Conference 7.286::digital

From:	SMAUG::GARROD "Candidate for the DCU Board of Directors  21-Mar-1994 2058 -0500" 21-MAR-1994 21:04:42.42
To:	MTS$::"OGO::ENRICO PESATORI"
CC:	GARROD
Subj:	A very well done Winter PC catalog

To: The office of Enrico Pesatori

I just received Digital's winter PC catalogue. As an employee of Digital
seeing such a high quality advertising piece made me feel good about the
company. I would appreciate it if you could forward the following to the
people responsible for this catalogue. I feel they've done an excellent job
and are well worthy of praise, as is the whole PC division.

Dave Garrod
Networks Engineering

[.0 was attached]

    I particularly liked the volume discount on DECwrite, listed as:

  DECwrite V2.0 for Windows, Volume Discount: 10 copies for $254 each -- $2362

    (You can sort of tell that DECwrite isn't a math package.)

Those are IAPX Virtual dollars. You set the DS register (dollar
segment register) to the number of dollars, which is multiplied
by the VM (volume mapping) register, using the virtual mapping
factor of 1.07539865. Really, this is all well-established computer
science, as naturally as 2^16 is 65536.

    An interesting bit of info. regarding the PC unit.  If all alpha sales
    are currently "about" $2.0b and PC business is expected to be in that
    range, then the other $10.0 (total $14.0b)  is not very clear. I know
    that Alpha sales are ramping up, but that will be a steep climb.
    
    Just an observation.

>    An interesting bit of info. regarding the PC unit.  If all alpha sales
>    are currently "about" $2.0b and PC business is expected to be in that
>    range, then the other $10.0 (total $14.0b)  is not very clear.  I know
>    that Alpha sales are ramping up, but that will be a steep climb.
    
    There's still a bunch of VAX sales, storage, components & services.
    From the last Palmer DVN the breakdown of the company was the following:
    
    Systems BU 		40% (VAX and Alpha systems, software & networks)
    PC BU		10%
    Storage BU		 9%
    Components & Periph	 9%
    Digital Consulting	14%
    MCS			30%
    
    counted twice	12%-
    
    regards,
    Robert
            

    I got the attached reply from the person that handles Enrico's mail.
    I'm glad the catalogues designers got to see the feedback.
    
    Dave
    
    PS A note to the moderator. No I didn't explicitly ask if I could post
       this mail message here. If that is a problem just delete this
       reply, it's not worth bothering anybody to try and get explicit
       permission.
    
From:	LKGMTS::LKGMTS::MRGATE::"MLMAIL::PNDVUEA1::PESATORI.ENRICO" 24-MAR-1994 19:04:49.36
To:	SMAUG::GARROD
CC:	
Subj:	RE: A very well done Winter PC catalog

From:	NAME: Enrico Pesatori @MLO          
	FUNC: Personal Computer Business Unit 
	TEL: 223-9040                         <PESATORI.ENRICO AT PNDVUEA1 at MLMAIL at MLO>
To:	NAME: GARROD <GARROD@SMAUG@MRGATE@LKGMTS@LKG>


Dear Dave,

Message received!  We do, in fact, know who is responsible for the catalog 
design.  We copied them and they were delighted with your mail!

On behalf of the team, and for myself, I thank you for taking the time to send 
off such positive feedback.

Keep those cards and letters coming!

Best regards,

Enrico Pesatori

/ct

It will be a steep climb, but it's nice to see some units turning around.

The PC BU at 10% is just about breaking even.
The Video segment of Components & Periph, about 5% is running close to 30% PBT.
The biggest problem we still need to work on is the Systems BU.

- Peter

    
    
      Maybe not the right note, but not being a Marketing buff, I just 
    wanted to ask 'Whom' might be able to get a DECpc AXP 150 medallion
    on the front of the box used for the DEC Professional April '94 mag.
    Page 51 has a picture of the "AXP 150" that's missing a medallion in
    the front. Could be an Intel inside, a Pentium, a 433ST, etc,etc.
    
    		Just in case they wanted to use that machine for another
    	picture in the near future. Probably not a big deal to most, but
    	with all the flavors I see go down the line, the Medallion is the
    	only thing that tells me what's inside. (Except of course the
    	Intel Inside sticker that goes on the front panel, and the outside
    	of the shipping box.) 
    
