Conference 7.286::digital

1560.0. "Digital's 'BIG PICTURE' Document available" by MPO::WHITTALL (All I can do is 8-) 8-) 8-)....) Thu Aug 15 1991 16:00

    It seems to me that one of the biggest complaints in the corporation
    is the lack of Upper Management direction.  To that end, I recently 
    received via mail a copy of 'Digital Big Picture'.  I have been in
    contact both with the authors and with this conference moderator, 
    and have agreed to enter this as an entry for folks to get more
    info..

    This is the preface of the document.

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 PREFACE
 
 OBJECTIVE
 
 "The Big Picture" has been developed in order to provide Digital Management 
 with a tool for understanding and communicating the long term direction, 
 functional relationships, areas of excellence and needs of Digital.
 
 POSITIONING      
 
 The "Big Picture" was designed to enhance the reader's understanding of some 
 basic facts and dimensions of Digital Equipment Corporation as a World Class 
 company.  Only by viewing our corporation's capabilities in terms of its 
 relationships and integration with members of the entire Digital "Enterprise" 
 (Cross-functionally with sales, marketing, engineering, etc. and with our 
 customers, suppliers, governments, universities, etc.) can a more realistic 
 understanding of the corporation be developed.
     
 It needs to be noted that with the rapid changes taking place within the 
 corporation, that some segments of this document will be outdated by the 
 time of publication.  We ask your understanding and your ASSISTANCE (by 
 noting to us areas of weakness or inaccuracies)
   
 APPLICATION      
 
 This tool can be used during various "internal" strategic collaboration 
 situations, such as:
 
 	.  P.R.O.
 	.  Marketing and Sales Training
 	.  Staff Development Sessions
 	.  Functional & Corporate Orientations
 
 BENEFIT
 
 The major corporate benefit of this information is to begin developing a 
 high degree of CONSISTENCY AND ACCURACY concerning the corporation's 
 strategic messages and strengths.  In short, to ensure that OUR "One Company, 
 One Strategy, and One Message" philosophy is practiced.
     
 Additionally, many aspects of "The Big Picture" are frequently asked about 
 by our customers, suppliers, and other manufacturers who are experiencing 
 similar challenges as Digital.
  
 Therefore, while this DOCUMENT IS "NOT" DESIGNED TO BE PROVIDED TO ANYONE 
 OUTSIDE OF DIGITAL, the information and concepts contained within must be 
 COMMUNICATED and POSITIONED in the proper manner whenever required, 
 especially during "external" strategic collaborative situations such as:
 
 	.  Plant Tours		
 	.  Customer Visits 
 	.  Supplier Conferences	
 	.  Technology Reviews
 	.  Professional Society Meetings
     
 SOURCE
 
 "The Big Picture" is based on several sources:
 
 	.  States of the Company 
 	.  Digital Annual Report
 	.  Management Memos
 	.  The Key Message Program
 	.  Internal Guide to Digital Organizations
 	.  The PRO Process
 
 UPDATES
 
 This tool will be updated on a QUARTERLY basis by the Professional 
 Relations Orientation Group and distributed to PRO Graduates and 
 others for dissemination throughout their organizations.
 

	--------------------------------------------------------
 
    
    The slide presentation to support the Big Picture text is also 
    available by contacting Faith Brayden (223-6763) from the Photo 
    Library at PKO3-2/T10 and referencing the below order number. 
    Hardcopies are also available. 
    
    		Slide Presentation Order #2282
    
    We also have videotaped copies of the "Big Picture" presentation made 
    at the March PRO which are available for loan.   This presentation 
    was done by Jim Cudmore, Ron Smart and Walter Bonin.  Contact Henry 
    Walsh @TWO (247-2498) for more information.
    
    The Digital Big Picture and the latest version of the Manufacturing 
    Big Picture is available on VTX:
    
    At the $ prompt type: VTX CIP


    I have a full copy in my directory..  If you would like to have a copy
    electronically mailed, please send me a mail message requesting it.    

	I WILL NOT RESPOND TO REQUESTS THAT ARE REPLIES TO THIS NOTE..

    Thanks
    Charlie Whittall

    MPO::WHITTALL
    Charlie Whittall @ NRO

    What does a "Professional Relations Organization" do?

    Forgive my skepticism. I suppose I could blame it on our changing, er,
    transitioning times. But I have a question:
    
    I'm wondering whose "Big Picture" of Digital this is. Is it the
    Executive Committee's? Is it the author of .0's? Is it the Big Picture
    as seen from the spotless windows high atop an ivory tower? 
    
    Having read it, it seems to have a sort of Corporate "flavor" (or,
    "flavour" - no offense, fellow Corporate English-noters), with just a
    slight Manufacturing aftertaste. 
    
    So, whose visions, goals, objectives, strategies, architectures,
    messages, values, paradigms (shifted and otherwise), beliefs,
    challenges and business models are these, anyway? I mean, it'd be a
    little bit embarrassing to charge off integrating and synergizing my
    relationships with empowered yet responsible entrepreneurship, only to
    fall down a stovepipe and be set upon by the old-boy network. So to
    speak.
    

re: .0

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> SOURCE
> 
> "The Big Picture" is based on several sources:
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> 	.  Management Memos
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One can only hope that they didn't draw too freely from this source.

-Jack 

	Why, the "Professional Relations Organization" produces
	slides, videotapes, and reams of documents about
	corporate direction, visions, and processes, silly.

	Steve H

    It is my understanding that "PRO" is in line for the November TFSO,
    that one of the latest suggestions was to do away with "OVERHEAD".