T.R | Title | User | Personal Name | Date | Lines |
---|
3143.1 | DELTA for ideas | DPDMAI::ROSE | | Mon Jun 06 1994 01:06 | 4 |
| I believe the DELTA group was started for such ideas. I'm not sure
what's happened to the group, but I believe it's still around.
..Larry
|
3143.2 | Been there, done that badly... | BIGUN::JRSVM::BAKER | Confusion will be my epitaph | Mon Jun 06 1994 03:07 | 34 |
| My experience of DELTA had been singularly unimpressive.
Seemed like if you found a way to use 1 less sheet of toilet paper
they knew what to do with it (the suggestion), otherwise, it usually
went into the too hard bin.
I had an idea which would attempt to ensure that during hiring freezes
a group would not fall below their minimum effective capacity (the resource
level at which they could do their chartered function). This one bounced
around forever, from finance to personnel, to finance to personnel. The
idea was global but it ended up with US personnel, I am in Australia. The
end result, after much pushing "you make some thoughtful points".
I felt the process actually did not encourage the active development of
an idea. You had to get your first note to DELTA just right to have any
hope of it no falling on the floor.
In retrospect, I probably should have taken my idea and tried it out on
more people before submitting it. I am an economist by training but not
by practice, so I tend to be tentative about walking into the human
resource or finance area. If I had been able to get my idea put across
in a forum that supported these people prior to submitting to DELTA then
I suggest that I may have had a better chance with the concept I was trying
to put across to them. It may also have been received by the right people
sooner.
This knowledge would have certainly been useful to me then. Perhaps others
have ways that they use to ensure that their ideas are more robust and in
helping to ensure that they go to the right people.
- John
|
3143.3 | | PLAYER::BROWNL | A-mazed on the info Highway! | Mon Jun 06 1994 06:25 | 3 |
| DELTA was canned some time ago.
Laurie.
|
3143.4 | what kind of package did it get? | ICS::BEAN | Attila the Hun was a LIBERAL! | Mon Jun 06 1994 09:53 | 1 |
|
|
3143.5 | | CTHQ::DELUCO | Premature Grandparent | Mon Jun 06 1994 09:55 | 4 |
| My take on this is that Digital cannot afford another program like
Delta. Too much administration and too little payback.
Jim
|
3143.6 | | NACAD2::SHERMAN | Steve NETCAD::Sherman DTN 226-6992, LKG2-A/R05 pole AA2 | Mon Jun 06 1994 10:42 | 24 |
| DELTA was *the* suggestion box for the company. If anything, my
impression was that it was *too* successful at getting good ideas out.
The basis for this is that when a good idea came in, DELTA folks were
on the phone with the right people to get the idea around. It was
effective. Changes happened. And, this (from what I have gathered)
really irked some folks. When DELTA was canned, word was that
"something else" would replace it, probably from Personnel. I haven't
heard anything about any such system being set up. But have been in
touch over time with a portion of the old DELTA crowd since.
I know that folks have complained that DELTA didn't help any as far as
getting ideas out. But, my personal experience has been that DELTA
helped me get in touch with the folks whose bailiwicks fit the ideas.
After that, DELTA kept in touch to see how things went. Usually,
ideas died in someone's IN basket. But, at least they were considered.
As it is now, ideas are either implemented locally if you push them
locally. Or, you can suggest things in notes and get some reaction.
But, I am unaware of any formal way to get ideas distributed to the
right people inside Digital and outside of notes or local contacts.
For me, the most valuable service DELTA offered was quickly helping me
to figure out who ideas should go to.
Steve
|
3143.7 | Who reads these things, anyway?? | NPSS::BRANAM | Steve, Network Product Support | Mon Jun 06 1994 12:36 | 5 |
| For better or worse, I think we are debating the issue in the best
available forum right this second. One might hope to presume that
those in positions to consider ideas have some means of capturing
them from this and other notes conferences. Or am I being hopelessly
naive?
|
3143.8 | | TOOK::MORRISON | Bob M. LKG1-3/A11 226-7570 | Mon Jun 06 1994 19:27 | 8 |
| > them from this and other notes conferences. Or am I being hopelessly
> naive?
Yes. Reading this notesfile is very time-consuming. In general, movers and
shakers don't have time to.
