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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

3009.0. "Empowering Survivors" by PENUTS::STEVENS () Tue Apr 19 1994 14:53

    In the wake of our Q3 financial performance and the downsizing which
    will follow, "empowering survivors", will be critical to our future
    success.  
    
    I'd like to open this note for discussion as to how this statement 
    may apply to your function or position.  The intent here is to bring 
    awareness to areas of improvement which may support better decision-
    making in the months ahead.  
    
    Here is an example from my organization, Multivendor Customer Services.
    
    Problem / Situation:
    
     Multivendor Customer Service Engineers spend much of their time in a 
     reactive, break-fix mode.  During service, customers often ask questions 
     about various solutions which could lead to future sales.  Current
     lead programs & resources don't place information at the finger tips
     of our engineers.  The engineer simply passes information on through a
     system.  The customer must now deal with a network of people, processes, 
     and hierarchy which may cause them to not follow through.
    
    Possible Solution:
    
     Provide a product comparison data base - similar to the information
     found in DECdirect catalogs, which could be accessed through engineer 
     laptops at the time of service.  The DOS based program would allow the
     engineer to quickly input the customer's current configuration and
     would produce a presentation diskette for the customer to present to
     their company's decision-makers.  The program could deliver four key
     data elements:  storage capacity, I/O performance, CPU performance, and
     price performance/value.  The diskette label would contain ordering and
     MCS contact information.  
    
     
    This is just an example of how the MCS organization might "Empower the
    Salesperson" in their MCS Engineers without the overhead typically
    found in our processes.  Although the problem and solution would have
    to be further defined and refined, it's the attempt to empower through
    tools, resources, and information, that I am hoping to convey.  
    
    Can you think of situations within your organization where there is
    opportunity to empower?    
        
    
      
T.RTitleUserPersonal
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3009.1Other cross-org possibilitiesRUTILE::DAVISWed Apr 20 1994 05:0725
I can think of two possibilities:

1.  There are consultants who work with customers on "Enterprise 
Information Architectures" and such things.  These architectures become 
frameworks for projects that we would be in an excellent position to 
propose or to bid on.  The problem is that there is, as far 
as I know, generally no handoff to project delivery people.  The 
consultants are measured on getting paid for doing the architecture, not 
for finding other groups to pick up follow-on business.

A change in metrics would be required to get the desired behavior.

2.  We have products like LinkWorks and BaseStar, whose engineering 
groups can't support all the requests for customizations for projects.  
One possibility would be to have have some PSCs be "accredited VARs" or 
something, to deliver such customizations - and maybe hand them back to 
the Engineering groups for inclusion in the products.  These PSCs could 
also provide consulting to other PSCs on projects.  Another possibility 
is to have investments in tools that would make customizations simpler.  
We made a lot of money on ALL-IN-1 this way.

This would also require a change in metrics, since Engineering wants 
product revenue, and PSCs get paid for projects or continuing support.
One possibility is to have joint business plans; e.g., so that PSCs and 
Engineering could justify the training and tools investment.
3009.2IA SHOULD HANDOFF FOR IMPLEMENTATIONAKOCOA::FULLERWed Apr 20 1994 13:509
    re: .1 If you know of any specific situations where an Information
    Architecture was done with no handoff or attempted furthering of the
    "food chain", please let Steve Stolle @MSO know about it.  He is the
    Director of IT Strategy consulting, the clear role of this group is
    to insure we maximize revenue at all phases.  In addition, as the CSPs
    get in place, they should be the ones driving the next phase in the
    consultancy/project.
    
    steve
3009.3.0 solution existsZENDIA::LAURENCELLEWed Apr 20 1994 14:1423
    To the person who wrote the base note:
    
    you may be interested to know that the solution you have described
    has been developed and implemented with success. The Information
    Design & Consulting (IDC) group that I work with in Littleton, MA
    has developed an interactive product catalog and sales tool for PCs 
    and laptops that is delivered on a single diskette (for mailing or handout) 
    or downloaded from the network. The Components & Periphals Product
    Information diskette contains images of hardware and software products,
    description of key product features, competetive comparisons,
    accessories, and ordering information, that can be accessed with
    the touch of a button on a very-easy-to-use interface. 
    
    The interactive catalog is very modular and as a template can
    be used to present information on any kind of product.
    If you are interested in speaking with the developers of the 
    tool and would like to receive a demo copy, please contact:
    
    Scott Jeffery	ZENDIA::JEFFERY		227-3109  
    Liz Guth		ZENDIA::GUTH            227-3220
    Doug Bonin		ZENDIA::BONIN		227-3013
    
    
3009.4Thank YouPENUTS::STEVENSWed Apr 20 1994 16:0293
Re: -1
    
    Thank you for the information.  I apologize for not placing my name
    in the base note.  Sometimes electronic communications can seem so
    impersonal.  My name is Dave Stevens and I am an Account
    Representative/MCS Engineer in the Multivendor Customer Services
    organization.  I am also a Lesley College School of Management student,
    currently working on a thesis which addresses the impact of change
    on internal communications.
    
