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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

1717.0. "The Common Sense Organization" by SHIRE::GOLDBLATT () Fri Jan 10 1992 04:23

    
    I think the following is a valuable contribution to the discussions
    concerning the current state of affairs in Digital.  Peter gave me
    permission to post his speech here.
    
    ------------------------------------------------------------------
    
    
This text formed the basis of a presentation at the Business Advantage 
Through Services seminar held at Stoke-on-Trent, England 12 November 
1991. Peter Moyes is a member of the South Region Management 
Consultancy Service Centre of Digital Equipment.


FOOD FOR THOUGHT -
TOWARDS THE COMMON SENSE ORGANISATION

by Peter Moyes

What went wrong? When I left school in 1945 the map of the world was 
covered in pink to represent the British Empire. We had defeated the 
forces of evil and darkness - or so we thought - and in the euphoria 
believed we were going to build a brave new world.

Our perceptions of our world were shaped by the belief that the world 
was built around Western civilisation and Christian culture. Did we 
not spawn the Renaissance and spread what we called civilisation to 
the corners of the earth? Did we not lead the world in 
industrialisation? Stoke-on-Trent and the five towns was the heartland 
of the industrial revolution. Its prosperity was build on clay, ours 
in the computer industry is build on the sand which produces the 
silicon chip.

Most of us still perceive of the world in this way, with Britain and 
the Greenwich meridian in the centre and with a troublesome Europe to 
the left and an equally troublesome America to the right. Rule 
Britannia!

In fact the the "real" map of the modern world has Japan at the 
centre. Japan - not Britain, not Europe, not America - is now the 
leader of the world and the Pacific basin the real geo-economic and 
geo-technogy centre of the world. And it will soon become the 
geo-political centre as well.

One staggering statistic says it all: Japan for 30 years has sustained 
an average annual growth rate of 10%. No good sized economy in 6,000 
years has approached anything near those rates.

This morning you have heard something about what we and others are 
doing to try and stem the decline: how we have jettison cherished 
beliefs and slaughted some sacred cows.

You have heard, for example, how in Digital we have cut real estate 
costs and how we can help you do the same. You have heard how British 
Gas also slaughted their sacred cows as they learnt to play management 
musical chairs. You have heard how out-sourcing has cut costs, how 
lights out computing can knock at least 38% off the cost of operating 
computers and you will hear later of the benefits of intelligent 
buildings.

No one would suggest that changes of this kind are not beneficial or 
highly desirable. Anyone who has seen the competition we are all 
facing from the Pacific Basin will welcome any improvement. But what 
worries me, as I am sure it worries you, is that all companies and 
organisations are seeking to cut-cut-cut while no one seems to 
build-build-build any more.

Almost everyone is bending their efforts on how to cut costs and 
improve efficiency - to do more for less. Literally no one seems to be 
looking out to expand both efficiency and employment: to plan for 
prosperity beyond the present recession. The ship is sinking and we 
are all too busy manning the pumps.

So the question I would like to pose is a very simple one. What can we 
- you and me - do about it? 

The obvious starting point is surely to seek to learn from those who 
are succeeding in the modern world - Japan and the Pacific Basin - and 
to stop importing most of our management "wisdom" from the U.S. whose 
economy is in a parlous state. So as we have all quite rightly started 
to slaughter our sacred cows how about slaughtering the sacred Guru's 
as well?

The Japanese and the Germans (the two most successful economies in the 
world) manage very well indeed without them but Anglo-American 
business is in thrall to Guru's and all they proclaim Have we really 
forgotten to think for ourselves and to use common sense instead of 
nonsense?

I don't know about you but my head spins at some of the theories I 
read and hear about. The three in vogue at the moment seem to be 
Customer Care, Total Quality Management and Mass Customerisation. What 
an earth do they mean? The answer I am afraid is not very much.

Customer care for example is being energetically marketed as the best 
thing since before sliced bread was invented. It surely does not take 
a genius or a PH.D. to understand that success in business of any kind 
depends on satisfying customers. I learned that many years ago when I 
used to serve in a radio shop. I don't have to tell you that for 
goodness sake do I? But people are actually writing books about it, 
doing expensive surveys and providing expensive seminars! Where is the 
common sense?

And what about TQM? We all believe in total quality don't we? A few 
months ago a director of a large European company proudly told me that 
his company believed in Total Quality Management. With the exquisite 
diplomacy, the incredible charm and the amazing tact which only 
Yorkshire people are capable of I said "I don't believe you for one 
moment".

