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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

2046.0. "Digital Culture and Transition -- a questionnaire" by PIPE::DUNCAN (Anne Smith Duncan 381-2511) Wed Aug 12 1992 10:33

    I have a request for your help and 10 minutes of your time.

    This summer I am taking a course at Harvard University on Corporate
    Culture. For this course I am writing a paper regarding corporate
    values and beliefs and how they can (or not) support a corporation
    during a time of transition.

    I would appreciate any and all responses to the following questions
    for the data and analysis part of my paper. 

    I will hold all responses confidential (I will extract/noheader so I
    can't identify the respondee). Digital will not be identified. I do
    not expect these responses to generalize to all of Digital, but to
    reflect the perspectives of those responding. This will still be
    helpful to me.

    Please e-mail responses to me at CLT::DUNCAN. I will use all data
    received by Friday, August 14 1pm EDT. 

    A summary of the responses will be posted here.

    Thanks in advance.

    Anne Smith Duncan

    


    Corporate Values and Beliefs During Transition Questionnaire


    Definitions: 

    culture -- a sense of who the organization is as demonstrated by its
    behaviors, how it responds to stimuli, what its rituals, artifacts
    are, "the way we do things", norms, values and beliefs

    values -- what is important to the company
    e.g. in Digital we value communication as evidenced by "open door"
    policy, e-mail, notes conferences

    transition -- the changes underway in the company, particularly
    layoffs, project cancellations, and the change in leadership to Palmer


    Please respond to the following:

    1- Which Digital beliefs, values, norms, "the way we do things" do
    you think will/are supporting the current transition in the company?









    2- Which of these beliefs, values, norms, etc do we want to retain
    after the transition?









    3- What new values, beliefs, norms do you see emerging in Digital?









    4- What values and/or beliefs that if they were lost or changed
    would cause you to leave Digital? Is there one that would be "the
    bottom line" for you?








    5- How long have you been with Digital (years)?



    6- In which functional organization do you work?
    		Hardware engineering
    		Software engineering
    		Marketing
    		Sales
    		Services
    		Manufacturing
    		Internal operations and support

    7- What is your gender?   Male       Female

    8- Are you working as an individual contributor or manager (you have
    at least 1 person working for you for whom you write the performance
    review, do salary planning, etc.)

		Individual Contributor

    		Manager


    9- In what country do you work?
T.RTitleUserPersonal
Name
DateLines
2046.1The dataPIPE::DUNCANAnne Smith Duncan 381-2511Wed Aug 26 1992 11:34386
    Attached is the data analysis  extracted from my final paper. 
    It's a small sample, *not* claiming to be representative of
    anything, but I think the data is interesting nevertheless. I
    received two additional surveys after this analysis was complete.
    If that data adds new info to this, I'll post it later. The data 
    does map to previous studies of Digital and its values:  
    PEOPLE come first.

    Thanks to all who participated ( I got an A on the paper!).

    asd

    btw -- "ALS Corporation" is Digital; "Mr. P" is KO; "Mr. N" is Palmer.







    For this study, I interviewed employees from one facility of the
    company and surveyed a general population of self-selected employees.
    The data was collected from thirteen employees (n=13). Four interviews
    were conducted. All interviews included the same questions. The survey
    was conducted over two days. The survey instrument was posted to a
    company-wide notes conference, an electronic bulletin board. The
    conference file is available to all employees world-wide. Readers of
    the conference were invited to respond. All responses were included in
    this analysis, a total of nine. Demographic information about the
    responders is attached.

    Values Supporting Transition

    Two questions address the current values that are perceived to support
    the transition: " Which ALS beliefs, values, norms, 'the way we do
    things' do you think will/are supporting the current transition in the
    company?" and "Which of these beliefs, values, norms, etc. do we want
    to retain after the transition?"

    The responses are both consistent with each other and consistent with
    the values found in previous studies. The most important value is the
    value of the employees, "the people". Ten of the thirteen respondents
    specifically mentioned "the people".

               The respect for people, and trying to do the best for
               them.

               When Mr. P. agreed to make cuts, we knew it hurt him
               deeply because he cares about people.