Not having a corporate suggestion program such as DELTA is IMO one of several
steps we have taken toward self-destruction. I didn't really expect Human Re-
sources to establish a replacement for DELTA_IDEAS, and I don't think they are
the right group to do so. I don't know who is the right group.
|
3143.9 | forget DELTA, lets move on... | BIGUN::JRSVM::BAKER | Confusion will be my epitaph | Mon Jun 06 1994 21:55 | 16 |
| OK,
so in the absence of DELTA, under the new leaner, meaner Digital how do we
become more successful as a company at fostering the ideas that we all
have? How do we do this as individuals?
As I said in my last note, I thought part of the failure of my idea was
my inability to pitch to the right forum. How do I go about ensuring that
when I propose, it hits the mark in our corporate culture? I would have
had the same problem whether the idea went through a DELTA or I had
made the contacts myself.
How do you conceive of getting the next great idea across to those who
matter to its adoption?
- John
|
3143.10 | When did the original vision get lost? | BSS::RONEY | Charles Roney | Wed Jun 08 1994 13:33 | 27 |
| re: <<< Note 3143.0 by BIGUN::JRSVM::BAKER "Confusion will be my epitaph" >>>
-< Ensuring ideas get appraised in Digital >-
>We should have a culture that alows ALL ideas to receive fair and proper
>appraisal, no matter where they come from or how left of field they are
>from our own knowledge.
Just the other day I was thinking that it is too bad for Digital that
it's founder, Ken Olsen, lost his own perspective in this area. He
dismissed PCs as just toys and of no concern. I wonder what people
thought of the PDP-1 back in the late 1950's? The PDP-8 (that is
'straight' 8) in the 1960's was probably similarly dismissed, but I
can remember servicing some of those in places where an IBM 360 was
replaced. Oh, sure it took longer, but it did the job for a whole
lot less money.
My, how things have changed since those early days. A "big" system
might have 8-16K (that's thousand not meg!), DECtape, and one or two
64k disks. Now go and look at that little PC on your desk and see what
it has! I remeber it was a big deal (back then) when they put 9-track
magtape on PDP-8s. You can get a 9-track magtape for the PC today.
If Digital could have taken the same concepts and principles it used
with the PDP-8 and PDP-11 to the PC, then things might have turned out
a little different. Digital pioneered the mini-computer but lost out
with the personal-computer (I only installed 1 PDP-8L in a home).
|
3143.11 | A man with a vision... | DPDMAI::ROSE | | Thu Jun 09 1994 02:01 | 90 |
| My theory on when the vision got lost:
Ken Olsen had a vision to bring the power of information closer to the
user. This was specifically targeted at the developers. Imagine being
a programmer back in the days of IBM machines taking up the room of a
large glass-housed cooled room with little more (or less) power than
todays calculator. You slave over your pad of notebook paper making
sure your program used the memory as efficiently as possible, careful
not to exceed the limits of technology. You create a stack of a
hundred or so cards and hand them to the high priest in white lab coats
that were among the priveledged few allowed within the glass house and
actually touch the switches that produced those wonderful blinking
lights. "You should have your results in about a week or so," explains
the high priest. You wait your turn and ten days later you receive a
memo with your cards explaining there was a bug in your code that
resulted in a cryptic error. You go back to your pad and paper and
spend the night with some stale coffee trying to improve your code.
You think you've finally solved the riddle and turn in your cards just
to be told another week or two. You go through this process maybe two
more times before you reach the desired result.
The PDP allowed the information to be closer to the user. Workgroups
purchased a machine that allowed several to receive instant answers
with a new technology called timesharing and later a brilliant device
called a terminal. For the first time ever, you could get some sense
as to how your program ran and how the mystical machine actually
operated. Knowledge is power and everyone knows information is but
documented knowledge; Hence information is power. Ken Olsen brought
the power of information closer to the users.
Later came the VAX with an operating system that was simple to use.
Better yet, one could tie these new computers together to act as a much
larger system as your organization grew. Digital called this
clustering, and it appealed to the corporate executives concerned about
how powerful a system needed to be purchased with scarce capital
dollars.