    In addition to the information you have provided, I have just received 
    a Livewire article which detailes a similar solution available on
    VTX.  It is called the Performance Information Repository.  I will
    post the article at the end of this note.
 
    Perhaps a larger problem than the one originally stated, is that
    multiple solutions are available yet many people are unaware of their 
    existence or benefits. 
    
    As more employee share their situations in this conference, we may
    begin to see a more global corporate issue of a fragmented internal
    information architecture.  The question remains though, where are the
    critical issues and how can we address them quickly enough to survive?    
    
    Regards,
    
    Dave Stevens
    
    Digital - Performance Information Repository established on VTX
	{Livewire, Worldwide News, 19-Apr-94}
   The Performance Information Repository has been established and is available
 on-line.  Created by the Systems Engineering Group, the repository was
 established to give Digital's Field personnel easy access to current
 performance information that they can use to help customers select products
 that meet their needs. 
   The repository will contain information on industry standard benchmarks,
 product and application characterizations, tuning and sizing guidelines,
 performance presentations (at DECUS, etc.), and information on performance
 management tools and products.  The repository will contain two types of
 information:  information that is externally releaseable, and information that
 is intended for internal use only.
   A committee, chaired by Linda Wright and made up of managers of the various
 Digital performance groups and Digital performance marketing groups, has been
 established to screen the information prior to inclusion in the repository.
 Automated data handling tools as well as ongoing administration of the data
 base are the responsiblity of the Systems Engineering Performance Tools
 Program that is managed by Glenn Rosander. 
   The repository can be accessed via VTX by typing VTX IR at the system
 prompt.  Choose #1 "Alphabetic Search" on the Information Repository "Home"
 page.  The next page is labeled "Information Categories and Sub-categories."
 Under Products and Services, select "PB" for Performance Information, then
 follow the instructions. 
   Access to Customer Consumable (External) Performance information from the
 Internet on GATEKEEPER is as follows: 
         By FTP:  ftp.digital.com: /pub/Digital/info/performance
         By World-Wide Web:  http://www.digital.com/info/performance.html

         Via Virtual Terminal access mechanism:
   Most Digital sales people in North America have a PC notebook with a VT
 terminal emulator and communications software package called KEAterm, which
 enables the user to access their Digital account via telephone (DIAL UP), LAT
 and Xircom to Ethernet.  
   Once in the account, access VTX.  The method may vary in different locations
 in the U.S.  One way is to use the Keypad "Tool Bar."  Click on "Keypad," then
 select VTX. This enables the user to quickly access all of the VTX keys.  Once
 in VTX, users can use the VTX process shown above.

   Outside North America
   At present there is no standard access application used by sales reps who
 are outside of North America.  In general, however, all use some sort of
 terminal emulator. Once a sales rep has connected to her/his corporate
 account, access the system prompt and use the procedure explained above.
 
   Questions?
   Questions about access, access times, or keyboard functions while in VTX IR
 should be directed to Corporate Information Repository Administration at
 SALES::DFLECK. For specific information about the content of reports in the
 Performance sub-category, see below.
   Feedback about the Performance Information Repository should be sent as
 follows:
         VAXmail:  VICKI::PRF_FEEDBACK
         ALL-IN-1: PRF_FEEDBACK@VICKI@VMSMAIL.  
         If @VMSMAIL is not available, try 
                 PRF_FEEDBACK@VICKI@MRGATE; or
                 _VICKI::PRF_FEEDBACK

         Via Internet:  [email protected]

    Permission to copy material from this VNS is granted (per DIGITAL PP&P)
    provided that the message header for the issue and credit lines for the
    VNS correspondent and original source are retained in the copy.

<><><><><><><><>   VNS Edition : 3064   Wednesday 20-Apr-1994   <><><><><><><><>
3009.5Surviving empowerment...45266::KING_MThu Apr 21 1994 07:5820
    Re: .4,
    I've just connected to the Information Repositary, and can honestly say
    that it's the sort of thing I've been waiting for in the field.
    
    Like Dave, I'm also an MCS Engineer in the U.K. based on a customer
    site. The problem which Dave has identified is an all too painfull one,
    especially when the customer (quiet rightly so) sees us as the first
    point of contact for nearly all Digital enquiries. I guess that over
    the years most of us have found ways of getting competitive / selling
    information in an individual fashion. There are all too many sources of
    (electronic or otherwise) "bits" of info about a "part" of Digital.
    
    Sometimes, our contacts within VAR organisations are more helpfull when
    it comes to finding the spec of something. What a shame.
    
    Maybe with a company the size of ours that's the only way?-� 
    Me-? well, I'd like a laptop,modem & order-book - and some worthwhile
    reward in commission.
    
    Mike King (842 3259)