| T.R | Title | User | Personal
Name | Date | Lines |
|---|
| 384.1 | product positioning | SDSVAX::SWEENEY | | Tue Sep 15 1987 13:59 | 13 |
| What .0 discusses is pretty much elementary marketing: product
positioning,
The standard steps in strategic marketing are: Identify opportunities
(what can we do well, how can we make money), Identify the market
(who are our customers going to be), Position product (what do we
design, build, and sell).
The marketing variables: Product, price, promotion, place (ie
distribution channels)
Things like how is UNIX positioned, or how our workstations are
positioned have been discussed in ASIMOV::MARKETING.
|
| 384.2 | my vote | SAUTER::SAUTER | John Sauter | Wed Sep 16 1987 10:05 | 2 |
| re: .0--b & c.
John Sauter
|
| 384.3 | Some (hopefully narrowing) holes... | THE780::FARLEE | Dyslexics Untie!! | Wed Sep 16 1987 15:30 | 26 |
| I'm afraid that I have to disagree. For the ground that we cover,
we do it extremely well, but there are large gaps (read opportunities)
on both ends. We seem to be addressing the larger end of the spectrum
but I think that we have significant problems in dealing with the
small (personal system) end of the market.
Note that in both of your examples:
>1. "Like using a Winnebago to drive to church"
>2. "Like using a Porche to go to the grocery store"
they both imply overkill.
A Microvax II (III) is a wonderful machine! I wish I had one under
my desk! but could I really justify it for a job that could
realistically be done by a micro at 1/4 the price? Not likely.
There was a long, detailed discussion on just this topic in the
Macintosh notesfile (VIKING::$2$DUA9:[WASSER]MACINTOSH , KP7, select,
etc) topic 943. I thought that it presented a fairly well reasoned,
balanced discussion. However the makeup of the conversation was
obviously skewed. I would be very interested in hearing the responses
of a wider audience.
Kevin
|
| 384.4 | a car that seats 8, gets 50 MPG, and 0-60 in 9 sec | REGENT::EPSTEIN | Bruce Epstein | Thu Sep 17 1987 10:59 | 15 |
| Hate to diagree, but "using a Porche to go to the grocery store" is
*not* overkill; imagine trying to stuff a month's worth of groceries
into it - it just won't do a job it's not designed for. What the
analogy is driving at (no pun intended) is that perhaps we have
neglected the needs of an 'average' user who needs an inexpensive,
reliable workhorse rather than a high performance specialized product.
Or maybe, what the customer wants is an inexpensive, reliable, high
performance product which can also do the everyday tasks without
sacrificing anything (sort of like a $10K Porche station wagon).
However, trying to fulfill this need may be as difficult as it would be
to actually produce a Porche wagon... By the way, the particular
product which this analogy applies to is NOT a workstation (in fact,
it's not a general purpose computer at all).
Bruce
|
| 384.5 | A disclaimer :-) | REGENT::EPSTEIN | Bruce Epstein | Thu Sep 17 1987 12:05 | 3 |
| Before I get into any (more) trouble, let me state that I have
never owned a Porsche (which I have now learned how to spell ;-),
a Winnebago, or a station wagon.
|