T.R | Title | User | Personal Name | Date | Lines |
---|
338.1 | we know the shepherds are here, but the sheep don't | KETJE::VANDEVYVER | Luc Van de Vyver 856-7577 | Wed Jun 19 1991 11:42 | 35 |
| The world-wide AI business forecast looks great Pat,
but we seem to miss a lot of it!
Apparantly we need another approach to market ourselves as AI-partners for :
-products
-solutions
-projects
Somehow we need to get more external AND internal focus.
I have the impression that only the AI or ES guru-customer knows us,
unfortunately most of them are information absorbers and tourists.
Internally DEC nobody knows that we're good in this technology.
IMHO we have to work on a message for the management (internal and external),
and in parallel build a portefolio of solutions we can offer.
Right now a lot of people are doing a fine job, but each going in a different
direction.
What about an joined venture with other emmerging technologies.
A EUROPEAN program to show that 'DEC has it now' : AI, ES, OO, MM
A program to show the customer that we're the right partner for all this new
and exciting stuff; build his confidence. Convince the management.
A pro-active program for a change...
I, and I'm shure a lot of others, would be happy to cooperate in this,
I guess someone at European level should take the driver seat.
any takers?
Luc
|
338.2 | The Competency Circle is the place.
| YIPPEE::MCGREGOR | | Wed Jun 19 1991 12:14 | 30 |
| Hi Luc,
Good stuff. Your suggestion for a central focus for multi-media, expert-systems,
object-oriented (In fact Emerging Technologies) is sensible. And of course this
is the way the trend is going.
Our group is moving in this direction, and the big (ET) markets in the next
few years will be for APPLICATIONS which combine many technologies and
approaches.
For example Tutoring Systems will I think be big business:
- this needs multimedia, databases (OO?), knowledge based tech.
Medical info systems too:
- these will need OO, multi-media (including voice), networking,
and KBS, and databases.
The future belongs to the people who can isolate the market opportunities,
and integrate the bits and pieces of technology to create (re-usable)
solutions.
I think the next AI competency Circle is the forum where these issues should be
raised. The CC should change focus, and change its name, to cover all these
ET's, but focus on market/application areas (these would change relatively
quickly as new ones arise, and old ones are no longer valuable).
George
|
338.3 | | KETJE::VANDEVYVER | Luc Van de Vyver 856-7577 | Wed Jun 19 1991 14:42 | 25 |
| to .2
I agree that the big (ET) markets in the next few years will be for APPLICATIONS
which combine many technologies and approaches.
But, we have to define the role we (DEC) will play :
- application developer
- base technology provider
- partner
- consultant
- ...
we probably will be involved in all of it, but let's make it clear for us and
others what our role can be, what our offering is.
Yes George, the CC is the right place, and I vote to add this topic to the
agenda of the next meeting.
Any remarks from the rest of the population?
Any takers for the driving seat? (marketeer unite!)
Luc
|
338.4 | Let's go fly our Kite...... | CHEVIE::FITZGIBBON | Joe Fitzgibbon, Valbonne EIC | Wed Jun 19 1991 18:38 | 27 |
| Hi Luc, (I'll have a Leffe)
We agree, in fact we have started an activity to market our capability as a
supplier of MM platforms and solutions across application segments. We are
looking at the practicality of making our capability and services known to
CSO's as well as to account teams (after all CSO's have been "known" to get
contracts without DEC involvement - so why restrict our market opportunities).
For CSO's one set of thinking is to position ourselves as the preferred provider
of the solutions platform (i.e.the software) around which the CSO builds the
application - possibly with some help from us. (Any alternative thoughts??)
With account teams we need to provide "capability/expertise" labels which the
account teeams can readily associate with a Customer need. e.g. If one label is
"NN Expertise" then we would probably get very little - if any - demand because
there is often no person working with the account team to position "NN" as a
possible customer-need/technology match. But if we attach an "MM" or "Voice
applications" or "tutoring systems" as labels then we may find more people are
able to associate their need with our capability to provide a solution.
What we are looking for is to have members of the group making presentations and
demos to our potential customers (account teams and CSO's) in a set of the
European countries.
Any comments, suggestions, offers of help??
Rgds/Joe.
|