As everyone went quiet I though I should explain! "You say you believe 
in Total Quality. Every one I meet appears to do so yet does very 
little about it. Tell me what have you done in your own working 
practices to adopt Total Quality? What have you done as board members 
to practice and demonstrate your beliefs in Total Quality and what has 
the Board done?"

Do you know what the answer was? Well let me ask you the question. Do 
you believe so much in Total Quality that you personally have done 
something about the total quality of your own work?

That of course is the problem because too many of us see Total Quality 
Management as something others should do not what we should do.

The truth is that if we are to begin to remotely approach Japanese 
levels of quality then we had better learn fast to start by example 
and by leading from the from the top instead of by imposing it at the 
bottom.

As to the latest fad "Mass Customerisation: Towards the 21st Century" 
this is simply a buzz word for what the Japanese have been doing for 
years. They are now at the point where Panosonic, an electronics 
company would you believe, is selling bicycles in the States which are 
custom built in Japan. 20,000 different permutations, delivery 3 weeks 
from order. We don't need Guru's but we do need to use our eyes and to 
look and learn for ourselves. Then we may start to build-build instead 
of cut-cut.

But we also need something else: common sense and trust and faith in 
our own judgement and abilities.

Instead of all the theories and models, instead of the business 
schools (the Japanese are singularly fortunate in only having one), 
instead of the latest management fads and fashions, instead of the 
management Guru's what we need very simply is common sense 
organisation with common sense management.

The trouble, as Lord Sieff has remarked, is that "it is often the 
simplest wisdom which is most difficult to find and common sense in 
not commonly distributed". In fact I often believe that common sense 
should be called uncommon sense.

Let me give you an example of common sense and simple wisdom from a 
Sussex gravestone dated 1730. It says it all. "A vision without a task 
is but a dream. A task without a dream is but a drudgery. A vision and 
a task are the hope of the world".

The need for a vision can be illustrated very easily by the three 
stone masons who were asked what they did. One said: "I chisel stone". 
The second said: "I earn a living". The third replied: "I build 
cathedrals". How many of our staff in your company and in mine now 
believe that they build cathedrals?

That is why we need vision: to turn the drudgery of chiselling stone 
or earning a living in to building a cathedral. For make no mistake it 
is painful and difficult to formulate an effective vision and a 
strategy and it is not simply about having a long and boring two day 
meeting where the board dreams up a vision and thinks it will become 
real by magical process of osmosis. It is in fact so difficult that 
most of us don't do it. 

The problem is that too many of our visions and strategies are 
concerned with defining what we must do in order to survive not what 
we have chosen to do in order to thrive.

The bottom line for the common sense organisation is very simple: by 
all means be absolutely clear what you have to do to survive but 
neglect to think through what you chose to do to thrive at your peril. 
Now is the time to look beyond the recession and formulate and 
articulate your vision of the future.

Don't make the mistake of thinking it will be easy or simple. Nothing 
worthwhile is easy and simplicity is the end point of the painful 
process of thinking not the start point. Earlier this year I worked 
with the Board of Directors of a company to help them craft their 
Vision and Strategy so they will thrive. It took an elapsed time of 6 
months and a lot of pain and a lot of heart ache. 

A common sense organisation is also about simplicity. I recently read 
the text of a presentation which started: "The kaleidoscopic nature of 
the transnational organisation creates an environment of 
hyper-complexity and dynamic change. Organisations and institutions 
must strategically align themselves with 21st century business 
opportunities."

What are earth is that all about? What does it mean? "transnational 
organisation ... hyper-complexity ... strategically align".

Of course the world is complicated. Or course people and organisations 
are complex. Of course the world is becoming more complex. Of course 
we cannot possibly begin to comprehend or understand the complexity.

But then the world always has been complex. There is nothing so queer 
or complex as folks. It is surprising how much everything changes but 
seems to remain the same. Particularly people. Human beings change 
very, very slowly and even then the changes are sometimes for the 
worst.

So in the common sense organisation we desperately need to keep things 
simple and in perspective. If there are two ways to do something and 
one is complicated and the other simple then choose the simple way.

Yet as a consultant I increasingly feel that we are inflicted with a 
new kind of collective madness which makes otherwise intelligent and 
sane people workshop at the altar of complexity.

The truth is that simple things work and work well and complex things 
are not robust and often hardly work at all.

The essence of the common sense organisation is people. The success of 
any organisation or enterprise depends on what people do and on how 
well they do it.