Digital grew with its found popularity of the VAX on top of the
successful PDP. Those within the Corporation started dreaming of how
great they could be. Shoot for the stars and overtake IBM as the
computing leader. Digital kept making better technology with faster
and bigger machines in the undocumented and never admitted multitude of
strategies to replace IBM.
Just as the users and programmers were trying to remind us that they
wanted the power of information even closer to them, we began the
project that would once and for all bring us ahead of IBM. The project
was our first and noble attempt at a mainframe class computer which
would be called the VAX 9000.
All the time while we were throwing dollars at this machine that had
all the I/O to satisfy even the pickiest of mainframe high priests,
users and developers were accusing us of abandonment. The developers
wanted a new operating system that broke down the instructions to the
chip allowing for more control. The users were salivating at the
thought of computing power all to themselves (without timesharing)
right on their desk.
In my opinion, this is where we lost the vision, or more accurately
forgot it. Those that made us wanted Unix Workstations and PCs, but
instead we continued chasing IBM into a hole. IBM came back with the
PS/2, and by the time we figured out our mistakes we had missed the
market boom. Finally, with Alpha we are playing catch-up in these
markets by leapfrogging the technology.
Without the market boom, we are merely holding our own and some would
say poorly. We used to be the darling of the industry and we can again
with the next market. The trick is guessing where that is. There is a
market for clean-up of the mess all of the workstations and PCs of the
world have created. Integrating these systems to work together in a
"pseudo-clustering" fashion brings a market we call today client/server
and open computing.
If we go back to our original vision of bringing the power of
information closer to the users rather than just adding more power, we
may have hit on the next boom market. This may mean bringing the
information to the user no matter where the user is on the planet. We
already see this taking shape in related industries with cellular
phones and pagers being purchased by the truck-load. Laptops and home
computers continue to grow in popularity, but this is only an
indication of where the market will be.
Computer-type information through the television or like devices, pocket
computers, wireless technology and some we haven't even thought of
coupled with the excitement of multi-medias are probably the direction
to be headed. Digital is well poised to hit this window of opportunity
hard, we just have to recognize and once again become familiar with
that fogotten vision.
..Larry Rose
|
3143.12 | Whoa up a little there Mr Rose! ;-) | SUBURB::POWELLM | Nostalgia isn't what it used to be! | Thu Jun 09 1994 05:56 | 26 |
|
Hold on there a touch Larry Rose!!!!
Your history is a little (only a little) amiss!
The WORLD's first Timesharing system was the PDP 10, later to
become the DECsystem 10 and its' offspring, the DECsystem 20. The PDP
10 was also DIGITAL's FIRST mainframe, LLLOOONNNGGG before the 9000
range were even dreamed of!!! The DECsystem 2020 had its price doubled
when the VAX11/780 was introduced because it was the same power and a
little over half the price and would have killed the VAX stone dead.
The DECsystem 10 had the KA10, KI10 and finally, the KL10
processors (KA for first, KI for Integrated circuits and KL for ECL
logic). The Jupiter project, which was killed off because they
couldn't get it to run reliably at full speed, was to be approximately
the equivilant of 70 VUPs. The Jupiter was killed off around the
mid-80s and the design team went off to design the 8600 (I think it
was).
So yes, the PDP11 was a wonderfull machine (when I grow up, I want
to be a success like the PDP11) and so is the VAX, I'm certainly not
knocking either of them, but first timesharing or first mainframe -
neither of them were!
Malcolm.
|
3143.13 | PDP10 SNs 149 and 264: ahh, those were the days! | HDLITE::MASSEY | A Horse & a Flea and 3 Blind Mice | Thu Jun 09 1994 08:00 | 5 |
| RE: .12 ...KA because it was the first
Actually, I've always thought it stood for Alan Kotok.
.../ken
|
3143.14 | information was the vision, computers were means to the end | LGP30::FLEISCHER | without vision the people perish (DTN 223-8576, MSO2-2/A2, IM&T) | Thu Jun 09 1994 08:00 | 45 |
| re Note 3143.11 by DPDMAI::ROSE:
> Ken Olsen had a vision to bring the power of information closer to the
> user.
"From the beginning we have believed that computers should
be tools that can be used by people who need information to
do their jobs. We have promoted the design of interactive
computer systems that can be placed where they are needed.
We see the trend toward the increased use of interactive,
distributed computer systems as confirmation of our basic
philosophy."