    		I can't wait to see what's in the works for the
     	AlphaGeneration  stickers and T-shirts, but I hope they remember
    	to stick 'em on anything that moves off that production line.
    
    					Pablo
     

    
    why don't DEC open a DEC PC stores to sell its PC's related equipment?

    if DEC starts by opening one or 2 stores in masusususteteetsts as a
    trial basis to see how they work out, may be if they are successful
    they can open more stores through the country.

    i'v used to see IBM PC stores (have not seen some for a while though), 
    so, why can't DEC open a PC stores? it can;t cost that much to do and
    it will help spread the word about our PC's to the public also. i
    suggest to open the store in big busy mall, and fill it with our PC's
    and printers and stuff like that.

    why no one have thought of this before?
     
    \nasser

    
>    why don't DEC open a DEC PC stores to sell its PC's related equipment?
>
>   if DEC starts by opening one or 2 stores in masusususteteetsts as a
>   trial basis to see how they work out, may be if they are successful
>   they can open more stores through the country.
>
>   i'v used to see IBM PC stores (have not seen some for a while though), 
>   so, why can't DEC open a PC stores? it can;t cost that much to do and
>   it will help spread the word about our PC's to the public also. i
>   suggest to open the store in big busy mall, and fill it with our PC's
>   and printers and stuff like that.
>
>   why no one have thought of this before?

 
    Someone Did think of this before.We had Stores in masusususteteetsts
    and NEEEHamshire.

    and California...

    and now, according to ROMTEC Digital is in the top 10 at number 9
    in the UK.
    

    Why would Digital need PC stores? IBM doesn't have 'em, Compaq doesn't
    have 'em, Dell doesn't have 'em, Gateway doesn't...... Get my point?
    
    There are zillions of PC retailers out there, selling any and every
    brand they can get their hands on. We just need to get Digital products
    into THEIR stores. Then they can carry the overhead of retail space,
    constant employee turnover, inventory (that often sells below cost as
    prices drop so fast!), etc. Digital needs to focus on making computers.
    Let the folks that are in the retail business do the retailing. (Even
    Wal-Mart is selling PC's now!)
    
    Digital PC's are showing up in some of the local retail ads in the
    daily business section of the Houston papers. At last...
    
    Harry
    

>    Why would Digital need PC stores? IBM doesn't have 'em, Compaq doesn't

     IBM does have something called an outlet store. (albeit a few) I
     saw this a few weeks ago on some TV magazine show. I think it was
     way to (cheaply) deal some  of their excess inventory.

     But, more to the point, I do agree that getting our products to
     retails stores should be the focus. And from what I've heard, it
     will happen fairly soon.

IBM has only one outlet store - just opened.

We don't need a Digital PC store - we need to have our products alongside
Dell, Compaq and IBM in the existing superstores which have a much larger
customer base than we could ever dream of getting with our own stores.

We do have products which can be competitive in these markets.

				Steve

    Yesterday, I was checking out the PC's available at the local Sam's
    Warehouse Club. They had IBM, Compaq, Dell, ALR and Packard Bell
    systems available. (The best deal I saw was a Compaq 486 DX2/50 with
    two floppy drives, 340 meg hard drive, 8 meg of ram and a 15 inch
    monitor capable of up to 1024x768 display. All for $1,699!) No way
    would a single-vendor retail store be able to compete with places like
    this. 
    
    Digital needs to have their systems sitting next to those other brands
    in existing outlets!!!
    
    Harry
    

    I hear soon we will also be in Sam's, as part of a new retail thrust.

    i read that we now sell DEC printers at Lechmiere store here in
    pleasent lane mall in nashua (near ZKO) at the boarder of new hamshire
    and massesususteetets.
    
    i wonder what took us sooo long to put our printers for sale in the
    mall and why we did not do this years ago ?
    
    \nasser
    the_proud_owner_of_a_DEC_jet_ink_2000_printer

    
    Lechmiere in Framingham, MA. has had DEC printers for 
    a long time--maybe over a year. 
    
    Someone even fixed the sales demo unit so it doesn't wrinkle
    the paper anymore.

	Lechemere Greendale Mall Worcester has had them prolly year also :^)