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Conference 7.286::digital

Title:The Digital way of working
Moderator:QUARK::LIONELON
Created:Fri Feb 14 1986
Last Modified:Fri Jun 06 1997
Last Successful Update:Fri Jun 06 1997
Number of topics:5321
Total number of notes:139771

1558.0. "NIH Backlash" by RICKS::SHERMAN (ECADSR::SHERMAN 225-5487, 223-3326) Wed Aug 14 1991 15:36

I think we are currently suffering from NIH backlash.  Basically, NIH is the
"not invented here" syndrome.  Because of it, corporations are known to reject
better solutions to problems because they come from outside.  I am now 
observing, as are others, a trend of rejecting IH ("invented here") solutions, 
even though they have been demonstrated as superior to the new solutions.  

A debatable case in point is the old Unix versus VMS issue.  Wonderful as Unix 
is, its user interface is ghastly.  VMS is far superior, IMHO.  But, some 
groups at Digital are switching to Unix and all but rejecting VMS.  There are 
lots of reasons for making the switch, of course.  But, I think that among the 
reasons is the IH reason - NIH backlash.

I have discussed with a tool developer here facing a similar situation.  He has
developed a tool that is the best in its class.  Yet, others are apparently 
seriously considering using tools from external vendors because they were NIH.

There are reasons for going external.  External vendors have to compete.  They
have to deliver on time.  Development costs are shared.  And, so forth.  But,
we are learning that they often can't help us do our work like old tools used 
to.  A small case in point is Xnotes which, I understand, won't let you do 
searches.  A large case is the lack of outside vendor support for timing 
verification - a task that we have matured in-house, which is proven to add 
significant value to our products, but which external vendors can often barely 
support if at all.

For midnight hackers like myself, the solution is clear.  For a software tool 
to become accepted and used internally at Digital I first have to do my best 
to get it marketed outside.  That way, it avoids some of the stigma of IH 
since it can also be considered an external tool.  And, I'm really trying to 
do that.  At the same time, I'm told that management is not the same as it was 
as far as trying to promote solutions developed internally.  How can they sell 
a tool outside if it's not internally successful first?  Catch-22.

Is NIH backlash a problem at Digital?  If so, what should we do about it?


Steve
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1558.1I'll buy that (as long as nobody I know made it)TOOK::DMCLUREBush/Hoover for pres in '92/'32Wed Aug 14 1991 18:3012
    	This sounds a bit like the American tendency over the past
    couple of decades to buy foreign simply because it seems better.
    Trendy Americans simply won't purchase a beer, a car, etc., etc.,
    unless it's imported; the same may now be applied to software
    (only in our case, the developing trend is to think "it can't be
    any good unless it comes from somewhere other than DEC").

    				  -davo

p.s.	The fact that Ed Services refuses to fund any of its own
    	software development anymore and prefers to buy "imports"
    	is one of the main reasons I left.
1558.2Small RatholeHERCUL::MOSERSo what's a few BUPs between friends?Thu Aug 15 1991 00:258
The thing I hate is the buckets of money I have seen dumped into internal 
tools which could have been beefed up for external sale as well.  

I believe that our internal engineering is equal to about anyone's and we 
ought to leverage that expertise in customer situations.  My experiences in 
Digital engineering have served me well in the field.  Why not quit whining 
about how we are loosing money on hardware and look at what other valueable 
skills and products we could place in the marketplace.
1558.3ObeservationAUSSIE::BAKERMandelbrot = Paisley of the 90'sThu Aug 15 1991 01:1513
    r.e> <<< Note 1558.1 by TOOK::DMCLURE "Bush/Hoover for pres in '92/'32" >>>
       >      -< I'll buy that (as long as nobody I know made it) >-

    	>This sounds a bit like the American tendency over the past
    >couple of decades to buy foreign simply because it seems better.
    >Trendy Americans simply won't purchase a beer, a car, etc., etc.,
    >unless it's imported; the same may now be applied to software
    
    Gee, lucky you dont live in Germany. You'd feel compelled to drive
    around in one of those big spongy American sloth cars or drink canned
    bathwater rather than the real stuff.
    
    
1558.4Opportunism knocks, but nobody's home!PULPO::BELDIN_RPull us together, not apartThu Aug 15 1991 08:5113
    .2 captured my feeling very well.
    
>The thing I hate is the buckets of money I have seen dumped into internal 
>tools which could have been beefed up for external sale as well.  
    