Just think about that for a moment. "The success of any organisation 
depends on what people do and on how well they do it" because you know 
the bottom line is people. Nothing more, nothing less.

But how do we move from our dependence of the drug of Gurudom to 
reliance on real people, to trusting ourselves and trusting our 
people? Well we could and should start by re-learning the obvious.

Re-learn the obvious. Techniques such as JIT, TQM and Customer Care 
may be important but they are not the prime drivers. The most 
important asset we have - in fact the only real one we have - is 
people

Re-learn the obvious. Technology should be a tool, not a partner. If 
we don't know how to do something without a computer how on earth can 
we do it with computers? Incredibly people still try.

Re-learn the obvious. Maximum use of intelligence brings success we 
often use the minimum and puzzle over failures. That is not and cannot 
be common sense.

Re-learn the obvious. People can be trusted and when they are they 
perform well. In fact they perform superlatively well.

Re-learn the obvious. Investment in people and effective training - 
not just any training - is highly profitable. This does not mean 
throwing money at training: it means developing people within and 
without the organisation. It does not mean theories and models. It 
does mean action learning which relates to the real needs of both the 
organisation and its people.

Re-learn the obvious. Organising people in co-operative groups is the 
way to build a competitive organisation in Europe as well as in Japan 
and the Far East. For people are essentially the same the whole world 
over.

Let me give you just one example. This slide shows the layout of a 
conventional assembly operation run by managers: 60 operations, 48 
people, 3 organisational entities and masses of space.

This is what happened in the same Digital factory when we formed a 
high performance work team and ask the operatives to run the factory. 
Much less space, only 21 operations, 18 people instead of 48, 1 
organisation instead of three plus higher output.

That was when we were expanding, when job security was not a problem. 
Could we do the same now? I doubt it. Yet it we don't continue to make 
improvements of this kind how an earth can we compete and survive in 
the modern world?

And that is the rub. I think you will see what I mean when I say you 
have to have vision to provide hope and direction. What was that 
saying from the Bible? "When there is no vision, the people perish."

Re-learn the obvious. Organisations like the Industrial Society have 
been preaching the obvious for years: that simple systems, a common 
purpose, routines and effective team centred leadership work and work 
well. The task, the team and the individual of Action Centred 
Leadership. 

These are not new, they are not uniquely Japanese, neither are they 
what the Guru's and business schools preach. But they are common 
sense, they are realistic and they do genuinely reflect human 
aspirations and needs.

Putting people first will not achieve results overnight. Nothing will. 
There are no easy options for learning what we need to learn and 
achieve the astonishing high standards set by our competitors in the 
Far East.

Great leaders and great strategists have always enunciated wisdom with 
incisive clarity and elegant simplicity. If we are to do the same - 
and unless we do our future is bleak - then the first step to wisdom 
is to realise we have met the enemy. It is not "them" it is us you and 
me.

When we understand this simple and obvious truth we will realise that 
without people there would be no profits. And that is the common sense 
of leadership, of management and of organisation. I hope that it is 
the common sense of your organisation or may become so as a result of 
this presentation.

I hope it has also given you food for thought and not spoilt the other 
kind of food. Bon appetit!

T.RTitleUserPersonal
Name
DateLines
1717.1yes,yes,yes,yesCOMICS::MUNSLOWBasingstoke CSC (7833 3157) - Comms SDUFri Jan 10 1992 07:5911
    
    
    	At last, someone who has struck the nail on the head!
    
    	I have taken the saying that was quoted and posted it above my
    desk. I hope that the people that come and see me will take to heart
    what it says.
    
    	Thank you SHIRE::GOLDBLATT for posting this note.
    
    Andy Munslow
1717.2 Should be REQUIRED reading!!CSCOA1::LANGDON_DEducation Cuts Never HealFri Jan 10 1992 08:3416
     RE .0
    
        That should be required reading for ALL EMPLOYEES,,from
    Ken on down to the rest of us in the trenches!!!
        Then,we (as a corporation) should be required to answer
    the questions asked every 6 months or so just to see if we
    are making any progress.
    
        (of course,,the whole thing seems against unwritten policy
    which states "if it makes sense there *must* be something wrong 
    with it"  )       :-)
    
     FANTASTIC!!
      I've also posted it in my cube
    
    Doug
1717.3Yeah but..........JGODCL::KWIKKELThe dance music library 1969-20..Fri Jan 10 1992 09:0313
    OK,again I gues a very valuable speech as I have heard and read many
    of them these last few years,but the HARD facts(history)sofar is that
    we are still for(one)example suffocating under burocratic(I.S.O.
    standards),stovepiping,mistrust.
    