               We are like a family; people care about each other.

               Managers care for people.

               Employees are our greatest asset.

               The knowledge of the company is in its people.


    The inherent goodness of people  and their commitment is also valued.

               People are trustworthy, hard working, and honest.

               People are fair.

               People work to do the best they can. Their success is
               tied to the success of the company.







    Open communications is another value shared by this group of employees.
    Communications includes the ability to talk and be heard about what one
    wants to discuss including "taboos". The "open door" policy provides a
    mechanism for any employee to communicate with any manager, including
    the senior management.

               Individuals have some voice. People can say what they
               think and feel and know it will be listened to.

               The freedom with which we are able to talk about Taboo
               subjects (i.e. unions, violence after layoffs,...back
               to work rules) via e-mail or notes.

               People can be themselves.

               Uninhibited communication.

               The open door policy. This is essential to future
               growth and employee morale.

               People can network and stay in touch with each other.


    Two respondents, however, note that communications during the
    transition have been poor, perhaps indicating inconsistent management
    behavior. These comments indicate that open communication is important,
    valued and expected, but absent.

               A continued lack of communication is supporting the
               poor method of transition going on.

               There is no timely, clear communication. [The group
               VP's] memos are not coming from our organization.
               There's not enough high-bandwidth communication from
               my management chain.


    An overriding value continues to be "do the right thing". This was
    mentioned in the context of the employees, the customers, and people's
    work.

               ALS values its customers by protecting their
               investments through upgrades and product
               compatibility.

               Responding to customer needs regardless of your
               proscribed role. So, if the customer gets in touch
               with you and its not your job to answer the question,
               you answer anyway.

               Managers care for their people.

               People do meaningful work.

               [Keep our ability to] change bureaucratic policies
               when they get in the way.








    Other values and beliefs were identified.

               Honesty, integrity, concern for people,
               accountability. These all still exist, sometimes more
               than ever before.

               In our group, individual contributors have a norm of
               keeping their heads down and focusing on their
               [work]...This keeps the rank and file away from the
               water cooler and rumor mills.

               Survival coupled with compassion for doing the right
               thing.

               Engineering excellence.

               Manufacturer of superior quality [products].


    One value was mentioned as supporting the transition is employee
    loyalty. Employees are seen as loyal to the company, but most of all to
    the founder and president. He provided vision, leadership, and judgment
    that could be trusted.

               I believe ALS has many loyal employees.

               Our loyalty to Mr. P. is a belief in his judgment. He
               said he picked Mr. N. Therefore I'll go along with
               his choice. If he had said, I don't want him, but the
               BOD foisted him upon us; we'd have had a different
               scenario, I think.

               I believe ALS...[has] always subscribed to the
               philosophy of trying to do what's right. The reason I
               mention Mr. P. explicitly is because I believe what
               made ALS so unique was Mr. P...When you came to work
               for ALS, you came to work for Mr. P. and his ideals.
               This bond has proven to be a real positive in these
               negative times.

               There is a bittersweet eagerness for the new
               leadership.


    Only one traditional value was noted as "in the way" that should be
    replaced. That value is the "internal competition" between groups and
    organizations.

               Competition between groups and one hand not knowing
               what the other is doing is still going on.

               There are too many internal voices to listen to.

               Downsizing is pushing stovepiping even more -- you
               can't do things outside 'your job'.







    The "Bottom Line"

    To get at the fundamental values for which there is no compromise, I
    asked the question "What values and/or beliefs that if they were lost
    or changed would cause you to leave ALS? Is there one that would be
    'the bottom line' for you?" The values of honesty, integrity and trust
    are very important. The loss of these would, for many respondents, mean
    that they could no longer work at ALS. These are "bottom line" values.

               If people ask me to misrepresent data that I
               collected, ask me to be dishonest or misleading...I
               would push back if there is a habitual pattern of
               being asked to find data to support a pre-determined
               conclusion -- "collect some data to prove this". It
               came up years ago, and I said I would not do that.

               If the company somehow managed to speak as one voice
               to mandate my performing some illegal or immoral task,
               I would leave.