    While I understand the "professional" distaste for "opportunistic
    marketing", since our "systematic marketing" hasn't always been a world
    beater, maybe we should make an effort to simplify the process of
    turning our internal tools into products.  From what I read, it seems
    we put the entire burden on the inventor and expect the product
    development will get a free ride.  What a waste!
    
    Dick
1558.5yes and noSTAR::PRAETORIUSdeeds cannot dream what dreams can doThu Aug 15 1991 11:0140
re internal tools:

     I heartily agree.  Some of these tools are in Assets, many are not.  And
the Assets program doesn't really provide enough visibility and support for
the stuff that's there.

re IH/NIH/yuppies/sloth cars/bathwater:

     Yes, some parts of the company are experiencing NIH backlash.  VAX and
VMS were decidedly oversold within the company.  Many people didn't realize
they were simply part of a strategy, not the core of a religion.  Now some of
the formerly devout are disillusioned.  It's hardly surprising.

     But I think it's a great oversimplification to say that this is a
prevailing mood within the company.  One obvious counterexample to NIH backlash:
DEC dominates in the area of OSF submissions.  I don't think this is an
exaggeration.  Those are Invented Here products.  NAS is another IH stronghold
(although one not uniformly adored inside DEC, to be sure).

     VMS itself threw away a lot of Invented Here (at DEC, that is) ideas.
Just ask a few vocal RSTS, TOPS-10, TOPS-20, RSX-11M(&M+) and IAS customers and
excustomers about it.

     DEC is not now and never was of one mind about IH/NIH.  I'm not even sure
I can spot an overall trend.

     On the topic of trends, I'm demographically a yuppie.  But I drive a nice
American Fiero GT (V6, not the 4 cylinder kind that had all the recalls) and
about the only beer I buy is Killian's Red Ale, an Adolf Coors product that'll
stand against mass market British and Irish Ales anyday.  I wouldn't be
surprised if many of Mr. Baker's coworkers drive Holdens (GM) and Fords (I
certainly saw a lot of these last time I was down under).  And does he propose
Foster's as zymurgy's finest?  There are obvious exceptions visible wherever
you look.
								randomly,

								    Robt. P.

(P.S.:  my notes personal name is a line from a work by the American poet
	e. e. cummings.  Not yuppie chic, but there it is, nonetheless.)
1558.6Remember big, big cars?NAC::SCHUCHARDAl Bundy for Gov&#039;Thu Aug 15 1991 11:4929
    
    	Don't under estimate the power of the herd mentality steve. It is
    still the most predominate behavior among social mammals, and for the
    middle manager, the most secure path to follow providing he/she chooses
    the proper herd to roam in.  The same goes for everyone else - it took
    over 10 years of waiting for a fast vax before i felt abanndoning
    36bits was a decent move.  However, it can be certainly dangerous
    to disagree when dealing with people who have reward/punish power and
    only hear "Ken said bla bla" and never hear the message "think and be
    wise".
    
    	This is a company of people, and people politics are not always
    wed to virtue.  While I sympathize with all you "do the right noble
    things in this right and noble place" folks, you gotta remember we are not
    in some sci-fi novel, this is real world where bad and stupid things
    occur maybe even more readily than good and virtuous things. Many times
    bad and stupid things result from noble intentions. Perhaps a little
    less hunting for black hats and a little more understanding of why
    people do things would assist in improving productivity and profit.
    
    	As for NIH backlash, try building something portable that runs on
    multiple OS's.  While VMS certainly has it's merits, it is somewhat
    like driving a 1974 Ford LTD with 6-8 mpg with so many options it
    overheats on the hiway in the middle of an energy crisis! Too big, slow
    and expensive compared to the little tin boxes that accomplish the same
    goal cheaper, just as fast, even if they don't have bucket seats. 
    
    	bob
    
1558.7PSW::WINALSKICareful with that VAX, EugeneSat Aug 31 1991 18:1410
There are at present both IH and NIH attitudes operating within Engineering.
ULTRIX engineering seems unable to accept that anybody inside DEC can come
up with a good idea or design for anything.  On the other hand, VMS engineering
still carries a big NIH chip on its shoulder, although to its credit, the
problem isn't as bad as it was a couple of years ago.

I think we will all do better when we pay more attention to the merits of
the ideas themselves and less attention to where they came from.

--PSW