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Conference 7.286::digital

Title:	The Digital way of working

Moderator:	QUARK::LIONELON

Created:	Fri Feb 14 1986
Last Modified:	Fri Jun 06 1997
Last Successful Update:	Fri Jun 06 1997
Number of topics:	5321
Total number of notes:	139771

2511.0. "I don't get it!!" by POBOX::RAHEJA (Dalip Raheja @CPO) Tue May 25 1993 15:23

    I just don't get it...I just got a copy of the Information Week
    supplement dated May 10th and titled:  BEYOND REENGINEERING".
    My assumption is that we paid lots of money to sponsor this
    supplement??? 
    
    It has some very nice Digital ads in the front and back but the
    supplement lists the top 10 consultants in the field of Reengineering. 
    According to this publication, we are not one of them and IBM is.  
    Why would we advertise/sponsor in something like this when we are not 
    even part of the analysis and one of our competitors is?
    
    Dalip

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2511.1 I do get it TRCOA::YEE Tue May 25 1993 17:41 13

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2511.1	I do get it	TRCOA::YEE		`Tue May 25 1993 17:41`	13
	By putting are ads there we let customers know that we ARE in this field, even if IW doesn't thinks so. I think the ads were great! this is how we can win mindshare. Reengineering is quite new, if we can win some mindshare we can own a significant portion of the market. I hope the people in Mrkting continue with this excellent work. Thanx, Nadeem

    
    
    By putting are ads there we let customers know that we ARE in this
    field, even if IW doesn't thinks so.  I think the ads were great!
    
    this is how we can win mindshare.  Reengineering is quite new, if we
    can win some mindshare we can own a significant portion of the market. 
    I hope the people in Mrkting continue with this excellent work.
    
    Thanx,
    
    
    Nadeem