    When are factual changes going to take place,who is really going to 
    stand up and DO something!?
    
    Oh yes,"A vision and a task are the hope for the world".
                                        ^^^^why not a more substantial word 
                                            then this Euphemim?
    
    Jan.(from the Netherlands)
1717.4Common Sense Rules the OrganizationHANNAH::DOUCETTECommon Sense Rules!Fri Jan 10 1992 12:5214
Re .0

Right to the point, excellent.  "Common Sense" isn't practiced by enough people.

Re: .3

>    When are factual changes going to take place,who is really going to 
>    stand up and DO something!?

You completely missed the point... ***YOU ARE!!!***  Don't wait for someone else
to do what you feel is the right thing!


Dave
1717.5Yeah ! Another GREAT PLAN !CSC32::S_HALLGol-lee Bob Howdy, Vern!Fri Jan 10 1992 13:3640
>
>You completely missed the point... ***YOU ARE!!!***  Don't wait for someone else
>to do what you feel is the right thing!
>

	Great !  Let's do it, but let's make sure we do it the
	Digital has alway s approached these super, new ideas:

	1) Appoint a "Blue Ribbon" task force to study the problem.
	   We'll need about 22 staffers, offices, 4 secretaries,
	   fax machines, phones, publishing budget ( for the
	   glossy brochures that will be published every 3 months
	   telling employees how THEY can make a difference ).
		Yearly budget:  $ 1.6 million 

	2) Hire two vice presidents:  One as V.P. of Corporate Individual
	   Responsibility Enhancement, one as Assistant Liaison V.P.
	   of Corporate Responsibility Enhancement.
		Yearly budget:  $ 900 K

	3) Start a Simplification Board of Review.  This monolith will
	   publish an initial 500-page paper that proposes an 
	   additional study to prepare a 4-volume document.  This
	   last document will set forth detailed "simplicity-standards and
	   review procedures" that are to be followed for all
	   transactions in the company.  Later, an online version
	   will be funded.
		Yearly costs:  $ 1.2 million


	4) Simplicity and Individual-Value Training should be 
	   initiated.  Drawing from the 4-volume "bible" above,
	   it will be mandatory for all DEC employees, take 3
	   days to administer, and will cost $ 150 million, what
	   with instructors, travel, color overheads, handouts,
	   videotapes, satellite links, lost work time, etc.

	Let's do it !  It's the Digital Way !

	Steve H
1717.6CIS1::FULTIFri Jan 10 1992 13:5039
>You completely missed the point... ***YOU ARE!!!***  Don't wait for someone else
>to do what you feel is the right thing!


Me thinks you have an idealistic viewpoint.

Let me tell you of an incident that happened to me and tell me if I did the 
"right thing" for the customer.

There was a time when I was er, lets say technically knowledgeable of a product
when nobody else was. Because of this I was asked to help out a customer with
a demo. Now it happens that the customer was/is an agent for DEC. That is the
customer sold DEC products directly to other customers in its area because
I guess DEC didnt want to open up a sales office there. Well, anyway I was
asked to demo this product to a third party on behalf of DEC's agent.

I was given a tape with the software product on it, (the agent didnt have it
on his system) and was told by DEC's sales organization to install it on
the agents system, give the demo to the potential customer (a 1 day demo)
and then delete the software off the agent's system. This I did, however
when I told the agent that I now needed to delete this product off his system
he complained, he asked (rhetorically) "How does DEC expect me to be a sales
org if I do not have access to products that customers may want to see demo'd?"
He went on to say that DEC required him to BUY any software that he wanted to
demo to potential customers. He also said that if he did this he would be
bankrupt in 2 weeks. He complained that to his customers HE was DEC, yet
DEC treated him like an ordinary customer. 

I tended to agree with his argument yet, as a DEC employee I felt obligated
to do as I was told and delete the software. Afterall I didnt have both sides
of the story. However, my point is that at the time I thought that the
"right thing to do " was to let the agent keep the software. Oh, another
piece of the story was the fact that the potential customer wanted to
come back on Monday (this was Friday) and "play around" some more with the
product, the agent asked understandably, "What am I going to tell the customer?
That they can't because DEC won't let me keep the software." Now if I let the
agent keep the software and it was found out later by the people that told me 
to delete it, what do you think might have happened to me?

