correspondence to the company manager before they could be 
    sent out! Definitely a hang-over from the days of Ebeneezer Scrooge
    type business!
    
    Jacquie
    

    re: .24
    
    >>> Hope this one finally died - like the antiquated practice of
    >>> submitting copies of all correspondence to the company manager before
    >>> they could be  sent out! Definitely a hang-over from the days of
    >>> Ebeneezer Scrooge type business!
    
    When I was working at IBM, it was the result of court orders around the
    antitrust suit -- we had to keep a copy of every memo that was sent. 
    If it dealt with anything related to substantive business, the manager
    had to get a blind copy.  
    
    --bonnie

    
    	Come on now!  Everyone knows that CC stands for Chris Conway, No.
    One in DIGITAL Equipment Company Limited - surely!
    
    				Malcolm.