| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 2513.1 | | JURAN::GARDNER | justme....jacqui | Wed May 26 1993 11:59 | 6 |
|
The IMAGINE ad looks very much like the AT&T campaign. Same agency,
maybe???
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| 2513.2 | round here | LACGID::BIAZZO | How low can we go? | Wed May 26 1993 13:35 | 2 |
| I just looked (again) at an 11 page spread in the May 17 issue of Digital
News and Review. The dot over the i in imagine is round.
|
| 2513.3 | Getting there.... | JGODCL::APETERS | Treble without a cause | Thu May 27 1993 04:09 | 14 |
|
Hi Dave,
I noticed the same thing. Two weeks ago the ad had all-blue logos with
square dots. The next week the logo at the bottom was the new one but the
I in the photograph was blue with a square dot. This week it's burgundy
with a square dot.
Inconsistent? Sure.
Progress? Yeah, can't wait for next week's ad ;-).
See also ASIMOV::MARKETING for a discussion about the Imagine campaign.
Andr�
|
| 2513.4 | Yep - its round | ELIS::PEGG | | Thu May 27 1993 04:29 | 7 |
| Yeah, I checked the Sunday Times from the UK last night and the 'i'
has a round dot.
This is (thank god) a local mistake which I hope is rectified soon.
Dave
|
| 2513.5 | | ANNECY::HOTCHKISS | | Thu May 27 1993 08:15 | 20 |
| Hi Dave,
You have missed the point and I shall personally take this up
with Bob.
In France we have the same mistake BUT we add the killer-put no
phone numbers or address on the advert.This ensures that anybody who
finds us is a)probably intelligent b)desperate for something and c)is
probably not a current client.So at a stroke,we renew our customer base
for the cost of a very clever ad.
Seriously,though.I think the campaign is good but we miss two key
points.First,how many employees know?Secondly,what is being done to
make this a real differentiator in front of customers?
For example,if we are a company committed to innovative solutions from
creative people and we are really looking for value added solutions,it
kind of implies that we should approach clients with a 'what's your
problem guv'.Seen this happen or do we still tend to come out with
the'buy xx whilst stocks last' approach
Cheers
Stuart
|
| 2513.6 | Its been noted... | ELIS::PEGG | | Thu May 27 1993 10:33 | 15 |
| OK - Panic over.
I have been reliably informed by our PR department that the mistake was
noticed and it will be corrected in future ads.
Refering to .5 however. Sounds like the ads in France are rather
obscure! The one I checked in the Sunday Times did have department
and number to call and the Dutch based ones did have Utrecht's number.
If this note entry is going to dive into impressions of the Imagine
campaign, so be it. Personally, I'm going to wait until the campaign
is over, including TV Ads etc before slagging it off......
Dave
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| 2513.7 | FYI, FWIW | JGODCL::APETERS | Treble without a cause | Mon Jun 14 1993 06:29 | 7 |
|
> I have been reliably informed by our PR department that the mistake was
> noticed and it will be corrected in future ads.
and indeed it is, now. Right color, right shape, right size... ;-)
Andr�
|