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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2680.0. "Some suggestions (with many problems?)" by EPSIII::RVENKATE () Wed Sep 22 1993 12:55

   Why not license/sell the design of the AXP 150pc to Gateway or Dell? That
   way, Digital can concentrate on workstations and the chips themselves, and
   leave the mass market to the clone manufacturers. Surely their distribution
   systems and cost structures are better suited to it, and this way the AXP
   system can be offered as an alternative to the Pentium systems.

   It would also be better if the market didn't associate Digital with VMS and
   being locked to one vendor (admittedly I don't know much about this except
   what I know of professors/students who use workstations). Especially since
   Microsoft seems to be downplaying Windows NT, maybe Digital should push
   OSF/1 - from what I've used of it (on axposf.pa.dec.com before it had been
   taken offline) seems like a good Unix implementation, and AXP/VMS for 
   more traditional Digital customers. Maybe OSF/1 should be ported to the
   R4x00 if no 64-bit operating system exists for it yet.

   Are DECWrite and the other end-user products available commercially? Maybe
   they should be ported to other OSs and mass-marketed? Preloaded on the
   AXP 150pc with translators? 

   Other questions I had - what kind of market is the AXP aimed at? Just looking
   at performance, I would have thought the focus would be the CAD market, but
   all the advertisements I've seen in CAD magazines are for SunOS/AutoCAD,
   Windows NT/ Microstation, and a whole bunch of Altium/CADAM ads. What's the
   market focus for the AXP? Obviously it's high end DB material (which means
   it _should_ get a boost [hopefully] from health care reform), but is there
   any "some-joe-off-the-street" focus to it? Even the 21066 doesn't seem to
   be advertised like the Intel or Newton ads.

   P.S. Spare the flames - as you can probably tell I'm new here :-)

--
Ravikumar Venkateswar                   Me? Speak for Digital? I don't think so.
[email protected]
flames to [email protected]
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2680.1GUCCI::HERBAl is the *first* nameThu Sep 23 1993 09:2977
    >Why not license/sell the design of the AXP 150pc to Gateway or Dell?
    
TAIPEI, TAIWAN, Sept. 14 /PRNewswire/ -- Digital Equipment Corporation
(NYSE: DEC) and Elitegroup Computer Systems Co. Ltd announced today that
Elitegroup, a leading supplier of motherboards worldwide, will use Alpha AXP
architecture microprocessors in their new family of motherboards for Windows
NT systems.  Digital's Alpha AXP architecture microprocessors are the
fastest RISC microprocessors on the market, providing the power to unlock
the full potential of Windows NT. Digital's recently announced DECchip 21066
and DECchip 21068 microprocessors are the first to integrate the
industry-standard Peripheral Component Interconnect (PCI).

"We are very pleased that Elitegroup has selected Alpha AXP architecture
microprocessors to drive their next-generation products," said Ed Caldwell,
vice president Semiconductor Operations, Digital Equipment Corporation.  "We
are confident that the Alpha AXP architecture and microprocessors will meet
Elitegroup's expectations for excellence and give them an edge in delivering
the highest quality products, offering leadership performance.  Our
relationship with Elitegroup supports our commitment to establishing the
Alpha AXP 64-bit architecture as an open market standard."

"Our goal is to leverage the performance leadership of the Alpha AXP
architecture microprocessor family into emerging volume markets such as
Windows NT PCs," added Caldwell.  According to Linley Gwennap,
Microprocessor Report, "The new processor could enable vendors to cut the
price of PCs based on the Alpha AXP architecture to around $3,000."

Elitegroup chose Digital's Alpha AXP architecture and microprocessors
because of their superior price/performance and their support for PCI and
Windows NT.  "Digital's Alpha AXP architecture and microprocessors raise the
ceiling on microprocessor price/performance significantly," said Thomas
Chen, Elitegroup's president.  "Digital's leadership performance, combined
with PCI support, provides the Windows NT market with a solid platform for
high-performance servers and desktop systems.  We plan to deliver a family
of PCI motherboards for these markets based on Digital's DECchip 21064 and
DECchip 21066 products."

Elitegroup anticipates strong down-stream demand from OEMs of servers and
power desktop systems for the new line of Alpha AXP architecture boards. 
The company will begin manufacturing the boards in early 1994 and will be
able to produce more than 10,000 units per month by mid-1994.

Digital and Elitegroup are working closely together during the company's
system design phase.  Elitegroup will use Digital's Evaluation Board Kit,
including a sample motherboard design, to expedite software development and
test, and hardware design and evaluation.

Digital fabricates its Alpha AXP architecture microprocessors in facilities
in Hudson, Mass., and South Queensferry, Scotland.  Digital will open a new
state-of-the-art research and fabrication facility in 1994 to produce future
generations of Alpha AXP microprocessors. Mitsubishi, the world's eighth
largest semiconductor supplier, is the second source for Alpha AXP
architecture microprocessors.

Headquartered in Taiwan, Elitegroup Computer Systems Co. Ltd.  is dedicated
to the research, development, and production of mainboards for PCs and
servers.  With satellite offices in the U.S., Germany, and the U.K., the
company supplies boards to both domestic and foreign computer manufacturers.
Elitegroup supports 600 employees worldwide and in 1992 generated $350
million in revenues.

Digital Equipment Corporation, headquartered in Maynard, Mass., is the
leading worldwide supplier of networked computer systems, software and
services.  Digital pioneered and leads the industry in interactive,
distributed and multivendor computing.  Digital and its business partners
deliver the power to use the best integrated solutions - from desktop to
data center - in open information environments.

Note:  AXP, Alpha AXP, and DECchip are trademarks of Digital Equipment
Corporation.  Windows NT is a registered trademark of Microsoft Corporation.

/CONTACT:  Pat McGloin, U.S., 508-568-5102; or Lisa Lipson, U.S.,
508-568-4352; or Daphne Wu, Taiwan, 886-2-776-8888, all of Digital Equipment
Corp./
10:03 EDT
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