Kenneth H. Olsen,
"Distributed Systems Handbook", March 1978
". . .we believe that we're taking part in changing the way
organizations work. From our point of view, the companies
that will survive are going to move from an environment of
management control to one that allows a large number of
people, all using their creative ability, their education,
and their motivation to take part.
Ken Olsen, Digital Equipment Quarterly Report
1987
". . .the greatest need is to tie together all parts of an
organization to allow them to work together. This means
that work groups, as we call them, can be expanded and
contracted spontaneously, as the need develops. They can
share computing software and transmit pictures, documents
and data. It's just common sense."
Kenneth H. Olsen. High Technology,
January, 1988
"The free flow of information creates excitement, motivation
and enthusiasm and helps unify the company... it is a strong
internal catalyst and a powerful competitive tool"
Ken Olsen, Digital Equipment Corporation,
Annual Report 1986
|
3143.16 | Open system... | IDEFIX::65296::siren | | Thu Jun 09 1994 09:30 | 17 |
| >So yes, the PDP11 was a wonderfull machine (when I grow up, I want
I do agree with this. Years ago, I moved to a group, which developed
a real-time application for a PDP11 based network, because I wanted
to learn more about the computer, not because of the application.
To my opinion, PDP11 was also closest to an open system Digital has
ever had. Lots of information was delivered freely with the HW
and software sources were typically available so everybody and
his neighbour could do add-on development. Later, Digital started
to believe, that it can make more money by restricting access to
information and started to be hostile towards people who tried
to do something below and sometimes at the application layer.
They were right?
--Ritva
|
3143.17 | | ICS::BEAN | Attila the Hun was a LIBERAL! | Thu Jun 09 1994 10:31 | 19 |
| re -1
< Later, Digital started
< to believe, that it can make more money by restricting access to
< information and started to be hostile towards people who tried
< to do something below and sometimes at the application layer.
remember the hoopla over the proprietary BI chip?
remember the PC100?
remember the SBI?
remember DSSI?
remember CI?
others come to mind
tony
|
3143.18 | | IDEFIX::65296::siren | | Thu Jun 09 1994 11:00 | 12 |
| ..or remember how difficult it was for OEMs to get internals
info from any of the software.
DECs attitude was (is?): We do it to our platforms ourselves
and nobody should try to do compatible things to other platforms and
don't even talk about free licensies to universities....
People, who are closed out usually try to do something
meaningful anyway, because they don't want to stop working
and eating. We got UNIX and TCP/IP and...
--Ritva
|
3143.19 | | BSS::RONEY | Charles Roney | Thu Jun 09 1994 11:46 | 33 |
| RE: <<< Note 3143.12 by SUBURB::POWELLM "Nostalgia isn't what it used to be!" >>
-< Whoa up a little there Mr Rose! ;-) >-
> The WORLD's first Timesharing system was the PDP 10, later to
> become the DECsystem 10 and its' offspring, the DECsystem 20.
The PDP-6 was the first 36-bit machine - built with "system modules."
The PDP-10 was the next 36-bit machine - built with "flip-chip modules."
The processor name was KA because of Alan Kotok (he also had some
mnomonics in the prints with his children's initials).
The only reason DEC survived the PDP-10 era of "big" machines losing
so much money was because of the highly successful PDP-8. This is
what set the standard. Acually, there was a time when the "flip-chip"
module sales was higher than the computer sales...
The PDP-11 blasted the mini-computer industry wide open. The PDP-8
was like a cottage market where the PDP-11 was an industrial revolution.
(Don't forget that the VAX is a PDP-11.)
Once the success of the PDP-11 hit home - that is where the rat-hole
of going after IBM started. DEC was, however, hitting IBM with the
PDP-10 because it was a *timesharing* environment and IBM had none of
those. I remember one company in California that took PDP-8L's in a
front end to give the _impression_ of timesharing on IBM machines.
> So yes, the PDP11 was a wonderfull machine ...
You bet your sweet a## it was. It was what made DEC go from small to
big. The problem was that maybe DEC was better off small than big.