1717.7MIZZOU::SHERMANECADSR::Sherman DTN 223-3326Fri Jan 10 1992 15:067
    The author would probably cringe if he discovered that he has now become 
    the latest Guru and that folks are already putting his phrases through the
    same process that has unsuccessfully championed the processes he 
    criticizes.  <sigh>  ;^)  
    
    
    Steve
1717.8delete itSAUTER::SAUTERJohn SauterFri Jan 10 1992 16:109
    re: .6
    
    In my opinion, the "right thing" was to delete the product from the
    agent's disk.  If he can't afford to purchase our products for demo
    purposes, he isn't going to be in business long.  Actually, I suspect
    he was lying to you about being 2 weeks from bankrupcy, and just trying
    to save a buck at DEC's expense.  Buying products for demo purposes
    is standard practice in the software business.
        John Sauter
1717.9MCIS1::MORANWhen Money Speaks The Truth is?Fri Jan 10 1992 17:158
    Re .8
    
    Naturally the "right thing" was to delete our product from being demoed
    to a potential buyer.  Heck that's the strategy that has taken us from
    having 40% of the oem business to less than 5%.  It is with great
    relief that we have turned the corner on the "right thing" and our
    customers in the near future will be able to order any software for a
    try it you like it 45 or 90 day demo.
1717.10Lite ReadingSDSVAX::SWEENEYDo you want a happy God or an angry God?Fri Jan 10 1992 17:3213
    Ho-hum...
    
    After crying chicken little over the Japanese and Germans, the guy says
    "Do the Right Thing".
    
    What on earth is the "parlous" state (of the United States economy)?
    
    What does "slaughted" some sacred cows means?  Are they the "food for
    thought" that he speaks of.
    
    "transnational" and "hyper-complexity" are consultant-speak.
    
    This may be uplifting for a moment or two, but it's inconsequential.
1717.11MU::PORTERanother year...Fri Jan 10 1992 21:358
    >What on earth is the "parlous" state (of the United States economy)?
    
    Well, I would have thought that was obvious.  Are you asking what
    "parlous" means, or denying that the economy is in a parlous state?
    
    Parlous = Perilous, more or less.  Not an uncommon word, at least
    not in English usage.
    
1717.12Who is kidding who?SDSVAX::SWEENEYDo you want a happy God or an angry God?Sat Jan 11 1992 22:3410
    Comments regarding the United States ecomony don't belong on the lips
    of the senior management of Digital, or apologists for the senior
    management of Digital.  Some smaller companies that Digital is trying
    to compete with are thriving.  Some large companies are able to cope
    with the  business cycle better than Digital.
    
    When senior management credits the 1985 to 1988 growth of the
    corporation to the "United States economy" rather than to the decisions
    they made, then I'll accept their blame for 1989 to 1991 on the "United
    States economy".
1717.13maybe you haven't noticed yet...MU::PORTERanother year...Sun Jan 12 1992 11:373
    In the UK, it is a commonplace (i.e., reported in newspapers)
    that the US economy is in a seriously bad way.  Therefore, this
    is hardly controversial.
1717.14Economy Doesn't Play FavoritesUSRCV1::SOJDALSun Jan 12 1992 23:169
    The economy, good or bad, affects all companies.  While sales and
    earnings may be depressed under current economic conditions this
    shouldn't affect Digital's *relative* position.  In particular, failing
    to gain (or even losing) market share can't be attributed to the
    economy.
    
    In this sense, even though it is true that the US and European
    economies are in bad shape, that's not the root of many of our
    problems.
1717.15MIZZOU::SHERMANECADSR::Sherman DTN 223-3326Sun Jan 12 1992 23:375
    Amen to the last few!  I think there are basically two types of
    company.  The first says, "Business is bad because of the hard times."
    The second says, "What hard times?"
    
    Steve
1717.16I heard something different to .12 et alHERON::GASCOIGNERoger GascoigneMon Jan 13 1992 07:4712
What I thought the author was saying was , If the US economy, based on US theory 
and practice is not in a very good state, and the Japanese economy is in a 
state not achieved by any other country (ie 10% growth) then perhaps we ought to 
adopt the Japanese model ?

No where did I get the idea that the author was talking about Digital's 
performance. 

IMHO its a thought provoking piece and hence does have consequences

Roger
1717.17BRAT::REDZIN::DCOXMon Jan 13 1992 07:4925
    There are three comments from Business Managers in today's economy. 
    The first says "Business is bad because of the economy."  The second
    says "Business is bad?". The third says "Business is ok (or good) in
    spite of the economy."  
    
