Conference 7.286::digital

2524.0. "changes to corporate communications" by SOFBAS::SHERMAN (empowerment requires truth) Thu Jun 03 1993 11:06

	<forwards deleted>
    
From:	MR4DEC::MRGATE::"A1::LEVY.LEONARD"  3-Jun-93 00:11
To:	CURIE::PALUMBO
CC:	
Subj:	(I) Corporate Marketing Communications                                 1

From:	NAME: Leonard Levy @MRO             
	FUNC: Marketing and Sales IM&T        
	TEL: 297-7744                         <LEVY.LEONARD AT A1 at MR4DEC at 
MRO>
To:     See Below
    
    	<more forwards deleted>
    
Author:	Charlie Holleran              
Date:	02-Jun-1993
Posted-date: 02-Jun-1993
Precedence: 1
Subject: COMMUNICATIONS ANNOUNCEMENT

In February, the Senior Leadership Team approved a consolidation plan for 
Corporate Communications that would reflect the changes in Digital's business 
model and provide support for our business communications into the future.  The 
consolidation is designed to help us communicate more efficiently with all of 
our internal and external audiences.

As a first step in implementing our plan, I am pleased to announce the names of 
some of the senior managers who will report to me in this new consolidated 
communications function, effective July 1.  

    Brand Communications will be managed by Janet Shipman, who has 
    been communications manager for Professional Services and was program
    manager for our recently launched brand identity campaign.  Janet's 
    responsibilities will include advertising, brand management and 
    marketing public relations.  She will also provide communications 
    support to Professional Services, Product Marketing, Semiconductor 
    Operations (SCO) and the various integrated marketing campaigns.

    Business Unit Communications will be managed by Brian Coll, who has 
    been Communications Manager in the Canadian territory.  In this 
    position Brian will provide the management point of contact within 
    the Communications function for the individual business unit 
    communications managers.

    Communications Services will be managed by Bob Gregorio, who has been 
    manager of Marketing Communications within Corporate Communications.  
    Bob's group is responsible for sales support communications, 
    collateral materials, trade shows, events and direct marketing 
    communications.  Bob will also support the Corporate Sales Staff and 
    serve as the management contact in Communications for support 
    functions including human resources, finance and acquisition.

    Corporate Communications will be managed by Art Fiacco, who was 
    manager of Corporate Communications Programs.  Art will be 
    responsible for Corporate Public Relations, Employee Communications 
    and for communications to various external audiences including 
    analysts.  He will also provide communications support to the 
    Corporate Staffs and the Office of the President.

    GIA Communications will continue to be managed by Pat Gunning.

    European Communications will continue to be managed by 
    Gordon Moultrie.

We will announce more details on the organization and additional
management appointments in the coming weeks.


Regards, 

To Distribution List:

	<major distribution list deleted>
    

    Gee, this is a change, not a new VP among them (unless that was
    intentionally left out }8-)} )
    
    Bill