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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2770.0. "Digital Germany plans major split-up" by EICMFG::MMCCREADY (Mike McCready Digital-PCS) Wed Nov 10 1993 08:36

    In a letter Digital sent to all its customers in Germany last month,
    Digital explained how it is reorganising into separate companies under
    one holding company.

    The holding company in Germany is called Digital Equipment Deutschland
    GmbH.

    The five companies are in various stages of being set up and consist of
    the following:
    
    1) Digital Equipment Systeme GmbH
       which will have in it the account managers for large accounts.
    
    2) Digital Equipment Vertriebspartner GmbH
       which is to manage relationships with and sales through third parties.
    
    3) Digital Equipment PC-Direkt GmbH
       telemarketing organisation.
    
    4) Digital Equipment Services GmbH
       Multivendor Customer Services organisation.
    
    5) Digital Equipment Dienstleistungen GmbH
       provides services such as personnel, finance, logistics, internal
       computing, marketing communication, law, etc., to other Digital
       companies.

    Digital-Kienzle will be totally merged with Digital Equipment during
    this reorganisation which involves a major reshuffle and a large number
    of people being surplus to requirements (see also note 2676).

    Mike
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2770.1a preview / omen ?AKOCOA::BBARRYOkay... so when will THEN be NOW �Wed Nov 10 1993 08:585
    I wonder if the rest of the company (US and APA) will follow a
    similar path...
    
    
    /Bob
2770.2SOFBAS::SHERMANC2508Wed Nov 10 1993 09:182
    Yes; before or by 1995.
    
2770.3Where is Digital Consulting?WKRP::BRIDGESPeter, in CincinnatiWed Nov 10 1993 09:4815
>    1) Digital Equipment Systeme GmbH
>       which will have in it the account managers for large accounts.
>    2) Digital Equipment Vertriebspartner GmbH
>       which is to manage relationships with and sales through third parties.
>    3) Digital Equipment PC-Direkt GmbH
>       telemarketing organisation.
>    4) Digital Equipment Services GmbH
>       Multivendor Customer Services organisation.
>    5) Digital Equipment Dienstleistungen GmbH
>       provides services such as personnel, finance, logistics, internal
>       computing, marketing communication, law, etc., to other Digital
>       companies.

And where does our world class Systems Integration capability fit in this
structure?  Hidden away somewhere, as usual?
2770.4SI is in systemsEICMFG::MMCCREADYMike McCready Digital-PCSWed Nov 10 1993 10:1214
> And where does our world class Systems Integration capability fit in this
> structure?  Hidden away somewhere, as usual?
    
    According to the customer letter, systems integration is part of the
    "Systeme" company. In some earlier plans the name of this company was
    actually "Digital Equipment Systemintegration GmbH". 
    
    One could speculate on the reason for not wanting to have a company
    which explicitly had "system integration" in its name. To me the change
    in name during the planning process suggests that the emphasis has
    moved to systems (read base hardware and software products) and away
    from systems integration.
    
    Mike
2770.5Is 2770.2 personal speculation, rumor or fact?POBOX::TSUCHIYAMAGary Tsuchiyama @CPO DTN 447-2812Wed Nov 10 1993 12:442
    Can you elaborate on why on or before 1995?
    
2770.6A major marketing opportunity too?CSOADM::ROTHHave you dug the FLAMING GROOVIES?Wed Nov 10 1993 17:323
Will this be a world-class reorg?

Lee
2770.7Germany is splitting up?SNELL::ROBERTStrust me. I'm with the GovernmentThu Nov 11 1993 09:113
    
    I cringe when I see this topic title.  Unification lasted less than four
    years?
2770.8Where oh where is DC?KAOU93::HOOPERThu Nov 11 1993 09:373
    
    	I can see Systems (Products Business) and MCS (Field Service) in
    the list. Where did Digital Consulting go?
2770.9BHAJEE::JAERVINENOra, the Old Rural AmateurThu Nov 11 1993 10:266
    re .8:
    
    �Where did Digital Consulting go?
    
    Being sold off?
    
2770.10Consulting belongs to SystemsEICMFG::MMCCREADYMike McCready Digital-PCSThu Nov 11 1993 10:4117
    re: .7
    
    I modified the base note to read "Digital Germany plans major split-up"
    instead of "Germany plans major split-up" to avoid any further
    confusion (and/or rat-holes).
    
    
    re: .8
    
    The customer letter mentions Digital Consulting only in connection with
    the new Digital Equipment Systeme GmbH. The letter says that the
    employees of Digital Equipment Systeme GmbH will come from the previous
    Digital sales, Digital-Kienzle sales, the department Digital Consulting
    and the software specialist group of Digital-Kienzle.
    
    Mike
    
2770.11CLARID::SIELKERHermann S., Euro Svcs. Eng./MethodsFri Nov 12 1993 03:2510
Rathole:

I wonder how whoever came up with the names

>    4) Digital Equipment Services GmbH
>    5) Digital Equipment Dienstleistungen GmbH

is going to explain the difference using only one language, because to me

Dienstleistungen (German) = Services (English)
2770.12BHAJEE::JAERVINENOra, the Old Rural AmateurFri Nov 12 1993 03:444
    re .11: Good point - but actually, I don't think customers will ever
    have anything to do with "Digital Equipment Dienstleistungen GmbH",
    probably not even know it exists.
    
2770.13Internal / ExternalEICMFG::MMCCREADYMike McCready Digital-PCSFri Nov 12 1993 09:0432
>    re .11: Good point - but actually, I don't think customers will ever
>    have anything to do with "Digital Equipment Dienstleistungen GmbH",
>    probably not even know it exists.
    
    In the normal course of events it is true that external customers will
    not buy the services of "Digital Equipment Dienstleistungen GmbH",
    however all existing customers have now been told of its existence in
    the letter that I was quoting from. So if they read the letter they
    will know of its existence.
    
    At first glance it seems quite simple:
    
    The Services company offers external (to Digital) services whereas the
    Dienstleistungen company offers only internal services. 
    
    However taking a closer look:
    The Services company will probably also service the products in use at
    other Digital companies, therefore in addition to offering external
    services they will also offer internal services. Also since Digital
    Consulting is moving into the Systeme company, presumably this company
    will also be offering external services, so not only the Services
    company is offering services.
    
    I wouldn't be surprised if the names get changed again before the new
    companies are filled with people, especially as the charter of each
    company does not seem to have reached a stable state yet.
    
    I'm also waiting for the fun that will start when lots of other people
    get involved with internal transactions which result in intercompany
    invoices. (Been there, done that.)
    
    Mike