    The first speaker is making excuses for poor management; there are
    plenty of these folks around.  They take their salary and perqs, sit in
    meetings, meet with the press and watch the world go by.  With salary
    and perqs over $1m in too many cases, they could not care less that
    they are just riding the tide.  
    
    The second speaker does not have any idea what is going on, probably
    does not `manage' his company and is benefiting from being in the right
    place at the right time.  
    
    The third speaker recognizes that the economy is bad, but has been
    managing his/her company to a profit in spite of the hard times.  
    
    When you are in situation #1 and working to get to situation #3, the
    risk is that the economy turns around before we get out of situation #1
    and then you fall back into situation #2.
    
    Just an opinion, of course.
    
    Dave
1717.18RE: ...perhaps we aught to adopt the Japanese model?RICKS::PHIPPSMon Jan 13 1992 10:135
     Not unless you also want to adopt the Japanese life style and
     society. I'm not saying their life style and society are bad. I'm
     just not sure it's for us.

             m
1717.19MU::PORTERJustified Ancient of MuMon Jan 13 1992 10:5221
>What I thought the author was saying was , If the US economy, based on US theory 
>and practice is not in a very good state, and the Japanese economy is in a 
>state not achieved by any other country (ie 10% growth) then perhaps we ought to 
>adopt the Japanese model ?

You're right - it explicity says that DEC UK should pay less attention to
US management ideas, since they're obviously not working so well, and
look at Japanese ideas (which might not be the same thing as "adopting"
the model) since they seem to be producing better results.    

But this being DEC, we got sidetracked into bickering about whether or
not it's proper for someone in DEC to comment on what everyone else
knows to be true!

(Perhaps the Japanese have something to teach us about training in
 understanding the written word?  :-)

dave

P.S.  Bonjour, M. Gascoigne.
1717.20Japan vs. usCALS::THACKERAYMon Jan 13 1992 14:3735
I rather thought that the author was attempting to inform us that Japanese
manufacturers have demonstrably outstripped much of the western world in 
industrial and therefore economic performance; and therefore, we should pay 
attention to how they did it, with the hope that we could learn a thing or two
and pay the lesson back.

Further, the author of the base note intimated that just talking about "doing 
TQM" simply doesn't cut it and that it required discipline and commitment. This
is something I criticise people like Tom Peters for; namely, his books waffle
on about TQM, Teaming, etc., BUT DON'T TELL YOU HOW TO DO IT. I imagine that's
because he doesn't know.

I'll give you an example. Ever heard of QFD? Quality Function Deployment is an
advanced product development methodology which was originally developed in Japan,
specifically Mitsubishi Shipyards and a chap called Akao. QFD demands a 
holistic approach to simultaneously developing the product and it's
development, production and distribution processes, while using the "Voice
of the customer" as the fundamental driving force. 

All over the 'States, companies are starting to use QFD, including Digital, HP,
Texas Instruments, Ford, General Motors, etc., and John Akers of IBM has even
told his management that if they don't use QFD, they are not a part of the
company's future!

But I've seen the results of dozens of such projects. Guess what? Only the first 
quarter of QFD is being used (the requirements analysis part), and then the 
methodology is abandoned.

Net result? We are half-heartedly applying proven approaches to quality. 
Abraham Lincoln once said "if I have a day to cut down a tree, I'll spend the
first few hours sharpening my axe" (or words to that effect...). 

Unfortunately, our axes are blunt.

Ray
1717.21follow through, not upSGOUTL::BELDIN_RPull us together, not apartMon Jan 13 1992 14:5318
    It seems that American management thinks the problem is "follow up"
    when it is really "follow through".
    
    Another way of describing the American management difficulty is ...
    
    	Keeping score doesn't win games.  Making scores does.
    
    Unwillingness to go beyond the appearance of quality seems to be the
    symptom of American misunderstanding of Japanese business methods.
    
    Even when the "guru's" give good advice, American managers seem to have
    a thirty second attention span and no ability to follow a plan through
    to its conclusion.  Once they get their short term benefits, they throw
    away the long term benefits by dropping the effort.
    
    imho,
    
    Dick
1717.22MIZZOU::SHERMANECADSR::Sherman DTN 223-3326Mon Jan 13 1992 15:2543
    I think part of the problem here involves a misunderstanding of the
    job that American managers and individual contributors have.  The job
    of American managers, as I understand it, is to avoid doing stupid things.
    This is why they are paid so much.  It's hard to prove you did nothing
    stupid when your company goes down the toilet.  But, some individuals
    are able to do just that and are rewarded accordingly.  It doesn't matter 
    that their companies are successful, so long as they can show that they
    avoid doing anything stupid.  
    