And no matter what one wants to call the 36-bit machines, this company
survived off the PDP-8 and PDP-11.
|
3143.20 | when your only tool is a hammer, everything looks like a nail | SEND::PARODI | John H. Parodi DTN 381-1640 | Thu Jun 09 1994 12:22 | 11 |
|
There was something called CALLOS that ran on IBM 360s. It was a batch
job that communicated with remote terminals to provide something like a
timesharing environment (this was back in 1974-76 or so at UNH).
I always found it amusing that the DECsystem 1077 (and later 1099) that
UNH used to replace the 360 turned this model upside down -- TOPS-10
provided pseudo-teletypes so you could fool the machine into believing
your batch job was running from a terminal.
JP
|
3143.21 | IBM had time-sharing in 68 or 69 | TLE::BECKLEY | | Thu Jun 09 1994 13:31 | 27 |
| I was using an IBM time-sharing system as early as 1968
or 1969. It ran on an IBM 360/67 and the operating
system was called CMS (for Cambridge Monitoring System,
the Cambridge because it came out of research done at
MIT). IBM offered this commercially on all it's large
mainframes as an alternative to the batch processing
systems. Several time-sharing bureaus in the early
seventies used it to provide services to their
customers--Compuserv, Interactive Data Corporation, NCSS
(part of NCR as I recall) are three that come to mind.
I'm well acquainted with IDC because that's where I
worked for 15 years. I don't know when the PDP-10 came
out, so I don't know who wins in the "first offered"
sweepstakes. As far as I know, IBM still offers CMS
under it's VM operating system umbrella.
Interestingly, I once saw a piece of marketing
literature from Wang which went through a history
similar to the one in the previous note, but this time
it was Wang that was given as the inventor of
time-sharing, the one who saved us all from those
horrible, huge, batch environments the literature
claimed that IBM made us use. Proving, I guess, that
rewriting history is a common occurrence (or at least
that marketing literature is not a reliable historical
reference.)
|
3143.22 | PDP-1 was first | OUTPOS::MURPHY | Dan Murphy, now at LKG. | Thu Jun 09 1994 13:50 | 28 |
| Re. .12:
> The WORLD's first Timesharing system was the PDP 10, later to
-----
Well, I have to qualify that just a bit. Naturally, I'm pleased
to have the various successes of the 10/20 line recounted, but
actually, the PDP-1 was the worlds **first** timesharing system.
A PDP-1 at BBN around 1962 had some hardware modifications made to it
to support trapping of privileged instructions and the like, and a
rudimentary timesharing scheduler was implemented that allowed several
users to interact with the machine simultaneously. That experiment led
to more ambitious timesharing systems on PDP-1s at BBN in the middle
1960s, and it also fed into the development of the 36-bit timesharing
system for the PDP-6 in 1964-65, known from the early days as TOPS
(later TOPS-10.)
And it should also be noted that there was a timesharing system called
CTSS running at MIT on IBM 7094 hardware in 1964 or 65.
However, it is undeniable that DEC gave timesharing to the computing
world, and, with it, interactive computing for many more people. There
is a clear line from those systems to virtually everything that people
use today.
dlm
|
3143.23 | | LASSIE::KIMMEL | | Thu Jun 09 1994 20:40 | 4 |
| So why is it that so many of these people are not using DIGITAL
machines?
People, you have to stop living in the past.
|
3143.24 | Maybe we did abandon them | DPDMAI::ROSE | | Thu Jun 09 1994 23:27 | 12 |
| >>So why is it that so many of these people are not using DIGITAL
>>machines?
I believe it is for the reasons I explained in .11... They believe we
abandoned them.
I think that we are experiencing to some lesser degree the same
backlash from the many users that purchased Ultrix. With the advent of
OSF, they feel we have tricked them somehow. BTW, we had a new version
released of Ultrix just two months ago.
..Larry
|
3143.25 | do you really mean "maybe?" | AZTECH::RANCE | | Fri Jun 10 1994 00:43 | 9 |
|
is it really a question in anyone's mind as to whether we (Digital)
abandoned our ULTRIX customers? believe me, and believe them when they
say that we have. if you find my word questionable take a look at
some of the newsgroups on usenet like, for example 'comp.unix.ultrix'
mark
|
3143.26 | ah yes | JUPITR::MIOLA | Phantom | Fri Jun 10 1994 02:37 | 12 |
|
re .12
PDP-10... KA10
Brings back memories.... I think I built most of them when I got hired
as an Assembler.