               You hear a lot these days about corporations invading
               the privacy of its employees under the banner that
               they are doing this for our own good...I view my
               coming to work for ALS, or any corporation, as a
               partnership...A level of trust must be maintained for
               the partnership to evolve and prosper for both me and
               ALS. When a corporation adopts practices which
               communicate distrust, as these types of invasions do,
               then the bond between me and the corporation is
               broken.

               Integrity. You lose that, and there's nothing left.

    Other "bottom line" issues reinforce the importance of valuing people,
    open communications, and individual freedom.

               If people are not respected, could not say what they
               felt, I would leave. [Company x] was like that and it
               was awful and I left.

               If people stop caring about each other and their work.

               If the "supply chain" mentality from [other parts of
               the company] pervades [this organization].

               If the open door policy [became a paper policy rather
               than] a practicing and functional synergy.

               If the company decided to muzzle employees by
               censoring e-mail...I would be very unhappy, but I





               would not leave ALS. If [they] mandate some illegal or
               immoral task, I would leave.

               If we lost the freedom of individualism and individual
               judgment.

               If the supervisor's job is to direct rather than help.

    Two employees indicate a reluctance to have a "bottom line" either for
    economic or age reasons.

               I've seen changes which have impacted me negatively,
               and they regrettably are too numerous to mention. In
               tough economic times, you keep lowering the bottom
               line. That puts an employer in a rather unique
               position.

               Having worked at other companies, including __ and __,
               I don't feel ALS presently has many values that
               would keep me here instead of going to another
               company, if I were younger. At 50, however, it would
               be very difficult to find a job, especially with the
               economy as it presently is.


    Emerging Values and Beliefs

    The last area for investigation is new values and beliefs that may be
    emerging during the transition. Some emerging values are the
    re-discovery of those that were present in the past and somehow lost.
    Others are the less positive version of existing values.

    Concern for the loss of valuing people was identified by six
    respondents. Valuing profitability and efficient operations was
    identified by five respondents. Other emerging values were mentioned by
    one to three people. A new definition of "success" and what it means to
    be "successful" appears to be evolving.

               I see a new 'leaner, meaner' ALS eventually emerging
               where profits and market share are the primary goal,
               with concern for employees being low on the totem pole
               of concerns.

               A new bottom-line perspective. Doing a good job isn't
               enough anymore for individual's success.

               Hopefully less politics and more cutting edge
               products. I believe we will become much more efficient
               in how we do business.

               Do what it takes to become profitable.

               Historically, the company was driven by individuals
               and their visions. It is changing toward more






               groups... leads to "group mind" rather than "private
               vision". There's a renewed emphasis on quality; we had
               that but it was lost.

               It seems that the decision to move toward involuntary
               layoffs was sufficient in and of itself to redefine
               ALS in the minds of employees. And this redefinition
               in turn has and will generate new values, beliefs and
               norms:
                  - The company's success and your own personal
                    success are not necessarily linked 
                    [as they were in the past]
                  - Where you are organizationally may be arbitrarily
                    more important than how you perform.

               A no-BS, "let's go do it, do it now, and do it right"
               attitude.

               A new mind set of cooperation between organizations
               with a common goal of achieving an efficient and
               effective solution for the customer.

    Two employees did not see any new values emerging. And, they saw the
    loss of some that are valuable and important.

               Sorry, I don't see any emerging. What I see is a lot
               of nervous apprehension, distrust of management, [and]
               impersonality.

               None, right now. I see massive paralysis and dragging
               out decisions. But, I have hope and see others have it
               too.






               Appendix    Respondent Demographics


          Time with company
                  < 6 years                     4
                  6 - 12 years            	2
                  > 12 years                    7


          Organization
                  Hardware engineering    	4
                  Software engineering    	6
                  Marketing               	1
                  Sales                   	1
                  Services                      1
                  Manufacturing           	0
                  Internal operations           0

          Gender
                  Male                    	8
                  Female                  	5


          Work Role
                  Individual Contributor  	12
                  Manager                 	1

          Country of work
                  USA                     	13