    That's different from the job of American individual contributors whose
    job it is to do lots of smart things.  For them, it's okay to do
    something stupid every once in a while, so long as they are doing lots
    of smart things.  Since it's easy to show that you do lots of smart
    things the pay is relatively low.
    
    When an American manager is told to implement the process du jour, the job 
    is to avoid handling the process stupidly.  It's okay if the process 
    fails so long as the manager can show that nothing stupid was done.
    
    When an American individual contributor is told to implement the process du
    jour, the job is to do lots of things to make the process work.  It's okay 
    if the process fails so long as the contributor can show that lots of 
    smart things were done to make the process successful.
    
    That's probably why American business has trouble where Japanese does
    not.  My understanding is that Japanese managers are not let off the
    hook if a process fails and if they show that they did nothing stupid. 
    Similarly, Japanese workers are not let off the hook if the process
    fails and if they show that they did lots of smart things.  I suspect
    that the Japanese recognize that excuses don't get results and respond
    accordingly.
    
    Similarly, this may be why American business thrives where Japanese
    business does not.  Our tolerance of failure allows creativity to
    thrive. 
    
    So, to me the question is, do we want security or do we want the
    rewards of taking higher chances and promoting creativity?  I think the
    solution is to get a better balance between the two.  I think that
    Japan is heading toward greater creativity and America is heading
    toward better security.  In the end, the two will be very similar.
    
    Steve
1717.23A tool is just a tool . . .CAPNET::CROWTHERMaxine 276-8226Tue Jan 14 1992 07:5917
    re .22 Excellent analysis!
    
    We can talk Quality tools till the cows come home but no tool ever
    solved a problem if it was not used in an environment where it was
    part of the culture.  QFD, A/\T, 6 Sigma are all great but if they
    are used incorrectly or in an environment where they done because
    they HAVE to be done then the results will be lackluster.  
    
    We need to fundamentally change the way we work to give these tools 
    the environment in which they mean something.  We need to encourage
    our individual contributors to be innovative and to use the appropriate
    tools at the appropriate times.  The job of management is to provide
    the support the IC's need to accomplish goals in support of corporate
    objectives.  
    
    The problem is that managers manage!!  It's a lot easier to tell people
    what to do than it is to watch them doing it "without you".
1717.25disjointed thoughtsBOOKS::HAMILTONTue Jan 14 1992 11:1955
The common sense organization is fine.  Love it.  Makes a whole
lot of sense.  The problem is that common sense organizations
won't work in a society within which common sense is sorely
lacking.  Some disjointed ramblings:

   1. 5-6% of our 3 Trillion dollar economy goes to defense spending.
      The Japanese economy doesn't have that drag. (Thanks to us.)

   2. 10-12% of our GNP goes to debt service.  The Japanese economy
      doesn't have that drag.

   (Numbers 1 and 2 above represent a huge opportunity cost.  Figure out the 
    numbers, then figure out what would happen in 10 years if we reinvested 
    that money in education, consumer-based high technology, electronic
    infrastructure, etc.)

   3. Japanese school children go to school *at least* 240 days
      per year (maybe more).

   4. American car makers are at a 10-15% *basic* cost disadvantage
      with Japanese competitors (due to health care, pension, and
      ironclad union agreements).  That means that if the US manufacturers
      did *everything perfectly*, there would still be a cost disadvantage.

   5. A Chrysler Imperial costs the equivalent of 50K in Japan, due
      to tariffs.

   6. We don't make right-hand drive cars for sale in the Japanese
      market.  The captains of the US auto industry argue that there
      is no point in the investment unless they are *guaranteed*
      market share.  Is that common sense?  Do you think the Japanese
      would have gained a foothold in the US in the '60s if they sold
      only right-hand drive cars?  Did they say: "Nope, we ain't
      making cars with the steering wheels where you need them unless
      you gurantee us 10% of your market"?

 Until, as a society, we stop being self-indulgent, whining crybabies
 who refuse to invest in education, demand instant gratification,
 produce products that customers don't want and can't use,
 and continue to elect the yahoos to office who are responsible for 
 1-5 above, our standard of living will continue to decrease.  People with 
 common sense do not act as we have acted over the past 20 years.

 On the subject of the base note:

 There is a project at (I believe) Texas A&M to develop expert systems
 with common sense.  Seriously.  We are now trying to "model" common
 sense.  I don't know whether to laugh or cry.