Lou
|
3143.27 | | KLAP::porter | justified and ancient | Fri Jun 10 1994 10:03 | 7 |
| > Brings back memories.... I think I built most of them when I got hired
> as an Assembler.
I once had a summer job as a librarian. I hoped to work
my way up to a position as a link editor, but I became ill
with a nasty coff.
|
3143.28 | A binary choice? | OUTPOS::MURPHY | Dan Murphy, now at LKG. | Fri Jun 10 1994 11:26 | 70 |
| > I believe it is for the reasons I explained in .11... They believe we
> abandoned them.
One of the biggest problems of this industry is that technology
produces rapid change, and many companies, DEC included, have been
caught in the dilemma of support for the old vs. moving to the new.
But must it be a binary choice?
It was, I believe, the CEO of HP (probably among others) who said
recently, "you have to eat your own lunch, or some competitor will eat
it for you". In other words, you have to agressively obsolete your own
products, or someone else will do it and leave you in the dust.
DEC's long-standing problem seems to be an inability to move a group of
products out of mainstream focus without dropping them on the floor and
creating terrible customer perception problems. The first example of
this, or at least the biggest up to the time, was the cancellation of
the 36-bit line in 1984. Talk about abandonment! Because 10's and
20's were the largest machines DEC made at the time, the customers were
big companies -- the Fortune 500 IS departments and the like. And
then, after having given all kinds of rosy, confidential presentations
on hardware and software futures, DEC suddenly announced the complete
cancellation of the line, specifically including NO futher hardware
products at all.
Many of those customers, even those who later bought VAXes, never fully
trusted DEC again. Do you even wonder why "proprietary" products (at
least from some companies) got such a bad name? If the sole vendor
decides to flush that business, then you the customer are hosed.
If times then were like they are today, DEC would probably have sold
off the product line and it could have become a thriving business in
its own right. However, the attitude then was "kill it so it doesn't
compete with VAX". I don't see how anyone could ever make the case
that DEC "did the right thing" for the customers in that situation.
On the other hand, I believe that customers understand that technology
changes, and they do not expect agressive support of every product
forever. Customers do NOT expect a company never to bring out a new
product that obsoletes a current one, and they surely realize that
declining revenues for an aging product will result in a reduced level
of development. However, customers ought to be able to believe that
their products won't be abandoned or killed while there is still
sufficient revenue to support them. Some customers may be happy being
behind the technology curve or may just want to advance at THEIR pace,
not as dictated by some vendor.
Consequently, I believe the way to handle this dilemma is actually
simple to state -- not always easy to judge, but easy to state.
1. Develop compatible products for as long as you can, but...
2. Introduce new technology when it represents a significant leap
in performance, functionality, or industry direction.
3. Allow your old and new products to compete on their merits.
Scale down investment in the old products based on realistic
revenue projections, neither faster (trying to push customers
to new products) nor slower (tree-hugging).
The way this is most likely to happen is via the approach suggested
frequently in this conference and elsewhere: many independent product
lines which can make the best business judgements for their products
and customers and are not forced into one exclusive centrally-directed
strategy.
And, getting back to the title of this topic, that's also the best kind
of environment for good ideas to be recognized.
dlm
|
3143.29 | | WHOS01::BOWERS | Dave Bowers @WHO | Mon Jun 13 1994 15:26 | 4 |
| You obsolete your own products by creating new, better products -- not
by throwing the old ones on the rubbish heap without a replacement.
\dave
|
3143.30 | Is hindsight REALLY 20/20? | BVILLE::FOLEY | Instant Gratification takes too long... | Mon Jun 27 1994 13:18 | 12 |
| I firmly believe that we (Digital) are paying a very large price for
not supporting the university environment in the 70's and 80's. By
"support", I mean cheap/free access to DEC operating systems and
heavily discounted/free hardware. The students of those era's are now
in the real world (well, SOME of them anyway }-) ) and are influencing
the direction of today's business purchasing. ("I used UNIX in college,
therefore it MUST be good...")
Colleges got the Berkley flavor of UNIX for free/real cheap, DEC stuff
was big-bucks. We should learn something from that.