Glenn                                             
    

   
1717.26common sense peopleBUZON::BELDIN_RPull us together, not apartTue Jan 14 1992 11:2913
    re .25
    
 >There is a project at (I believe) Texas A&M to develop expert systems
 >with common sense.  Seriously.  We are now trying to "model" common
 >sense.  I don't know whether to laugh or cry.
    
    For those of you who are parents, how successful have you been teaching
    your offspring "common sense"?   Is this just "the other guy's problem"
    or do we own part of it too?
    
    fwiw,
    
    Dick
1717.27a lesson here, somewhereMDKCSW::KERNSKansas City is in (KS,MO)?Wed Jan 15 1992 17:5173
Consider the following:  "Copied without permission"

When Mr. Ding came over from the old country, America was a land of 
opportunity.  Ding had beena virtual serf in the old country, subject
to the oppressions and whims of hereditary powers.  In America, he was
free.  He could go as far up the ladder of success as his ingenuity and
drive would take him.

A clever and resourceful man, Mr. Ding saw opportunity in the production
of dingbats.  Soon well-made, affordable dingbats were rolling off the
assembly lines as Acme Dingbat and capturing markets the world over.

Mr. Ding loved the din of the factory, the odors of manufacture, the drama
of brawny men hammering crude metal into sleek dingbats.  He broke bread
with his workers and listened to their suggestions for making a better
dingbat.  He plowed his profits back into the company and into dingbat
research.

Ding gloried in freedom of the marketplace.  He welcomed competition 
because it got him out of bed and inspired him to do his best.  But as
Mr. Ding became more successful and wealthy, something happened.  He
became more interested in his profits than his product.  Loopholes and
subsidies rather than quality and reasonable prices seemed to be the key.
So Ding began to cultivate the company of politicians.

"Only little people pay taxes,"  he said with a wink.

Stranger still, he began to entertain nostalgic thoughts about the
aristocracy that had sbused him in the old country.  He build a home
modeled after a feudal manor, played polo, presented his daughters at
debutante balls, designed a Ding clan coat of arms and with a little
imagination traced his lineage back to Charlemagne.

He spent less time in the factory and more time with his lawyers and
accountants.  He began to regard the blue-collar men and women who
built dingbats as riffraff.  He had given them jobs, paid them honest
wages.  They would afford their own dingbats.  And how did they repay
him?  By going on strike and demanding more. They seemed to think they
had a divine right to live like Mr. Ding, himself.

So, Mr. Ding went across the border for cheap labor.  He laid off workers
at home and replaced them with machines.  But while his work force shrank,
management ballooned.

Managers were preoccupied with their office furnishings and golf games
rather than dingbats.  Office politics and back-stabbings took precedence
over decision-making.  Acme lost touch with its customers, became
corpulent, resistant to change.  Acme dingbats acquired the reputation
for falling apart.

Acme lost market share and hemorrhaged money.  Mr. Ding got the government
to bail him out with a low-interest loan.  Then he rewarded himself with
a multimillion-dollar bonus.  "The survival of Acme is in the interest
of national security," he said.  Then he added, "Greed is good."

He made speeches encouraging Americans to "buy American."  Then he opened
a Swiss bank account and bought vacation properties in exotic lands.

Hungrier foreign companies were making better, cheaper dingbats.  Ding
decided it was really "fair" trade rather than "free" trade he wanted.
"All we ask is protection from unfair competition and a guaranteed share
of the global market," he said.  ....

					Author:  George Curley
						 (Kansas City Star)

--------------------------------
Moderator,

If I will get in trouble for copying an article out of a newspaper, 
please delete.

	Dwight
1717.28REGENT::POWERSThu Jan 16 1992 11:3012
>       <<< Note 1717.27 by MDKCSW::KERNS "Kansas City is in (KS,MO)?" >>>
>                         -< a lesson here, somewhere >-

Bash, bash, bash.
Am I supposed to see a lesson here?
I see a contrived article, somewhat based on observations from real life.
If it were a movie script, I'd reject it as not demonstrating the motivations
that lead to the central characters' actions or adequately indicating 
how the actions taken led to the consequences shown.
A story of hypocricy?  Perhaps, but what do I learn?

- tom]
1717.29SQM::MACDONALDThu Jan 16 1992 13:589
    
    Re: .28
    
    > Perhaps, but what do I learn?
    
    I think the point is sufficiently clear IF you want to see it.
    
    Steve
    
1717.30Back to the Future ?GENIE::MORRISWed Jan 29 1992 04:535
    Re: .0
    
    Brilliant !!
    
    Chris