.mike.
|
3143.31 | the rest of the story... | TRLIAN::GORDON | | Mon Jun 27 1994 13:44 | 7 |
| re: .30
we attempted it in the 60's and 70's but we were over-run when
AT&T saw it was a good idea and they gave unix away to the universites
for a number of years...
AT&T saw it was a good idea and did it better than us...
|
3143.32 | Market to those who REALLY influence decisions! | DECWET::FARLEE | Insufficient Virtual um...er.... | Mon Jun 27 1994 19:42 | 36 |
| re: .31:
> we attempted it in the 60's and 70's but we were over-run when
> AT&T saw it was a good idea and they gave unix away to the universites
> for a number of years...
>
> AT&T saw it was a good idea and did it better than us...
Lets see... AT&T saw what we were doing, recognized it as a good idea,
and upped the ante on us. Instead of competing in an acknowleged "good idea",
DEC folded. What's wrong with this picture?
Actually, I see this all as symptomatic of one of the guiding misconceptions
of Digital marketing:
o Digital Marketing, and the resulting advertising (if any) is targeted at
"the decision makers", who are presumed to be the same folks who sign
P.O.s and other authorizations, i.e. VPs and other corporate officers.
What this misses is the fact that in EVERY corporation that I have worked at
(either as a direct employee or as a contractor), including internally at
Digital, decisions are INFLUENCED and MADE by the grunts who actually understand
this stuff. The upper levels will ratify the decision (or not, depending on
bugeting, etc.) but the will very rarely contradict the technical advice
given to them.
i.e.
Techie: "We should really have a dozen Digital frazzmatazz units. They're the
best!"
Manager: "I'll take your word, but we've only got budget for four, so you'll
have to live with that."
We need to market to those who REALLY influence the decisions, and that's NOT
upper-level VPs etc. (at least not exclusively).
The college programs are a perfect example of this.
|
3143.33 | | VANGA::KERRELL | Handle with care - aging fast | Tue Jun 28 1994 04:18 | 11 |
| re.32:
I can't speak for where you are based but I happen to know that many Digital UK
campaigns over the past year have been aimed at the I.T. Manager/System
Manager/I.T. Worker level. DECUS is also firmly focused in that area and
continues to enjoy the highest levels of support within the company. That does
not mean we should not target decision makers, because if it's a major
purchase, it's important that the person signing has heard of the supplier or
they might not sign...
Dave.
|
3143.34 | I think in the army it's known as "dumb insolence". | PASTIS::MONAHAN | humanity is a trojan horse | Tue Jun 28 1994 05:22 | 10 |
| Before I joined DEC, I worked for another multinational company
that had just bought a minicomputer manufacturer. There was a directive
that we were only allowed to use products from that manufacturer.
Somehow, us grunts never managed to agree on a hardware
configuration from that manufacturer that would do the job, and senior
management didn't know enough about either computers or the details of
the project to specify a computer system on their own. Eventually, when
the project was already a year late they gave in and let us specify a
DEC configuration.
|
3143.35 | | TLE::FELDMAN | Software Engineering Process Group | Tue Jun 28 1994 10:26 | 13 |
| re: .31
AT&T, before the breakup, was enjoined from entering the
business of selling computers or operating systems. Thus
they had to give it away, probably for the tax benefits,
and not any long term plan to make Unix viable. At one
point, they even tried to sell the rights to us (but we
refused).
I believe that AT&T's contribution to the market success
of Unix is serendipitous at best.
Gary
|
3143.36 | Fame and (then) fortune. | LARVAE::TREVENNOR_A | A child of init | Tue Jun 28 1994 14:52 | 20 |
|
I Agree totally that we should advertise towards and - in selected
cases - provide free samples to the techies. In most cases you can talk
to the guy at the top (even the IT directory or IT manager) about
technology until you are blue in the face, but he'll go straight back
to the ranch and talk with his tame techie advisors - and they
effectively yay or nay the buying decision. Only in a very few cases
does the person who signs off the order have any independent view.
Most of all Digital needs to be FAMOUS. If we attain that status, then
you dont really need to spend a long time courting company directors,
cos they already know you. It all seems so obvious..... but not, I
guess, to those who have made advertising and marketing decisions at
DEC in the last few years.
Alan T.
UK Multimedia Servers Group.
|